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Brim Spearheads "Supporting Giants" Movement in Response to Poacher Series

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Brim Spearheads "Supporting Giants" Movement in Response to Poacher Series

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Check out this blog and find out how BRIM, a creative agency in Ahmedabad spearheads "Supporting Giants" movement in response to Poacher series with its imaginative programme.

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The recent airing of the gripping series "Poacher," which dives into the tragic realities of elephant poaching and the illegal ivory trade, has caused a rippling effect across numerous businesses. One significant response to the series has been the creation of a new trend: support for giants. Brim, a creative branding agency in Ahmedabad, has taken the lead in encouraging this trend with its imaginative programme, appropriately titled "Supporting Giants".

Brim has taken advantage of this call to action to make a significant difference. Their "Supporting Giants" campaign is more than just a phrase; it represents a pledge to stand in solidarity with elephants and their ecology. At the heart of this programme is a deep sense of conservation and compassion.

Brim's goal is reflected in the motto "Supporting Giants". The word "giants" refers not just to the elephants themselves, but also to their clients-the persons, communities, and ecosystems who rely on these majestic beasts for their survival and well-being.

Brim has launched a bold marketing move with a logo overhaul, ingeniously integrating an elephant silhouette into the letter "M." This creative transformation not only signifies their dedication to the "Supporting Giants" cause but also serves as a visually captivating strategy to captivate and resonate with their audience.

The "Supporting Giants" movement has garnered widespread acclaim, drawing praise from consumers, environmentalists, and industry leaders alike. It serves as a testament to the power of corporate responsibility and the potential for businesses to drive positive change in society.

The "Supporting Giants" movement has garnered widespread acclaim, drawing praise from consumers, environmentalists, and industry leaders alike. It serves as a testament to the power of corporate responsibility and the potential for businesses to drive positive change in society.

How we can turn this trend in your favour?

As a branding solution service in Ahmedabad, Brim's innovative approach to harnessing the "Supporting Giants" movement has proven to be a game changer in reaching a vast audience and making a tangible impact. Leveraging their expertise as a creative branding agency in Ahmedabad, they strategically utilized various channels to amplify their message and engage with diverse stakeholders.

Through compelling storytelling and visually captivating content, Brim effectively captured the attention of audiences across social media platforms, traditional media outlets, and online communities. Their thoughtfully crafted messaging resonated deeply with individuals from all walks of life, inspiring empathy, action, and support for the cause.

Additionally, Brim leveraged strategic partnerships with influencers, organizations, and key stakeholders to expand their reach and amplify their message. By collaborating with branding solution service in Ahmedabad, they were able to tap into existing networks and mobilize support on a larger scale.

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Brim Spearheads "Supporting Giants" Movement in Response to Poacher Series

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BRIM is a brand strategy and design agency where you will find an inspiring team of designers, strategists, production specialists and coffee addicts working together to create beautiful design and fruitful strategies.

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MAKING EDUCATIONAL INSTITUTIONS A BRAND

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MAKING EDUCATIONAL INSTITUTIONS A BRAND

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In order for potential students to naturally be selective while picking an educational institution, branding for educational institution will help it stand out in a positive way. Learn here the importance of making educational institution a brand.

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Education as an industry has been playing a significant role in nurturing and molding students worldwide. Being a noble industry, education still has a very crucial part to play in shaping the young minds and making them responsible citizens of the world.

Irrespective of the field of specialization, education has many things to contribute in terms of the development of the nation on a wider spectrum. With the advent of technology, education as an industry has taken a paradigm shift.

Importance of Branding for Educational Institutions

Building a niche education institution needs a brand promise based on academic offerings, student experience, or an institution's prestige. Develop brand building strategies for education branding that reflect the emotional and psychological dynamics of an educational institution as a whole.
Branding for educational institution is the process of strategically communicating your values and selling points.

So the million dollar question here is how to be an exceptional education brand in these times of aggressive competition?

5 Branding Strategies for Your Educational Institution:

Give yourself & your company a makeover

Build a website for better web-traffic

Create your digital presence

Attract your target audience with your trendy videos

Position your brand with marketing campaign

These are some of the cardinal requirements in today's technologically driven education sector wherein every educational institution is being very deeply scrutinized by the potential students and their parents so as to get the best education which makes their learning experience a memorable yet valuable one.

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BRIM is a brand strategy and design agency where you will find an inspiring team of designers, strategists, production specialists and coffee addicts working together to create beautiful design and fruitful strategies.

