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possible reference for Siti Nor Amirah's group 

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possible reference for Siti Nor Amirah's group 

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Title : Analysis of Conversation in Advertisement Based On Hymes Speaking Model

Source of data: Festive Advertisement in YouTube (Touch n Go)
https://youtu.be/ni7fOyj2WI0

Method of Analysis: Discourse Analysis

One Sample of Analysis:

Script for "Iklan Raya Paling Touching"

💣 SCENE 1

SON: Hello
MOTHER: Hello!
SON: Ni mesti nak suruh balik raya ni
MOTHER: Mana hang tau ni?
SON: Ala... Semua iklan raya macam ah, awal-awal call nak suruh balik raya
MOTHER: Salah. Mak nak suruh hang beli kuih Almond London
SON: Lah, nak suruh belikan kuih, mesti nak suruh balik sekali kan?
MOTHER: Hang balik ko, tak balik ko, itu tak penting. Yang penting kuih Almond London keno ado kat sini
SON: Takdo hal lah mok!

👏 Setting: Phone call
👏 Participant: Son and his mother
👏 End: 'kuih raya'
👏 Act: Greetings --demand for cookies
👏 Key: Strict tone
👏 Instrumentalities: Casual, Verbal, Phone call
👏 Norm: family
👏 Genre: Conversations

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An analysis of conversation in Tangled Using Hymes Speaking Model and Grice's Maxim

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An analysis of conversation in Tangled Using Hymes Speaking Model and Grice's Maxim

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2. Movie- Tangled
3. Discourse analysis

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Title: Discourse Analysis on Cartoon Television Series: Family Guy

Source of Data: Transcribed Excerpt from Youtube
https://www.youtube.com/watch?v=OIwBxnUg1RM

Method of Analysis: Hymes Speaking Model, Flouting of Maxims, Intertextuality

Transcription and Sample of Analysis

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Bradley's Group INTERTEXTUAL ANALYSIS OF AVENGERS INFINITY WAR

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Bradley's Group INTERTEXTUAL ANALYSIS OF AVENGERS INFINITY WAR

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Details are in the file

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INTERTEXTUALITY IN AVENGERS INFINITY WAR

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Discourse Analysis on Comment Section of Beauty Vloggers in YouTube videos

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Discourse Analysis on Comment Section of Beauty Vloggers in YouTube videos

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1. Source of data: Comment section in YouTube

https://youtu.be/3784y2hSF80
2.Method Analysis: Grice's Maxim  Intertextuality and Genre & Discourse
3. Sample of data:

"Ermmm...im a aesthetic pharmacist...what can i said is u shoould learn bout esthetic dermatology...coz lot of ur fact are not correct.." (Violating Maxim of Quality)

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COMPARISON BETWEEN AMERICAN & MALAYSIAN PERFUME VIDEO ADVERTISEMENTS

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COMPARISON BETWEEN AMERICAN & MALAYSIAN PERFUME VIDEO ADVERTISEMENTS

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SOURCE OF DATA:
VIDEO ADVERTISEMENTS

METHOD OF ANALYSIS:
CONTENT ANALYSIS

4.0 SAMPLE:
4.1 SIMILARITIES:
4.1.1 VALIDATION  -(ACKNOWLEDGEMENT, ATTENTION,ATTRACTION)
4.1.2 HYGIENE CONSCIOUSNESS

4.2 DIFFERENCE
4.2.1 LIFESTYLE (AFFORDABILITY, CONVENTIONAL USE, LUXURY)
4.2.2 UNIQUENESS (THOUGHT-PROVOKING ADS, CONSERVATIVE ADS)

THANK YOU,

LINKS

https://www.theodysseyonline.com/we-need-to-talk-about-perfume-commercials
https://www.vice.com/en_uk/article/4xp7pj/why-are-perfume-adverts-always-so-terrible

https://youtu.be/FsJb9mZMwTQ
(DE XANDRA ADVERTISEMENT)

