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The screen that will greet you when opening.

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It is crucial the user interface for the Deefa app is as simple and intuative to use as possible. This is because many who this service would benefit will be older people. This means having a simple structure, large clear text and large buttons.

I have taken inspiration from delivery and transport apps, such as Deliveroo and Uber. Implementing a map system where users can see who is available in an area for dog walking.

There is an option at the bottom to search the area you are in. This makes it very easy to see who is available and where they are. I have also added an area at the bottom displaying the location and weather, this should help the user to decide what kind of walk they would like to go on before leaving their house.

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For the smaller titles and paragraphs, I went for Franklin Gothic Demi. It holds the same level of simplicity but reads better for longer texts.

This typeface gives the feeling it gets right to the point, it’s bold and unpretentious.

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When creating a large title, the type needs to emphasize the feeling of the tone of voice of Deefa.

Deefa wants to offer a simple, friendly service. I think going for Arial Rounded MT Bold represents these qualities.

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As our service is to bring people together, we value connectivity and relationships between our walkers and owners more than anything, allowing us to build a growing network of people helping people.

We value the individuals unique needs and circumstances, this is build into the core of what we do and allows a more smooth running service for our users.

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Deefa has a simple manifesto...

Ensure the safety of our users above all else.

Provide a fast and fluid service.

Take into consideration the requirements our users may have.

Have a carbon-neutral footprint.

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What makes me angry?

Virtue Signaling.

What gives me hope?

Change.

What am I willing to take a stand for?

Animal Cruelty.

I will not protest for an issue I don’t actively try to change with my own actions.

I can not pass blame without addressing my own contributions to an issue.

I can make a bigger difference myself to the environment than through telling the government to do more.

I believe people’s anger is misdirected when it comes to climate change.

I will actively try to reduce my impact.

I believe the consumers are the biggest problem.

I will not preach to others, issues that my own actions contradict.

I shall address my impact on the issues I feel strongly towards.