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me personally I agree. but sometimes I still need human opinion especially if it's about special products they might know more. I still can find stuff online even people experience. but the only thing will be I like to see results on my eyes. the difference will be I will be 100% sure or I'm going to give it try. But I still prefer it than how some people make you feel you might die if you don’t use their products.  

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me personally I agree. but sometimes I still need human opinion especially if it's about special products they might know more. I still can find stuff online even people experience. but the only thing will be I like to see results on my eyes. the difference will be I will be 100% sure or I'm going to give it try. But I still prefer it than how some people make you feel you might die if you don’t use their products.  

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ghada

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This article was enlightening. Theres two aspects that really stood out to me: the buying cycle and the new age of customer service in this industry.

This cycle really has become a buying cycle, but that doesn't mean it's no longer the selling cycle either. It all depends on how you look at it. It's true that the us as suppliers of our services and products had to have obtained it somewhere else by buying it. But we then proceed to sell it at a higher price for profits. It more like two halves of the same coin.

Furthermore, I wouldn't say this new age will sabotage our careers in this industry. It's true that there is a lot of information on the internet; it isn't always correct however. Maybe the public can learn this through trial an error, but come to us professionals when they just can't seem to get the results they want. We could also, as professionals, offer correct information online but even with that, they would still need our face to face help. No amount of online information can beat the knowledge, skills and services that professionals have and preform.

In conclusion, I agree with this article and it can help me make a plan on how I will adapt to my clients.

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I agree with this article for the most part. I think with newer generations selling online and making your sales ‘findable’ is important. For myself personally, when I buy an expensive product, I do research, look at reviews. One person’s opinion doesn’t really mean much to me even though they are a professional. However, I don’t think that as professionals we should just stop trying to sell in stores and ‘push’ to sale to clients. Just be aware of how people are getting information and look at what others brands are doing.

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I agree with this article, now a days there are so many different resources that are available to consumers. Youtube, google and siri can help us navigate what we are looking to buy. I personally prefer to do my own research online before buying a product. The less human influence or pressure I feel when purchasing an item the better.  

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I agree with this article, now a days there are so many different resources that are available to consumers. Youtube, google and siri can help us navigate what we are looking to buy. I personally prefer to do my own research online before buying a product. The less human influence or pressure I feel when purchasing an item the better.  

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-Sarah Fenik

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April Jodoin
I agree with this article because consumers would rather do their own research about the products. For me personally I don't like when people come up to me and ask if I want to buy something right away because I have no knowledge on what they are trying to sell me because most of the time I just walked into the store. I and other consumers would rather go to the professionals in the stores and ask them questions when they feel comfortable and have a bit more knowledge behind them. Consumers still need us to further educate them on products but they want to approach the professionals not us approach them.

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I always listen my client's concern and problem then from there; I'll look into recommendations on product that helps cater to skin type  skin condition. I am more of a client's relationship builder rather then on sales business aspect. I absolutely agreed solution is the  way to loyal client to trust me and my professionalism. I am sure most client knows beforehand what product they want to buy or what not especially if the  product they buy over and again and pressuring or upsell product to client may causes a breakdown between myself the client. Regardless, i  usually put myself in the client's position and help  understand them..what they want or looking to get help or educate through professional point of view. Be free and allow client to have option and choice at their own time and convenient.

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Nayla Ayoub

This article has valid point. These days you can look up any skin care product yourself and research it before buying it. So, when they come they already know what they want to get. I myself don’t like to be pressured into buying something, therefore, I wouldn’t want to do that do a client who is potentially going buy something. They say in the article “stop selling start supplying solutions”, even though your client already has all their information you can ‘sell’ a product by recommending the best product based on their concerns and skin type because you know exactly what it will and you have more chances to make a sale out of the solution and not the product.

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In today's technology-filled society, information is so easy to get a hold of compared to in the past. It is very easy for consumers to obtain knowledge on skincare and beauty products and that helps them have an idea on what they need to buy to fix their problem. "The Buying Cycle" as stated in the article is basically saying that consumers nowadays will already have an idea on what they want/need to buy for their concerns without the need of someone consulting you. I don't necessarily believe this is a bad thing. I think it's good that consumers have an idea on what they want because this will help the esthetician steer the consumer in the right direction and answer any questions that they may have.

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I strongly agree with this article because I have been to many places in the past where the workers seemed like they just wanted to up sell and did not necessarily care to explain the products to the customers. Keeping relationships with your customers is key and showing knowledge about your products is very beneficial for both you and your customers.

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Rebecca Bolduc

At first I was skeptical when reading the first paragraph, but having read the entire article now, I do agree with everything it said. I have worked in retail and I would say that at least 7 times out of ten, the customer has a very good idea about what they are looking for before they step into the store. For instance, when charcoal was becoming the biggest thing in skincare on the internet, I had dozens of people pouring into the store looking for anything charcoal because they heard that it was good for oily, acne-prone skin. It made my job easier in getting people to buy products because they were clearly stating their goals for a product and this was great for two main reasons. One, I could direct them to the products that not only met their desires, but which of those was truly best for their skin. Two, they were already in the mood to leave the store having bought something so I didn’t have to convince them that there was a need. The quote: “Stop Selling Start Supplying Solutions,” is really a great way to sum up what our job should be as estheticians that also sell retail products.

