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I can use health benefits of yogurt.
Most people know that yogurt is said to be good for health  but they do not know how it is good for health.
Moreover yogurt does not need to be cooked so it is good for those who are too busy to cook or hate cooking

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I think yogurt is known by everyone so few people promote this because they do not need to promote a product that everyone knows.
Therefore,since people pay attention to something new, companies tend to promote new flavor of yogurt.

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There are cars on the road all day, even though it is morning or night.
The subtitles on the screen says "Everyday people are busy working".
The screen shows the walking foots and the subtitle says "so people need energy".
After that, there is message that "Eating makes energy. However don't have enough time for cooking."
With the message, one turns on the stove, toasts a piece of bread with a toaster, and fries eggs.
"Yogurt don't need to be cooked. Just put and put!" A person put yogurt on a dish and add honey on the yogurt.
Using a movie of array of yogurt in a supermarket, the subtitle explains why yogurt id good for our health.
Yogurt improves your immune systems, digestion, and mental health
An action card  tells the source of main supermarkets in Australia (coles and woolworth)

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Relative efficiency of yogurt, sweet acidophilus milk, hydrolyzed-lactose milk, and a commercial lactase tablet in alleviating lactose maldigestio

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Relative efficiency of yogurt, sweet acidophilus milk, hydrolyzed-lactose milk, and a commercial lactase tablet in alleviating lactose maldigestio

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Yogurt: role in healthy and active aging

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Yogurt: role in healthy and active aging

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`The evolution, processing, varieties and health benefits of yogurt

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`The evolution, processing, varieties and health benefits of yogurt

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Yogurt is accessible but has many benefits to our health and mental.
Im addition, you don't have to cook. So if you are too busy, you don't need to take a time to cook and improve nutrition of dishes. And yogurt has great number of types and can be eaten with other foods so you won't get tired of taste.

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Most people are busy working everyday, so they don't have enough time for cooking. However, foods make necessary energy for their lives."Yogurt" do not need to be cooked and is a rich resource which is good for the health.

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http://www.medictips.com/wp-content/uploads/2017/08/yogurt-benefits-and-differences.png

https://beautyhealthtips.in/wp-content/uploads/2014/06/curd.jpg

https://draxe.com/wp-content/uploads/2015/01/Yogurt-Benefits.jpg

http://images.askmen.com/1080x540/sports/foodcourt/yogurt-benefits-1104397-TwoByOne.jpg
https://i2.wp.com/womenprobiotic.com/wp-content/uploads/2016/12/woman-eating-yogurt.jpg?resize=1000%2C654

https://tse3.mm.bing.net/th?id=OIP.3L2Bn4FwtojiWYnBVbr3TgHaEp&pid=Api

https://tse3.mm.bing.net/th?id=OIP.WPBdJuJpjaunNEzos67MwAHaE9&pid=Api

https://stylemagazines.com.au/wp-content/uploads/2016/01/Dollarphotoclub_65969230-830x400.jpg

http://micheleruppert.com/blog/wp-content/uploads/2014/03/happy-healthy-people.jpg

https://tse2.mm.bing.net/th?id=OIP.bdLPZnk-Rzm4pzptbSnPkwHaFj&pid=Api

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・Nagendra P. Shah,2006,  `Health Beneﬁts of Yogurt and Fermented Milks `, p.331-339

Fermented milk has many features depending on regions.
The kinds of fermented milk is divided into 4(eastern europ, asia, nordic, middle east).
Fermented milk has many health benefits.
For example, they are nutritional function such as lactose function, digestion and milk protein function.
However, they can be modified by addition of other ingredients.
In addition, they are physical function.
Some of them are intestinal health, anticancer effects, and reduce of serum cholesterol

・W.A.D.V. Weerathilake*, D.M.D. Rasika*, J.K.U. Ruwanmali* and M.A.D.D. Munasinghe, 2014, `The evolution, processing, varieties and health benefits of yogurt ` p.5-8

Yogurt is a rich source of milk, proteins, carbohydrate, minerals, and vitamins and vitamin A
Lactose is good for health without causing discomforts associated with
hypolactasia.Yogurt acts as a probiotic carrier food that is considered as an easy food to incorporate
probiotics which results high probiotic viability. Yogurt is also reported to be beneficial for the
treatment of Inflammatory Bowel Disease (IBD)
However, greek style yogurt contains a too high fat  and some kinds of the flavors are added sweetness.

