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LEADER-Regions or cluster of LEADER-regions

Micro-businesses

Country-manager (as shareholder)

Regions with strong regional identity and their micro-businesses

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Build contrymanager-network (Maria Jose, Nicola, Iro, Stefan, Goran, Marion, Kristiina, Petri, Radim, Luis can maybe recommend someone?, Anita, Virginija, Neli, Ryan, Francoise, Hartmut)

Investment scheme

Businessmodel (funding, internationalism, investment, shareholding)

Attract the regions

define criteria

how to visualize

Build the homepage

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International Network

Webpage

Advice  on logistics

architechture developer

CEOs

marketingstaff

IT-developer

country-managers

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Amazon for LEADER for people to have consciousness

Regional shopping - shoplocaleurope, regions shop

Marketing possibilities for micro-businesses

Possibility for customers to find micro-businesses, to support locals, a relation to the business

Diversification, unique products, hidden treasures
Sustainability, social and economically

Some environmental friendly products

Citizens closer to Europe

(Combination to tourism-possibilities, virtual tours)

For customers:

simple

easy to access

not too much information

userfriendly

qualitylevel

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An exclusive family for European microbusinesses

Enabler for smaller businesses - a friend (Trust)

Network for micro-businesses

feedbackloops - not rating, but lifting up

An exclusive family for shoppers:

we are one Europe and we are part of it

Conscious shopping

filming the destinations - loving films

cherish regular customers

should be entertained

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Micro-businesses and regions are attracted via countrymanager

Customers are attracted via marketing

social media

mainstreammedia in each country and region

Some further ideas:

VR in visiting the shop?

Everything in black and white?

Start with regional approach

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overhead - 20%?

projects for networking and training

advertising terrirories through products - cooperate with local tourism agencies

campaigns on countries

targeted towards the customer

tourism-VR-trips

additional services for bigger businesses - packaging or order everyting on one place...

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Businesses:

local microbusinesses

marketing towards networks of businesses - creative industries and food-networks, handicraft and designers

Criteria of admitting businesses - opportunity for disadvantaged

maximum 10 employees

physical store or base in smaller city or rural area

What kind of goods?

20 items per country to start with

accessoires

clothing, furniture

food? rules?

wine

EU or outside?

Shoppers:

People over 30-35

International, curious people who like to travel and try new things

National customers also

who want to belong to bigger network - European family

Nationals abroad? (At embassies?)

Bigger businesses - business gifts

National institutions

Project money for a Europe closer to citizens

Regions/tourismoffices:

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Employees

Homepage - technicians

Marketing

lawyer

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Rules on goods and products

overhead costs - benchmark

meeting with business network

start-up - where?