# data[].attributes.body
educational opportunities

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Pros: More diverse food, more work force,  better tolerance to different cultures
Cons: Language barriers, culture clash, and conflicts

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To believe your own culture is superior to others

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A language or a mixture of languages used as a medium of communication by people whose native languages are different.

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is multiculturalism a challenge?

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Two-way conversation

Open system

Transparent

One-on-one marketing

About you

Brand and User-generated Content

Authentic content

FREE platform

Metric: Engagement

Actors: Users/ Influencers

Community decision-making

Unstructured communication

Real time creation

Bottom-up strategy

Informal language

Active involvement

Deep Analytics

Paid, Owned, Earned

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Valuing other cultures as equal to your own

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To be familiar with multiple cultures and adapt to their customs

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One-way conversation

Closed system

Opaque

Mass marketing

About ME

Professional content

Polished content

Paid platform

Metric: Reach/ frequency

Actors/ Celebrities

Economic decision-making

Controlled communication
Pre-produced/ scheduled

Top-down strategy

Formal language

Passive involvement

Poor analytics

Paid

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Chinese is starting to become one

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"Fremmedfrykt" - prejudice against people from other countries or cultures

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Unemployment

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English as the language of international education

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English as the language of international education

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Is the language used in international schools were children use it as the working language. It is also used in universities and colleges which offer English courses.

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Comcast

Fox

Time Warner

Disney

BBC

Aljazeera

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THE ROLE OF ENGLISH IN INTERNATIONAL MEDIA 

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THE ROLE OF ENGLISH IN INTERNATIONAL MEDIA 

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Most commonly used language

Used more than 50% of all website

Only lingua franca in the world

Also, the language of choice in the international politics, which is closely followed by the media

English`s position online is actually diminishing

Chinese is on the uprising

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"anti-globalization movement" people who are against globalization

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We litteraly just did a presentation on the subject

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Might be doing more harm than good

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It's the most important language in social networks, online games, virtual words and net surfing.

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Peace and conflict

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Democratization

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Climate change

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How does the media affect our mental health?

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How does media affect politics?