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"A pioneer in corporate culture" (Kim)

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Google hires people who's position is to manage employees happiness and maintain employee productivity. They feel it is crucial to their success to maintain a culture where their employees are happy and this results in high productivity.

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The GooglePlex is their main company campus and is full of an array of fun innovative things to keep morale high, and employees happy. They offer, "subsidized massages, afternoon volleyball breaks, bowling alleys and basketball courts" (Kim), among many other perks for employees. https://fortunedotcom.files.wordpress.com/2015/10/gettyimages-187921369-1.jpg

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One thing that has helped propel Google to the forefront of innovative company culture is their HR department that they call the "People Operations Department." They use data and analytics to make their people management decisions for the company. For example, they found that women were leaving the company at twice the rate and that it was because of their short maternity leave. Their People Operations Department used data and research and changed the maternity leave to 5 months which dropped the amount of women leaving the company by 50% (Kim).

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Recognizing employees for their contributions is a great way to boost morale and keep employees happy. "Google recognizes that appreciation is the best way to reward employees for their contributions" (Kim). Their recognition provides an incentive in rewarding google stock units to employees for their contributions.

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Google inc. was founded in 1998 by Sergey Brin and Larry Page and is a subsidiary of the holding company, "Alphabet." Out of all of the search engines in the world, Google handles more than 70% of worldwide internet searches. With such a high volume of traffic on their search engine, 99% of Google's revenue is derived from advertisements on their site. Initially being just an online search engine, Google now has pushed out a lot more products, mainly internet services. They have also ventured into the mobile phone world after they acquired Motorola in 2012. They strive to be innovative and stay at the forefront of the ever-growing world of technology.

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- Hosch, William L., and Mark Hall. “Google Inc.” Encyclopædia Britannica, Encyclopædia Britannica, Inc., 28 Sept. 2017, www.britannica.com/topic/Google-Inc.

- Kim, Jihoon. “7 Secrets of Google's Epic Organizational Culture.” Officevibe, 21 Sept. 2017, www.officevibe.com/blog/7-secrets-of-googles-epic-organizational-culture.