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CrossTown Doughnuts (audio of problems and solutions)

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CrossTown Doughnuts (audio of problems and solutions)

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Crosstown Doughnuts Revenue Streams Voice Presentation

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Crosstown Doughnuts Revenue Streams Voice Presentation

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Crosstown Unfair Advantage & Channels Voice over Presentation 

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Crosstown Unfair Advantage & Channels Voice over Presentation 

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Crosstown Doughnuts Locations (2021) Stores, Markets, Stocklists. CrosstownDoughnuts.com [online]. Available from: https://www.crosstowndoughnuts.com/locations/ [Accessed: 18/03/2021].

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Crosstown Vegan Doughnuts (2021) Vegan Doughnuts. CrosstownDoughnuts.com [online]. Available from: https://www.crosstowndoughnuts.com/crosstown-vegan-doughnuts/ [Accessed: 18/03/2021].

Crosstown (2019) Why Sourdough is different. Crosstown doughnuts. [Online]. Available at: https://www.crosstowndoughnuts.com/blog/crosstown-doughnuts-why-sourdough/ [Accessed on: 14.03.21].

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Gyton, G., (2019) Crosstown Doughnuts picks up new contract with Harrods. MCA. [Online]. Available at: https://www.mca-insight.com/food-to-go/crosstown-doughnuts-picks-up-new-contract-with-harrods/597119.article [Accessed on: 14.03.21].

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Landon, A., (2018) Crosstown Doughnuts Have Opened Up an All-Vegan Branch. Secret London. [Online]. Available at: https://secretldn.com/crosstown-vegan-doughnuts/  [Accessed on: 13.03.21].

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Tahir, T. (2018) Who are the fattest in Europe? Which countries are the most overweight and obese and where does the UK rank globally? TheSun.co.uk [online]. Available at: https://www.thesun.co.uk/news/7243453/fattest-in-europe-which-countries-are-most-overweight-obese-uk-rank-globally/ [Accessed 02/04/2021].

The Food Connoisseur, (2019) Crosstown Doughnuts – BELIEVE the hype the food connoisseur 2019. The Food Connoisseur. [Online]. Available at: https://thefoodconnoisseur.co.uk/just-desserts/crosstown-doughnuts-believe-the-hype/ [Accessed on: 12.03.21].

Trip Advisor, (2021) Crosstown Doughnuts. Trip Advisor. [Online]. Available at: https://www.tripadvisor.co.uk/Search?q=crosstown&searchSessionId=542DC818E7D3D42FA8134B3B709A4E961615838988137ssid&searchNearby=false&geo=186338&sid=1F4090774F5B465C9FD1F449301410F01615840348181&blockRedirect=true [Accessed on: 14.03.21].

Trip Advisor, (2021) Crosstown Doughnuts. Trip Advisor. [Online]. Available at: https://www.tripadvisor.co.uk/Search?q=crosstown&searchSessionId=542DC818E7D3D42FA8134B3B709A4E961615838988137ssid&searchNearby=false&geo=186338&sid=1F4090774F5B465C9FD1F449301410F01615840348181&blockRedirect=true [Accessed on: 14.03.21].

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Witts, S., (2020) Crosstown Doughnuts founder launches Slerp delivery platform. Big hospitality [online]. Available from: https://www.bighospitality.co.uk/Article/2019/08/01/Crosstown-Doughnuts-founder-launches-Slerp-delivery-platform [Accessed 15/03/2021].

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Crosstown Key Activities & USP Video Presentation

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Crosstown Key Activities & USP Video Presentation

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https://www.youtube.com/watch?v=Jy_-wjV8jBQ&ab_channel=KateSoto

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Order online for pick-up or delivery across London.

Expanding to different counties of the UK.

Discounted prices on products on their last day of expiry day, a donation to food banks.

Vegan range of products replacing animal's products with plant ingredients (butter- coconut butter etc.)

Ordering most stock in advance and storing it.

Doughnuts and ice creams are suitable for vegans and vegetarians.

Gluten-free ice creams and toppings.

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Only London is the main location, for different cities only pre-ordered delivery available.

Lack of events due to Covid-19.

Problem or delays with suppliers due to pandemic.

Shelf life of 1-5 days may cause huge food waste.

All doughnuts and cookies contain gluten which is not suitable for Celiac disease disorder due to wheat.

Nut allergy- even if baked goods do not contain nuts such as peanuts, tree nuts or seeds, it is possible that they came into contact with nuts through cross-contamination.

