# data[].attributes.body
How effective is the combination of your main product and your ancillary product?

# data[].attributes.body
Our music video followed the concept of love and loss, based on the lyrics of the song and the editing techniques we chose to include within the production of our main product. Our digi-pack focused around the idea of facial features, after the name of our album: ‘Features’, which can also be interpreted as features of love, as well as facial features. As well as this, our magazine ad focused on the vulnerable state that our actress is in. We aimed to achieve this through the use of effective cinematography, mise-en-scene (M-E-S) and editing, in order to further highlight our target audience.

# data[].attributes.body
Goodwin states that there is a relationship between lyrics and visuals. Throughout the production of our music video, we aimed to connect multiple visuals with the lyrics, which was important when linking back to Goodwin’s theory. It also helped with the combination of our main product and ancillary product as it allowed us to consider any relationship that we had the possibility to create an effective piece that could potentially be linked back to Goodwin’s theory.

# data[].attributes.body
For our magazine ad, we chose to use our female artist, as our main focus is to sell the artist. This was important for us to consider, as we had to find the most effective way to promote our artist to our main target audience, being females aged 16-24, and what they would expect from the artist. For this, we took inspiration from Harry Styles’ album: ‘Harry Styles’. However, Harry Styles’ album fits within the pop genre, where as our music video fitted within the indie-pop genre, resulting in the fact that we had to consider how to make the music video fit within the indie-pop genre. For this, we chose to change the style and colour of the font, as well as adding a black and white filter over the image of our artist, in a way that we thought would most meet our audiences expectations. The black and white filter can also be connected back to our music video.

# data[].attributes.body
For our front cover, we chose to concentrate on the facial features of our artist, based on the name of the album. By doing this, we were able to be creative with how we chose to interpret the concept of love and loss. When promoting our artist, we chose to colour isolate certain elements of the artist, with, for the front cover, we chose to concentrate with the eyes of the artist, meaning that the audience are drawn to the blue of the image. The colour of blue was influenced by our music video, as the blue/pink theme comes up a lot throughout our music video, whether it is with the use of balloons, or our artists make-up. By doing this, we were also able to concentrate on how to promote the artist to the target audience.

# data[].attributes.body
Using the artists face was important for us to consider, when looking at how we could best promote the artist through other means than the music video. For the left inside cover of our album cover, we chose to concentrate on her whole face, and colour isolate her lips. By colour isolating her lips, we were able to make the connection back to the music video, where the colours of blue and pink are common themes. As well as this, we chose to focus on the side of our artists face, with a single earring in shot, colour isolated, focusing the camera on her ear, cheeks and eyes.

# data[].attributes.body
Overall the combination of our main product and ancillary product has been beneficial for us when constructing our digipack and magazine ad. One reason for this would be the fact that it gave us the ability to relate our product effectively back to our music video, meaning that we had the ability to make any connections to the concept of love and loss, as well as insuring that our products effectively met with the indie-pop genre.

As well as this, the combination of our main product and our ancillary product allowed us to consider how to best promote our artist to our target audience. By doing this, it allowed us to consider what cinematography, editing and M-E-S to include to promote her to our target audience, specifically females, aged between 16-24.

# data[].attributes.body
For our back cover, we chose to focus on her whole face, relating back to the inner left of our album. Here, we chose to colour isolate her lips, highlighting the pink and blue, relating back to our music video, as well as her cheeks and the angle that her head is tilted. These factors can all be related back to the concept of love and loss as they are all common links back to our main product.

As well as this, our use of editing and cinematography can be used to highlight how the artist is experiencing the sense of vulnerability as she is not looking straight at the camera.