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Perfume advert analysis - Download as a PDF or view online for free

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Analysis of Online News Headline: A Case of Christchurch Mosque Shooting

Source: Local and International News Headline

Method: Textual Analysis

Sample: Christchurch shooting: The people killed as they prayed

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1) Analysis on Yasmin Ahmad's Independence Day Advertisment (Tan Hong Ming)
2. Advertisement from YouTube
3. Observation of Hymes SPEAKING model elements and Grice Maxims
4. Maxim of Quality
Eg: Tan Ming Hong adhered to the maxim of quality because his answers were truthful. For example, when the interviewer asked him why he likes her, he answered " because she wears earings, she ties a ponytail and she is pretty." It was a truthful anwer for a guy from his age grouo as these are the things they notice and fall for.

https://youtu.be/UehSJlOQj2I

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Title : Linguistic Sexism in Malaysia Primary School English Textbooks

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Title : Linguistic Sexism in Malaysia Primary School English Textbooks

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Source of data : English Textbooks (Year 3, Year 4, Year 5)

Method of analysis : Corpus analysis and Critical Discourse Analysis (CDA)

One sample of analysis :

- Frequency of occurrence of language sexism (Quantitative)
- Portrayal of Images (Qualitative)
- Traditional masculine and feminine trait (Qualitative)

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Title : Analysis of intertextuality and solidarity in the speech of Jacinda Ardern, the Prime Minister of New Zealand.

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Title : Analysis of intertextuality and solidarity in the speech of Jacinda Ardern, the Prime Minister of New Zealand.

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2. Sources: https://www.theguardian.com/world/2019/mar/29/jacinda-arderns-speech-at-christchurch-memorial-full-transcript

3. Method of analysis :
-Contextual Analysis
-Critical Discourse Analysis

4. Sample of analysis:
Intertextuality.
In the speech by Jacinda Ardern, she used Maori language for instance : "Kotātoutātou" which means  "We are one". This shows the sense of Cultural Intertextuality in the speech.

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2. MCDONALDS YOUTUBE CHANNEL
https://www.mcdonalds.com.my/goldenprosperityburger

https://youtu.be/meuKTZMyRwI

https://youtu.be/e-LoMsfE810

3. INTERTEXTUALITY, HYMES SPEAKING MODEL, COHESION AND COHERENCE

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(Ammar's Group)                Title: Strategies Used by Dato Alif Syukri to Persuade Their Customers in Beauty Product Advertisement     

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(Ammar's Group)                Title: Strategies Used by Dato Alif Syukri to Persuade Their Customers in Beauty Product Advertisement     

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Replicated study: http://dx.doi.org/10.5539/ass.v9n3p61
Source of data: In the advertisement through social media
Method of analysis: Critical discourse analysis
One sample of analysis:

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Aimi's Group - Political Discourse Analysis: Classifying Comments on "Trolling Najib Buat Pemimpin PH Tak Tidur Malam Katanya"

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Aimi's Group - Political Discourse Analysis: Classifying Comments on "Trolling Najib Buat Pemimpin PH Tak Tidur Malam Katanya"

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Source: Comments under the youtube video  https://www.youtube.com/watch?v=BDSlsCZB9bQ&t=1s
Method of Analysis: Classifying types of comments: Content Analysis
One Sample of Analysis:

1.      Speculation

Lingam and Aripin (2017) define speculation as comments that form theories about particular matters without any concrete evidence.

Based on the comment above, the original poster speculates Democratic Action Party (DAP) as a political party who uses their Malay supporters for their own political agenda. He does not provide any concrete evidence to support his judgment about DAP using Malays as a scapegoat for their political agendas. Instead, he only writes it merely based on his biased judgments and political stance. Firth’s social context says that language of speakers plays an important role in determining the meaning and also events are uttered.

