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Why World-Famous Websites Like the White House Use WordPress

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Why World-Famous Websites Like the White House Use WordPress

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Far from being just a tool for amateur websites and small businesses, WordPress is used all over the world by some of the biggest, richest, and most well-known organizations on the planet.

Let's take an example. The Webby Awards are presented annually by the International Academy of Digital Arts and Sciences and aim to recognize the best of the best when it comes to the internet. They're often called the "Oscars of the web" and they're a big deal for website developers.

In this year's Webby Awards, many categories were dominated by WordPress developed websites. One impressive example is the official WhiteHouse page - WhiteHouse.gov. In fact, 5 out of the 5 nominees in the Government and Civil Innovation bracket were built on WordPress. Not bad!

On top of that, the Charitable Organizations/Non-profit category also had 3 of 5 nominees built on WordPress, and the same was true for the Law category.

It's a great haul for WordPress, but it's not a surprising result. After all, WordPress is an excellent platform for building websites for a whole range of reasons. In this article, we'll take a look at why WordPress is such a powerful tool for website-building, and why so many high-profile websites like WhiteHouse.gov are using it.

The benefits of building your site with WordPress

Google likes WordPress sites better

When it comes to SEO and search engine visibility, WordPress is an excellent choice. This is because the code used to build WordPress pages is impressively simple and clean, making it easy for search engines to read and index the content - a crucial process that we call technical SEO.

On top of this, WordPress is extremely user-friendly when it comes to optimizing your page for SEO. It's easy to add meta descriptions, title tags, image tags, and more when creating a new page or blog post, and you can optimize for specific keywords. Optimizing your site for SEO like this helps you boost your chances of ranking highly in Google, which in turn helps you attract more visitors and ultimately grow your website and business more effectively.

It's highly customizable

WordPress gives its users a huge amount of control over what their final website will look like. In addition to the SEO options we already mentioned, you can play around with a practically endless library of themes (including custom themes), images, fonts, features, plugins, and much more. If you want your WordPress site to be completely unique, that isn't hard to achieve at all.

Unlike other site builders where you have a limited range of options that look similar to all the other sites built on that platform, WordPress allows you to stand out with your own, unmistakable piece of online real estate.

It's secure

This one is especially important for sites like WhiteHouse.gov, but it applies to all websites. Attacks like DDoS and ransomware are on the rise all around the world, and an attack on your site can be devastating if you aren't protected. DDoS attacks lead to an average loss of $417,000 for enterprises and $53,000 for SMBs. WordPress's built-in security gives its users peace of mind that they'll be protected against the vast majority of threats. If in any doubt, consider that the White House itself uses WordPress.

It has great UX on both the frontend and backend

The user experience of WordPress is unrivalled. It's unbelievably intuitive, and you can build and update pages with ease - adding images and blog posts, formatting text, setting up email subscriptions, responding to comments, and changing the appearance of your site. This means that most WordPress tasks can be handled by team members without a vast amount of technical knowledge or skill.

While you'll need professional developers for some aspects of building a high-level site, many jobs like writing, formatting, and publishing blog posts can be done easily by marketers without any HTML editing ability.

It's built by experienced developers

WordPress sites and themes are built by some of the best developers in the business. This means the quality of the sites you can create is incredibly high, and you can have a very high-grade, professional website without doing any development at all.

It's highly scalable

Websites built on WordPress are easy to scale as your business grows, thanks to the powerful resources of the platform. This means your site can support a constantly growing number of pages and posts, and handle enormous numbers of visitors without performance being impacted significantly. This is great news for people with ambitious goals for their website, and we can see proof of this in huge websites like The New Yorker and BBC America which host vast amounts of content with barely any issues at all.

The importance of an expert team

Although WordPress is a wonderfully effective tool for building and managing a professional website even when you do it alone, it's always best to work with a team of experts.

Teams like Web Loft Designs can help you make the most of your WordPress features.

Among other things, we help you access the benefits of WP Engine, an extremely powerful and reliable hosting platform for WordPress which ensures your site is lightning fast, secure, and easy to use. Here at Web Loft, we make sure your website is as secure, user-friendly, and beautiful as it possibly can be.

To learn more, get in touch.

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Why World-Famous Websites Like the White House Use WordPress - Web Loft Designs

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Far from being just a tool for amateur websites and small businesses, WordPress is used all over the world by some of the biggest, richest, and most well-known organizations on the planet. Let's take an example.

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Google Universal Analytics is ending soon – are you ready for GA4?

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Google Universal Analytics is ending soon – are you ready for GA4?

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That's when reporting from Google Universal Analytics will stop.

If you're still using UA for your website analytics, you need to act fast and switch to GA4 - the new version of Google Analytics.

But why should you switch? And how can you do it without losing any data or insights?

In this blog post, we'll answer these questions and more. We'll explain what GA4 is, how it differs from UA, what benefits it offers, and what challenges it poses.

By the end of this post, you'll be ready to make the switch and enjoy the new features and reports that GA4 has to offer.

What is GA4?

GA4 stands for Google Analytics 4, which is the latest version of Google's web analytics platform. It was launched in October 2020 as an upgrade from Universal Analytics (UA), which has been around since 2013.

GA4 is designed to help marketers measure and understand user behavior across different devices and platforms in a more unified and holistic way.

GA4 uses an event-based model instead of a session-based model, which means it tracks user interactions differently.

In UA, a session is defined as a group of interactions that take place within a given time frame (usually 30 minutes). A session can include page views, events (such as clicks or downloads), transactions (such as purchases or sign-ups), and other metrics.

In GA4, there are no sessions or page views. Instead, everything is tracked as an event2, which is any action that a user takes on your website or app. An event can be anything from viewing a page to clicking a button to making a purchase.

GA4 also has new features and reports that can help you understand your audience better and optimize your marketing campaigns.

Some of the features of GA4

GA4 uses machine learning to provide more intelligent marketing insights. It can automatically detect and present customer trends and user behaviors, and estimate the probability that a user will make a purchase, or churn.

GA4 uses an event-based model instead of a session-based model, which means it tracks user interactions differently. Everything is tracked as an event, which can be anything from viewing a page to clicking a button to making a purchase.

Enhanced measurement in GA4 allows to automatically track common events such as scrolls, outbound clicks, video views, file downloads, and site search without any additional code.

GA4 allows you to create custom reports and analyses using different types of techniques such as funnel analysis, path analysis, segment overlap analysis, and user lifetime analysis³.

GA4 can integrate with BigQuery, Google's cloud-based data warehouse, to allow you to access and analyze your raw data in a more flexible and scalable way.

GA4 introduces various privacy features, including default IP anonymization, shorter data storage duration, location of servers and restricted data transfer, consent mode, users' personal data deletion, and rules regarding personally identifiable information.

Get Help with Your GA4 Migration Today!

We can help you migrate from UA to GA4 without losing any data or insights, and set up your conversion events and tracking according to your business goals, but you need to act quickly, UA will stop collecting data on July 1st.

GA4 Conversion will include the following:

Configuration of all tracking tags, conversions, and events

Back-up dashboard of all your UA data (past 2 years)

Training/Webinar sessions on how to use GA4 (if you would like one on one training for your team, we can arrange that as well)

Price: $350
If you already have GA4 and your conversions/events are not tracking correctly, we can help with that too!

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Google Universal Analytics is ending soon - are you ready for GA4? - Web Loft Designs

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Learn how to switch from UA to GA4 before July 1 and why you should. We offer a comprehensive service to help you migrate and set up your events and tracking.

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What is the financial impact of a slow website on your business?

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What is the financial impact of a slow website on your business?

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In today's digital age, a business's online presence is crucial for success. As more and more customers turn to the internet for their shopping needs, it's essential to have a website that not only looks great but also performs efficiently. Unfortunately, many businesses overlook the impact of a slow website on their bottom line. In this article, we'll explore the significant financial consequences of a sluggish website and why investing in website speed optimization is a smart business move.

Online Users Are Masters of Impatience

In an era where instant gratification is the norm, online users have little patience for slow-loading websites. A slow website not only frustrates users but also damages their perception of your brand. Studies have consistently shown that users abandon websites that take more than a few seconds to load. According to a report by Google,a one-second delay in mobile page load time can lead to a 20% drop in conversions. A dissatisfied user is unlikely to return, resulting in lost repeat business and potential referrals. These missed opportunities translate directly into lost revenue for businesses.

SEO and Slow Websites Don't Mix

A slow website does not only cost your business in terms of conversions but also in search engine visibility. Website speed plays a critical role in search engine optimization (SEO). Google has made it clear that site speed is a ranking factor in its search algorithm: if your website is slow, it's less likely to appear in top search results. A slow website can hurt your rankings, making it harder for potential customers to find your business online. This could lead to decreased traffic and, eventually, decreased revenue.

Optimizing Mobile Responsiveness for E-commerce Sales

With the rise of mobile devices, optimizing your website for mobile responsiveness is no longer optional-it's a necessity. Mobile users have even less patience for slow-loading websites than desktop users. According to a study by Akamai, 53% of mobile users abandon a site if it takes longer than three seconds to load. As mobile e-commerce continues to surge in popularity, having a sluggish website could cripple your potential for online sales directly impacting your business revenue and growth prospects.

The Impact of Site Speed on Google Ads

Businesses invest significant resources in online advertising campaigns to attract potential customers. However, driving traffic to a slow website can lead to wasted advertising dollars. Even if your ads successfully generate clicks, slow-loading pages can result in users leaving before completing a purchase or conversion. This means you're paying for clicks that don't translate into revenue, ultimately reducing the return on investment (ROI) of your advertising efforts.

Investing in Speed Optimization

The compelling financial rationale for website speed optimization is clear: speedier websites bolster conversion rates, SEO rankings, user satisfaction, and brand reputation. Boosting your site speed requires planned investments such as improving server response, refactoring poorly written or outdated code, optimizing images, selecting a trustworthy web host, and potentially deploying a CDN but this outlay should be seen not as a cost but an investment. The returns including increased conversions, better SEO, improved user experience, and enhanced brand image, far outweigh the initial spend.

To Wrap It Up

The financial impact of a slow website cannot be overstated. From missed conversions and lost sales to decreased search engine rankings and diminished customer trust, a sluggish website undermines your online business success.
Investing in website speed optimization is more than a choice: it's a necessity.
Let's chat about how boosting your website's speed can enhance your visibility and sales. We're here to help you zoom past your online competitors

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What is the financial impact of a slow website on your business? - Web Loft Designs

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Learn why investing in website speed optimization is essential for improved user experiences, higher search engine rankings, increased conversions, and ultimately, more revenue in today's digital age.

