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Mulvey suggests that characters in music videos are can only be viewed from the perspectives of heterosexual males. When watching the music video it is clear that it both goes against that reading as well as slightly conforming to it. The women in the music video are not sexualised in any way at all. They are all very unique and seemingly three dimensional. However on closer look is seems that possible the idea that the women must be saved by the man is a rather heterosexual male perception of life and this could be seen by feminists in the media as unnecessary as she technically could be written to save herself. Nonetheless, it does not seem like there is any massive problems when it comes to oppressing women at all, in fact when looking at a lot of the other music videos in current society this one is rather progressive.

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The sound track to this music video is very straight forward, there is no diegetic sound at all, it is all non-diabetic in the form of the music. I feel that this is effective as it gives a very nice balance between the audience keeping their attention on the music videos narrative as well as keeping their attention on the song itself.

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The setting of this music video has a very big impact on the mood of the video, the run down grubby enclosed areas and buildings give the mood of sadness and being trapped to the audience as it makes them feel sympathy for the protagonist even more than before. By contrast the pretty open air environments of the flashbacks create a great comparison for the audience as they know that the protagonist and his girlfriend were once happy and it causes them to wonder and worry what happened to make them in this situation, generally causing them to want to carry on watching to find out.

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The props in this music video are very minimal and realistic which is something that is conventional for an indie music video. They all seem like something that one could easily get their hands on. They are very realistic and set the idea of struggling off from the very beginning, with the rubbish bags and cigarette showing connotations of rock bottom.

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The makeup in this piece is very effective but very natural, this is done in order to make sure that the video is as realistic as possible as the point of the video if for it to be realistic. The makeup is very well done and is used to successfully make the audience believe that the drug addicts are really suffering and the girlfriend is actually sick which does work. Additionally in the flashbacks they made the actors look as happy and well as possible in order to make it so the difference between the two time periods is very visible and very difficult for the audience to watch as they wonder what happened to them to get them to this point.

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In this music video the artist does not appear at all, I believe that in this instance this is very effective as it does not take away from the narrative at all making the audience’ sole focus be on the message of the video. However, this is not typical for an indie music video as generally the main part of the video would ne the artists showing off their talents to promote themselves and their integrity, this could be detrimental to the videos success as many of the audience would expect to see this and possibly be disheartened by the lack of performance. But at the same time this is also an alternative music video and the quality of the narrative should be more than enough to make up for the small number of possible disheartened fans.

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The lighting in the video is a mixture of high-key and low-key natural lighting. This is very expecting of the genre conventions of an indie/alternative music video. The low-key lighting is mainly presented in the present day, this not only enhances the sad sombre mood of the video but also releases a sense of danger into it, highlighting that fact that the protagonist could be getting himself into a lot of trouble creating anxiety for the audience. In contrast to this the high-key lighting in the flashbacks once again create a feeling of safety and protection, these clips momentarily take away a lot of the anxiety that the audience have for the protagonist as they feel safer when he is in the light and out in the open away from danger and in protection.

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The costumes are generally all neutral colours throughout so it doesn’t to take away from the narrative of the story, however it is noticeable that in the flashbacks the two lovers are wearing blighter clothes than everyone else in the present day clips who are wearing clothes that are dark, mainly blacks, connoting the idea that the group the protagonist is in are a group of criminals as that is what dark simple clothing usually represents in media texts. Although this seems very insignificant at first glance, it comes to question how much the narrative would change if the protagonist was wearing a grey top, this would cause the audience to see him in a more innocent light meaning that the twist at the end would not come as much of a shock defeating the point of the narrative.

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The editing of the music video perfectly fits with the song, the song has a generally slow tempo and the editing fits with this by having long, flowing, uncut shots that go along with the speed of the song. As well as having the long slow shots throughout the whole video, at the chorus the song gets a bit quicker and so does the editing, whenever the phrase ‘I’m a fucking mess sometimes’ comes around the video becomes slightly faster cut and the narrative is able to quickly move from one location to the next efficiently without the pacing of the video being off. Additionally the colour difference between the flashbacks and present day are very good in aiding the audiences differentiation, the red/brown colour of the flashbacks creates a warm comforting feel, in contrast to the highlighted blues that the present day clips have that symbolises sadness and anxiety which is very good as it puts the audience in the mind-set of the protagonist so they are able to relate to the video and narrative much more. Something that I would like to highlight are the absolutely beautiful transitions from one time period to another, they cause a lot of impact to the auience as they are breathtaking and very well edited.

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Throughout the music video the camera angles and movements create a lot of feeling for the audience. In the present day clips the camera is generally hand held and shaky to present the mental stability of the main protagonist, he is shaken up and disgruntled throughout all of these clips. Additionally in the present day scenes he is generally always the focus of the clip, using wither close ups or mid shots, this shows that audience that he is the person they should be focusing – it also allows the audience to see front on his facial expressions further enhancing the shaken up mess that the man in. This contrasts with the flash back scenes as these camera movements although very similar are a lot less shaky at closer inspection and a lot smoother presenting the stability that the protagonist once had, making the audience wonder what happened to the woman who made his life so happy. As well as she contrast of camera movement there is also a contrast in the angels with most of the flashbacks being two-shots creating just a focus on them with no one else in the shots, established the loving and caring relationship that the two have for each other, further showing the deterioration the protagonist has gone through since he was with her.

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‘Drugs’ is an alternative/indie music video by EDEN pushed on YouTube in August 2016 The story consists of what the audience at first thinks is a drug addict looking for a fix, however after many twists it eventually pans out that he is actually getting drugs for his very ill girlfriend.