Based on his fluent and distinctive command of Malay language, it can be concluded that he is a Malay man who holds a strong detestation against DAP, a majority-Chinese political party in PH, the current government. The commenter represents a significant number of Malays who are not in favour of DAP. In Malaysian political context, a responsible political party has been scaring Malays off by saying remarks such as the Malays will live a hard life if DAP were to take over Malaysia one day in order to obtain their votes. In addition, the dislike held by the Malays stems from the long-existing tension between them and Chinese which sparked stronger than ever since the racial riot on May 13th, 1969.

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1. Discourse Type in Stand Up Comedy Performances: An example of Trevor Noah Comedy Videos 

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1. Discourse Type in Stand Up Comedy Performances: An example of Trevor Noah Comedy Videos 

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2. Trevor Noah Youtube Channel  https://www.youtube.com/channel/UCwWhs_6x42TyRM4Wstoq8HA

3. Method of Analysis
- Critical Discourse Analysis

4. Sample of Analysis
-  The Mueller Report: Reading Between the Redacted Lines | The Daily Show
https://www.youtube.com/watch?v=pVbwZg8rM2c

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1. Analysis of two newspaper on Hudud issue in Brunei 

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1. Analysis of two newspaper on Hudud issue in Brunei 

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2.1 New Straits Times https://www.nst.com.my/world/2019/03/473495/brunei-impose-death-stoning-gay-sex-and-adultery
2.2 New York Times https://www.google.com/amp/s/www.nytimes.com/2019/04/09/opinion/bruneis-stoning-law-is-out-of-touch-with-modern-islam.amp.html
3. Critical Discourse Analysis
4.

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The British Press and Their Hatred toward Meghan Markle

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The British Press and Their Hatred toward Meghan Markle

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Group: Siti Nor Amirah BEN 6A

source: news articles in British tabloids - The Daily Mail, The Sun, The Mirror.

i)             So who's invited to the wedding? Meghan Markle's American family includes her roguish half-brother, estranged half-sister, an uncle who runs his own church - and another uncle who is younger than her (The Daily Mail UK, 27 November 2017)

ii)            NOT A DUPLI-KATE: Seven reasons why Meghan Markle is nothing like Kate Middleton… from relationship history to fashion sense (The Sun UK, 27 November 2017)

iii)           Meghan Markle's PA quit 'after being reduced to tears by the Duchess'(The Mirror UK, 1 December 2018)

methodology:

Discourse Analysis of Media Texts, Anabela Carvalho (2000) https://www.researchgate.net/publication/288984827_Discourse_analysis_and_media_texts_a_critical_reading_of_analytical_tools

sample analysis: Textual analysis:

1)    Surface descriptors and structural organization

a.    Surface descriptors

Article 1 – written by Ruth Styles in The Daily Mail UK, 27 November 2017

Article 2 – written by Sophie Roberts in The Sun UK, 27 November 2017

Article 3 – written by Halina Watts in The Mirror UK, 1 December 2018

b.    Structural organization

Article 1: criticising and mocking Meghan Markle’s family

Article 2: comparing Meghan Markle with Kate Middleton

Article 3: portraying Meghan Markle as ‘the bad boss’

2)    Objects

Main theme of all 3 articles: spreading hatred toward Meghan Markle

3)    Actors

The royal household (Meghan Markle, Prince Harry, Kate Middleton)

Meghan’s family

Meghan’s personal assistance

4)    Language and rhetoric

Key concept: to show negative images of Meghan

Language/choice of words: negative connotations

Writing style: informal

Rhetorical role: appeal to reader’s emotions

5)    Discursive strategies and processes

Framing: organizing discourse according to a certain point of view or perspective – production and construction of texts

Narrativization: constructing a sequence of predicted events and anticipated consequences

Positioning: constructing social actors into a certain relationship with others – constitution of the identity of the subject through discourse

6)    Ideological standpoints

Showing opposition toward Meghan Markle through racism, discrimination, and misrepresentation