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The Uphill Battle: SEO Optimization for a Poorly Coded Website

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The Uphill Battle: SEO Optimization for a Poorly Coded Website

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When it comes to SEO optimization, the structure and quality of your website's code can play a pivotal role. However, if you find yourself saddled with a poorly coded website, enhancing its SEO can become a challenging task. The difficulty arises from the many ways in which the website's underlying code impacts its performance, user experience, and interaction with search engine algorithms.

Poorly coded websites often face issues such as slow loading times, rendering errors, and problems with mobile compatibility. These issues not only detract from the user experience but also negatively affect SEO. Search engines like Google use complex algorithms to rank websites, and factors such as load speed, mobile compatibility, and error-free rendering significantly influence these rankings.

A poorly coded website presents several challenges when it comes to achieving improved SEO results:

Crawlability Issues

Search engine bots may encounter difficulties in navigating and comprehending poorly coded websites. Inadequate HTML structure, broken links, or excessive use of JavaScript can hinder search engines' ability to crawl and index your web pages effectively.

Difficulty in implementing SEO techniques

Implementing SEO techniques like structured data markup, schema.org integration, or proper meta tags is a major challenge with a poorly coded website. It may require additional development efforts or be altogether impractical.

Page speed and performance

Poor coding practices can lead to slow page load times, negatively impacting user experience and search engine rankings. Search engines prioritize fast-loading websites, and a poorly coded site struggles to meet those speed expectations.

Mobile-friendliness

Poor coding may result in a non-responsive or unfriendly mobile experience, leading to lower rankings in mobile search results.

Structural issues

Inefficient code can result in convoluted site structure making it challenging for search engines to understand the hierarchy and relevance of your content. This can lead to improper indexing and suboptimal visibility in search results.

Code bloat and redundancy

Bloated or redundant code can increase the file size of your web pages causing longer load times. This not only frustrates users but also affects search engine rankings as they prefer streamlined and efficient websites.

Lack of flexibility and scalability

Poorly coded websites lack the flexibility to adapt to evolving SEO practices and industry standards. This can make it difficult to implement SEO optimizations and make necessary updates to maintain competitiveness.

Overcoming these challenges requires a strategic approach. Here are some steps involved in the process:

Identifying and Rectifying Code Errors

Debugging is the first step to fix any poorly coded website. Developers need to go through the code, identify errors and inefficiencies, and rectify them. This process can be time-consuming and requires a high level of expertise.

Code review and error identification

Developers meticulously analyze the website's existing code to understand its structure and pinpoint specific errors within the code-syntax errors, logical errors, and structural issues that could affect performance.

Code refactoring

Developers then refactor the code - altering the structure without changing its functionality - to enhance readability and efficiency by simplifying complex segments, removing redundancies, or reorganizing the code.

Testing

Post-refactoring, the code is thoroughly tested to ensure no new errors were introduced and that the website functions as expected.

Optimization

The final step involves code optimization to improve the efficiency of algorithms, reduce memory usage, or hasten execution times enhancing the website's load speed and overall user experience.

Improving Site Speed

As we've discussed, slow websites rank lower in search results, so it is a must to improve the load speed, and typically this is what developers have to do to make this happen:

Optimize images: compress and properly format images for the web.

Minimize HTTP requests: combine files and reduce page elements to lessen load requests.

Use browser caching: store parts of your site in users' browsers for faster repeat visits.

Improve server response time: optimize your server and ensure your hosting plan matches traffic levels.

Use a CDN: Distribute your content across multiple servers to speed up response time.

Minify and combine files: remove unnecessary formatting in code and combine files to reduce requests.

Prioritize above-the-fold content: load the first-seen content first to improve perceived performance.

Optimize Database: regularly delete old and unused data.

Use lazy loading: delay loading elements until they're needed.

Update CMS: ensure your CMS is updated for best performance.

Responsive design: ensure your website quickly and correctly loads on all device types.

Ensuring Mobile Compatibility

It is common knowledge that a large chunk of web traffic these days comes from mobile devices. Google doesn't play nice with websites that aren't mobile-friendly; they can face the wrath of lower search rankings. Ensuring that your website is responsive and mobile-friendly is crucial for both user experience and SEO.

Streamlining Site Structure

When search engines crawl your website, they rely on the structure and hierarchy of your pages to determine the relevance and importance of your content. A well-structured website with logical categories, sections, and internal linking helps search engines comprehend your content more effectively, making it easier for them to index and rank your pages.

Additionally, a clear site structure improves user navigation and usability. Visitors can easily find the information they are looking for, as well as navigate between different sections or pages seamlessly. This enhances user engagement and satisfaction, increasing the likelihood of users staying on your site longer, exploring more pages, and ultimately converting into customers or taking desired actions.

To Wrap It Up

To achieve better SEO results, it is crucial to address coding issues and ensure your website adheres to best practices. Remember that SEO optimization for a website with subpar coding isn't a one-time task: it requires ongoing effort and regular updates to keep up with evolving search engine algorithms and user expectations.

With the right expertise and a strategic approach, you can improve your website's code, enhance its SEO, and ensure it ranks higher in search results. While it is challenging to SEO optimize a poorly coded website, it's not impossible. Just remember that good code is the backbone of any successful website.

Let's chat to explore how we can help in optimizing your website speed and boosting conversions. If you would like to see this in action, take a look at our case study on Paragon Health Partners speed and design optimization.

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The Uphill Battle: SEO Optimization for a Poorly Coded Website - Web Loft Designs

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When it comes to SEO optimization, the structure and quality of your website's code can play a pivotal role. Learn more about how this is more important than ever.

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Web Loft Designs + WP Engine Agency Partner Program, a Perfect Partnership

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Web Loft Designs + WP Engine Agency Partner Program, a Perfect Partnership

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We are proud to be a part of the WP Engine Agency Partner Program! We have had experience with almost every major hosting provider available for WordPress, and we exclusively promote and recommend their suite of products for all of our clients website hosting and performance needs.

Here's why we love them:

WP Engine is the leading WordPress hosting platform that offers fast, reliable, and secure hosting solutions for WordPress websites.

Here are some of the benefits of using WP Engine as a hosting provider:

WP Engine uses advanced technologies and features to optimize the speed and performance of your WordPress website. These include a global CDN, caching, PHP 7.4, HTTP/2, and more. WP Engine also offers a custom-built platform that is fine-tuned for WordPress, ensuring that your website runs smoothly and efficiently.

WP Engine provides a high level of security and reliability for your WordPress website. WP Engine protects your website from hackers, malware, and DDoS attacks with daily backups, automatic updates, SSL certificates, firewall, and threat detection. WP Engine also guarantees a 99.95% uptime for your website, ensuring that your website is always available and accessible.

WP Engine allows you to scale and flex your WordPress website according to your needs and demands. WP Engine offers various plans and packages that can suit any budget and size of website. You can also easily upgrade or downgrade your plan at any time. WP Engine also supports multisite networks, staging environments, and custom domains.

WP Engine provides excellent support and service for your WordPress website. WP Engine has a team of experts who are available 24/7 to assist you with any issues or questions. You can contact them via phone, chat, or email. WP Engine also offers a wealth of resources and guides that can help you learn and improve your WordPress skills.

Sign Up for WP Engine Today

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Web Loft Designs + WP Engine Agency Partner Program, a Perfect Partnership - Web Loft Designs

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We are proud to be a part of the WP Engine Agency Partner Program! We have had experience with almost every major hosting provider available for WordPress, and we exclusively promote and recommend their suite of products for all of our clients website hosting and performance needs.

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The Demise of Third-Party Cookies and Its Impact on Online Privacy

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The Demise of Third-Party Cookies and Its Impact on Online Privacy

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In today's digital landscape, cookies play a significant role in shaping our online experiences. These small pieces of data are stored on our devices by websites we visit, helping them remember our preferences, login details, and other information. However, as technology evolves and concerns over online privacy grow, the era of third-party cookies is drawing to a close. In this article, we'll delve into the world of cookies, explain what third-party cookies are, and discuss Google's decision to phase out these cookies.

Understanding Cookies: The Foundations of Web Browsing

Cookies, in the context of web browsing, are small text files that websites place on users' devices. They serve as digital markers that store information related to a user's interactions with a particular website. When you visit a website, it sends cookies to your browser, which stores them on your device. These cookies contain data such as session information, user preferences, shopping cart contents, and more. Cookies enable websites to provide personalized experiences, remember your login status, and track your activities across different sessions.

Third-Party Cookies: The Tracking Agents of the Web

Third-party cookies are a specific type of cookie that's created by a domain other than the one you're currently visiting. Unlike first-party cookies, which are set by the website you're directly interacting with, third-party cookies are often created by advertisers, analytics companies, and other third-party entities that have embedded content on the website you're visiting. These cookies are used to track your online behavior across multiple sites, allowing advertisers to serve targeted ads based on your browsing history.

The End of an Era: Google's Ban on Third-Party Cookies

In January 2020, Google, one of the world's largest tech companies, announced its plan to phase out support for third-party cookies in its popular web browser, Google Chrome. This decision marked a significant shift in the digital advertising landscape and sparked discussions about online privacy and user data protection. Google's initiative, known as the "Privacy Sandbox," aims to find privacy-friendly alternatives to third-party cookies that balance advertisers' needs with users' privacy concerns.

The Implications: What Happens Next?

The phase-out of third-party cookies is expected to have several implications:

Improved User Privacy: With third-party cookies being a primary method for tracking users' online activities, their removal will lead to enhanced user privacy. Users will have more control over their data and who has access to it.

Changes in Digital Advertising: Advertisers heavily rely on third-party cookies for targeted advertising. Their absence will require advertisers to explore new methods for reaching their target audiences while respecting user privacy.

Shift to First-Party Data: Companies will likely shift their focus toward collecting and utilizing first-party data, which is data directly obtained from their own website visitors. This shift can foster stronger relationships with users and provide more accurate insights.

Innovations in Privacy-Preserving Technologies: The demise of third-party cookies is driving the development of innovative technologies that maintain user privacy while still enabling relevant ad targeting and analytics.

In conclusion, the era of third-party cookies is coming to an end, and this shift is poised to reshape the digital landscape. Google's decision to phase out these cookies reflects the growing importance of user privacy and data protection. While the advertising industry adapts to this change, it also presents an opportunity for new and more privacy-focused approaches to online interactions.
As we move forward, it's crucial for both users and businesses to stay informed about these changes and embrace the emerging technologies that prioritize both personalized experiences and digital privacy.

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The Demise of Third-Party Cookies and Its Impact on Online Privacy - Web Loft Designs

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Explore the decline of third-party cookies, Google's ban, and the impact on online privacy. Discover how this shift is reshaping digital advertising and user data protection.

