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Who visited prior to covid - students? community? 

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Who visited prior to covid - students? community? 

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Who stopped visiting during COVID and why - does the reduced visitor numbers reflect the general reduction in visitors to the University

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Who stopped visiting during COVID and why - does the reduced visitor numbers reflect the general reduction in visitors to the University

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What is in the collection that could draw a crowd - what is their Mona Lisa piece?

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What is in the collection that could draw a crowd - what is their Mona Lisa piece?

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Art museum is a part of UQ but also has independent reputation

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Art museum is a part of UQ but also has independent reputation

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It does not provide multiple languages information online

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It does not provide multiple languages information online

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What would the community (UQ students, St Lucia, Brisbane) like to see more of?

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What would the community (UQ students, St Lucia, Brisbane) like to see more of?

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Primarily exhibits work by UQ arts students

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Primarily exhibits work by UQ arts students

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How is the art museum space used? Is it just for viewing art? Are their places to meet, study? Could the space be used better to encourage more people to visit

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How is the art museum space used? Is it just for viewing art? Are their places to meet, study? Could the space be used better to encourage more people to visit

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Interviews with relevant stakeholders (artists, the people who run the museum, UQ staff and students, etc)

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Interviews with relevant stakeholders (artists, the people who run the museum, UQ staff and students, etc)

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How does the Art Museum fit within UQ's mission to "Create Change"

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How does the Art Museum fit within UQ's mission to "Create Change"

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The events held by UQ Arts Museum and the target audience of the events

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The events held by UQ Arts Museum and the target audience of the events

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do we have any artist work in the meceum

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do we have any artist work in the meceum

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How to mitigate the effects of COVID restrictions on attendance, without also jeopardising the safety of visitors

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How to mitigate the effects of COVID restrictions on attendance, without also jeopardising the safety of visitors

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What institutions operate in the same space as the UQ Art museum? Who are its competitors?

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What institutions operate in the same space as the UQ Art museum? Who are its competitors?

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They have an online website which shows new information about them(personally think they are getting better during this covid time:). 

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They have an online website which shows new information about them(personally think they are getting better during this covid time:). 

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Review the precious events and how people reacted in order to know what elements can make attraction

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Review the precious events and how people reacted in order to know what elements can make attraction

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Examine similar institutions in similar locations to see how they operate

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Examine similar institutions in similar locations to see how they operate

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Talk to people from other museums in Brisbane (external perspective on UQ AM)

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Talk to people from other museums in Brisbane (external perspective on UQ AM)

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Media analysis about how they are presented in the "environment"

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Media analysis about how they are presented in the "environment"

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Does UQ have similar cultural institutions and how did they cope during COVID. Was their experience the same as UQAM or different? Why?

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Does UQ have similar cultural institutions and how did they cope during COVID. Was their experience the same as UQAM or different? Why?

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Discuss COVID management strategies with researchers/scientists/epidemiologists, to determine how best to safely increase attendance safely

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Discuss COVID management strategies with researchers/scientists/epidemiologists, to determine how best to safely increase attendance safely

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How does the museum want to affect its reputation?

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How does the museum want to affect its reputation?

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What ages visit? Why? Do children come? Do families come? What days are busiest? Why? What exhibitions have been most successful? What hasn't worked?

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What ages visit? Why? Do children come? Do families come? What days are busiest? Why? What exhibitions have been most successful? What hasn't worked?

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UQAM is a progressive organisation with the significant focus on contemporary artists (probably not well-known yet) and their artworks

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UQAM is a progressive organisation with the significant focus on contemporary artists (probably not well-known yet) and their artworks

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UQAM is a member of University Art Museums Australia - the organisation representing "professionally run art museums and galleries in the university sector that are responsible for university owned art collections"

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UQAM is a member of University Art Museums Australia - the organisation representing "professionally run art museums and galleries in the university sector that are responsible for university owned art collections"

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Mutual exchange between the members of UAMA is possible for further development of UQAM

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Are there any changes planned to be implemented in terms of UQAM target publics? Is it going to be expanded in the future with international audiences via online platforms?

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Are there any changes planned to be implemented in terms of UQAM target publics? Is it going to be expanded in the future with international audiences via online platforms?

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Amelia, Alex, Nicolas, Martha, Stephanie, Nathan, Billie

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Amelia, Alex, Nicolas, Martha, Stephanie, Nathan, Billie

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At the moment, we came up with some key group ideas, aspects or issues about UQAM, which we can further use a starting point in thinking about our PR campaign.

Firstly, we clearly understand that before the actual development of the PR campaign, considerable effort must be made for the research of UQAM and its' situation. Specifically, we agreed on that we will have to go beyond only referring to UQAM's website and social media - real life conversation with their representatives is highly valuable.

Secondly, we think that it would be important for us to investigate whether UQAM represents students' artworks and if not, why.

Finally, we believe it is crucial for our future PR campaign to focus on UQAM's goals and objectives, analyse what they actually want to achieve and what audience to target.

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Has their digital media worked efficiently?

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Has their digital media worked efficiently?