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Zoom in to the characters faces.

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Zoom in to Ant-Man

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Hand held shot.

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The add is full of quick cut editing. They had to do that because it an add and they had to get to the point of the add.

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There isn't any voice over.

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The music in the add is the main theme from the Ant-Man movie.

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We can't really tell if there is a proper make up or not because Ant-Man is wearing a helmet and Hulk is CGI and just green.

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It's a super hero add so the heroes are wearing their super hero costumes. Ant-Man is wearing a red costume, they choose red because it grabs attention and the Coca-Cola can is red but more importantly it's his comic book costume so they have to stay, some what, true to the comics. Hulk is just wearing his ripped jeans, it just shows that he is massive and powerful and he ripped his jeans.

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It looks like there is no green screen in this add but because it's a big budget add there is probably green screen. It's hard to tell because it looks like they filmed it in normal locations and added the CGI characters in it. But the close up scenes with the Ant-Man could feature green screen. Even if they didn't use real background or full green screens, they could have used set extensions to create some part of the city as they want.

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There is a zoom in the beginning when Ant-Man sees Hulk, they used that movement because it the character is shocked and surprised and they want the audience to know that. It's mostly zoom ins because the Ant-Man is a tiny character so they have to show him close up so that we can see what the character is doing. There isn't any camera movements, it mostly quick cuts to different scenes.

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It is quick to slow editing. There are parts when it's edited quickly to show the actions of the characters and there are parts it's edited slowly, it's to tell the story and show the scenery.

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There is no proper voice over but we could say the song is the voice over.

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It's a music video so it's the actual song.

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The make ups are natural.

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There is only a few people wearing casual clothes and the rest is wearing cowboy outfits who are the people watching the fight. There is one other person who is wearing different clothes. The fighting ring owner, he is wearing smart clothes. It shows that he is rich and has control in that area.

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There are zoom ins to the characters to show their emotion and what is going on.

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There is no green screen in this music video. But there is a scene where they used low budget CGI when the pink teddy bear makes a fist and there is effects around it. It's to show he gained power. All of the stuffed toys were real, they used the puppeteer technique.

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It's mostly slow cuts. What I mean by slow cut is that trailer shows a scene with one or two dialogue in it and then it cuts.

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There is voice over in this trailer. It's narrated by the main character Ceaser. It sound like he is talking to someone. It's kind of a angry but calm voice over.

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The trailer uses a piano music, the reason is they marketing this film as a dramatic and a sad film so they used a background piano music. Then near the and of the trailer the piano music turns into this exciting kinda up beat music because the tension is rising.

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The make up on the humans are natural or maybe just dirty because it's a warzone. The apes are normal as well but we could say because the apes are motion capture the people playing the apes are wearing mo-cap costumes and dots on their face. That is a behind-the-scenes make up.

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The main characters are the apes and they don't wear anything but the humans are soldiers and they wear army clothes. I think message with the costumes are that soldiers with army clothes could be ruthless.

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It's a big budget film, so they did use green screen. It's mainly in the background and they probably put some set pieces so they blend in. They also used set extension in the background to create real looking environment.

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There is a hand held scene in the beginning of the trailer. It's when Ceaser is walking trough the apes and the scene changes to first person so you it looks like it's actually you that is walking. There is pan left movement in the middle of the trailer when the apes are in the snowy and abandoned mansion. But most of the trailer is zoom ins to show the emotion of the characters because the trailer is a dramatic and an emotional trailer.

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It's a low angle and the used is because that person is the most important person in the room and they want to sow he is powerful and confident.

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This is a high angle. They used this angle because, it's like people who are watching the boxing are the more important things in the room and the fighting teddy bears are just useless to them.

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I would say it's low level and long shot. They used low level because it's a stylistic shot and they used long shot because i shows the person and the environment

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They used long shot in this scene because they want to show the large character, so the audience can see him clearly.

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This is low level. They used this shot because they want to show the character. Because he is small.

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This is a low angle. Normally low angle shows a subject to be powerful and confident but here I think they just want to show the city.

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It's a low angle, they used this angle because they are trying to show us that these apes are strong and powerful.

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It's a high angle and it shows the forest where the apes live. It's high angle because it's trying to tell us that it's a vulnerable place and the humans are coming to destroy apes' home.

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It's a close up to show the emotions of the main character. He looks angry so there is something going on.

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It's linear because like most of the adverts there is a begging, middle and an end. In this one it starts out with Ant-Man stealing a can of Coca-Cola from Bruce Banners a.k.a. the Hulk lab. Then Hulk chases Ant-Man and at the end they stop and drink the coke. It's short but that's the point, short, simple and on the point.

