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The central value of the Mountains Brand identity should be responsible. This value would be defined as being accountable, liable and control of something or someone. The value of Responsibility is the ideal focus for the mountains Brand identity, because in the research we conducted responsibility was one of the opinions which came out on top. One of the top NZ companies that relate to G.R.E.A.T is Fonterra. Our Market Research showed that responsibility was one of the top chosen options. Furthermore, the MHJC Vision is G.R.E.A.T. G.R.E.A.T stands for Good citizen, Resilience, Enterprising, Aspiration and Thinkers. All of these aspects involve being responsible and taking lead. Moreover, analysis of a successful NZ brand identified as Fonterra. Fonterra is G.R.E.A.T because it is a leading company in New Zealand.

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OPTIMISTIC - Justification TEXAS paragraph

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OPTIMISTIC - Justification TEXAS paragraph

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The central value of the Mountains Brand identity should be being optimistic. Being optimistic means to be hopeful and confident about the future. In our logo, we have a sun rising from behind the mountains. Which shows optimism, meaning being confident and full of hope for a new day. This would influence the students of mountains whanau to be more hopeful and enthusiastic about their learning.We think that mountains students are very hopeful and confident and always willing to give it another go.

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The central value of the mountains brand identity should be resilience. Resilence means recovering quickly from difficulties, in plain English overcoming your fears. In our logo we have the wolf which symbolizes loyalty and determination. The impact of resilience would encourage students to never give up and keep their heads high just like the wolf. It motivates our mountains whanau. All in all resilience has a big impact on mountains whanau. It also encourages students to never give up.