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 My reflection of academic bibliography and video bibliography.

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 My reflection of academic bibliography and video bibliography.

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Through the academic reference I've found, I recognize the importance of emotions, celebrity endorsements and attractiveness drivers in designing ads. Advertisers reach consumers by incorporating strong emotions into their ads. A survey of 240 Chinese women shows that celebrity endorsements and adverts with a mix of cheerful music and colour have a huge impact on women. Additionally, women express emotions three times more often than men, and women are more likely to be long-term users of a particular brand. In addition, in advertising, the importance of creativity is becoming more important and receiving more attention. Creative ads are more likely to receive more attention and spend less on advertising. Moreover, I also know the importance of visual content in designing ads. Advertising with better visual content has a positive impact in promoting image creation and product relationships. Of the two promotional videos I've watched from YouTube, one of the ads for a table tennis club shows the skill of the players with strong visuals and no narration, which makes me think the image of the players in the video is really cool. In the Nike ad, the issue of racial equality is emphasized and the use of black and white in the film makes me feel moved and a little sad.

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Majeed, S & Usman, M (2017), 'Want to make me emotional? The influence of emotional advertisements on women's consumption behaviour' , Frontiers of Business Research in China, vol. 11, no.16.

MDPI, (2021), 'Striving to Be Different but Becoming the Same: Creativity and Destination Brands' Promotional Video' , vol. 13

Thiele, S et al.(2019),' Learning what our target audiences think and do: extending segmentation to all four base' , BMC Public Health, vol. 19, no. 382

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Campaigns of the world 2017, Nike Equality, video, YouTube, 15 February 2017, <

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Campaigns of the world 2017, Nike Equality, video, YouTube, 15 February 2017, <

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Active Ulster Clubs 2017, Table Tennis Ulster Active Clubs Promo Video, YouTube, 2 May ,viewed 19 March 2022,<Table Tennis Ulster Active Clubs Promo Video - YouTube>

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Table Tennis Ulster Active Clubs Promo Video

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I will show a strong contrast in this film. At the beginning of the film, I would shoot a person who did not take a table tennis lesson. He feels very depressed due to the stress of work and life and has health problems such as obesity. One day he took a table tennis lesson, and he gradually became cheerful and social. Audiences will resonate strongly with emotions by watching promotional video.

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My thoughts about Introduction to Digital Media is that I feel nervous to design website and make a promotional video ,because I am not good at practical. What I love the class is that to promote something is always my goal and I can learn the important skill and use it in the future, which I believe it is very useful to business.

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My thoughts about Introduction to Digital Media is that I feel nervous to design website and make a promotional video ,because I am not good at practical. What I love the class is that to promote something is always my goal and I can learn the important skill and use it in the future, which I believe it is very useful to business.

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My target audience is to achieve healthy goals through table tennis. Table tennis can be suitable for any age group, but I think those who urgently need simple and low-risk exercise to achieve socialization, lose weight and get rid of depression are the main target audience of my table tennis lessons. I will shoot a promotional video To promote my table tennis lessons. The content of the video will create a stark contrast, before and after taking a table tennis lesson with completely different results to engage my audience. In addition, I have to market my courses through brochures and advertisements in kindergartens and near office buildings. Advertising next to a kindergarten is where I find that parents seem to be inclined to give their children a healthy life, while next to an office building I think they desperately need a simple and enjoyable exercise to relieve their stress.Table tennis is a sport that is not particularly famous in many countries, so I think table tennis should be introduced to more places and let more people know and fall in love with this sport. 

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My target audience is to achieve healthy goals through table tennis. Table tennis can be suitable for any age group, but I think those who urgently need simple and low-risk exercise to achieve socialization, lose weight and get rid of depression are the main target audience of my table tennis lessons. I will shoot a promotional video To promote my table tennis lessons. The content of the video will create a stark contrast, before and after taking a table tennis lesson with completely different results to engage my audience. In addition, I have to market my courses through brochures and advertisements in kindergartens and near office buildings. Advertising next to a kindergarten is where I find that parents seem to be inclined to give their children a healthy life, while next to an office building I think they desperately need a simple and enjoyable exercise to relieve their stress.Table tennis is a sport that is not particularly famous in many countries, so I think table tennis should be introduced to more places and let more people know and fall in love with this sport. 

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1.Table tennis          29.HUAWEI          57.Austrlia
2.Tennis                   30.IPHONE           58.Brisbane
3.Racket                   31.Car                   59.Sydney
4.play basketball     32.Volkswagen    60.Melbourne
5.play football          33.Toyota              61.Adelaide
6.Adelaide United    34.BWM                62.Perth
7.Melbourne city       35.Benz                63.Koala
8.Tourism                   36.Honda            64.Kangaro
9.Hong Kong              37.Lexus              65.Nature
10.Mount gambier     38.Audi                 66.America
11.Hahndorf Inn         39.Japan              67.Washington
12.Hobart               40.Japanese food 68.New York
13.Tasmania            41.Sushi                  69.fast food
14.Shang hai            42.Japanese etiquette 70.Facebook
15.Resturant             43.Bow                          71.Google
16.Cafe shop             44.Kimono                    72.Amazon
17.Korean restaurant   45.Ramen                    73.Youtube
18.Starbucks            46.Tokyo                      74.White House
19.McDonald's           47.Osaka                      75.Yellowstone
76.Statue of Liberty    77.Hollywood              78.Hawaii
79.Times square          80.Tesla
20.Domino                   48.Mount Fuji
21.KFC                          49.Manga
22.Electronic equipment 50.Cartoon
23.Phone                         52.Pokemon
24.computer                      53.Yokai Watch
25.Laptop                           54.Korea
26.Headset                         55.Seoul
27.Hearing aid                     56.Kimchi
28.Samsung