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Social and environmental activists

Visitors to social network sites already or potentially interested in environmental and social issues

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Blurb
SMUGMUG
Adobe Stock

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SMUGMUG
Blogs
You Tube
Facebook
Instagram

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Exhibitions and festivals

Holmfirth art festival

Open Studios Cambridge

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Potential clients for future commissions

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Potential clients for future commissions

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Print media promotion: journals, magazines, newspapers

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Print media promotion: journals, magazines, newspapers

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Camping and Caravan magazines

Natural Trust magazines

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Shops
Camp sites

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The preliminary strategy mapping to the right will be progressively developed and added to throughout the project. Many of the answers will be specific to specific derives. Given the likely continuation of Covid-19 risks through to autumn 2022 and my personal need to remain cautious, my main focus in SYP will be on on-line promotion. And identification and contacts with potential direct marketing possibilities locally in Cambridge.

As well as promotion of my work this on-line focus will aim to generate reliable feedback from a range of audiences and enable continuing experimentation and development of my ideas and technical skills with minimum risks and costs. The focus on on-line networking and skills will also enable global networking and serve to link my Zemni creative work with my on-line professional consultancy presence with international development agencies and potential consultancy-related on-line visual communications commissions.

As well as establishing a sustainable on-line marketing presence, by the end of the module I will develop a more detailed plan for direct marketing of physical products that continue to reflect my 'Zemni' voice in local and tourist markets after my degree when Covid-19 no longer poses such a challenge.

WHAT am I marketing?

'Zemni voice' on-line images, publications and interactive experiences based on the derive projects in multiple media that serve to develop and promote my work for the longer term. Some of these would be experimental in nature, to develop and showcase concept development and technical skills. The aim is to generate feedback for future projects that can 'make the world a better place', some of which could attract future commissions by ethical clients and/or inform ways to market my ideas 'beyond the choir'.

'Zemni' ideas and commitment of both local and wider more general relevance to environmentally sustainable and equitable development in 'building back better', local use of public spaces and sustainable tourism.

Digitised on-line products to generate income based on the derive projects in multiple physical and digital media. These could be the same as the above, or ethically adapted to the market to generate some sort of income for myself and/or local or national campaigning organisations.

WHO are my targets?

national audiences already or potentially interested in 'building back better'.

organisations involved in local and national social and environmental issues.

global audiences and international development networks working on, or interested in, similar issues.

global visual communications audiences working in different media interested in technical aspects, but who might also become more interested in the underlying concepts and ideas. Including visitors to my media-specific blogs (sometimes 2,000 visitors a month), Cambridge Camera Club and Sketchbook networks.

local audiences already or potentially interested in 'building back better'.

tourists looking for information about local walks and issues.

HOW will I reach them?

on-line website, blogs and social networking for national audience and organisations and global audience.

short illustrated articles in local and national journals and magazines of organisations and tourism promotion  with links to on-line sites.

You Tube and vimeo presentations

local sales outlets and events to local people, tourists and organisations? Cambridge only if possible in Covid-19 context. Other locations mostly after my degree.

ACTIONS to do or produce this?
On-line

Further research and development of my interactive on-line publishing skills.

Posting on my SMUGMUG portfolio website and promoting this following SEO guidelines.

Possible separation of my SMUGMUG portfolio site from on-line sales and researching and setting up of specific on-line sales outlets. My own and/or other marketing sites.

Updating and promoting my media-specific photography, printmaking, illustration and moving image blogs with uploaded material from the projects and following SEO guidelines.

Developing social network presence through Facebook, You Tube, vimeo, Twitter and Instagram (I already have these accounts)

Inviting feedback and ideas from my global professional networks

Publishing

Initial self-publishing on Blurb as the basis for discussions with other possible publishers.

Identifying and contacting other potential publishers and sending advanced drafts.

Identifying suitable topics and writing articles in relevant magazines and journals for local and national campaigning organisations and tourism

Entering images to on-line competitions of campaigning and other organisations

Posting publicity on relevant global networks seen by potential clients

Local and face to face?
Cambridge only, other potential locations to be identified for after my degree.

Researching local and on-line print outlets for local publishing cards and books

Contacting national social and environmental organisations for permissions and discuss what sorts of products might be sold

Visits to local outlets to identify potential markets and get feedback on what might be saleable and how I might go about supplying them.

WHEN?
Ongoing throughout

Uploading and updating SMUGMUG and media-specific blogs following SEO guidelines.

Posting on social networks in a strategic manner to maintain momentum and increase followers but without overloading so people are put off.

Articles to be written and sent to journals and magazines at appropriate points as derives are sufficiently advanced and bearing in mind publishing cycles.

Images entered into competitions by campaigning and other organisations as they occur.

Images posted on stock and portfolio sites for Visual Communications.

Immediately, for Assignment 2 by end December 2021 and ongoing

Further development of my technical skills for on-line interactive publication in different professional software (as part of VCAP and VisRes).

Further research on on-line marketing and potential publishers for my work in different media to be done immediately (as part of finishing VCAP).

To be throughout the module as new outlets are set up.

Assignment 3 by end February 2022

Assessing social networking and promotion strategies, taking stock of outreach and responses on different audiences and adjusting strategy accordingly.

Links and information to be sent to campaigning organisations.

Uploading images to stock sites and Visual Communications portfolio sites.

Assignment 4 by end April 2022

You Tube and vimeo presentations uploaded and promoted.

Assignment 5 July 2022

Finalising and linking all my on-line sites, blogs and networks.

Identification of local events that I could join/use/attend to be identified from summer 2022 onwards.

Research and visit to local Cambridge printers to establish costs of publishing for local and national direct sales.

Updating marketing plan for sustainability beyond my degree.

Link to Zemni Images 'brand'  and my professional international development profile and networks

On-line galleries and slide shows on my Zemni Images SMUGMUG portfolio site, including explanatory text and designed as interactive experiences that bring together my work in different media.

Linking my other Zemni Images social network pages and portfolios.

On-line marketing presence for future projects.

Linking Zemni Images with my professional consultancy Linked In profile and gamechangenetwork sites using relevant images or animations and inviting potential clients to view these sites eg from international development agencies who might be interested in similar visual communications work on their projects or for personal use.

Sending material to other visual communications social network groups and sites, including Behance and sites and groups that are media-specific.