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The following artists' album covers present names which generate a tone for the album and also contributes to their brand image.

Rihanna is seen as "real" and strictly herself. Which is seen through striking names "LOUD...UNAPOLOGETIC"

Lana Del Rey is a woman who's presented as retro and quite elegant through dystopian inspirations - a clockwork orange.

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This name is short, snappy and unique to album names.

Album names tend to be one to two words which helps create an overall image toward the artist and our brand image would portray an adventurous artist.

It reflects the lyrics and the amplification behind the meaning; she's a California girl - in LONDON scenery.

This will create a story for the rest of the album, where she'll feature in different countries.

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Xyra (our Artist) is seen as adventurous and explores many locations within the music video, such as the key locations in London (Camden, Waterloo, Southbank).

This will also create a brand image of someone who is humble, through costume promoting fun over materialistic things.