Sweet products can cause obesity, weight gain, risk of heart disease, some cancers and type 2 diabetes.

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by K. Soto-Bocian
LON190926001

Unique value creation from a customer point of view:

* Customized options for arranged orders to meet customer’s needs, wants and demands.

* New Concept of Doughnuts - forerunner in a yeast-raised sourdough base.

* Unique vegan hybrid sourdough which tastes like the original.

* Delivery system differentiating Crosstown from other market players.

* Product innovation.

* Excellent customer and delivery service ratings.

* A high nourishment and quality product.

* Fresh, organic ingredients.

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Block 4 Crosstown Dough Ltd Lean Canvas Model

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by K. Soto-Bocian
LON190926001
Key activities identify processes and tasks:
* Hand-designed, quality, and unique range.

* Delivered by Slerp, a company-owned delivery platform.

* Distinctive and attractively constructed website.

* Integrating marketing by forming advertisement partnerships and brand development by serving well-known companies.

* Supporting CSR activities with donations as ‘Doughnations’ .

* Excellent online and offline customer service which affirms relationships, more internal development of stuff and employees.

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Block 3 Crosstown Dough Ltd Lean Canvas Model

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Turnover                                                      £5,479,186

Cost of sales for the year                           £998,699

Personnel

Inventory

Raw Materials

Suppliers

Operating Lease Rentals                             £669,903

Administrative Expenses                             £4,933,881

Pensions

Employees

Financial Instruments

Marketing

Taxation                                                        £97,062

Debtors                                                         £721,539

Creditors                                                      £1,142,839

Loans due between 1-5 years                    £561,006

Depreciation Tangible Fixed Assets (1-5) £376,853

Investments                                                  £100,000

Interest payable and expenses                   £57,586

1. Short term leased property £95,000/ 27% straight line

2. Plant and machinery £1,573,472 / 20% straight line

3. Motor vehicles £117,576/ 20% straight line

4. Fixture and Fittings £350,997/ 20% straight line

5. Office equipments £58,252/  33% straight line

Loss of the year                                              £510,850

(UK GOV, 2021)

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Adults-Students-Corporates-Children

G eographic Segmentation

Currently available only in London with pre-ordering delivery options for Cambridge, Crosstown Doughnuts targets its consumer in some of the city’s most visited areas.  You can locate their stores in the busiest regions such as Piccadilly Circus, Soho, Shoreditch, London Bridge, and markets such as Lloyd Parks or Cristal Palace Park. Their products are also stocked by “High End” retailers such as Harrods and Wholefoods, brands renowned for their premium range of products with whom Crosstown is associated (Locations, 2021).

Demographic Segmentation

Their Canary Wharf locations prove that Crosstown Doughnut segmented their consumers by location and targeted them by occupation; with a £4.5 average price per doughnut, Crosstown targets middle to upper-class earners. An interesting fact about this particular location is that it has about 120,000 daily working populations in industries like finance, technology and media (Canary Wharf fact sheet, 2021).

Behavioural Segmentation

Crosstown Doughnuts is also available for catering and events. So, whether you are planning a wedding or wish to surprise your special someone, they got your back with a wide range of personalised gifts sets as well as a doughnut tree. Their most recent behavioural segmentation campaign is for St. Patrick’s Day and Easter (Catering & Events, 2021).

Psychographic Segmentation

Their wide vegan selection proves that Crosstown Doughnuts is not only targeting the usual doughnut consumer but is also expanding onto a more personalised market with its vegan offerings, showing consideration for its consumers’ lifestyles ( Vegan Crosstown, 2021).

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- Unique Sourdough Recipe.
-Seasonal Ingredients for Jams and Fillings.
-Vegan Dough and fillings.
-Ice-Cream made In-house.
-High quality Coffee.
-Gift Boxes
-Personalised Doughnuts for events.

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Crosstown Doughnuts Groupwork Teodora 4-5

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-Food Stalls in Markets.
-Word of Mouth.
- Direct Sale: 10 Stores.
-Indirect Sale: Stockists of; Harrods, Wholefoods and Planet Organic.
-Social Media platforms such as; Facebook, Instagram, Twitter.
-Email and Phone number.

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In-store sales

Online orders

Providing services

Investment from 5 shareholders

Discounted bundles

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Revenue streams Crosstown Dough Mihaela Tiganciuc