・Simin Nikbin Meydani and Woel-Kyu Ha, 2000, `Immunologic effects of yogurt` p.862-865

The immunostimulatory effects of yogurt are believed to be due to
yogurt’s bacterial components.  Milk components such as whey protein, calcium, and certain vitamin and trace elements also can influence the immune system. Fermented milk containing viable LAB is known to be beneficial to health.

・Naglaa H. E., Maria C. D., and Simin N  M.  2014, `Yogurt: role in healthy and active aging`,

Yogurt works for active aging so it also  good for older adults.
However, they have to take care of extra ingredients of yogurt
It is difficult to chew and digest food so yogurt is good for them and it is cheap.
Yogurt is good souce of vitamins, protein, and probiotics.
Vitamine D and calcium in yogurt is good for bone
yogurt improve diet quality and immune system, and reduce risk of Inflammatory and cardiometabolic diseases.
It is also good for mental health.

・Charles I O, D Ramkishan R, and P V  Relative efficiency of yogurt, sweet acidophilus milk, hydrolyzed-lactose milk, and a
commercial lactase tablet in alleviating lactose maldigestio   p.1236-1237

Yogurt showed the highest lactase activity but it depends on brands because they  are not  equal in alleviating lactose maldigestion.
Yogurt is made from cultures L bulgaricus and S thermophilus, which complement
each other synergistically  and produce higher amounts oflactase than other lactic cultures .

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My target is people who are busy and,  do not have good eating habits or concern about their health
about 20-60 years old

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What has this mind mapping process shown you about your product?
-It is good for health and skin, use for many meals, delicious , and accessible.

Was it difficult to explore your product so deeply?
-I think no it wasn't.

Did you come up with any new ideas that will help you think differently about planning your promo clip?
-It has many origins and price.

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https://ac.els-cdn.com/0021915077900867/1-s2.0-0021915077900867-main.pdf?_tid=6abf6227-6fce-47fe-9782-c52ca7e4e0ac&acdnat=1530505241_93f4508fa26b021f4a8a4c12e0fc421d

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https://www.stylecraze.com/articles/benefits-of-yogurt-face-mask/#gref

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https://www.naturalfoodseries.com/13-health-benefits-yogurt/

https://draxe.com/probiotic-yogurt/

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https://www.youtube.com/watch?v=3JLOIKWjaoA

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things I could promote

1 back to the future
2 cooking
3 sushi
4 cats
5 cherry blossoms
6 natto
7 making sweets
8 miso soup
9 gunma
10 Japanese
11 curry
12 rice
13 hot spring
14 mountain
15 line
16 youtube
17 green tea
18 oceans
19 mandrin
20 gipps land
21 seven eleven
22 Star Wars
23 sukiyaki
24 piercing
25 iPhone
26 Japanese 100 yen shop
27 taking a bath
28 kotatsu
29 floor heating
29 straight iron
30 cheese
31 yogurt
32 ramen
33 Netflix
34 olive oil
35 tomate
36 nabe
37 curry bread
38 Kusatsu
39 jagariko
40 rits
41 sun flouwer
42 spider man
43 pasta
44 hot springs
45 think pad
46 cetaphil
47 mango
48 nutera
49 pierce from granma
50 soy sause
51 pintarest
52 dumpling
53 stranger things
54 disney land
55 disney sea
56 usj
57 uniqulo
58 hand craft
59 yellow
60 orange
61 butterbur
62 coles
63 aloe
64 lemon
65 strawberry
66 cycling
67 onion
68 tomato
69 spinichi
70 anemone
71 above the kakko`s nest
72 lemonedo
73 cocoa
74 hot chocolate
75 pumpkin cake
76 apple pie
77 pram juice
78 vinegar
79 raisin butter sand rokkatei
80 zingisukan

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My initial thought and feeling about the class

I am excited and nervous because I don't have a experience of making something with computer and I am not good at using computer but I'll make a effort.

I am happy to enrol SAIBT . SAIBT is my first school to take a class in uni so I'm very very nervous but I will try everything I can and make a progress.