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The music industry create a certain house style for each of their artists, this is where the artists have a certain recognised style; this could be a logo, clothing style, fonts that they often use for promoting their work, editing techniques and the type of images they take. Having a house style allowed artists to build a successful fan base where they become an identifiable brand. I also created a brand identity for my artist by using the same fonts for her digipack, poster and her music video.

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For example Beyonce has a particular house style where she portrays elegance and supremity in her posters and albums by wearing luxurious custom made clothing for only advertising her work also by the elegant but simplistic font she often uses. This is a recognition of Beyonce's house style and its a way she and the media has portrayed herself to look a certain way.

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The locations my artists go to are places that have walls covered in graffiti and have cool shops that her target audience would think of going. I have made sure for my artist to represent the locations she goes to by including the images in her digipack and poster; I was also able to include the locations in her recent music video to show her audience and to be recognised for the places that she visits.

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The type of clothing my artist wears is similar to what teenagers would wear, as she is a young artist who is able to engage with her audience. The type of clothing my artist wears is a style that has its own target audience. I decided for my artist to wear bright colour mixed with dark colours for example dark jeans and top with a bright jacket. My artists wears clothes from common shops that sell urban/grunge clothing. My artists’ audience would also be able to buy similar clothes for example urban outfitters, Zara and Adidas. Creating a house style with my artists clothing I decided for my artist to wear her jacket in her music video, digipack and poster making sure that she is known for wearing that jacket. I also created a house style by making sure that her hair was always in three different hairstyles that were in a ponytail, in a bun or down.

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The type of clothing my artist wears is similar to what teenagers would wear, as she is a young artist who is able to engage with her audience the type of clothing my artist wears is a type of style that her target audience would want to think about and wear. I decided to allow my artist to wear bright colour mixed with dark colours for example dark jeans and top with a bright jacket. I have also included a jacket that is shown in my music video, digipack and poster to show