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-The description or portrayal of someone or something in a particular way.

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-She talks about the male gaze- this is when the audience merges into the perspective of a man through the camera where it captures the sexual body parts of a female to the males satisfaction.
-She also talks about how in todays world, a male is represented as a more prominent figure, whereas the female is usually objectified and passive therefore attracting the male.

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Expectation on the representation of women in some music videos

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Expectation on the representation of women in some music videos

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-Women are conveyed as sexual desires and  have inappropriate intentions /agendas.
- Example of genre of music are: Hip Hop, Rap, RnB and Pop.
-I feel as if in todays world, Mulvey's theory still exists as music videos typically represent women as passive whilst men are made to be the centre of attention.

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-The message behind the song is to challenge typical gender representation in media.
-I feel as if the message is portrayed successfully as the video shows that the gender roles have switched. The males are portrayed as being objectifies for the females satisfaction.
-The video also challenges Mulvey's theory as it doesn't (to some extent) display females with sexual intentions whereas the males are pleasurable to the female gaze.

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Example: Snoop Dogg ftPharrell- Beautiful 

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Example: Snoop Dogg ftPharrell- Beautiful 

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-This video conforms to Mulvey's theory as females are represented as passive and somewhat objectified in order  to pleasure a male.
-The video represents todays society towards gender roles.

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-Beyoncé's lyrics challenge Mulvey's theory however her actions suggests otherwise.