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Subtle lines on surfaces as texture will be trending hence the flooring and the walls will have the same texture.

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Their set design has been very traditional and true to the collection. Most of their collections have set-ups with dark interiors and the lighting plays a major role.

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A sophisticated and timeless appearance with a long-term focus. Basics will be more special, and the Japanese principle of wabi-sabi, rooted in an acceptance of transience and imperfection, will be celebrated anew. In this direction, minimalism is full of life and attention to detail. It is imbued with a sense of authenticity, craft, and history, so that less really does become more.

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Corsetry has been termed as art for the longest time. The precision and effort is takes to make a perfectly made corset or lingerie can be judged by how the fabric fall on these garments. In the present day, La perla proudly holds on to the legacy of being handmade and being true to the art. Making the perfect lingerie is no less than an art.

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These materials have very subtle texture which plays along well when light is thrown on it.

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It is important to focus on sustainability not because it is a trend but is a need. Hence the materials chosen are sustainable yet polished to match the brand's taste.

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Minimalism is full of life and attention to detail. It is imbued with a sense of authenticity, craft, and history, so that less really does become more.  At times all we need is that one comfort piece and feel luxurious with simple laces and scents. Unwinding into a zone where things disappear and you feel light as the air. This summer float around with a chilled glass of white wine in the silks and laces. .

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simple, communicate subtly, showcase the essence of the collection, Flaunt the feel, sell the lifestyle.

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The art of simplifying- minimal lifestyle has been a topic to ponder on with various aspects to consider. But what does it mean to us? Is it living with just the basic physically, or does it also involve being able to live with basic in terms of thoughts and emotions as well? But is that possible when we consider it a complicated thing.

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Except for festive trends, the use of major trends is so subtle but very effective. They alter the trends according to their brands in ways to make sure the relevancy and association is still strong.

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In all their displays there are keywords, mostly emotions that come to play. This association is what they want the customer to make before they enter the store.

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Interior scenes are big for them. They create this luxurious setting with the garment adorned as if they were meant to be.

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Till date, La perla has managed to put across the basic emotion of their brand along with the mood of the collection.

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The 50s had seen La Perla produce lingerie in traditional skin-tones. During the 60s the company introduced coloured and patterned lingerie. Flower prints and lace inserts complimented the 60s style.
After successfully targeting the lingerie market, La Perla expanded into swimwear. In 1971 the brand La Perla Beachwear was launched. With new designs and shapes, the business took inspiration from haute couture. The same year La Perla presented the first triangle bra in a silk nightgown.
With the feminist movement over, lingerie reappeared with more lace and more transparency. La Perla used more of these elements in their designs and, in 1978, the business introduced elastic lace for the first time.

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Femininity in the purest state. Dream, emotion, perfection. La Perla continued to shape every woman’s desires and interprets its collections with a creative sensitivity at the highest level of elegance and style. As intimate wear became a mode of expression and showing where you stand, the variety and subtle nuances changes in each piece.

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In the 80s and 90s as women began to realize the primacy of undergarments, no less than the outerwear, the industry bloom. And wearing luxury ones set them a class apart. La Perla campaign shoots portrayed a dramatic, dynamic and intensely seductive woman in lingerie that matched her shoes, jewellery, jackets, and even hats. The trend of blurring boundaries between public and private emphasised the gradual ascent of lingerie to the world of fashion.

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The popularity of craft and artisan looks will inspire all-over repeats and fabric textures for S/S 21

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As consumer demand for sustainable design grows, vintage silhouettes crafted from deadstock lace and trims will emerge across fashion ranges

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This palette focuses on neutral and natural tones with timeless, transseasonal appeal. Rich tawny browns are inspired by nature, and they are accompanied by a selection of dusky, washed-out pales. Black can be used for sophisticated cross-over pieces.

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update core styles with embroidery, dappled texture, and all-over repeats to satisfy consumer appetite for newness

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HomeSpun updates minimalism with an artisanal and sustainable approach. The focus here is on creating better, not more, with sophisticated, timeless designs that elevate core basics to premium status.

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La Perla is now a multi national company. With son Alberto at the helm, the portfolio has several brands including a clothing line. Known for its exquisite lingerie in elegant and trend appropriate styles, La Perla offers a wide range of extravagant, lacy lingerie.

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At the end of World War II, an enterprising Bolognese housewife named Ada Masotti invested in a sewing machine and started stitching sumptuous confections of satin and lace in the middle of the family kitchen.

From that determined beginning, La Perla -- the company Ada Masotti founded with her husband -- has grown into a mini-multinational of luxury lingerie that does $270 million a year in sales, with some 30 percent of that coming from exports.