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Glow Recipe 2021, Meet The Guava Vitamin C Dark Spot Serum For Glowy Skin | Glow Recipe, video, YouTube, September 1, viewed March 21 2022, <https://www.youtube.com/watch?v=J-o6UyInX4I>

Glow Recipe's ad highlights the importance of colour and lighting when filming an advertisement. Their usage of colours similar in tone to the advertised product creates a seamless and satisfying tone, and is something I aim to capture within my own ad.

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Meet The Guava Vitamin C Dark Spot Serum For Glowy Skin | Glow Recipe

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Glossier 2016, The Supers: A Movie, video, YouTube, September 12, viewed March 25 2022,
<https://www.youtube.com/watch?v=djQdjn-YMI0>

This short film-type advertisement is a useful example when looking at film and how different shots can be presented within an ad. The advertisement tells clearly what each product is used for, however does it in a modern, unique way that captures the attention and is visually pleasing.

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Glossier 2018, Meet Glossier Generation G sheer matte lipstick, video, YouTube, November 29, viewed March 23 2022 <https://www.youtube.com/watch?v=xBYgMHSx5GI>

Glossier is a great example of a modern beauty brand, who's advertisements focus on women and their beauty and show this through the usage of colour and their unique camera shots and editing. This advertisement has been a useful source to me in terms of the video editing and colour specifically, as the composition changes have a youthful and bouncy effect that is desired for my advertisement.

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Meet Glossier Generation G sheer matte lipstick.

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Skinbinskiy, A 2021, 30 Beauty and Skincare E-commerce Advertising Examples (Good and Bad), Alldgt, viewed March 9 2022, <https://alldgt.com/beauty-and-skincare-e-commerce-advertising/>

Murray, B 2021, The most talked-about new beauty campaigns, Bazaar, viewed March 9 2022, <https://www.harpersbazaar.com/uk/beauty/make-up-nails/g38051/best-beauty-campaigns/>

Glow Recipe 2022, GlowRecipe.com, viewed March 17 2022, <https://www.glowrecipe.com

Glossier 2022, Glossier.com, viewed March 17 2022, <https://www.glossier.com>

Fenty Beauty 2022, FentyBeauty.com, viewed March 17 2022, <https://fentybeauty.com>

Philosophy 2017, Renewed hope in a jar glow drops how-to, video, YouTube, 11 March, viewed 12 March 2022, <https://www.youtube.com/watch?v=KPOgaqY74vU&list=PLcVyMszDtvdgx-84CLbBJOyDoHGaIPwzJ&index=7>

AMORE PACIFIC 2016, Treatment Enzyme peel, reborn skin with gentle enzyme peeling, video, YouTube, 16 November, viewed 12 March 2022 <https://www.youtube.com/watch?v=SvMvHz4Jg38&list=PLcVyMszDtvdgx-84CLbBJOyDoHGaIPwzJ&index=15>

15그램 2018, Powerful recovery energy from Tamanu Oil, video, YouTube, 30 January, viewed March 12 2022, <https://www.youtube.com/watch?v=D4-QqshLTE0&list=PLcVyMszDtvdgx-84CLbBJOyDoHGaIPwzJ&index=17>

Philosophy 2016,

Best one-step facial cleanser | purity made simple, video, YouTube, July 14, viewed March 12 2022 <https://www.youtube.com/watch?v=je5Rja2eT5w&list=PLcVyMszDtvdgx-84CLbBJOyDoHGaIPwzJ&index=26 >

Promotional productions 2021, TIKTOK SMALL BUSINESS CHECK~ Candle Edition 🕯🥀, video, YouTube, 11 January, viewed March 15, <https://www.youtube.com/watch?v=0tEpKmVJMe0>

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This smaller, thinner font will be effective for smaller text that is a part of a sentence, or less important descriptions.

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Lemon Milk, is a font most useful for bold titles as its simple yet direct style makes it eye-catching and strong.

