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Parents/adults are always multitasking and need their hands free. When placing your cell phone down, you need a sturdy device to support the phone and you need your phone protected against little hands that might accidentally tip a phone stand over.

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Parents/adults are always multitasking and need their hands free. When placing your cell phone down, you need a sturdy device to support the phone and you need your phone protected against little hands that might accidentally tip a phone stand over.

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We started out with the realization that young kids want to watch videos for a longer time than they could hold the phone. That morphed into fitting a device for a shopping cart bar which seemed universal in size but then realized that many other demographics could benefit, especially people who needed two hands for an electric scooter cart.

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We wanted to be inclusive to all groups of people, with or without challenges and or disabilities.

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My Little Pony chose teachers and students as well as people who have special needs because everyone can benefit from a hands-free device.

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My Little Pony chose teachers and students as well as people who have special needs because everyone can benefit from a hands-free device.

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Becuase we wanted to target a wide range of the population

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Everyone loves the beach

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Relatable to our life experiences.

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WE chose our target audience based on our own life experience. All of us have been in the position when we were trying to cook and needed our phones.

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We chose People that multi-task, who need another set of hands

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We chose People that multi-task, who need another set of hands

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As women, we realize there is a need for an easy, handy, and cute carry-all that has many uses.  Our Mobile Pocket fits these needs!!!

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We wanted something to help people with mobility issues and wanted to help create a clutter-free working environment for our students! The amplification would allow multiple users to work off of one SMART phone.

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They have the most need for a phone stand.  We started with a target audience and then created the prototype.

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They have the most need for a phone stand.  We started with a target audience and then created the prototype.

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We chose adults with children because we believed that was the target audience in most need for a hands-free device.

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We chose adults with children because we believed that was the target audience in most need for a hands-free device.

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We did not want to limit our audience, so we felt that it was important to find a solution for a problem that was universal.

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We targeted busy parents because we can all relate to that.

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We targeted busy parents because we can all relate to that.

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The Snorkels

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we wanted to find the audience that would make us the most money

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We started with a needier audience and then found the tech behind the creation a bit too challenging. So, we went for a broader/ more global group. 

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We started with a needier audience and then found the tech behind the creation a bit too challenging. So, we went for a broader/ more global group. 

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After a long discussion about our ideas we settled on a group that we thought would be the most in need or willingness to purchase an item.

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We chose students and teachers because we know their needs.

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We chose students and teachers because we know their needs.

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We chose our audience based on our own experiences and known needs. Solving a problem that we could relate to seemed like a good place to start.

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We choose preteen and young adults because it was a large group that we are familiar with.  They are also good consumers.

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We choose preteen and young adults because it was a large group that we are familiar with.  They are also good consumers.

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The Monkey Tail: We started out targeting the elderly because we believe there is a real need to keep this demographic active and connected to the world at large. Many elderly people have difficulty holding their cell phone, especially if they are encumbered by a walker or wheelchair. However, realizing the versatility of our design, we ended up expanding our audience to include other groups that could also benefit from a flexible, hands-free cell phone holder. (The Thundercats!)

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The Monkey Tail: We started out targeting the elderly because we believe there is a real need to keep this demographic active and connected to the world at large. Many elderly people have difficulty holding their cell phone, especially if they are encumbered by a walker or wheelchair. However, realizing the versatility of our design, we ended up expanding our audience to include other groups that could also benefit from a flexible, hands-free cell phone holder. (The Thundercats!)

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Rainbow Brite selected musicians as our target audience because we wanted an application directly to the classroom.  It was really important that we focus on a school-based innovation. 

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Rainbow Brite selected musicians as our target audience because we wanted an application directly to the classroom.  It was really important that we focus on a school-based innovation. 

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We chose our target audience because we feel that teenagers and young adults are more apt to buy cell phone stands.  Our design is flexible and fun!