# data[].attributes.headline
compilation of problems (easy reference)

# data[].attributes.subject
compilation of problems (easy reference)

# data[].attributes.body
list of problems

road hazards

potholes

blind spots

other drivers

cyclists

padestrians

road debris on the floor popping tires, etc

weaker braking power

lane splitting is unsafe

oil spills

rainy weather

slippery roads

limited visibility

some roads too rough and bumpy

other random issues

being wet

arm tired from revving the throttle

motorcycle heat when staying still

very noisy when riding

bike weight abit too heavy to manuveur especially at slow speeds

height issues

air pollution

bike maintenence

ERP

bike breaking down especially on uphills

Motorcycle gear and accessories being overpriced

# data[].attributes.body
demographics:

aged 18 to 67

target segment of interviewees: motorcyclists

Psychographic: active motorcyclists

Geographic: Singaporeans

Behavioural: mix of people who are budget conscious and people who freely spend

total amount of people interviewed:25

mix of both upfront interviews and online interviews

also a mix of friends, acquaintences and strangers