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We work with not-for-profits, NGOs and businesses that care about more than just the bottom line. We believe in making social media a positive space for all. As valuable to businesses as it is for the individual. The ability to communicate and influence globally and instantly is a responsibility we should take seriously and use to do good.

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Social Media Training Courses, Workshops & Coaching

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Social media training courses with a focus on your business. You'll gain confidence and clarity when using social, through our fun and interactive, small group workshops. We'll cut through the jargon, make marketing exciting and guide you through implementing your new strategy so you can watch your business grow.

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WGSN is the global authority on change, using expert trend forecasting combined with data science to help you get ahead of the right trends.

We do this through consumer insight, product design direction and trading strategies so you can create sustainably and land the right trends at the right time to maximise sales.
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Trend Forecasting & Analytics 2023-2031 | WGSN

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WGSN is the global authority on change, using expert trend forecasting combined with data science to help you get ahead of the right trends. We do this through consumer insight, product design direction and trading strategies so you can create sustainably and land the right trends at the right time to maximise sales.

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It is clear that digital adoption has become a top priority during the pandemic and the article states that brands will need to adapt themselves to shopper's online demands. So, it will be interesting to see the evolution of how brands will continue to enhance and make their customers online experience more sophisticated. Brands will also need to find persuasive ways to integrate the human touch. So the glove seen in 'the last leg' video could possibly apply to this.

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It's really interesting to know that impulse buying reduced because you don't randomly come across something online unless you search for it. Whereas, in store you may stumble across something by the till because they have been strategically placed there to encourage impulse purchases. It's interesting to see how brands have adapted their online experience: Loreal and Diesel took advantage of VR and AR to allow customers to try on different products from their phone. The manager of a book store incorporated zoom by standing in front of the crime section of his store and virtually spoke through some of his favourites for an old lady sitting at home by herself. It's positive to see how quickly brands can adapt to be more creative.

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Key takeaways from the article ‘how to encourage impulse buying online’

16% of all retail sales are impulse buys

59% of customers said they initially discovered products while browsing online

22% said that they made their impulse purchase online

Amazons ‘people like you also purchased’ make encouraging sales and impulse purchasing online easier

Placing items in stores where impulse purchasing occurs, makes it harder to do digitally.

‘Trending now’ encourages impulse purchasing online

You may also like recommendations, brands are finding it challenging to encourage online sales through persuasion

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- The pandemic has forced a shift away from buying experiences to buying things, but brands should prepare for the return of the experience economy.

- “If you don’t have your supply chain, e-commerce, etc. up and

running in all markets, then you’re a weakened player"

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'We explore how against a backdrop of fragmented social media and new apps offering serendipitous discovery, the role of the influencer has evolved. Competing with creators and thought leaders, this new type of advocate influences with authority, expertise, authenticity and values, swapping out highly product-driven narratives for human-centric stories and change agendas. We consider the potential brand opportunities for partnering with these people-powered heroes who possess the ability to inspire, inform, and create community with their audiences.'

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The dangerous spreading of misinformation and rumours on social apps such as TikTok, WhatsApp etc. (Especially surrounding the pandemic and medical care in 2020).

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Key takeaways from the article ‘retails bright dark future’

Online retailers are running out go warehouse space and outlets are seeing less footfall

Grocery retailers experienced supply chain and last mile logistical problems due to a high demand.

The ‘dark stores’ are former shops that became functional fulfilment centres during the pandemic, staffed with a few pickers and visited only by delivery drivers.

People are shifting away from big supermarkets and going to smaller local co-ops or fresh grocery stores near by.

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2021 will experience the greatest period of chaos and change. Marley leaders and oppurtunities will change.

Consumer needs re evolving by the minute, a window of opportunity to filter trends and find a new opportunity.

This report highlights the what and why of major industry shifts:

The trend section - identifies a new opportunity in a given industry

The insight section - explores the specific target consumers motivations, attitudes, beliefs and ultimately tension behind that opportunity.

Examples of overlooked opportunities:

up cycled root - brands are tapping the potential of cannabis or hemp root in skincare products

In-game concert - on the rise as people seek at-home entertainment options

Appointment retail - ensure safe in-person shopping experiences

Virtual marketplace - market places are now taking place virtually to keep people safe, with everything from farmers’ to Christmas markets

Luxe lounging - enormously popular as people remain restricted in the outdoor activities they take part in.

Restaurant branded - restaurants are increasingly releasing private-label products in a way to maintain revenue in light of in-person dining restrictions

Model-free runways - having to limit the use of models on runways has made brands more creative in how they’re presenting their collections.

Home professional - brands are launching comfort-focused and performance-driven home attire.

Virtual crowds - companies are creating technologically-integrated solutions that allow the public to attend virtual live events.

Gamified Profession - experiential training for employees and on boarding is accelerated through tech