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Clutch Highlights Web Loft Designs Among Dallas’ Top E-Commerce Developers for 2022

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Clutch Highlights Web Loft Designs Among Dallas’ Top E-Commerce Developers for 2022

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At Web Loft Designs, we provide marketing agencies with a professional, U.S.-based outsourcing alternative for their website and software application needs. Our intelligent and dedicated team members love producing high-quality work for any organization seeking technical solutions to the challenges they face. We work with you to uncover the vital details of your project to propose effective solutions. Messaging, sales flow, lead generation, and technology must work in harmony. From marketing automation and sales funnels to custom applications, we bring your site full circle with integrations your company needs and your clients expect.

In their recent announcement of Leader Awards, Clutch named us a top e-commerce developer in Texas! For context, Clutch is a B2B resource for companies across the globe, helping them connect with the solution providers they need to improve effectiveness and increase productivity. The Leader Awards are only granted to the highest-performing B2B companies, so we're incredibly grateful that Clutch has recognized our merit and top-tier work.
"Clutch has been a great partner, reliable and supportive of us while on the other hand very honest with their clients. Clutch provides only truthful information about service providers such as our company after conducting rigorous interviews with clients - which is what makes it such an honor to be recognized by Clutch!" - Marina Marsh, President, Web Loft Designs
Nothing is more satisfying than seeing our clients succeed and our efforts appreciated. We are grateful for their continued support and trust and for taking the time to leave feedback on our Clutch vendor profile. Here's what they have to say about working with us.
"They had a dedicated team of developers who worked on our change requests and feedback as soon as they received those." - Rex DeBord, Founder & CEO, ZuuKeeper
In addition to this amazing recognition, Web Loft Designs is featured on Clutch's sister site, Visual Objects, as a leading e-commerce developer in Dallas. Visual Objects is a portfolio platform that showcases work from top creative firms worldwide.

Find out what language your business needs. Book a free consultation now.

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Clutch Highlights Web Loft Designs Among Dallas' Top E-Commerce Developers for 2022 - Web Loft Designs

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At Web Loft Designs, we provide marketing agencies with a professional, U.S.-based outsourcing alternative for their website and software application needs. Our intelligent and dedicated team members love producing high-quality work for any organization seeking technical solutions to the challenges they face.

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Web Loft Designs Wins UpCity 2023 Local Excellence Award

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Web Loft Designs Wins UpCity 2023 Local Excellence Award

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Web Loft Designs Wins UpCity 2023 Local Excellence Award - Web Loft Designs

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Web Loft Designs, a leading full-service web development and optimization company based in Dallas, has recently been honored with the prestigious UpCity 2023 Local Excellence award.

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SEO Process: Glossary of Terms

Keyword Analysis: In this step we'll do a soft keyword analysis based on the information found on the website or shared by the you.

Information Gathering: We will gather the information about marketing efforts done in the past which includes but is not limited to, citations, backlinks, Google AdWords, keywords, and credentials etc.

Website Evaluation (Site Audit): In this step we will evaluate and analyze your website to identify incompatible elements that may hinder search engine spiders/crawlers/bots from crawling and indexing your site pages and offer solutions to overcome these issues in a detailed document.

SEO Questionnaire For Business Details: We will send you a set of questions to be answered so we can understand your business. This also helps us to keep the same information about the company consistent across the internet.

Competitor Analysis: Competitor analysis is important because it gives data about which strategy is working in the industry and what we will need to do to improve our keyword rankings and to outperform other competitors. The insights gained from this analysis help us understand which tasks we should prioritize, and it shapes the way we build our campaigns. We analyze the following elements during competitor analysis:

Keyword Research & Analysis: After receiving the questionnaire & competitor analysis, we will do a thorough research and analysis to determine the most relevant and popular keywords/key phrases for promoting. The keywords selected are based on 3 major factors Relevance, Popularity and Compositeness. We use tools like Word Tracker, Keyword/Discovery, Overture Keyword Tool, Google Keywords Planner, and more to determine the keywords.

Baseline Traffic Report: This report will show current traffic to your website (before we begin the SEO campaign). This helps us target our work and improve the traffic to your website.

Baseline Search Engine Rank Report: This report will show your website's current position, before we begin our SEO campaign, for the mutually agreed keywords/key-phrases. It helps us to target our work to improve these rankings.

Identify Landing Pages: Upon approval of keywords/key-phrases we will determine the best landing page/s for each group of keywords.

Page Optimization: Based on the finalized keywords we will create a detailed document that states the recommended SEO changes for the identified landing pages in terms of the following:

Meta Tags Optimization - Meta tags play a major role in On Page Search Engine Optimization. We will create custom Meta tags for the final keywords according to the current competition.

Page Headings - Page headings are also important for web browers. We will create custom Page Headings as well.

Page Content Optimization - We will edit/add content (if needed) based on final keywords to maximize keyword density without disrupting the user experience.

Image Optimization - Optimizing the images in a website with ALT tag helps the search engines to interpret the information easily. We will add keywords to ALT tags to maximize keyword density.

Hyperlink Optimization - Optimizing the links within a website with appropriate anchor text is very important in order to give your readers a good navigation. Also Search Engines gives prominence to keyword rich anchor text. We will create keyword rich anchor text in order to maximize keyword density.

Google Analytics Integration - We will generate a Google Analytics code & integrate to the all website pages, if not already in place.

Google Search Console &XML Sitemap Creation & Submission - The Sitemaps Protocol allows a webmaster to inform search engines about URLs on a website that are available for crawling. It allows webmasters to include additional information about each URL when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. This allows search engines to crawl the site more intelligently. We will setup Google Search Console and create & submit the XML Sitemap.

Creation of Robots File - A robots file is a file on a website in the root directory which determines which search engines have access to which pages within a website. We'll create/update robot files.

Search Engine Submission: This step covers manual submission of optimized website pages with all the major search engines including Google, Yahoo, Bing.

Content Calendar: For activities which require content like articles, case studies, FAQs and press releases. We create a content calendar which contains date & keywords in advance to deliver the content marketing on time.

Local Marketing (if applicable): Local Search listing enables users to find businesses and services within a specific geographic region. A Local Search Listing means potential customers, searching in local search engines, local directories, online yellow pages and other local search sites such as Google Local, Yellow Pages, Yahoo Local and more, can find your business. A Local Search Listing gives your business instant locally targeted exposure online and delivers more potential customers. It also helps improve the natural search engine ranking. We will also manage your Google My Business account as a separate website, especially for service based industries.

Social Bookmarking: Social bookmarking is the practice of saving bookmarks to a public Web site and "tagging" them with the keywords. To create a collection of social bookmarks, we will register your website with the leading social bookmarking websites. Social bookmarking is another tool which helps drive qualified direct traffic to your website.

Video Submissions (if applicable): This is another major SEO step which is widely considered as a great captain for the success for generating traffic for a website. Placing videos in several distribution channels like YouTube, Vimeo helps get more qualified traffic to your website. This activity will cover submission of optimized videos to the top video distribution websites.

Image/Infographics: Just like the other off-page activities these two practices helps drive targeted traffic to website. This activity will cover submission of images & infographics to the top websites.

Document & PDF Sharing: Just like the other off-page activities these two practices helps drive targeted traffic to website. This activity will cover submission of PDFs & documents to the top websites.

RSS Feed Submissions: An RSS feed is a resource that shows the latest content from a source and the main thing about RSS is that it automatically updated. By submitting an RSS feed to different directories, you provide another way for your blog content to get syndicated and to distribute your backlinks.

Profile Listing: Profile creation sites are best way to boost your traffic, keywords ranking and backlinks. Profiles are also a great medium to engage with individuals, businesses and companies around the World. This activity will cover creating your profile on high authority websites.

Blogs: Blogs written and posted on a regular basis are vital to any SEO campaign. Our blogs are written for search engines and contain the correct keyword frequency, all of the meta data, internal and external links. Blogs are also welcomed and encouraged by the company to create a varied content calendar that has an "expert" approach. Our blogs will be general knowledge-based so the expert blogs should come directly from the company. Specialty blog writers are available upon request and command a different fee on top of the monthly management.

Article Submissions: Article submission refers to the writing of articles that are relevant to your business and then getting them added to the popular article submission directories. There are various benefits of article submission including advertising, marketing and publicity of your business online. We'll submit the articles/blogs to top authority websites.

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Keyword Analysis: In this step we'll do a soft keyword analysis based on the information found on the website or shared by the you. Information Gathering: We will gather the information about marketing efforts done in the past which includes but is not limited to, citations, backlinks, Google AdWords, keywords, and credentials etc.

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We love learning and we love sharing! To share our ideas, thoughts and news with you, our visitors and customers, is why we created this blog. We hope you enjoy the read.

When it comes to SEO optimization, the structure and quality of your website's code can play a ...

Posted - November 14, 2021

Far from being just a tool for amateur websites and small businesses, WordPress is used all over ...

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We believe ideas, thoughts and news should be shared.
Please provide your information below to stay in the loop!

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Cultivate your understanding by learning techniques and gaining knowledge about SEO, website building, different CMS, and much more in our blog.

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Thank you for being our Customer

Many of our clients have been asking for a monthly site management plan and we are pleased to provide you, as our client, our new Webmaster/Site Management Plan. This plan comes with priority support, without all the paperwork. (Any bulk hours you have already purchased from us are still valid and can be used for any site management or development tasks you need completed.)

By selecting a Webmaster/Site Management Plan, you (the "Client") are hiring Web Loft Designs on a retainer basis to provide on-demand support and maintenance for your website under the following terms.

1. Upon request, Web Loft Designs will provide an estimate for any additional development work to be performed.

2. Estimate may be more or less than final hours logged, and client will be invoiced accordingly.

3. While we do our best to provide accurate estimates prior to beginning work, should hours exceed estimate, a representative of - Web Loft Designs must inform the Client and gain approval prior to proceeding.

4. Web Loft Designs will proceed with work and send final invoice for balance owed upon completion. Additional hours will be charged at the maintenance rate identified in the plan tier selected by the client.

There are 4 tiers of Webmaster/Site Management Plans

$89/mo

Updates;
troubleshooting issues

Update the WordPress core, plugins, integrations and themes and ensure that everything works as planned and solve any issues that arise.

Backups

Perform automatic and/or manual backups on a regular schedule. Backups will be used to restore the website if needed.

Additional Development Rate

Any additional development needs will be charged at a discounted rate of $85/hr

$149/mo

Security Updates

Monitor threats and attacks, and set up security to prevent them. Perform security fixes and restore backups as needed. You could even include SSL certificates.

Monthly Site Audit

Complete site audit from SEMrush. Monitor speed issues, 404 errors, broken links, etc. and solve issues or make suggestions about how to resolve them. Testing functionality of forms, checkout process, search and page speed.

1 hour of content updates

Updates to content, such as images, text, headlines, videos, etc. This cannot roll over.

