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The degree to which a society looks towards the future

Example: consumption

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Long-Term Orientation

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Degree of competitiveness

Masculine: success=being the best
Feminine: success=liking what you do

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Indicates level of comfort with unstructured situations

Cultures high in uncertainty

Individuals with strong UAI- more rational

Individuals with weak UAI- feel more comfortable with unknown

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Individualism means being independent.

Comparisons show that individualism in Australia is 90 percent followed by 48 percent in India

Advantages

It respects individual rights

Allows people to be themselves

More diverse and interesting society

Disadvantages

Messed up relationships

No one bothers about you

No one with you in hard times

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Indulgence vs. restraint

Rating out of 100

China          24

India              26

Taiwan                49

Australia             71

Workplace

Understanding People's Behavior

Management Enhancement

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Hierarchy
Power distribution
Inequalities
Expectation

• Rating out of 100
• Australia               36
• Pakistan              55
• India                      77
• China                     80
• UK 35