# data[].attributes.body
Everyone

# data[].attributes.body
Hello :)

# data[].attributes.body
Hello guys

# data[].attributes.body
Coffers lodge live shows

# data[].attributes.body
Hi

# data[].attributes.body
TAM

Target person: homeowner in ls21

Pricing: 22£ per hour or 121£ daily basis, which brings a minimum of £605 per week or £2420 per month

SAM

As a startup we will start with 2 houses per week. Which is £242 per week or £968 per month

Some factors to consider: the state, size and locations of the gardens

# data[].attributes.body
weed killers

# data[].attributes.body
Gnomes away is our company name.

Bd3 home population is 530 which are in that area.

We charge £15 per garden, times that by number of home

15*530= 7500 this is our TAM

We have divided 530 home between 3 landscaper including our company so

530 divided by 3 = 176 home per company

So now multiply our customers with our price

176 * 15= 2640

This will be our Sam per 4 weeks company earnings

# data[].attributes.body
5 gardens a week

20 gardens a month

Number of customers 240 x price £175

= Annual Turnover £42,000

The factors that need to be addressed:

1. The weather

2. Size of garden

3. Period/time of year

SOM

Competitors may take 30% of the customers and leave our company with 168 customers

168x£175= 29,400 annual turnover

# data[].attributes.body
Covering the Leeds area,

In 2021, Leeds houses number was 356. 000 ,

Tam is 1% from 365.000 = 365 houses /year.

Negative factors for business

Market uncertainty

Inflation

Recession

Natural diseases

Positives

Weeds spreading

Week 2 activity

Market penetration - identify niche markets and offers, (specialized products and services)

Utilize social media and community events to increase the brand awareness.

Product development - arrange gardens in different shapes

Plant different flowers in addition to cleaning services,

Repair or paint the fencing around the garden

Bring new machines to help cutting the time used in gardening.

Market development - expand geographically by target new regions or areas with untapped gardening markets.

Diversification - offering window cleaning

Offering house cleaning in addition,

Bringing new inovative ideas about gardening and making the garden looking the best.

Week 2 session 2

# data[].attributes.attachment_link.title
Break-Even Analysis | How to Calculate the Break-Even Point Explained.