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Narrative and Performance
The star image
Technical aspects of a music video
Relations of visuals
Thought beats

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5)Often , there is intertextual reference, in films , other music videos and TV programmes.

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4)Frequently there are references to the 'notion' of looking , screens within screens

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3)There are demands of the record label that include needs to have close-ups of their artist and that they may develop motifs which is repeated across their work showing their visual style.

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2)There is a clear relationship between visuals and lyrics which are either, amplifying, contradicting, illustrative.

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1)Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).

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Andrew Goodwin writing in ‘Dancing in the Distraction Factory’ (Routledge 1992)

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Andrew Goodwin writing in ‘Dancing in the Distraction Factory’ (Routledge 1992)