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Buttershine Serif, is a font that will be useful for smaller titles, or for the end of slogans to create a more bold, yet still simple piece of text. Paired with a less bold, more thin and simple text will allow Buttershine Serif to stand out more, and will be very effective at bringing attention to the main piece in a sentence.

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I chose this font as a brilliant example of the flintiness and femininity I wish to be present in the promotional video.
The imbedded hearts along with the outline's ability to be a romantic colour such as red or pink, creates a romantic and feminine font full of desire and cuteness.

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The film will start with the opening shot of a laptop against a pastel background, opening and showing the website.
To an upbeat tune, cutout images of hands holding the product are edited to move within the frame paired against light background and rounded text, describing the products and their benefits.
Motion graphics and little 2d animations will be present throughout, adding to the youthful, fun aspect of the ad.
2d cutout images of products will be popping up on the screen, to the beat of the music in order to make the products 'pop' with fun and creativity.
Throughout each section of the ad, text will be shown against a darker background for the descriptions, benefits and information about the products.
To end, the film will end abruptly after showing the brands slogan and lastly the brands name in order to gain maximum retention of who the products are created by.

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The second colour palette, displaying hues of light greens and sage, reflects the more natural element shown in many skincare products. As the colour green often represents nature, the shades should provide an emotive tone of relaxation and a familiarity to spas, which are a place where skincare is an extremely important element.

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I chose this first colour palette with hues of pinks, as it plays on the flirty, romantic, girly kind of beauty that is associated with a lot of skincare products and lines. The light pinks add a sort of playfulness to both the products and the ad, making the elements seem feminine and cute.

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How do you think your target audience feels about your product before they’ve seen your video?

Almost everyone within my target audience will be familiar with the products, however I believe many will not have given much thought or special interest towards them. The fact that they can be fun, luxurious and a sort of special item in their routines is a thought that can be implemented with my advertisement and products.

How do you want them to feel after they’ve seen your video?

I want their perceptions of the product to be challenged, as well as their desire for the product to be stronger. The video will likely be fun, light and have potential romantic tones. These will hopefully all add to the desire and uniqueness of the product.

What tone/s or emotion/s will you need to convey to convince your audience of your promotional message?

Romantic, dreamy, upbeat, and bright tones will need to be present in my promotional message in order to evoke emotions that suit the design and theme. By having the promotional video and website be designed with light colours and emotive language, the audience will likely feel positive towards the products.

Which colours best represent these emotions? Why?

Light colours, pastels and a range of shades all best represent these emotions. Focusing on romantic shades such as red and pink also will bring forth the association of love, while green focuses on the natural element of skincare.

Which fonts best represent these emotions? Why?

Fonts that stand out from each other will be useful in this ad, as well as fonts that are slightly rounded and have a youthful feel to them.

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Attention:
I intend to capture my audience's attention with both the music, unusual format and the colours. By using bright colours, up-beat music and a film format that is not 1920x1080, these elements will capture attention.

Interest:
As my target audience is late teenagers to young adults, I feel that by having the product shown very early on in the advertisement is crucial when paired with the other attention grabbing elements. These components will each reflect the target audience's interests.

Desire:
The feeling surrounding my products will be happiness, excitement, youth and slight nostalgia, as all of these promote positive thinking towards the products and/or video itself.

Action:
After the audience has watched the promotional video, I aim for their perspective on skincare to be changed and for my brand to be their first thought of choice when they next choose to go into a store where skincare items are sold. Having the target audience retain the products and their name is the main goal.

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What is the message you wish to promote in your video?

I wish to promote a clean, youthful and cute message promoting beauty items made by the same brand.

How is your video ‘creative’ and different to those that already exist? (are you taking a new approach? Focusing on a new perspective? Targeting a new audience?)