Additional Development Rate

Any additional development needs will be charged at a discounted rate of $80/hr

$299/mo

Competitor analysis from SEMrush

A competitor analysis can help you:

See what your competition is doing on their website

See what keywords your competitors are ranking for

See what keywords your competitors are paying for in ads

See where you stand against your competitors based on digital KPIs

Monthly Strategy Session

Strategy Session with digital marketing team (30 min session, monthly). We are going to look at conversions, user experience in the site, Google algorithm changes and updates, content analysis.

Up to 5 hours of
content updates

Updates to content, such as images, text, headlines, videos, etc. This cannot roll over.

Additional Development Rate

Any additional development needs will be charged at a discounted rate of $75/hr

$999/mo

Ongoing Monthly Activities

Fix SEMrush Website/App Audit Errors, Warnings, & Notices
(KPI target: SEO Audit Report above 85%)

Custom KPI dashboard

Google Analytics Tracking & Monitoring

Google Search Console - Monitoring Errors & Warnings, GSC XML Sitemap Submission, quarterly Search Engine submissions

Citation audits & disavow

Backlink audits & disavow

Content Marketing/Promotion Monthly

5 hours of off-page SEO backlinks (with or without content; we use any content you may have such as videos, content articles, podcasts, music, pdf, press releases, etc.) to publish it on industry or similar content websites. Each backlink takes 30 min for our team to build and verify.

Document & PDF Sharing (up to 10 pages of new content/documents)

Article Promotion (up to 3 articles)

Monthly Reporting

Search Engine Rank Report

SEMrush reporting as needed

Strategy Meeting (1 hour session,
1 per month)

Additional Development Rate

Any additional development needs will be charged at a discounted rate of $70/hr

You have chosen the

Enter your debit / credit card details to buy the plan.

Service Level Response Times

(These response times only apply to normal business hours. If you need night and weekend support,
please contact us so we can design a custom plan for you.)

Severity Level

Description

Response Time

Urgent

Represents a complete loss of service or a significant feature that is completely unavailable, and no workaround exists. Does not include development issues or problems in staging environments.

2 business hours

High

Represents a partial loss of service with severe impact to the business and no workaround exists.

4 business hours

Normal

Minor loss of service. The result is an inconvenience, which may require a temporary workaround.

2 business days

Low

No loss of service. The result does not prevent operation of the software.

5 business days

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Webmaster/Site Management Plan - Web Loft Designs

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Many of our clients have been asking for a monthly site management plan and we are pleased to provide you, as our client, our new Webmaster/Site Management Plan.

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Our Web Design Portfolio - Web Loft Designs Dallas and Plano

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From beautiful SMB Websites to productive eCommerce websites to effective mobile apps, see our website and mobile app development portfolio.

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I have had an absolutely stellar experience working with Marina and the team at Web Loft Designs. Their overhaul and redesign of our site provided us with a trustworthy, professional web presence. All members of their team are courteous, punctual, and are willing to go to great lengths to make sure their customers are satisfied.

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Generate higher conversion rates by allowing us to use analytics and research to maximize your website's potential. We use strategic optimization practices that generate astounding results.

Click image to view case study

Websites have the potential to reach every person on the planet. Every business with a website has an opportunity to tap into that potential with proper optimization.

Maximize Revenue
From Your Website

Are you getting the absolute best that you can out of your website? If not, you are selling yourself short. We can use the information that your site provides as a way to improve the way that visitors make choices when they are on your pages.

Customer Journey Focus

Organic Search + Email Optimization = Increase in Sales

We analyze your data and use it to improve conversion rates

Conversion rates are what matter most because they are what is going to make the business successful. The goal is to convert browsing visitors into paying customers. We generate conversions by optimizing the overall conversion rate of the site.

With proper analytics and strategic optimization tactics, your website can be fine-tuned and shaped into a powerful platform that gets results and converts visitors into customers.

Maximize Revenue From Your Website

Customer Journey Focus

Organic Search + Email Optimization = Increase in Sales

SEO

Search Engine Optimization

Your website will not convert if it is not visible on the web. Proper search engine optimization provides high-ranking search engine visibility, which in turn, creates the perfect environment for high conversion rates.

Well-developed pages with high-quality content will achieve higher search rankings for your target audience.

Effective SEO calls for keyphrase research and refinement. We have a thorough, aggressive technique that can be customized to fit your needs and connect you to the people that are looking for what you are selling.

Keyword research - we research and refine the best keywords and keyphrases for the success of your website. Every landing page that we implement will be for maximum effect.

Cornerstone content - we use vital keywords and phrases to help you create influential cornerstone content that shows you as the expert, and helps to boost search engine visibility.

Technical SEO - the structure of your website has to be pristine in order to compete in the search engines. Our highly-skilled developers make sure that the technical side of your SEO is impeccable.

CRO

Conversion Rate Optimization

While SEO directs traffic to your site, the way visitors experience the site will determine the way that they behave while they are there. Strategic design for the ultimate user experience will inspire visitors to take action.

Conversion rate optimization is a process that uses web traffic data to pinpoint where there is a need for improvement and where things are working.

Our team of experts read data and restructure the layout of pages and content in a way that optimizes each and every page of the website to get the most out of every visit.

Strategic A/B tests are a great way to determine what your visitors like and don't like while on your site. We compare the best against the best to achieve the highest results.

Call to action placement is key to getting the attention of visitors and guiding them towards an action that leads to a conversion.

Performance measurement gives a clear map of where visitors are engaged on your site, where they are not, and where improvements should be made.

Publishing the website, collecting data, analyzing that data, then implementing changes where they are needed in order to develop the website into an intricately structured work of art are all parts of the process that lead to epic returns and high conversion rates.

Get Started with Conversion Rate Optimization

CRO

Conversion Rate Optimization

While SEO directs traffic to your site, the way visitors experience the site will determine the way that they behave while they are there. Strategic design for the ultimate user experience will inspire visitors to take action.

Website Conversion Funnel:

from initial visit to becoming a customer

Effective CRO calls for quantitative and qualitative data

01. Quantitative CRO

Is when we sift through analytical data such as the number of visitors that visit the website, the pages that they visit while they are there, the times and dates of the visits along with any calls to action that they completed.

Data analyzing platforms such as Google Analytics provide raw data that gives us an idea of the way people find the site, and the direction of flow that they demonstrate while they navigate the pages.

02. Qualitative CRO

Focuses on the unique characteristics of the people that visit your website. Besides the number of people that visit your site, and where they come from, the reasons why visitors engage with your content - or don't engage - matter. Creating an engaging user experience is much easier when you know who your users are, and what they want.

Our team uses advanced strategies that help you understand your visitors so that you can better serve them. CRO is not a one size fits all practice. The best way to get the most out of every visit to your site is to be aware of the needs of those visitors.

We Use What Works Best for YOU

What works best for one business is not always what is best for another. There is no universal one size fits all strategy. Getting and analyzing critical data is a common practice, however, the way we use that data is an altogether different spectrum.

We use YOUR data to better optimize YOUR site for YOUR visitors.

Instead of trying to guess what your visitors want, and how they will act, we will use the facts that we discover to understand their needs and implement our findings into the fabric of your site.

See Our Work

What are the Results of Website Optimization?

We use the data that we discover from analyzing your site to re-direct the flow of the visitor journey on the site. What we find is that:

Your search results are ranked higher giving you stronger visibility

More qualified leads click on your search results

Your visitors are more in line with your target market

Optimized calls to action generate higher conversion rates

The overall success of the site climbs above expectations

View Results From Our Happy Clients

Ongoing Support
and Optimization

Successful websites are not a typical one-and-done solution. Technology changes, trends change, products change, and people's tastes change.

We build relationships with our clients that grow and continue to cultivate success. As trends come and go, the needs of a website shift with the times. We stay on top of the shifts and remain focused on the ultimate goals of the business.

What we do:

Stay in line with the ever-changing dynamics of search engine algorithms

Keep up with the latest technology trends

Remain informed about business trends and shifts

Roll and flow with the changes

We provide ongoing simple solutions for some of the most complex issues that most businesses face.

See Our Pricing

Everything You Need In One Place

All of the components that lead to a successful website are
available to our clients at any time.

Web
development
and design

Web hosting

App
development

Systems
integration

SEO

CRO

Content
development

An ongoing relationship with Web Loft Designs ensures a simple, hassle-free web development solution. You communicate with us directly and let us handle all of the technical work.

We deliver a complete analytical breakdown for the activity on your site including how much traffic you are getting and how well your conversions are doing.

Our team will show you the facts. Most of our clients watch in awe as their stats rise and continue to rise.

Learn More About Our Team

If you want real results that you can actually see happening -let's talk. Soon.

Our Process

Process steps

1

2

3

4

5

Deployment

We systematically deploy the newly integrated system to reduce impact and maximize implementation within your business.

QA

Before launching the new integrated system, we thoroughly test the applications and systems to ensure that they are working as designed.

Development

We develop solutions to integrate the various systems in your business to include but not limited to CRMs, ERPs, Websites, POS, Mobile Applications, Marketing Automation, etc

Strategy

We create a strategy that will best integrate the various systems in your business to maximize results while reducing the output of resources.

Discover

We research your business' unique needs and existing processes to determine what efficiencies can be gained through integration and process streamlining.

What Our Clients Are Saying

From the inception to completion of my agency's website development and design, their entire team made sure we were satisfied with the direction and progress. Our business was at a critical growth phase and we needed to convey our team's ability to scale. The designers and backend developers not only delivered but they always WOW'd us with their creativity and ability to solve challenges along the way.

The team at Web Loft work together and are not Silo'd, which means, requirements and goals get shared throughout the design / implementation process.

Smoothie Factory is an international franchising company. Our franchising website is how we attract candidates and grow our brand outside the USA. It's the 'face' of our brand and extremely important to the success of our business. Our website development and maintenance used to be stressful and didn't get the results we wanted. However, once we engaged Webloft Designs, they provided a detailed analysis and clear plan to make our site shout the loudest. Game changer! Since, then our franchise inquiries and conversions into sales have jumped significantly. I know that we can rely on Webloft Designs to deliver what they say, when they say and provide helpful, professional, and experienced advice. Webloft Designs has made a meaningful difference to our business. My only regret is that I didn't find them sooner. James Villasana, President Smoothie Factory International

James Villasana

President

Smoothie Factory

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Analytics and Optimization - Web Loft Designs

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We can help you generate higher conversion rates by using analytics and research to maximize your website's potential. We use strategic optimization practices that generate astounding results.

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eCommerce websites custom built to sell!

If you want your eCommerce website to convert visitors into buying customers, you need to offer more than a pretty face. Modern buyers expect a fast buying process without friction.

Whether you are just starting out with a brand new store, or you want to turn your existing website into a thriving online market, we have the expertise you need to offer a fully integrated shopping experience for easy buying and extreme customer satisfaction.

For over 19 years, we completed thousands of
integrations. Let us help you build yours.

eCommerce

CMS

Payment

Shipping

CRM

Analytics

Big or Small - We Got You Covered

Whether you have big plans with thousands of items of merchandise, or you simply want to sell a couple of your own creations - or anywhere in between - we can develop an eCommerce website that supports the specific needs of your unique business.

