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﻿Identify action recommendations

﻿﻿Implement action recommendations

﻿﻿Evaluate result

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is used to describe things. e.g. research to describe the market potential for a product.

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widely used method for collecting primary data and is best suited for collecting descriptive information

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involves trained observers sent to watch & interact with consumers in their natural habitat

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- SURVEY RESEARCH
- OBSERVATIONAL RESEARCH
- ETHNOGRAPHIC RESEARCH
- EXPERIMENTAL RESEARCH

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Primary Data - is collected for a specific purpose that has been predefined at the Research Plan stage.
Secondary Data - comprise info that already exists. This type of info include those from internal database, govt sources or commercial data services.

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- Existing Data
- New Data

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Analysed Data are interpreted and presented in meaningful ways to facilitate insights into important findings.
Infographics, dashboards are some audience friendly presentation formats that help decision makers draw conclusions and make decisions

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Aside from human errors, collecting data is prone to coding errors.
Therefore before analyzing, checks for accuracy is a must.

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This step is the stage where errors are likely to take place.
It is the most labour-intensive and hence most costly phase of the Research process where data is collected, processed and analysed.

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A written proposal that outlines:
1- the sources of existing data
2- the specific research approach to take;
3-  methods of contact;
4- sampling plan;
5- research instruments  to be used for collecting new data.

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is used to test hypothesis about cause-and-effect relationships.

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gathers preliminary data that will help to further define the problem.

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Identify the purpose and outcomes for doing the research. E.g. is it to explore, deep-dive or testing hypothesis.
set objectives for the Research. Objectives have to be ...
S.M.A.R.T.