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"Weed Opens the Door"
Central: Weed is a gateway drug.
Peripheral: The skeleton hands imply death and the death of someone who gets into other drugs.

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- Central Route of Persuasion
facts talking about narcotics
- Peripheral Route of Persuasion
image showing the social effects of drugs tries to convince people not to take part in them.
- Framing Effect
It is making kids feel guilty, and not want to be a "loser" by doing drugs
- Barnum Effect
A vague description like not being a loser can apply to every kid

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Central Route of Persuasion:
- Fact saying drugs can lead to a slow and painful death
Peripheral Route of Persuasion:
- Image of sickly and decaying woman who used drugs.
Foot in the Door (anti)
- don't want to start in the first place because it can lead to other drugs
Framing effect: shows a bad picture of a woman on drugs to frame your brain to not do them.
Mere exposure: we know how we don't want to look, so don't do drugs.

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"Your Brain on Drugs"
Central Route of Persuasion: I will not use drugs because the harsh negative effects of it.
Peripheral Route of Persuasion: I will not use drugs since if i do, it will fry my brain like an egg.
Mere exposure effect - Everyone knows what frying an egg is like, so they understand that they don't want their brain fried like it is when on drugs.
Barnum effect - Drugs in general fry your brain like how a frying pan fries an egg.

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Anti-vaping/nicotine

- Central Route of Persuasion: vaping can deliver nicotine to your brain
-Peripheral Route of Persuasion: the mouth looks like it is being hacked by vaping
-Framing effect: the picture is scary and says it will control your brain
-Barnum Effect: there is a vague description that says your brain is being hacked and if you are addicted, you will think that your brain is being hacked.

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1. Find an example of an anti-drug advertisement (it can be made in the U.S. or international).
2. Analyze the advertisement for as many of the techniques below as you can.  Add the advertisement to the class Padlet, and explain how the concepts are demonstrated in your advertisement.
* Each advertisement can only be used by one group.
*You are required to address the central and peripheral routes of persuasion.
*Try to address at least four aspects total.
*Include the names of group members in the title of your post.