Brand New eCommerce Site?

You've come to the right place! We love building brand-new websites because we can craft your dream from the ground up. We will be with you every step of the way and answer any questions that you have as we help you hit your revenue targets and customer satisfaction goals.

Get You Started Right

Creating a plan for your website is just as important as planning for anything else in you business. We help you choose the best ecommerce platform for your unique needs and plan for your site to grow with your business.

Making Design Decisions

Your website is an online marketing tool, so its design and content should be driven by decisions of marketers (communicators). We will help you make those important design decisions.

Scalability

We build your eCommerce site for where you are going, not where you are. This ensures your site is able to scale with your business.

Business Processes

Attract. Convert. Close. Retain. Leverage our expertise to create business processes and sales funnels that work with the unique needs of your eCommerce site. This ultimately saves you time and money.

Cost Conscious

Marketing budgets are a balancing act. We help you make the right decisions the first time, so you can avoid costly mistakes that often happen with new websites.

Mobile Centric

With over 65% of smartphone users making purchases online, your site must be able to service them where they are. We will build your eCommerce site to ensure a smooth customer journey for your mobile users.

Do you have an established eCommerce store?

Take the next step in scaling your business. We will help you get more out of your existing investment!

Get Started Today /p>

Planning

Plan your next moves to maximize revenue by having a customized roadmap to launch your new site!

Redesign

Redesign your website to maintain your brand's image while increasing the infrastructure to handle the traffic of tomorrow to meet your sales goals of today!

eCommerce Platform Migration

Need more room to grow than your current platform allows? We will help you decide what platform will work best for your business, choose the migration strategy, and launch your new eCommerce site.

Data Transfer

We will audit and backup your existing data to decide what needs to migrate and what will be left behind. We then import and verify your data manually or through a migration app to ensure a smooth transition between your old site and the new one.

Custom Functionality

With custom eCommerce web development, you have full control over the design as well as the features and functions of the shopping cart. Unlike templates and rigid rental solutions, a custom eCommerce website gives you a lot of flexibility.

Training and Launch

We provide you with the training you will need to effectively use your site when it launches. We will learn your team's level of technology literacy in order to provide an adequate training and meet you on the level you are on.

Our Process

Process steps

1

2

3

4

5

Deployment

We systematically deploy the newly integrated system to reduce impact and maximize implementation within your business.

QA

Before launching the new integrated system, we thoroughly test the applications and systems to ensure that they are working as designed.

Development

We develop solutions to integrate the various systems in your business to include but not limited to CRMs, Websites, Mobile Applications, Marketing Automation, etc

Strategy

We create a strategy that will best integrate the various systems in your business to maximize results while reducing the output of resources.

Discover

We research your business 's unique needs and existing processes to determine what efficiencies can be gained through integration and process streamlining.

What Our Clients Are Saying

From the inception to completion of my agency's website development and design, their entire team made sure we were satisfied with the direction and progress. Our business was at a critical growth phase and we needed to convey our team's ability to scale. The designers and backend developers not only delivered but they always WOW'd us with their creativity and ability to solve challenges along the way.

The team at Web Loft work together and are not Silo'd, which means, requirements and goals get shared throughout the design / implementation process.

Smoothie Factory is an international franchising company. Our franchising website is how we attract candidates and grow our brand outside the USA. It's the 'face' of our brand and extremely important to the success of our business. Our website development and maintenance used to be stressful and didn't get the results we wanted. However, once we engaged Webloft Designs, they provided a detailed analysis and clear plan to make our site shout the loudest. Game changer! Since, then our franchise inquiries and conversions into sales have jumped significantly. I know that we can rely on Webloft Designs to deliver what they say, when they say and provide helpful, professional, and experienced advice. Webloft Designs has made a meaningful difference to our business. My only regret is that I didn't find them sooner. James Villasana, President Smoothie Factory International

James Villasana

President

Smoothie Factory

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Custom eCommerce Website Creation | Web Loft Designs

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Need your eCommerce website to convert visitors into buyers. We build custom eCommerce websites to offer a fully integrated shopping experience for easy buying and extreme customer satisfaction.

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Create a website experience your customers will remember!

If you want to be successful you have to stand out and show your prospective customers that you are offering them something epic.

Engage
your customers

We offer you our team of highly skilled web developers that push the boundaries of traditional website design to create masterpieces.

161.03%

Form submit conversions

210.53%

Form submit completions

Our website development team specializes in the following platforms

Wordpress

Woocommerce

Shopify

Big Commerce

3D Cart

Hubspot

Magento 2

3-5 Seconds
That's How Long the Average Person Will Stay on Your Website

...unless you give them a reason to stay.

Our team will help you to provide your visitors with engaging content that will keep them on your site, streamlined and clean design, and clearly visible calls to action.

Captivating design

Pleasant user experience

Fascinating images

02. Meaningful user experience

Cutting Edge SEO and Functionality

We write code that gives websites the extra strict structure that the search engines love, and that keeps the entire platform of the site running smoothly without frustrating lags and errors.

Learn More About Search Engine Optimization

Convert Visitors Into Customers

What sets us apart from the rest of the web development companies is that we have a team of experts that specialize in converting website visitors into paying customers. We can evaluate and determine your conversion rate by analyzing data that your website provides.
We can strategically implement enhanced revisions for each page based on the data that we analyze from your web traffic. These slight revisions will improve your overall conversion rates and bring you more success.
Learn More About Conversion Rate Optimization

3 key elements that determine the success of a website:

3 elements

01

Web design and structure

02

Driving visitors to your website (SEO, PPC, content marketing and more)

03

Conversion rate optimization (getting your website to do what it is supposed to do)

Languages and Frameworks
We Choose to Build Websites and Apps On

Your Brand. Your Style. Your Way.

See what our clients have to say about us

Eric Odell

review

We knew we need to update our website but were afraid to lose the SEO ranking our old site had. After speaking with Web Loft we knew we found a professional organization that could get us there. They listened to all of our thoughts, designs ideas, colors, and made suggestions on the layout and design. They took our outdated HTML website to a new crisp / professional WordPress site. They time lined the entire process and have great project management tools in place to manage from start to finish. It was also very easy to communicate with all team members working on the project when it comes to design, SEO, layout, content, etc. They saved us money by suggesting a new hosting provider for our new website which was cheaper and more secure than GoDaddy. I would highly recommend Web Loft Designs to anyone that asked me to recommend a company to build a new website or update an existing site.

Cyndi Flores

review

If you want a clean, modern, and professional site - look no further. Web Loft just completed my site and I am beyond pleased with the results. The process was very well organized and their team helped me think through the design of the website, giving valuable feedback, and explaining different options/solutions. Creating a website is more difficult than one would think and this was my first experience allowing a third party to work on mine, but they exceeded my expectations.

Brian Williams

review

What became very clear very quickly was that the design was very polished, professional and clean which is important considering our clients are mostly Fortune 500 companies. Also, the message on the site was very Clear, Compelling, and Concise which is exactly what we were hoping for! They would not allow us to add any feature, word, or graphic to the site that would conflict with our ultimate goal. This was impressive. They genuinely cared about the end result, even if it included telling us no to an idea. I really appreciated this and found it both rare and refreshing.

Michaela Mora

review

Given Relevant Insights' focus on improving the user experience for its own clients, the design efforts for the new Relevant Insights website was driven by the need for high-quality content density, intuitive navigation, and appealing graphic elements to draw attention to and create a human visual experience that communicated the benefits of services. The Webloft Design team was consistently open and flexible to receive feedback based on the research-based UX design principles used by Relevant Insights when advising its own clients. The new website has been optimized to be faster and more responsive than before. It also provides more flexibility for content publication including recent and popular videos and articles.

Why choose Web Loft Designs?

Custom Website Designs

All of our designs are built from the ground up to meet your needs. This means no pre-built templates will be used for your business website.

Integrated Marketing

We incorporate your website into a unified platform that showcases your brand and style throughout all marketing channels your brand uses. This is done to ensure that you attract your ideal customers.

Mobile Optimized

We make sure that your website is just as effective on mobile devices as it is on desktops. Mobile optimization is crucial since most people use their phones and tablets to search for services and goods.

Accessibility Compliance

With 98% websites inaccessible and 300% increase in legal actions, accessibility compliance is more important than ever. You don't need to learn and worry about WCAG, ADA, and Section 508 compliance because it is our job to know it and implement.

App Development

We custom design powerful apps that work for the needs your business. If it doesn't exist, it will soon enough with our team of developers!

Training

We ensure your team is trained to manage your website's content, menus, users, settings, and much more in order to get the most out of your website.

Content Planning

Every successful website needs high quality content. We will create unique content that sets your business apart from the rest, and will bring powerful results in the search engines.

Our Community of Delighted Customers

Our Process

Process steps

1

2

3

4

5

Deployment

We systematically deploy the newly integrated system to reduce impact and maximize implementation within your business.

QA

Before launching the new integrated system, we thoroughly test the applications and systems to ensure that they are working as designed.

Development

We develop solutions to integrate the various systems in your business to include but not limited to CRMs, ERPs, Websites, POS, Mobile Applications, Marketing Automation, etc.

Strategy

We create a strategy that will best integrate the various systems in your business to maximize results while reducing the output of resources.

Discover

We research your business's unique needs and existing processes to determine what efficiencies can be gained through integration and process streamlining.

What Our Clients Are Saying

From the inception to completion of my agency's website development and design, their entire team made sure we were satisfied with the direction and progress. Our business was at a critical growth phase and we needed to convey our team's ability to scale. The designers and backend developers not only delivered but they always WOW'd us with their creativity and ability to solve challenges along the way.

The team at Web Loft work together and are not Silo'd, which means, requirements and goals get shared throughout the design / implementation process.

Smoothie Factory is an international franchising company. Our franchising website is how we attract candidates and grow our brand outside the USA. It's the 'face' of our brand and extremely important to the success of our business. Our website development and maintenance used to be stressful and didn't get the results we wanted. However, once we engaged Webloft Designs, they provided a detailed analysis and clear plan to make our site shout the loudest. Game changer! Since, then our franchise inquiries and conversions into sales have jumped significantly. I know that we can rely on Webloft Designs to deliver what they say, when they say and provide helpful, professional, and experienced advice. Webloft Designs has made a meaningful difference to our business. My only regret is that I didn't find them sooner. James Villasana, President Smoothie Factory International

James Villasana

President

Smoothie Factory

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Website Design & Development Services | Web Loft Designs

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Create the best website experience for your customers through our website design & development services . Be successful by standing out and showing your prospective customers something epic.

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Web design

Development

Optimization

Get Started Today

We did it!

Thanks to our amazing clients

Does this
sound like you?

