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By encouraging and supporting those hesitant to receive vaccination within the UK general public to get vaccinated against COVID-19.

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Our goal is to persuade people within the general public who are hesitant about COVID-19 vaccines, to arrange to get themselves vaccinated as soon as possible. We believe that this will reduce the number of people dying from COVID-19 infection.

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There is a significant problem with COVID-19 vaccine hesitancy in the UK. 

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There is a significant problem with COVID-19 vaccine hesitancy in the UK. 

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This was highlighted in a study conducted in early September 2021.

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We have to continue pushing with our ambition to reach as close to 100% vaccine coverage as possible, despite the challenges, as the data clearly shows, vaccines could potentially save thousands of lives by persuading those in the UK public who are hesitant, to choose to be immunized against COVID-19.