# data[].attributes.headline
91% of people asked didn't know that the creator of Zumba is male... and all of them were shocked.

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91% of people asked didn't know that the creator of Zumba is male... and all of them were shocked.

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“All adverts for classes that I have seen show only women.”

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“All adverts for classes that I have seen show only women.”

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“Zumba is a fun way to get people involved in exercise, through dance and music and a community atmosphere that makes it engaging. It appeals to women more because they are more attracted to the dance element of it. It’s not exclusive to women but males do not associate with it as much as they are generally not as into dance or the community exercise setting.” - Male respondent age 25-34. Unsure if Zumba is targeted only at women.

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Would you consider Zumba to be targeted only at women?

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Would you consider Zumba to be targeted only at women?

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60% Yes

27% No

13% unsure

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“A great way to work out which is fun and encourages body confidence.” - Female 18-24

“Fast moving sexy dancing.” - Female 55-64

“A bit cringey, sometimes I feel people take the classes a bit too seriously.” - Female 18-24

“Sucks.” Female 35-44

“Impossible.” Female 55-64

“I have heard of it but have no idea what it actually is.” Female 45-54

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“It was not advertised as a female class and they took my money to attend so I assumed it would be okay. I was taken aback and didn’t make an issue of it and politely left at the end of the class”.
“I try to interact with the class, showing my personality and put people at their ease. I go near the front so it doesn't seem that I am there to stare of be a problem in the mainly female environment. After one class they can see that my only objective is to get the best workout.”

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“People appear to see the class as a social event whilst also exercising as opposed to the other way around.”

# data[].attributes.body
“I would agree zumba targets a female audience as women can feel intimidated in the gym.”