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B2B B2C (business to business _ business to consumer)

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B2B B2C (business to business _ business to consumer) Per vendere beni o servizi sul mercato non puoi evitare di fare marketing e comunicazione aziendale, per farlo è meglio intanto comprendere quelle che sono le 2 macro-categorie di imprese molto diverse tra loro: B2B B2C: una ha come clienti altre imprese, l'altra ha

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VIDEO IN INGLESE

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7 Differences Between B2B and B2C eCommerce

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Le piattaforme protagoniste nel B2C sono:
- Facebook
- Instagram
- Pinterest

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In yesterday's article, entitled What social media platforms should my business have a presence on?, we chatted about the difference between B2B (business-to-business) digital marketing as opposed to B2C (business-to-consumer) digital marketing. We also look at what type of content is good to share, on social media platforms, if you play in either of these spaces.

In this article, we'll have a look at which of the social media platforms out there are good to use if you're a B2C company.

The Most Effective B2C Social Media Marketing Channels

The leading social media channels are being used by B2C marketers to grow their brands. These digital marketers are trying to cover all of the mainstream channels, for example Facebook, Twitter, and Instagram. We'll show you how they can help your brand grow.

Facebook

Facebook is a social networking website. On this platform, users can post comments, share photographs and post links to news or other interesting content on the web. The platform allows users to chat live with other users and watch short-form video. Shared content can be made publicly accessible. Alternatively, it can be shared only among a select group of friends or family. Alternatively, the content can be shared with a single person.

Facebook was the first social network to exceed 1 billion registered accounts. And it now has 2.2 billion monthly active users. It is the most popular social networking site worldwide. A staggering 97% of B2C digital marketers use Facebook. This is because it provides them with so many organic and paid opportunities that they can use in their social media marketing efforts.

Facebook offers endless engagement opportunities. This is because it encourages your audience to like, share, and comment on your posts. Leverage a variety of posting options such as images, videos, blog posts that link back to your website, carousels, polls, and slideshows. This social media platform also allows you to serve highly-targeted ads to people based on specific demographics, location, interests, and more.

Facebook provides you with valuable insights into your campaign performance. This is in addition to improving brand awareness, post reach, and engagement. This makes it the most-used social channel for paid promotions, with 93% of marketers running paid Facebook campaigns.

Instagram

Teens and millennials are most drawn to Instagram. The platform has over 800 million active users worldwide. This can be seen with the stats: 41% of Instagram users are 24 years of age or younger. A total of 14.8% of global active Instagrammers are women between 18 and 24. In addition to Instagram's visual nature, this is perhaps why Instagram has proven beneficial for fashion and beauty brands in their marketing.

11% of digital marketers reported Instagram to be the most important B2C social media marketing platform for their business. 60% of B2C digital marketers use Instagram. So if your brand is particularly visual, invest more time and money into Instagram. This could help you drive huge engagement. Consider leveraging different types of influencer collaborations on Instagram to boost conversions. YouTube is the biggest online video platform worldwide with around 1.5 billion users worldwide. It has become a popular video marketing channel with 46% of marketers using it to promote their B2C brands.

YouTube

YouTube gives you the ability to engage users. You'll do this by posting a variety of video content types such as:

"how-to" videos,

advertisement clips,

video blogs,

short original videos.

There are also reviews, testimonials in addition to videos focused on educating viewers about a particular topic or product.

When publishing YouTube content, make sure that it is original, interesting or funny. Alternatively, that it provides some value to the viewers.

Want to learn more about the above-mentioned B2C social media channels? The Digital School of Marketing's Social Media Marketing Course is the perfect vehicle for you to do this!

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In yesterday's article, entitled What social media platforms should my business have a presence on ?, we chatted about the difference between B2B (business-to-business) digital marketing as opposed to B2C (business-to-consumer) digital marketing. We also look at what type of content is good to share, on social media platforms, if you play in either of these spaces.

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Gli strumenti per stringere relazioni con le persone:
- le live chat oppure le chat box
- Google Assistant o Alexa (servizi vocali)
- stimatore dei costi di spedizione
- metodi di pagamenti alternativi (PATPAL o tramitte app)
- Google Analystics

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- Il Sito Web è uno strumento perfetto per connettere aziende e persone usando un linguaggio colloquiale e semplice.Una tecnica utile è storytelling,perchè il sito parla alle persone e loro si sentono protagonisti.Lo storytelling deve ispirare il pubblico e coinvolgerlo tramitte i video,foto,disegni,colori,musica ecc.
- E-commerce è un altro strumento impostante nella vendita dei prodotti che deve essere seguita da un esperto SEO . E-commerce crea relazione durature con le persone tramitte il dialogo.

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STRATEGIE DI MARKETING DIGITALE NEL B2B 

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STRATEGIE DI MARKETING DIGITALE NEL B2B 

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- Il Sito Web è uno strumento di marketing digitale indispensabile ;
è un tasello fondamentale nella costruzione della brand reputation aziendale e nel raggiungimento dell'obbiettivo finale,che è l'acquisizione di leads.
Il Blog è una sezione del sito che deve trasmettere  l'immagine di un'azienda solida e affidabile.
- Google Analytics analizza i dati e ottimizza il lavoro online.
- Google Adwords e Linkedin Ads sono compagne di advertising online che fanno trovare i siti aziendali sui motori di ricerca.
- E-mail marketing è l'invio di newsletter e comunicazioni aziendali.

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Nel B2B la comunicazione deve essere diretta,precisa,tecnica e deve informare susicitare l'interesse verso il servizio o prodotto proposto.
Nel B2C prevale l'emozione e la sfera emotiva dei consumatori.La comunicazione è semplice nel linguaggio,creativa e sensoriale.

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RELAZIONI E DECISIOZI DI ACQUISTO NEL B2B E B2C

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RELAZIONI E DECISIOZI DI ACQUISTO NEL B2B E B2C

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Nel B2B gli acquisti vengono in modo razionale che coinvolge piu reparti aziendali.
Nel B2C ,è l'acquisto di impulso che coinvolge la sfera emozionale del consumatore per instaurare rapporti con i consumatori.

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B2B - Business to Business e riguarda i rapporti tra aziende .
B2C - Business to Consumer riguarda i rapporti tra l'azienda e il consumatore.

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COMMERCIO B2B E B2C - UNA LETTERA,MOLTE DIFFERENZE

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COMMERCIO B2B E B2C - UNA LETTERA,MOLTE DIFFERENZE

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B2B e B2C indicano realtà diverse nel rapporto tra aziende ed altre aziende o aziende e consumatori. A seconda dei soggetti ,cambiano le strategie di marketing e comunicazione.