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It's non linear because it's a trailer and it shows bits of the movie in random order. They show the most exciting and scenes that give a little bit of a story so the audience would get excited and at the same time they will have an idea about what the story is. But I think some trailers could be linear because, there are trailers that show you a lot about the story that you can imagine what's the movie is going to be. So I would say that could be linear.

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It's linear because it has a begging, middle and an end. With the main characters in the video starting in a prison and at the end they escape the prison. It tells that story.

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Use of stars, celebrities and personalities:

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Use of stars, celebrities and personalities:

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Adds feature actors or any celebrity to tell the audience that big names like these people that you like likes our product so buy it. But in this case they used super heroes, which is a smart move because people usually watch adds with celebrities but when you have a super hero advertising your product it will be popular and comic readers and lover of this genre will be watching as well, so there is more people watching and they did put this add on YouTube so it will get even more views.

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Adds like this normally features catchy slogans like it says in the video "Sometimes You Just Want a Little Coca-Cola", bright colours like red because Coca-Cola is red, big bold logo of the company because they want to show the companies name and it's recognisable. It's an important part of any add. Because it's a Coca-Cola add with super heroes in it, it needs to feature special effects to draw attention to the audience.

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Age: Hulk might be scary for little kids so it could be 11-12+.
Sexuality: It's mainly for males because it's an add for Coca-Cola with Hulk and Ant-Man featured for Super Bowl 2016.
Location: It was showed in a super bowl so it's America but it could be worldwide.
Class: A - E.
Ethnicity: Everyone (who is American).

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The adds purpose is to entertain us with popular comic characters like Hulk and Ant-Man fighting for a can of Coca-Cola.

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You can watch this add on YouTube but it was featured on TV when super bowl 2016 happened.

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Use of stars, celebrities and personalities:

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Use of stars, celebrities and personalities:

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Sometimes music videos uses well known actors to get more views on YouTube but this music video features, like most of the music videos, the actual band. They need to rely on their popularity to get views.

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I would say the genre is Pop - Rock and up beat mixed. I always think most of the Imagine Dragons song is like that. In these kinds of music videos for these kinds of songs, we expect to see happy, flashy imagery, lip syncing (in nearly every scene with the singer), sets (a fighting ring), stylistic camera angles (with low and high angles, over the top shots), different kinds of lighting (side lightings, moody looking on the face lights, three point or more lighting), but this video has no connection to the song.

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Age: Music Video 5+. Because it features teddy bears. Even though they wouldn't get the song, they would still look at the video. The actual song: 14+.
Sexuality: Male/Female.
Location: Worldwide.
Class: B - E.
Ethnicity: Everyone.

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The purpose of this music video is to entertain and educate. It entertains us with the actual song, it has up beat moments and the actual video features teddy bears fighting with each other in a ring. It also kinda educate us with the video saying that, if you get knocked down you can always get up. It can also relate to people with depression, no matter how sad and depressed you are, there is always hope.

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You can see this music video on YouTube. The actual audio for the song: Spotify, Sound Cloud, iTunes...

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Use of stars, celebrities and personalities:

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Use of stars, celebrities and personalities:

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In these type of films you expect to see well known  stars, so it makes more money in the box office. You also cast actors that are popular in the sector right now. They also cast likeable actors as well.

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This  movie is in the category of action and sci-fi. In these type of genres you expect to see big action set pieces, sci-fi elements depending on the story like talking apes, future settings with featuring a world without most of the humanity, a good and a bad character, compelling story.

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Age: Because there is violence in the action it might not be for kids and the story could boring for kids as well. So I would say 16+ but the actual age rating of the film is 12A.
Sexuality: Male/Female but most of the audience members will be male.
Location: Worldwide.
Class: B - D.
Ethnicity: Everyone.

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It's purpose is to entertain the audience with it's big action scenes. And it's probably informing us that we shouldn't give apes drugs, they may take over the planet.

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You can see this film when it hits the cinemas in July. After that it will hit Blu-ray, DVD and Digital download.

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war for the planet of the apes movie trailer

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war for the planet of the apes trailer ...

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War for the Planet of the Apes Trailer #2 (2017) | Movieclips Trailers

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War for the Planet of the Apes Trailer #2 (2017): Check out the new trailer starring Woody Harrelson, Judy Greer, and Andy Serkis! Be the first to check out trailers and movie teasers/clips dropping soon @MovieclipsTrailers.