I hope to create a more vintage type (50's elegance and suburbia) to make the ad stand out and not have too much similarity towards modern day skincare ads. The target audience remains the same however focusing on aesthetics and design rather than 'benefits' and 'flawless' models will benefit the ad in terms of standing out.

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18- 50 - Adults

I chose this wider, adult based target audience as I believe using this age range will suit the market due to the brand's items, designs and basis. The brand would not appeal to children or teenagers as much as they are often more focused on brighter, more 'fun' skincare items, where this brand's focus is on quality and originality while maintaining simplicity.

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1. A promotional video to share designs from a small business focusing on fun, vintage skincare designs and products for the young adult market.

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Aga Cichocka 2021, Skin Care Product example commercial, video, YouTube, 2 February, viewed March 15 2022, <https://www.youtube.com/watch?v=otej7WLdPh0>

This advertisement, is a brilliant presentation of the sound design and colour usage I want to be advertised within my video. The 'bubbles' sound effect added to the music enhances it greatly as well as the bright and feminine pink being present throughout.

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1. Chen, C.P & Chen, C.H & Cañete, A 2017, 'Mirror of beauty: Cultural values reflected in online skincare advertising in the Philippines and Taiwan', Corporate Management Review, vol. 37, no. 2, pp. 127-158.

This research article gives an overview into how advertisements reflect values relevant to consumers, and whether cultural values are reflected within online skincare advertisements. It is useful in terms that it helped me understand the influence that culture has on people's perceptions and prior assumptions in terms of skincare and advertisements.

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2. Hingorani, A 2008, 'An exploratory study of the types and roles of skincare advertising visuals in magazines', The International Journal of the Humanities, vol. 6, no. 1, pp. 75-82.

This journal article evaluated and analysed visual content within skincare ads, along with investigating what visuals  are actually employed by skincare marketers. Elements and functions of skincare advertising as well as their presence/absence were identified and assessed, giving me useful and relevant insight into what creates a successful and unique ad, within an assessed sample of 52 examples.

3. Muda, M & Musa, R & Mohamed, R & Borhan, M 2014,

'Celebrity Entrepreneur Endorsement and Advertising Effectiveness', Procedia - Social and Behavioral Sciences, vol. 130, pp. 11-20.

This research was conducted to research into whether celebrity endorsement in advertising is an element that positively affects three traditional measures of advertising effectiveness (attitude towards the brand, attitude towards the advertisement and the purchase intention). This article was relevant and beneficial to my own research due to the findings that revealed both celebrity and advertisement credibility has a positive impact on attitude towards the brand. Although celebrity endorsement will not be able to be conducted within my own project, the knowledge gained on advertisement credibility along with the attractiveness of the endorser is useful and gives insight into how important these factors are.

4. Rassol, L & Eriksson, L 2020, 'Keen to be green? Consumer perceptions of green advertising in the skincare industry: Consumer perceptions of green advertising in the skincare industry', Master thesis, Mälardalen University, Västerås.

This thesis gave insight into what aspects affect perceptions of trust and what are the perceived risks towards green products in terms of skincare. It provided me with better insight into how to create an ad, which creates the desired perceptions from the consumers.

5. Ransome, N 2019, 'Skin deep: An exploratory case study of the attitude - behavioural gap phenomenon amongst female millennials in the context of the skincare industry', Thesis, The Independent Institute of Education, Sandton.

This research gave insight into the gap between consumers green purchasing intentions versus their decisions. This phenomenon is referred to as the Attitude-behavioural gap phenomenon (ABGP) which exists commonly among female millennial within the skincare industry. The study's findings revealed that the main factor contributing to AGBP was that female millennial are driven by self-interest, therefore the cost of having natural skincare products negatively affecting their appearance greatly out-weighs any benefits. Along with this, the study found that distrust towards natural skincare is more common and many perceive them to be inconvenient. These findings are useful to me as I have gained the knowledge in terms of consumers' perceptions towards greener skincare, and am able to take precautions to avoid negative feedback.