You need your web applications to be state-of-the-art, meeting the needs of our customers and team members on all devices.

You need all of your systems to talk to each other and reduce the time your staff spends on manual entry.

You need a simple content management system to keep your site content
up-to-date.

Our clients need websites that do more than take up space. They ask for websites that become a central hub for their marketing efforts. They require strategic thought, advanced solutions, and connectivity with applications to streamline their internal business processes.

Schedule a Consultation

Why is Web Loft Designs considered one of the best web design companies in the Dallas area?

Our Community of Delighted Customers

Featured Case Studies

What Our Clients Are Saying

From the inception to completion of my agency's website development and design, their entire team made sure we were satisfied with the direction and progress. Our business was at a critical growth phase and we needed to convey our team's ability to scale. The designers and backend developers not only delivered but they always WOW'd us with their creativity and ability to solve challenges along the way.

The team at Web Loft work together and are not Silo'd, which means, requirements and goals get shared throughout the design / implementation process.

Smoothie Factory is an international franchising company. Our franchising website is how we attract candidates and grow our brand outside the USA. It's the 'face' of our brand and extremely important to the success of our business. Our website development and maintenance used to be stressful and didn't get the results we wanted. However, once we engaged Webloft Designs, they provided a detailed analysis and clear plan to make our site shout the loudest. Game changer! Since, then our franchise inquiries and conversions into sales have jumped significantly. I know that we can rely on Webloft Designs to deliver what they say, when they say and provide helpful, professional, and experienced advice. Webloft Designs has made a meaningful difference to our business. My only regret is that I didn't find them sooner. James Villasana, President Smoothie Factory International

James Villasana

President

Smoothie Factory

Our Company

Web Loft Designs is a web design and development agency founded in 2003. We are passionate about infusing every project with our core values:

Creativity, Reliability, Collaboration, Passion, and R esults.

A US-based, globally distributed team of developers and creatives, over the last 19 years, we've helped thousands of entrepreneurs and corporate leaders generate millions in top line benefit, build digital presence, and boost brand awareness.

With ten decades of combined experience, our team is eager to bring your vision to life with the right technologies to support your business.

Millions

saved with manual data entry

"Web Loft's process for web development and
design kept me in the loop the whole time" - Dean Benard

We believe a better process means better results.

Process steps

1

2

3

4

Integrate

From marketing automation and sales funnels to custom applications, bring your site full circle with integrations your company needs and your clients expect.

Create

Showing off your unique offerings and expertise is difficult to do with a templated website, void of creativity and marketing strategy. We'll custom build a site for you with careful consideration of your business needs.

Architect

Once your project begins, we begin putting all the pieces together. Messaging, sales flow, lead generation, & technology all must work intelligently and efficiently.

Discover

Our consultants work with you to uncover the vital details of your project to propose effective solutions to benefit you and your clients.

Bring your ideas to life with the right technology

We believe code should be beautiful, functional, fast, and above all - support your business.

Languages and Frameworks

Laravel

Javascript

Vue.js

Node.js
React.js
jQuery

PHP
HTML/CSS

CMS and eCommerce

WordPress
WooCommerce
Magento
Shopify

BigCommerce

Find out what technologies your business needs to thrive

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Dallas / Plano Web Design & Development Company

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Award-winning DFW web design company based in Dallas/Plano providing web development, digital marketing, PPC, SEO & more.

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Web Loft Designs - Marvel Media Group Client Testimonial

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Web Loft Designs - Marvel Media Group Client Testimonial

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Web Loft Designs - Marvel Media Group Client Testimonial

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4 Counterintuitive Ecommerce Optimization Ideas to Get More Sales

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4 Counterintuitive Ecommerce Optimization Ideas to Get More Sales

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4 Counterintuitive Ecommerce Optimization Ideas to Get More Sales

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CEO of Perspectivity International talks about the Web Loft's approach

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CEO of Perspectivity International talks about the Web Loft's approach

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CEO of Perspectivity International talks about the Web Loft's approach

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Web Loft Designs Named a Top Web Development Partner in Texas

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Web Loft Designs Proud to be Named a Top Web Development Partner in Texas by Clutch! - Being recognized as one of the top B2B Companies of 2020 by such a big and reputable name as Clutch means a lot to our team here at Web Loft Designs! We

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Any business that sells items needs an online store. In fact, most new businesses are working completely online. It lowers overhead without limiting outreach. It has fast become the common model.

So, if you're going to build an online store, how do you get started? You need to choose a platform.

There are many popular ecommerce platforms. Bigcommerce, Wix and Magento are all quite popular, but at the head of the pack are two options that are dramatically more popular than the rest, and there are good reasons for that. WooCommerce and Shopify are the clear frontrunners. Which is better? To answer that, we need to look more closely at each.

What Is WooCommerce?

WooCommerce is a WordPress plugin. If that sounds like Greek, there's a simpler way to explain it. WooCommerce is a free tool that you can use to make an online store. It can handle inventory, payments and everything else you need to sell things over the internet.

WooCommerce is specifically designed to work with WordPress, which is the most popular website development platform in existence. WooCommerce is also open source. That means that anyone can make tools to work with it, and many people have. There are thousands upon thousands of tools and options that work great with WooCommerce.

It is perhaps easier to understand a platform by looking at its strengths and weaknesses.

Pros

WooCommerce is completely free to use. It can help keep the overhead for your new business at a minimum. It is also infinitely customizable. When you build a WooCommerce site, you have absolute control over it, and you can change it however you like. As your business adapts over time, WooCommerce is perfectly suited to empower you to change your website as needed.

Cons

The major drawback to WooCommerce is that it's free. That means you are not paying for automation or support when you choose this platform. In a sense, you're on your own. That said, WooCommerce has a well-established community and countless resources that can help you. You can also get professional support, but it is run through third-party providers. It isn't already baked into the cake.

What Is Shopify?

Shopify is the second-most popular ecommerce platform in the world. It is a proprietary platform that aims to create a simplified process for hosting online shops. Shopify is almost an inversion of WooCommerce. It is owned by a single business entity (Shopify Inc). You can only access it through a subscription, and Shopify aims to automate as much of your online shop as possible.

Pros

The great strength of Shopify is its ease of use. Your brand new business can be up and running in a matter of hours (although it's possible to spend more time on the process). Shopify has only three subscription tiers, and you see exactly what you get with each. The web hosting, security and professional support are all rolled into these streamlined subscriptions.

Cons

There are three major drawbacks to using Shopify. The first is that you have to pay for it every month forever. That cost never goes away.

The second drawback is customization. Shopify allows you to build a unique website, but there are severe limitations. If you want endless creativity, Shopify might come up short of your needs.

The biggest drawback to Shopify is ownership. You are renting your online store; you don't actually own it.

So, Which Is Better?

Here's the bottom line. If you value simplicity over all else, Shopify is often the better solution. It's ideal for small businesses that want to be online as fast as possible with as little to consider as possible.

If you value customization, control and adaptability, WooCommerce is an easy winner. It will require more knowledge and effort from you, but there are ample resources available to help you get there. WooCommerce shines for businesses that plan to grow and change over time, which hopefully applies to your new business.

If you want to explore how you can get a professional ecommerce site up and running, contact us. It doesn't have to be a daunting process.

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Comparing the pros and cons of WooCommerce and Shopify - Web Loft Designs

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Any business that sells items needs an online store. In fact, most new businesses are working completely online. It lowers overhead without limiting outreach. It has fast become the common model. So, if you're going to build an online store, how do you get started? You need to choose a platform.

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Reposition Your Brand to Dramatically Accelerate Sales on Amazon.com - Web Loft Designs

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Are you truly optimizing your presence on Amazon.com? From logistics and fulfillment, packaging, search advertising to marketing your product -- don’t risk losing sales to your competitors.

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Posted - January 12, 2021

In the current experience economy, many C-suites are finally paying attention to user experience. There is an effort on the way to use UX research to support good business decisions related to product development and marketing strategies to support customer acquisition and retention. However, many put in charge have no training in research, and there is a lot of confusion about UX among business leaders, market researchers, and UX practitioners.

In this webinar organized by ESOMAR, MRII at The University of Georgia, and CRIC, Michaela Mora, president of Relevant Insights, discusses what is and what is not UX, how research can support UX, and the areas of expertise needed to conduct UX research.

What Is UX?

UX stands for user experience. User experience is really a state of mind combining emotions and attitudes that develop as a result of user interactions with products and services with customer support and even marketing which helps to set expectations about the user experience.

The term user experience started being used in 1993 at Apple when they realized that the experience of using Apple computers was weak. You may probably may have also heard the term CX, which stands for customer experience.

Depending on the organization structure and who does different types of research, the terms "user experience" and "customer experience" may be used interchangeably or kept separate to represent different areas.

UX often is mainly about product experience based on interactions while CX is connected to customer satisfaction with customer service and the brand and products in general without getting too deep into product interactions.

Some companies make the distinction based on the acquisition state. For example, the term "user" may be applied to prospect customers when they visit a website but have no purchase yet and the term "customer" is used for those who have already purchased something so the definitions vary depending on how organizations are structured and how they define customers.

However, we could consider that the research done under each term as efforts to understand users along the journey from prospects to customers. We are looking at user interactions at different touchpoints in that journey.

UX Touchpoints

The user experience field has been growing mainly in the area of product development to learn about how users interact with products and the problems they face in order to make improvements, but the user experience is not limited to product use.

The key UX touchpoints in this process include:

In every step of the journey since you announced the product is coming, to the moment of purchase, to the actual product usage, there are interactions that will have a positive or negative impact on the total user experience.

This is why for example even poor product quality can be forgiven if customer support interactions exceed expectations.

So, the study of user experience should include not only the early interactions with prototypes during product development but also the experience with different marketing channels when we are trying to identify new customers and set expectations about new products.

It should include the actual purchase experience at the point of sale since a bad shopping experience may lead to abandonment or damage to brand reputation particularly if the brand sells directly to users.

Finally, it should include the post-purchase experience to understand how people use products in real conditions to be able to improve them. In this phase, we also need to use research to guide improvements in the experience with customer support and marketing campaigns to keep customers engaged and encourage repeat purchase.

What Is NOT UX?

Usability

Because user experience has been of special interest to developers of digital products like software, apps, websites, the term is often interchangeably used with usability.

Usability is a contributing factor to user experience but does not explain the full user experience. Usability is a quality attribute, which is aimed at creating ease of use. The technical definition of usability includes:

Learnability - How easy is for you to do basic tasks the first time.

Efficiency - How quickly can you perform tasks once you learn how to do it.

Memorability - How easy can you become proficient again when you stop using the product for a while and start using it again.

Errors - How many errors do you make, how severe are those errors, how easily can you recover from them.

Satisfaction - Was this a pleasant experience? When products are easy to use, they tend to create some level of satisfaction. The thing is that we are more likely to notice products when they are difficult to use because of the frustration they cause.

