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This portfolio will explore how advertising campaign use branding strategy of past advertisements and their evolvement focused on innovative ideas from the following companies:

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This portfolio will explore how advertising campaign use branding strategy of past advertisements and their evolvement focused on innovative ideas from the following companies:

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Polaroid

Levi's Jeans

Rolling Stone

Cadillac

Apple

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This advertisement was put out three years ago

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This advertisement was put out about 10 months ago

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One Fair Exchange in the Greatest Story Ever Worn | Fair Exchange Trailer | Levi's

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This advertisement was put out on July 7th of 2014, 9 years ago

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This advertisement was put out in 1955, 68 years ago

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This advertisement was put out about 11 months ago

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When watching this advertisement, the audience is shown a meaningful moment between a couple capturing a moment they will be able to keep as a memory forever. The clip then zooms into the Polaroid camera and shows the "magic" that goes into creating a precious keepsake you can keep for years to come instead of just a picture on your phone. They show the audience taking a picture can be a beautiful moment to share between in a relationship with a real connection. They send this message to the audience by showing how a simple interaction like this can make someone smile.

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This advertisement takes a more humorous approach that still shows how much value their products really have. The "One Fair Exchange" ad shows a man trading his family cow for the Levi' off another mans back because of how highly he views them. When the advertisement first started, it says "Inspired by Levi's True Stories," which shows that while this seems like it couldn't happen, it did with backs up their claim and reputation. This sends a strong brand image and message about how much popularity the brand already has.

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When watching older advertisments, they tend to have a sense of nostalgia with mainly showing the aspects of the product that highlight the benefits or good qualities. This ad was focused on showing this specific model and explaining its good qualities in depth to persuade the consumers into wants one for themselves. They also have a well known brand image for being luxury with elegance which is backed by the style of this traditional ad. They send a straight forward message to the audience that shows exactly what they want you to know.

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The style of the Rolling Stones "We are made of rock" advertisement takes on a more symbolic approach that relates rock music to being in our hearts or bodies. In this picture, the ribcage and spine and placed in a way to create a guitar shape to symbolize the music being within us and how we are made of rock like the ad states. The heart being the only thing left in the rib cage sends a message about how rock and music come from the heart.

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The Apple iPhone 14 "Action Mode" Advertisement" is a much more upbeat and exciting energy with lots of movement compared to the other advertisements. It shows how the product is being used for one of its many intentions and capturing a video in higher quality then most other alternatives. It highlights different benefits to just this one feature the phone has to offer. It sends a message to the audience showing to what lengths the product can be pushed to and still show promising results.

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All of these advertisements include multiple different elements needed to create a proper strategy that successfully catches the audiences attention and makes them want their product as well. I feel like one theme that was placed with each of the advertisements was the benefit strategy showing how each one might be ale to benefit you in there own unique way.

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All of these advertisements include multiple different elements needed to create a proper strategy that successfully catches the audiences attention and makes them want their product as well. I feel like one theme that was placed with each of the advertisements was the benefit strategy showing how each one might be ale to benefit you in there own unique way.