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Dear Juilian and Michael,

Property Address –  2C Alamein Road, Revesby Heights

Thank you for giving Ausrealty, the opportunity to appraise your property. Your consideration of us as a trusted source of professional real estate advice is most appreciated. Our appraisal is outlined below for your perusal.

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Your property offers a convenient location within close proximity to public transport, local cafes and eateries and all amenities, which will appeal to buyers.

Renovated throughout, offering a turnkey move straight in home

Premier Street, great location

Modern and updated duplex with timeless finishes

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Our recommendation

The following range is a figure derived based on statistical evidence in the current market. Your property at 2C Alamein Road, Revesby Heights falls in the vicinity of $1,500,000-$1,600,000 range. This figure is based on statistics and sales that have been generated within a close proximity to your property.

Each property is unique, and this is the key reason why the statistical figure may vary from the end result. As discussed, the figure is not the most important factor at present, an agent can easily note down a figure based on opinion that could be under the market or grossly optimistic. This may not represent what the highest possible price may be. Process is critical to the end result.

We recommend a pre, off-market campaign in the build up to launching the property for sale. This will include emailing our database, adding the property to our coming soon e-catalogue getting buyers to drive buy the property and preparing the property for sale. We also recommend minor tidying up & an external and internal clean of the property.

Buyer Behaviour

We are after the highest possible price and whatever that may be can only be achieved by implementing the correct method of sale, considering that buyers start logically and finish emotionally. In most cases there is a clear disparity between the statistical figure and market value.

Our strategy would be to use the highest sales in close proximity to your property at 2C Alamein Road, Revesby Heights and list the property as Offers Invited, to ensure the figure remains uncapped online and ensure we can analyse the response. This will ensure the power of negotiation stays with us (owner and agent). If we have not achieved a premium result in the initial few weeks and after analysing the market feedback, we then have the option of implementing a guide price in line with the market feedback.

Everything we do involves a strategy that we aim to meticulously execute. Simply promising a figure prior to ascertaining the listing will not guarantee the outcome. Following a stringent process and working with buyer behavioural patterns will determine what the result will be.

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We believe people don’t buy products; they buy the feeling the product gives them. As such, there are some key aspects of marketing that will help to solidify the emotional connection a buyer may have to the property. The higher the emotional connection, the better the opportunity to negotiate a premium result. As discussed there are key areas of marketing that are essential to gaining a premium result. I have outline below a rundown of what will be needed to ascertain the best result.

• Professional photography

• Professional floorplan

• Professional copywriting- Detailed description of the home

• Professional signboard – this will give buyers a glimpse of what is to come

• Catalogue distributed to over 13,000 buyers on our database.

• Premier placement on Domain.com.au and Realestate.com.au

• Eight page brochure

• Property Web Book - Electronic Brochure

• 1000 DL drops to go out to the local area

• Property web book (please find attached link below)

• Social media push - Instagram / Facebook

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W H A T    I S   T H E   P R O C E S S   B A S E D  O N ?

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W H A T    I S   T H E   P R O C E S S   B A S E D  O N ?

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We base our recommendation on a variety of observations, which include:

• Comparable sales in the immediate area

• Current market conditions

• Current economic factors and every suburb record we have set has been run using this process

• Buyer behavioral patterns and need structure

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Our general fee is 1.8% inc. GST of the purchase price, plus a $5,610 advertising fee inclusive of GST. The marketing fee is a contribution to the above; any expense in excess of the $5,610 paid will be at the expense of Ausrealty.

Once again thank you for the opportunity to be of service to you, and if you require any real estate assistance in the future, please do not hesitate to contact us. Should you decide to sell, I will be happy to meet with you again and discuss the process in more detail.

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C O M M U N I C A T I O N   S E Q U E N C E

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C O M M U N I C A T I O N   S E Q U E N C E

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We believe it's critically important for the agent and vendor to work together, synergized energy ensures we are fully focused on the market campaign. Selling a property is a big move and having certainty around the process throughout the campaign will bring peace of mind.

A daily call to assess what's happening with the sale strategy, buyers' updates.

Weekly reports, assessment of what happened, what's happening and what will happen, together with data so you can make an informed decision when it's time to assess a strong offer.

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T H E   T E N D E R   P R O C E S S -  C H A I N     

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T H E   T E N D E R   P R O C E S S -  C H A I N     

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Buyers will be doing all they can to justify paying a lower price for any property before they have inspected the residence. Whether it is looking at other sales, market conditions, or media coverage. It is critical that the logical assessment on price is more or less reflective with buyers' initial interest levels. Buyers generally then move from logical to emotional, this is why the emotional price can differ from the logical assessment.