Utility

Another contributing factor to user experience is utility. This has to do with product functionality and the ability of the product to provide benefits and satisfy a need. Again, utility is not the same as user experience.

When we combine usability and utility, we can have different user experiences. Ideally, you want products and services that are easy to use and meet and need, but we all have seen products that are easy to use but are not relevant to us, we don't need them, and products that we really need but are difficult to use. In both cases, we are likely to have a bad user experience.

Visual Design

The visual or physical design of products has also an impact on the user experience but again it's not the same. Visual design is about surface design, colors, layout, shapes, texture, content density, feature density, but a beautiful design can be irrelevant or difficult to use or both, so we cannot rely only on surface design to create good user interactions.

In short, user experience is NOT usability, utility, or surface design.

The State of UX Research Experience

A 2019 study from usertesting.com about trends in the customer experience field asked over 1,600 professionals across a variety of industries how the organizations were approaching customer experience and conducting CX research.

The study found that many designers don't have access to research, and many researchers are struggling to do quality work at the rapid pace of product development. At the same time an overwhelming majority of executives, 86 percent was in favor of scaling up user research.

The challenge usually lies in the level of UX maturity many companies have which is strongly associated with the priorities of the business and having people qualified and knowledgeable about research fundamentals.

UX Research Maturity Levels

There are several models of UX maturity levels out there. Here it is one that is practical and actionable

Level 1 - Lack of Research

The company is often focused on products, technology, and growing the business. Often in the C-suite, the level of awareness about the value of doing research is low or doesn't exist. There's a lot of gut feeling driving product development, marketing, and business decisions.

Level 2 - Task-Based Research

There is some awareness about user research mostly to find usability issues or improve visual design. This level is dominated by task-based usability testing. The tasks may come from what the designers or my product managers imagine the users may do, from support tickets or customer service feedback from customers, or from actual user interviews which is the more advanced expression of this level.

Level 3 - Usage Context Research

When they move to the next level, the team starts doing field studies where they observe users in their natural environment. In this case, contextual inquiry is the most common research method which combines ethnographic research and user interviews on-site.

Level 4 - Needs-Gap Research

The next level in maturity where research gets, it gets really focused on understanding the needs of the users before during, and after using a product or service. This is where we look for unmet needs or gaps in the experience to be able to really create good user experiences. The research here allows companies to start creating metrics of success for the user experience and the business.

Level 5 - Customer Journey Research

The research of needs often takes the team to the next level of maturity trying to understand the customer journey across all the different touchpoints of the user experience over time. Here we look not only at new customers but also at repeat customers and study how their user experience evolves in a longitudinal way. At this level, the teams get really serious about establishing metrics of success and track them over time.

Level 6 - Strategic Research

Finally, the companies that become really customer-centric and realize the value of research invest in hiring trained researchers and give them the resources and time needed to conduct strategic research in order to develop long-term product roadmaps and marketing strategies to make them successful.

In terms of methodology, each level up includes methods used in lower levels. They don't become exclusive. Each higher-level just keeps adding tools and scope as the UX function matures. At the highest level of maturity, there is a place for both strategic research and tactical research for specific goals.

This discussion about UX maturity is happening mainly in the context of digital product development, e-commerce, digital marketing. It seems that digital-first and tech companies are discovering now what consumer packaged goods companies, CPG companies, discovered a long time ago with the help of market research, which is a field that is nearly 100 years old.

However, we are seeing a lot of unneeded reinvention because those who are starting to do research without training or guidance from professionals don't know there is already a big research toolbox available in the marketing research field. This is also one of the reasons UX research maturity is low in many companies.

Companies hiring for these positions are prioritizing design and development skills without realizing that what they need are UX researchers with training in research first.

UX Research Integration

There are different approaches to product development and how research can be integrated with them.

1. Waterfall Product Development
In this approach companies may start with user research to understand their needs or identify segments and then proceed to design development and launch, and after launching the product then they may look at users' reactions to the final product.This is how product research has been traditionally done by many CPG companies as part of their marketing and R&D processes.

2. Iterative Product Development
In the Iterative approach, user research is integrated to provide insights at different steps of the process to make incremental improvement. Here there is a pause to conduct research between each step so many companies use this approach, but it very much depends on budget and timelines.

3. Agile Product Development
Finally, there is the Agile approach, in which user research is happening at the same time as the different product development stages continue. The focus tends to be narrower on fewer issues and is mostly based on qualitative research. There's no pausing. All is happening at the same time and insights are integrated on the fly.The rapid movement in this approach is requiring non-researchers like product managers and designers and developers to act as researchers without having the training in research.This really requires good coordination with the product development process and without training in research, the quality of insights is often lacking.Another problem is that it's very hard to be objective about your own designs and products. Being the creator of something makes you partial to it and a victim of confirmation bias.Designers, product managers, and developers need help from neutral research partners to minimize biases in data collection and interpretation of results. Again, this represents a big opportunity for people with a research background.

Research Maturity & Integration

The good news is that these research approaches can coexist depending on the research maturity level in the organization. For example, the Iterative approach can be used at any level of UX maturity, if that works for the product development process in terms of timing, budget, and availability of researchers.

The waterfall approach which may start with user research, consumer research. This is how many companies, CPG companies, use market research for product development, branding, and advertising. It helps them understand needs, customer journeys, and make more strategic research related to brands, market segmentation, and brand positioning and pricing.

The Agile approach, which goes well with qualitative usability testing and user interviews, can help uncover usability issues, understand needs, and do quick dives into specific points of the customer journey, but it's less useful when it comes to do research of strategic nature.

Again, companies can combine these approaches for different purposes. They don't have to adopt only one. They just need to hire researchers and research vendors who can support them.

Market Research vs. UX Research

Market research and UX practitioners are missing each other and are unaware of the overlapping research subjects.

In the product development process, going from product idea, identification of benefits, marketing, and product usage, the commonalities between both become more obvious just by looking at some of the research techniques used.

UX research methods are really adaptations of techniques we have been using in market research for a long time. When companies have both a consumer insights team and a UX team, the type of research they do tend to differ in terms of strategic value.

Since UX researchers are often embedded in product teams and consumer insights often supports marketing and other strategic functions, their efforts may not be coordinated, and each group ends up doing their own thing without talking to each other.

Research Opportunities

Based on the UX touchpoints where the user experience is created, there's a lot of research opportunities of strategic and tactical value where both market research and UX research could complement each other.

Needed Areas of Expertise

Companies are trying to strike a bargain and get a two for one or a three for one deal when it comes to UX talent. Over time, they will realize that trying to get someone to do everything tends to yield mediocre results, at best.

However, each role involved in the UX process should at least be familiar with some key domain areas so they can find a common language and are able to collaborate in an effective way.

Here are some topic areas that are relevant to conduct good user research. For example, researchers would benefit from learning about principles of visual design and interaction design even if they don't need to become designers or developers.

At the same time, designers, developers, product managers would benefit from learning some of the research fundamentals so they can contribute to the research design, participate as observers, and interpreters of results in a more effective way without having to become full-time researchers.

If you have a team of people with expertise in one major area like research, design, development, project management, and who are also familiar with a couple of other areas from the same set, you are more likely to have a productive team that can work well together, produce quality work, and be less prone to burn out.

Having a team of one, who tries to do everything is not sustainable in the long run. Aside from your current area of expertise, select a couple of other areas from this list and learn more about them. They may be needed in your organization. That will allow you to collaborate better, but don't try to become a do-it-all.

UX Metrics

UX metrics should be unique for each organization. Companies want to differentiate your products and servers, being unique but many try to use universal metrics. That's not helpful. We should think of three categories of metrics.

Metrics of Success

These measure the ultimate goal of improving someone's life with our product or service. This is linked to main benefits your product or service delivers. It could be saving time, saving money, increasing convenience and efficiency for the user.

You need to determine what the ultimate need your product is meeting and use that as a metric of success. If you are not meeting a need, the business won't stay for long in business.

Metrics of Problems

The second metric category is metrics related to problems users run into that prevent them from meeting their needs, affect the user experiences, and have a direct impact on the business. This is your opportunity to attach a monetary value to show how much the problem is costing the company and why we need research to solve it.

For example, testing whether product and price information on your website communicates the value users get may tell you the obstacles they find in understanding it and impact the decision to buy your products.

Again, this metric should be specific for your business and require internal agreement and refinement based on continuous research.

Metrics of Progress

Finally, the third category is related to metrics of progress, how are we progressing in eliminating those obstacles? and what is the impact on the business?

You need to conduct research not only to figure out how to eliminate the obstacles but also how you track the results, you need to track the results from implementing the insights.

If you establish a set of metrics that tracks monetary value based on the improvements resulting from research, you are likely to get buy-in from top management.

During my time at Blockbuster, we kept improving the search function on the website, which was directly correlated with the volume of calls to customer service. The more calls, the higher the cost. We were able to triangulate results from user research and customer satisfaction tracking surveys and discover that inaccurate research results were pushing people to call more. We monitored the changes in the search algorithm as it was improved, and research was showing how the user experience improved and how the cost went down for customer service.

So, I recommend discussing internally what metrics would help to improve the user experience for your specific product and have a business impact, and those metrics will be useful in selling research to the top management.

About the Author

Michaela Mora has over 20 years of qualitative and quantitative research experience in both client and supplier roles across a variety of industries. She is currently the President of Relevant Insights, LLC (www.relevantinsights.com), a full-service market research agency located in North Texas.

Michaela earned an MS in Marketing Research from The University of Texas at Arlington, an MS in Marketing, Advertising & PR from Stockholm University, and an MS in Psychology from Havana University. She also holds an Insights Researcher Certification (IPC) from the Insights Association, and a UX Master Certification (UXMC) with specialties in User Research and Interaction Design from the Nielsen Norman Group.

https://www.linkedin.com/in/michaelamora/

https://twitter.com/rinsights

https://relevantinsights.com

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User experience research needed to support business decisions - Web Loft Designs

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Posted - January 12, 2021 In the current experience economy, many C-suites are finally paying attention to user experience. There is an effort on the way to use UX research to support good business decisions related to product development and marketing strategies to support customer acquisition and retention.

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KT&G USA Case Study: Redefining Global Digital Leadership in the CPG Industry - Web Loft Designs

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Web Loft Designs recently created a new KT&G website with exceptional branding and enhanced distributor and retailer search functionality.

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Posted - February 13, 2021

If you were asked what are the primary senses of a human, what comes to mind? That's right, the main 4 are smell, taste, hearing, and, of course, sight. We use our sense of smell to sense if we like or dislike something or orient ourselves with our surroundings. We taste, to know if something gets our taste buds all excited and wanting more, and we hear for many reasons including but not limited to communication, orientation, and most importantly always listening to sounds or music that speak to us. Now about probably the most important one: sight.

