# data[].attributes.headline
Nudging people do things without them realising...

# data[].attributes.subject
Nudging people do things without them realising...

# data[].attributes.headline
How do we encourage people that are resistant to change...

# data[].attributes.subject
How do we encourage people that are resistant to change...

# data[].attributes.headline
A - Awareness. Explain to the employee why the change is needed.

# data[].attributes.subject
A - Awareness. Explain to the employee why the change is needed.

# data[].attributes.headline
D. Desire. Make the employee want the change to happen as it will benefit them.

# data[].attributes.subject
D. Desire. Make the employee want the change to happen as it will benefit them.

# data[].attributes.headline
K - Knowledge. Inform the employee of the actual changes and what training they may need. Timescales etc.

# data[].attributes.subject
K - Knowledge. Inform the employee of the actual changes and what training they may need. Timescales etc.

# data[].attributes.headline
A - Ability. Crucial that the employee is ready for the change and had training.

# data[].attributes.subject
A - Ability. Crucial that the employee is ready for the change and had training.

# data[].attributes.headline
R. Reinforcement. After the change has happened, monitor and praise employee for adapting.

# data[].attributes.subject
R. Reinforcement. After the change has happened, monitor and praise employee for adapting.

# data[].attributes.headline
Strength of ADKAR - Simple. Weakness - Basic and focuses on small changes for individuals.

# data[].attributes.subject
Strength of ADKAR - Simple. Weakness - Basic and focuses on small changes for individuals.

# data[].attributes.headline
Not everyone will experience all 5 stages and may not experience them in the same order.

# data[].attributes.subject
Not everyone will experience all 5 stages and may not experience them in the same order.

# data[].attributes.headline
If you approached an employee about changing a part of their job description, this may happen!

# data[].attributes.subject
If you approached an employee about changing a part of their job description, this may happen!

# data[].attributes.headline
Laurence has been accused of this with leaving Wrexham FC stationary in the office....

# data[].attributes.subject
Laurence has been accused of this with leaving Wrexham FC stationary in the office....

# data[].attributes.headline
Unfreeze: Get people to understand the need for change.

# data[].attributes.subject
Unfreeze: Get people to understand the need for change.

# data[].attributes.headline
Refreeze: Make sure the change sticks, like a hard block of ice.

# data[].attributes.subject
Refreeze: Make sure the change sticks, like a hard block of ice.

# data[].attributes.headline
There are 7 S's that have to work together

# data[].attributes.subject
There are 7 S's that have to work together

# data[].attributes.headline
Think of it like the Marketing Mix - No good having an amazing product if nobody knows about it (Promotion) or the price is too high so nobody buys it (Price)

# data[].attributes.subject
Think of it like the Marketing Mix - No good having an amazing product if nobody knows about it (Promotion) or the price is too high so nobody buys it (Price)

# data[].attributes.headline
Strategy, Structure, Skills, Staff, Systems, Style, Shared Values

# data[].attributes.subject
Strategy, Structure, Skills, Staff, Systems, Style, Shared Values

# data[].attributes.body
See the storm coming! (Create urgency)

Get the captain and crew on board. (Build a guiding team)

Chart a new course! (Develop a vision)

Tell everyone where we're going! (Communicate the vision)

Empower the crew! (Remove obstacles)

Celebrate small wins! (Get short-term wins)

Use those wins for bigger changes! (Consolidate gains)

Make the new course the norm! (Anchor the change)