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Reflection: When creating my mind map, I had to take into account the impact that the products would have on people, both in their designs and their ingredients. The ingredients within the products will drastically impact how I can present it, as for example, natural based products will suit a more calm, greener based advert.
Furthermore, I looked into the colours and shapes of the products, and the options within these components. It is crucial that the advertisement matches the products, text and music in order to create a smooth and nicely flowing presentation.

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Using whatever means you can think of try to come up with 80 possible things you could promote. Have you made something you want others to see or hear? Are you passionate about something? Do you want to help out with a cause? Don’t choose one yet, just think about all the possibilities.

1. Clothing business (Eleni)

2. Eyeshadow that changes colour every 3 hours

3. Fictional food shop

4. Fictional new summer drink

5. A place (beach, trail)

6. Pet toy for all animals

7. Self made jewellery

8. Clay creatures

9. Food waste

10. The zoo (Monarto, Adelaide)

11. Botanic Gardens

12. New album (Fake band)

13. One time portable charger (never re-charge)

14. RSPCA

15. Own skincare brand

16. Fictional shoe brand

17. A candle that goes out when you choose (no fire risk)

18. Waste and rubbish at the beach

19. Moisturiser that changes hydration level based on ur skin

20. Water bottle that cools itself

21. Eyeshadow that changes based on heat

22. Awareness on mask string hurting birds

23. A music festival/concert for made up artist/venue

24. A bakery (Coromandel valley, North Adelaide)

25. The Spoilt Dog

26. Chocolatree

27. Yanni's Yiros

28. Betty's Burgers

29. Glasses that don't move makeup

30. A fictional mini cakes shop

31. A website with recommended shows and movies based on your tastes

32. A frame that can use multiple photos (changes with button)

33. A new designer shoe line

34. New iphone that has changeable colours

35. A website to vote on city's cutest pets

36. A plant food that brings plants back to life

37. Diabetic pump connected to phone

38. Transfer proof mask

39. Mascara that allows for continuous reapplication

40. Glasses that don't fog

41. Sunscreen that can be are-applied over makeup

42. Makeup remover in a spray

43. Website that creates playlists for you based on history and taste

44. Ajisen

45. New sushi train

46. Colour changing umbrella

47. Perfume that lasts for over three days

48. Awareness campaign for sexual assault

49. Bright hair dye that doesn't require bleach

50. App that reminds you of birthday's

51. App that tracks your favourite restaurants, cafes etc.

52. App that notifies you of new brand releases

53. Cleanser that can also be used as a mask

54. Acne patches that can be worn under makeup

55. A shipping website that can order items from overseas brands that don't ship to your country

56. A wristband that detects dehydration

57. A mask, ring etc. that identifies when to re-apply SPF

58. A website that promotes nail artists in your city

59. Crust Pizza

60. Museum

61. Cafe Buongiorno

62. A new club

63. A new sci-fi show

64. A self-heating/self-cooling blanket

65. Art Gallery

66. Promotional video on the benefits of SPF

67. Makeup brushes that self clean

68. Awareness about stalking (and lack of legal support)

69. A video editing app that creates film-like effects

70. Carpe diem

71. Fox on the Run

72. Womad

73. The markets the Bowden

74. Central Markets

75. Mr. Chu

76. Build-a-Bear

77. A bottle that re-carbonises soft drinks

78. Erase-able eyeliner

79. Bio-degradable makeup products

80. Bio-degradable masks

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Record your initial thoughts and feelings about the course and this task.
Overall, I feel a mix of eagerness and uncertainty due to the newness of it all and my lack of experience creating something like. A potential idea I could develop would be my friend's upcoming clothing business, however I'm unsure of whether she has items of clothing ready to photograph, let alone how far along her designs and ideas are. Otherwise, I think doing a project on something I am interested in like skincare, music, fashion or VFX. I hope for the second assignment I am able to use my VFX or motion graphic skills and develop other skills such as animation or photography.