When we see something or someone that we like, everything else seems to fall in line and the other 3 senses all of the sudden want to join in on the fun.

So, why exactly is there a stock photo, poor quality photos, or no photos at all of the products that you are trying to sell on your ecommerce site? Isn't it your goal to maximize your profits and sell on a consistent basis? Ecommerce is here now, it is the biggest market on the planet, and it's not stopping in its growth. Remember those 4 little senses we mentioned? Well, only 1 of them is being used by your potential clients while searching for products that appeal to them, things they want, need, and just have to have. Sight... If you cannot invite a customer in with pictures of your products, entice them, and convert them into buyers on pure visual stimulation of the product they were already looking at buying with or without you, then you have a real problem. This is why product photography is by far one of the most essential investments a seller can make into their business.

Invite them to feel through the screen

What does that mean? Unless you have a physical location that your customers can go to to feel, smell and hear what you are selling, their screens are the only storefront that you own, and it's your job to make sure that when they use the sense of sight you make them forget how much they "need" to feel, smell and hear before pulling out their credit cards. If your pictures tell a story, grab them by their feelings and the desire to buy based on how you made them feel with your images of your inventory, then you are already on your way to online sales success.

Paint them a picture usi ng words

A good product description is crucial because remember that's how your competition is selling the same inventory as you are except someone is running circles around you. They have painted the picture the consumer wants to see, and that picture is a good ratio of detailed and numerous pictures, and descriptions. Product descriptions are the answers to the questions that they want to ask; whether it'd be statistics, features, or an elaborate explanation of the item, which will only bring them closer to buying from you specifically because you helped them imagine how it could cater to their desire to own or consume the product.

Descriptions however are just words on paper without their unique fusion with the product they are describing. That is why having the most detailed and multi-angled pictures is so important. Every item you sell needs to show the parts that people would be most interested in seeing if they were inside an actual store. What can I plug into it? How many does it hold? How would it look inside my place? Just to list a few thoughts that true buyers have when looking at your product pictures, so you better have some detailed, up-close, and high-quality pictures for them to feast their eyes on.

Treat your product l ike a supermodel

Have you ever been behind the camera during a supermodel photoshoot? If you have then you already know that it's not a simple snap with your fancy new iPhone, and the shoot is over. Also, no supermodel shoot ever consists of just 1 photo and everyone is satisfied. You take lots, many, numerous pictures until you find the one that makes you, yourself want to buy that item.

One of the most important things to remember during photography is lighting... that is literally the spotlight that brings your hero product to life on its stage. High-quality camera equipment, backdrops, the right background to accent your inventory.

Yes, we know that unless one of the other hats that you wear in addition to being an ecommerce business owner is a photographer then you won't have pretty much any of that stuff, but you know who does? A professional photographer. If you are serious about your business and your future in the ecommerce space, you should definitely invest in the services of professionals that can make your products come to life on the screens of your buyers, potential buyers, and just anyone visiting your page.

Become consistent and recognizable

Creating your own brand, style, and consistency in the market is extremely important. Find a way to make your customers know whose ads they are looking at based on the style, background, quality of your product presentation. Just like when you see a picture of someone in front of the Eiffel tower, you immediately say to yourself: "They are in Paris, France"; the tower is its own recognizable brand in this scenario.

Your pictures should be recognizable and traceable back to you and your store based on quality, consistency, and specific details that make them say "I know who's selling this! I like that guy, he sells quality stuff, I should buy from him again!"

Find your style, whether it is the way that you angle your items, or that you always show a beautiful front side of the item in your thumbnail picture to invite people onto your page. Set yourself apart from the rest and become recognizable. For example if you were selling a car, you wouldn't put a picture of one of the tires as your gallery thumbnail right?You would want to take pictures at angles and from positions that show off the body style, the color, and the sexy curves of that vehicle, those are the pictures that need to be what your audience sees. Yes, we all want to see the vehicles tires at some point, but not as the first image that they see when browsing.

Market yourself and why YOUR product

In order to survive and succeed in the ultra-competitive world of commerce, you have to be creative and ambitious. Social media is your friend in this case, and you are not limited to only 1 selling platform. There are now more ecommerce platforms than we care to try and count these days, and for you, that should be the golden ticket to success! Remember, you now have a brand, your quality pictures scream who they belong to, your descriptions help people taste, smell, see and feel the item they bought from you, days before the item is delivered. So, post, advertise, show off and skyrocket your business anywhere and everywhere that people frequent, make yourself known, be the solution that they recall when they need something that you happen to sell. Interacting with your customers, your fans, even the "tire kickers" is super important to build trust in "why YOU and why YOUR products".

Everything is possible, but it will take time, dedication, and the right investments and personal efforts to make yourself an ecommerce superstar. For now, start with focusing on your pictures being unique and yours, and giving the most detailed and enticing descriptions of your products, become recognizable, become a brand.

We'll leave you here today with a bonus; if you are ready to take the next step in your ecommerce journey and have the most vibrant and recognizable presentation of your products in the market and begin building your personal brand, then we know just the professional you should get in contact with.

exactly the solution you need to spice up your ecommerce and online sales business needs. Elena Cone is among some of the best multi-national photographers out there, with a vast portfolio of but not limited to: fashion, weddings, creative portraits, magazine photography and the experience of over 18 years in the space of photography make Elena All photos in this article are produced by Elena.

The unique, flexible, and creative approach thatElena will take in order to fulfill all of your photography needs will only leave you in awe! Visit her site, check out the incredible work that she's done, and book your photo session at http://www.econephoto.com

Elena C

one is a traditionally trained film photographer with 18 years of experience in fashion, editorial, wedding, portrait and product. Elena was born in Saint Petersburg, Russia in a very artistic family where all children had a talent to draw and attended art schools. When she moved to America, she started taking photography classes and ended up getting a scholarship as one of the most talented students in her class. Elena had several exhibits with printed work and later on became one of a few full-time female photographers specializing in creative portraits and editorial photography.

During all these years, she worked as a staff photographer for Eclipse magazine, Alkami Technology, photographed multiple election campaigns for Murphy Nasica, shot for Pepsi, Dallas Modern Luxury, did portraits for the Craw family. Elena was the only guest photographer on famous My Fair Wedding with David Tutera on WETV in 2010. She photographed more than 500 weddings for international and American couples. Elena travels the world on multiple editorial assignments. Creativity and unique approach to every assignment made her work recognized and appreciated by her loyal clients.

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Why Product Photography Is Essential For Being Successful in Ecommerce - Web Loft Designs

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Why Product Photography Is Essential For Being Successful in Ecommerce - If you were asked what are the primary senses of a human, what comes to mind? That's right, the main 4 are smell, taste, hearing, and, of course, sight.

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Why Choosing the Right Web Host Provider Is One of the Most Important Decisions for Your Business - Web Loft Designs

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Why Choosing the Right Web Host Provider Is One of the Most Important Decisions for Your Business - When building a business website, the choices can come at you in a hurry. You have to pick platforms, aesthetics, security options, target audiences and

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If you are a business or a company owner, you should know how important it is to have a website in today's day and age. Your online presence can have a huge impact on your business' success though not all businesses realize that a majority of their customers will check their website before engaging or making a purchase. A strong online presence can affect your revenue greatly, so yes, the quality of your website matters.

Whether you want to extend your presence online or add another platform to advertise your products and services, a site can do it all for you. Since 2003, our team has been able to help our clients build their dream websites. We are dedicated to bringing the best services in the country! Like one of our clients said it, "Web Loft is a smart, scrappy and go-getter team that is determined to get the job done and meet client expectations."

Today, we are going to talk about a recent award we received from Clutch! They recently named us as a leading service provider in Texas. Here is what we have to say about this recognition:
"Clutch has been a great partner, reliable and supportive of us and on the other hand very honest with their clients. Clutch provides only truthful information about service providers such as our company after conducting rigorous interviews with clients - which is what makes it such an honor to be recognized by Clutch!"
In case you missed it, Clutch is a B2B company resource based in Washington, DC. They evaluate technology service and solutions companies based on the quality of work, thought leadership, and client reviews.

You can also catch us as a leading service provider in Virtual Object's website. Check out their platform for online visual portfolios from the top companies in the industry.

For more information about us and ways we can help, send us a message or give us a call and let's get started on your next project!

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Web Loft Designs Snags a Place on Clutch's Top E-Commerce Development Companies in Dallas, Texas - Web Loft Designs

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Web Loft Designs Snags a Place on Clutch's Top E-Commerce Development Companies in Dallas, Texas - If you are a business or a company owner, you should know how important it is to have a website in today's day and age. Your online presence can have a

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Posted - September 18, 2021

Web Loft Designs is honored to be listed as a Top Small Business Web Design Company & Dental Web Design Company on DesignRush in 2021!

DesignRush is a platform that was created to help connect full-service design agencies, technology companies, and digital marketing professionals with brands and potential projects. Their B2B marketplace offers thousands of listings with diverse areas of expertise. Finding the perfect client project has never been easier with DesignRush. Being a part of their top list for small business website design helps us connect with brands whose needs align perfectly with our design and development services.
"Our agency has a growing team of developers, designers, digital marketing specialists, copywriters, and SEO experts. We put beauty and function into every project solution, and we are honored to be recognized in such a competitive industry." - Marina Marsh, Web Loft Designs President
Web Loft Designs offers website design and development, e-commerce solutions, mobile app development, pay-per-click advertising, social media marketing, and search engine optimization services. Our focus is on fully custom design solutions that offer an easy user experience and maximize the impact your brand has on potential customers.

Experience the Difference at Web Loft Designs
Here is why our clients consistently give us 5 stars!
Custom Website Design - Our designs stand out from the competition and never use templates. Web Loft websites are built from the ground up and are fully customized to your business and marketing needs.

Scalable Solutions Built for the Future - We work with businesses and organizations of all sizes and industries to ensure that their website is designed to easily accommodate future growth and integrations. Our design and development leadership team works with clients to identify what their needs are now, and create a plan for potential capabilities that may be necessary for growth in the future.

Integrated Marketing - From sales funnels and landing pages to software development and systems integration, our developers and digital advertising experts can create the perfect marketing solution for your business.

Designed for Every Screen Size - Mobile optimization is key for any brand to succeed, and can affect google search rankings and user experience. All Web Loft websites are mobile-optimized to look amazing and function perfectly on any sized screen.
Get your business up to speed with a new website that helps set you apart from the competition, schedule your consultation with Web Loft Designs today!

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Web Loft Named Top Small Business Web Design Company by DesignRush -

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Posted - September 18, 2021 DesignRush is a platform that was created to help connect full-service design agencies, technology companies, and digital marketing professionals with brands and potential projects. Their B2B marketplace offers thousands of listings with diverse areas of expertise. Finding the perfect client project has never been easier with DesignRush.