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Marion St. Joan
Anis Nadhirah
Nur Bahirah Nazri
Tan Yin Feng
Muhamad Hazwan Raman

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The company was established in June 2015 under the name of Bloop Escapade. The company fully commences its operation in the same year 2015 after getting its KPL/LN licensed from Ministry Of Tourism Malaysia. The company is also a registered member of Malaysia Association of Travel & Tour Agency.

The company is based in Kota Kinabalu, Sabah, Malaysia. The company is currently one of the most active tour operator in Kota Kinabalu and we also handled the ground arrangement for foreign and local travel agencies.

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To target millennials from Malaysia and foreign countries.

To ensure the service price is affordable and falls under the customers’ budget.

To deliver Bloop Escapade’s value through every picture, promotion, and publications,

Paid, Earned, and Owned Media.

To convey marketing messages and service offerings,

Reach potential audience, Build Brand Awareness.

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Segment according to age, motive, socioeconomic status, type of travel, and geographical basis.

Focusing both on Malaysian and foreign tourists.

Travelers tend to fly overseas for Island Hopping:- Indonesia and Thailand.

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One of the activites that Bloop Escapade specializes in its island hopping tour in Kota Kinabalu, Sabah.

We also offer snorkeling, which involves observing the underwater depths with the aid of a diving mask, a snorkel and, usually, swimfins.

Explore the beautiful underwater world in Sabah with our fun and leisure diving activity.

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1. ISLAND HOPPING
PACKAGE A & PACKAGE B includes:
- Birds feeding

- Two-way transfer from Jetty

Time Duration: Between 3 ~ 4 hours

Package A: A sharing boat
Price:

Adult - RM 45

Kid - RM 40

Package B: Non sharing boat
Price:

10pax - RM 320

12pax - RM 350

15pax - 4M 380

2. GUIDED SNORKELLING
Package includes:

- Lunch

- Nature Guide

- 2 Ways transfer from the Jetty

- Free usage of snorkelling equipments

- 2 Ways Manukan/ Sapi/ Mamutik Island Cruise

Time Duration: From 9am to 6pm

Price With MyKad:

Adult - RM 195

Kid - RM 155

Price Without MyKad:

Adult: RM 295

Kid: RM 255

3. LEISURE & FUN DIVING
Package includes:

- Lunch

- Nature Guide

- 2 Ways transfer from the Jetty

- Free usage of diving equipments

- 2 Ways Manukan/Sapi/Mamutik Island Cruise

Time Duration: From 9am to 6pm

Price With MyKad:

Adult - RM 300

Price Without MyKad:

Adult: RM 400

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Manukan Island
Sapi Island
Mamutik Island

15-20 minutes boat ride.

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1. Contest
- Conduct contests on our Facebook & Instagram

2. Discount
- Provide discount to the card holder of "Kad Siswa"
- Collaborate with Fave App
- Provide discount during off peak hours; weekdays
- Use the referral incentive program

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According to the Visitor Arrival by Nationality Jan- Mar 2018 (Preliminary) statistics from Sabah Tourism, we can see that the most number of visitor arrival are from Malaysia, followed by Asia and Europe.

As a company, we should invest on local advertising more to capture local customers such as in Magazines, newspapers and local blogs.

To advertise to other asian countries and also europe, we should focus on online advertising.

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MARKET ANALYSIS FOR INTERNATIONAL VISITORS

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MARKET ANALYSIS FOR INTERNATIONAL VISITORS

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According to statistics, international visitors mainly come to Sabah for the purpose of a holiday (85.8%) so it is very likely for them to find activities such as island hopping to do.

34.8% of these visitors are between the ages of 21-30 so they are quite young, which increases the likelihood of them searching for fun activities to do.

More than half of the visitors are Free Independent Tourists (FITs) which means that they plan their own travel activities.

Since a majority of them only visited for the first time, it is important for our company to market our packages online since it is where they will be searching for information.

78.9% of the visitors tend to stay in hotels. Therefore, offering services such as hotel pickup before activites could boost business.

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Facebook Ads

Twitter Ads

Instagram Ads

Mobile Advertising

Paid Search

Google AdWords

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Social Media Influencers

Social Recommendations & Referrals

Social Apps (Hashtags, Tagged Pictures/ Videos)

Location - Based Services (LBS)

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Website

Email

Blogs

Sales Promotion Offers

Social Networks

Search Marketing

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Island Hopping in Sabah, Tunku Abdul Rahman Marine Park MALAYSIA