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- Epay is for everyone is represented by options of food that could be for everyone.

- Adding merlions and durians to symbolically represent Singapore, So not talking just about race but in humorous way

- QR code linking to the address of the place where they can find the food

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e-payment is for everyone from different walks of life. In terms of representation, we want to be race and gender blind, and also inclusive - involving abled persons as well as persons with disabilities in our campaign. We use generic characters to avoid stereotyping different peoples' identities (race, occupation, social class). Instead, we make the context as relatable as possible to people in Singapore from varied walks of life.

We will be creating a series of key visuals with different settings. For example, the first will be at the Hawker Centre which is a microcosm of the multicultural Singaporean society. All in all, this campaign aims to be sensitive to the contextual environment where it will eventually be launched.

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- shift away from cmio positioning , we instead use of food court outlet like hawker centre , food courts.
- food court are very common and e-pay will be widely available to use.
- using venue that use e-pay gives away from giving offensive portrayals
- patronise by people of different socio-economic status

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Survey Form

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Thanks for participating in our trial-run: Race and Gender in Visual Representation. This survey will take approximately 5 mins.