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"The Best  Ice Cream Player to Serve Your Health"

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We exist to thrill customers, define and leading multi-branding, enrich stakeholder and built powerful brand image.

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- International self-serve retail brand of frozen yogurt originated from California
- Tutti frutti provides the highest quality and healthy frozen yogurt with a wide range of flavour choices available.
PRICE
-Tutti fruitti adopted premium pricing strategy (setting the price of its products higher than similar product in markets).
- The price is measured according to its weight ( RM 0.53 per 10 grams).
- Customers are free to pick their own flavours as much as they want plus topping and pay by its weight.

PROMOTION
- Non – personal selling is used to achieve its promotional objectives.
- Relies heavily on marketing communication to create awareness and demands for its product.
- Involve promotion through advertising, contests, discount vouchers and coupons.
- Discount price promotion at special occasions.
- Virtual word of mouth is one of the great forms of pull marketing used by Tutti Frutti

CHANNEL
- Online media such as websites and social networking (facebook).
- Tv advertising
- Distributed through selected mall retailers or retail outlets.( to maintain its superior image in order to charge a premium price to its product).

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- Baskin Robbins is a global chain of ice – cream parlors founded by Burt Baskin and Irvine Robbins.
- It sells ice – cream in over 30 countries including Malaysia.
- Baskin Robbins is known for its different “31 flavours” for 31 days of the month.
- Has a variety of other products like frozen beverages, ice cream cakes and frozen treats.
- Ice cream comes in varieties of flavors.
- All products at all Baskin Robbins stores are exported from US to maintain quality

PRICE
-Offers premium pricing of its products.
-Price range from RM98 – RM215 (cake and icecream)

PROMOTION
- Lots of special occasions promotions.
- Become the sponsors for some television programmes and its ads viewed in the television.
Promotion through banners, poster and interactive games offered to customers.
Online marketing

CHANNELS

- Baskin Robbins use internet as their channel to promote.
- Customers can see/know the advertisements through Baskin Robbins official website.
- Facebook fans page
- Direct outlets

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What is our product?

·Ice cream formulated with spirulina

·Provided with variety of flavors

Advantages of our product:

·Suitable to be consumed by all ages

·Can encourage kids and children to consume pharmaceuticals spirulina as supplements

·Promote health awareness

·Suitable for vegan

Spirulina and its benefits:

·Our ice cream are made from Spirulina

·Spirulina is a natural algae (cyanobacteria) powder which is high in protein and a good source of antioxidants, vitamin B and other nutrients.

·It is largely made up of protein and essential amino acids and its high natural iron content

·Spirulina can boost immune systems which is suitable to be consumed during pregnancy, after surgery or anytime.

·Spirulina also helpful in balancing blood sugar

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Spirulee Iced- The main ingredients of our product was spirulina and this is what contributed to the name of our company spirulee iced.

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Sangkaya is the epitome of traditional coconut ice-cream with a modern twist served to you in a coconut husk bowl complete with coconut flesh. The best part about Sangkaya is the added element of customization you get from choosing your own additional toppings from toasted coconuts to Nestum to peanuts. It is also dairy-free, egg-free and preservative-free.

Price
the price is according to the weight and ingredients
-the more ingredients, the higher the price
- the price is around RM 2.90-RM 9.90

Channels
-Songkaya used internet as their main channel to promote
-Advertisements from social media such as FB, Insta,Twitter, you tube etc.

Promotion
-Online marketing
-Lowered the prices when purchase more

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variety of flavors and colours

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variety of mix and match

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variety of toppings

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the main attraction..pure spirulina ice cream

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Organic spirulina
-100% Natural & Non-GMO
-USDA organic
-Dietary supplement
In the tablets form, 500mg
-1 bottle contains 30 tablets

Price
-Promotion price is RM 7.84
-Original price RM 11
78

Promotion
Trial pricing is for the first purchase of an item. One item per order.

The competitions will occur in term of sources of Spirulina
Spirulina is not only used for ice cream but, used in dietary, health, cosmetics  etc.
So, there is competiton to get spirulina, and it is hard to get because its cultivation complicated.

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healthy dessert with variety of organic toppings

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wow

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A business entity is an entity that is formed and administered as follow corporate law in order to engage in business activities.

Limited Liability Companies (LLCs)

Independent legal structures separate from their owners.

Help separate your personal assets from your business debts.

Taxed similarly to a sole proprietorship (if one owner) or a partnership (if multiple owners).

No limit to the number of owners.

Not required to hold annual meetings or record minutes.

Governed by operating agreements.

Advantages of Starting an LLC

·Pass-through taxes.
There's no need to file a corporate tax return. LLC owners report their share of profit and loss on their individual tax returns, meaning you avoid double taxation.

·Legal protection.
Creating an LLC means gives you limited liability for business debts and obligations.

·Enhanced credibility.
Partners, suppliers, and lenders may look more favorably on your business when it's an LLC.

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Creating brand awareness

Establishing SI brand everywhere

Providing better value to stakeholders