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Abigail Ward                               I agree with this article that the big change is our technology system. It has developed the consumers to do their own research and be in control. They access information they need to solve. I personally do this all the time before I buy something. I’m more confident to buy the product and use it. 

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Abigail Ward                               I agree with this article that the big change is our technology system. It has developed the consumers to do their own research and be in control. They access information they need to solve. I personally do this all the time before I buy something. I’m more confident to buy the product and use it. 

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I agree with this article that customers still need our solutions to help with their concerns. I think it is important to be knowledgeable about the products; to be able to sale the right products to the right customers.

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Emily Mullin

I personally agree with the article. The need for the "selling cycle" is not as present as maybe the "buying cycle" is to someone who's selling a product to the customers. The "sales cycle" seems like its more of a guessing game where as the "buying cycle" is really working with the client and what's best for his/her needs when selling a product. It also takes much more research and a lot more care that goes into the "buying cycle". I feel like knowing about what you are selling and a professional knowing what I, personally, need as a client is way more appealing for me to want to buy and clearly others agree because it's working.

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zoe cacavas

I agree with what this article has to say. I myself do not like being sold to, and would rather make the decision on their own time, and after researching the product themselves. Many business owners can try to push products on people and it is to beneficial in my opinion. The article says that 60% of people prefer he internet or their peers advice before purchasing a product, because it has become so easy for us to simply look up a review or a product testing video or ask a peer if they've used the product, instead of having the product pushed on us.

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Reade Fournier
this article does bring up a lot of valid information. i work for La Roche-Posay as a skin care consultant and i've seen other reps from other companies just sell products for the sake of the sales the the numbers that they have to turn over by the end of the day and not making the best decision for the client. I don't like doing this to my customers, if i'm not confident in what I'm selling to them, i won't recommend the product. A Lot of customers bring up other brands and say they don't like it or do their research on our brand so its hard selling products when they read horror stories about hoe some people don't like it but they have different skin so just because it didn't work for them, doesn't mean it wont work for you.

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Kristen Hazlitt

I agree with the article. I think that most consumers do and would rather do their own research when going to purchase something. The article states that it is to the extent that 60% or more the buying cycle would rather take recommendations from peers or from the internet. I think the reason this is coming a larger part is that it is so easy to look up recomendations online through many sites which provide strictly review based information on both products and services. I also think that some would rather take a recommendation from a peer because they most likely trust this person a lot more then someone standing at a sales counter.

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Brianne Huot
This article has valid points. Especially about how customers do not like being sold to. Our customers still need us, they still need our solutions, but they will do their own research and they will engage with us when it is the right time for them. The reason why I agree with that statement is because I do it myself. If I want something it s because I have heard about it and have researched it, once I have done that, I will ask questions on my own. Just like the article says, they have made up their mind on what they want, they just need to have business conversation about pricing and support.

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It has valid points, especially in the consideration that clients and customers are not always interested in being sold things right away, but giving them the time to come to you instead of you come to them, it gives them a) more freedom in their considerations and decisions and b) less stress when denying assistance from an esthetician trying to sell their product. As someone who struggles financially, I always stress when people attempt to sell products to me, because I know for a fact I can not afford anything in that moment, but I still have this pressure to support them. When I am ready to go forward with purchasing, then I will take my own personal initiative to seek out a professional to have the proper items. Of course, the selling point is one of the ways to get customers and clientele to know you have that product readily available in the first place, making the buying cycle prevalent
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Tatyana Garand
I think the article has a lot of valid points in it, lots of customers like to look at products on their own and buy them instead of somebody trying to sell a certain product which may make them feel like they have to buy it " Talking to peers, colleagues and your competitors about the best ways they should go about addressing their needs." is easier to do instead of trying to push products on people that may not be able to purchase them. Being professional about it and lightly suggesting would be a better alternative.

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Emily C Greer

This article brings up a valid point. Consumers are doing their own research and already have an idea of what they want before they even bring it up to you. The internet makes finding all the information they need to make an informed decision much easier. As the article stated, don’t sell a product sell a solution. Even with all the information your client has researched you can change their mind by leaning more toward what in your professional would work better with their concerns. Do not make it about selling a product. You can make about the client’s concerns and potentially make a sale.

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Ensure that your name is available in your post in a way that I can give you a grade.

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Daphne Pezoulas
I agree with the articles statement. Having a sales job as I do, I have witnessed others trying to sell a product simply for a sale or for profit, and not so much because its the best option for the client. I personally love helping clients, especially when they come to me personally to thank me after.

One of the quotes I enjoyed in the article was "Stop Selling Start Supplying Solutions" because it means that instead of selling to sell, you let a costumer buy a product they needed to help them.

I believe we are in this industry to help those in need, so what is the point of selling something that wont help them? It is like our job is a lie.

I can see how you may not get many sales at first but I feel overtime once those clients start seeing actual improvement they will want to purchase it again and even tell people our products actually make a difference.
https://www.linkedin.com/pulse/20141108152257-133420-the-selling-cycle-does-not-exist