# data[].attributes.body
Luxury, higher end
Experience matters (carpark, not so luxe)
Service oriented, feel important, more than the cosmetics
Upmarket reputation
Privelege, buying experience and value-add

Give 5-star experience: personalised touch, follow-up with customer

# data[].attributes.body
Buy snacks from Thailand, put in vacuum pack and resell
5 staff only, 2 million revenue
Test products, quantity to iterate to make quality
Take out bottom 20%, put in new 20%
Constantly iterating and innovating
Focused on product and promotion: simple business model with minimal investment

# data[].attributes.body
Was leader, but stopped innovating
Need to grow with market and trend
Stay where we are, we will crumble

Junction of being like Nokia: if we continue and don't change we will crumble like Nokia

Embrace change, don't be comfortable, change is painful: change mindsets

# data[].attributes.body
Top of mind brand for furniture
Only IKEA has everything. Price is reasonable
Business model surrounding their restaurant is interesting; how do they attract so many customers?
Diversified model

What can / should HTT do?
Finding new revenue streams like selling mooncake, non-travel products,
Market disruption for industry (IKEA because of self-assembly)
Personalised products: build your own itinerary without much effort

# data[].attributes.body
- Started from small
- Selling books online
- B2B
- Always build from strong foundations
- Good at profiling their customers
- Product research based on marketplace data
- What we can learn from Amazon: Use what we have to build, doesn't have to start from scratch.