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CREATIVITY MEETS CORPORATE RESPONSIBILITY DURING CORONAVIRUS LOCKDOWN

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CREATIVITY MEETS CORPORATE RESPONSIBILITY DURING CORONAVIRUS LOCKDOWN

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The brand logos designed by Brim's designers encourage social distancing and reflect the present corona pandemic scenario in the world. View this initiative from our design team, which features isolated logos.

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CREATIVITY MEETS CORPORATE RESPONSIBILITY DURING CORONAVIRUS LOCKDOWN

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The brand logos designed by Brim’s designers encourage social distancing and reflect the present corona pandemic scenario in the world. View this initiative from our design team, which features isolated logos.

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BUILDING A CREATIVE PARTNERSHIP FOR REAL ESTATE EVENT WITH THE TIMES

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BUILDING A CREATIVE PARTNERSHIP FOR REAL ESTATE EVENT WITH THE TIMES

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The Times of India is organising a Real Estate Expo 2020 that will be distinctive in several aspects. BRIM is the event's creative partner. Check out this blog for more information.

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The show may be for two days but the story will go on!

The Times of India is organizing a Real Estate Expo 2020 that shall be unique in a number of ways. BRIM is the creative partner for this mega event. This Creative partnership isn't just about talking about buildings, building materials and design. It is also about associating the world of art and creators with communicative creatives that form a good part of branding and marketing efforts for the real estate industry.

Having worked with numerous real estate businesses, BRIM Team understands how the targeted communication and creatives work in the real estate segment in Ahmedabad and Gujarat.

Every real estate business is confronted with these fundamental questions:

- The identity of a property - what does it stand for as a collective business?
- The capacity to defy routines and increase customer conviction - what are the ways to achieve this?
- The capacity to develop more social interactions and social learning, which triggers brand's outreach - what are the touch points for these opportunities?

The Creative Partnership that we are talking about is about the strong point of BRIM having successfully campaigned for B2B real estate clients and thereby helping them to achieve B2C traction'. "Creative partnership" of BRIM with The Times of India for the Times Real Estate Expo 2020 on the 22-23 February provides the following benefits for the real estate participants in the expo.
A few are:

With the creative value addition that BRIM provides to your brand, you can be assured of the benefit of thousands of footfalls, direct and impactful ways of presenting your properties, business enterprise and umbrella of services and the promotional backing of one of the leading media houses of India.
So why not grab this opportunity and get people to notice and interact with you?

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BUILDING A CREATIVE PARTNERSHIP FOR REAL ESTATE EVENT WITH THE TIMES

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BRIM is a brand strategy and design agency where you will find an inspiring team of designers, strategists, production specialists and coffee addicts working together to create beautiful design and fruitful strategies.

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Celebrity endorsements are worldwide trend. The "Aayo Re" song was made at Cloud9, their venue partner. BRIM, an advertising agency, made it happen for Cloud9 branding with Actor Yash Soni.

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Celebrity endorsements are a universal phenomenon. Talking about India especially, it is the driving force in the products as well as sports sectors. Looking specifically into the real estate, famous personalities, especially the actors are roped in the metro cities to vouch for the construction companies' branded residential/commercial projects.

Things are changing in small towns and tier-II cities. Ahmedabad recently boosted of having celebrity endorsement through BRIM - an advertising and branding agency in Ahmedabad that got down to the brass tacks and hinges to get the whole thing working smoothly - for Cloud9 branding starring Actor Yash Soni (of 'Chal Jeevi Laiye' fame) . This is how they got into the perfect actionable outcome.

Firstly, with a few meetings with the client, it was plainly realised that such a grand luxurious residential project of Cloud9 needed something that stood close to their brand name too. Here, the Perceived Celebrity Endorsement (PCE) aspect was identified. Closely in heels to this, an opportunity arose that made it a greatly appealing way to connect Cloud9 as a brand to masses. The opportunity was " Aayo Re " song with the inherent theme of family and emotions. It blended well with the impact that Cloud9 wanted to evoke.

" Aayo Re" song was conceptualized and shot at Cloud9 who were the venue partner. (It was shot at their ready sample house). Due justice of emotions was done by the actors, especially Yash Soni. The song went on to be a superhit Gujarati song raking more than 2M views, likes and shares. Relatedness, empathy and the tonal connection was made with this amazingly rendered song. The mood being upbeat, more areas of emotional connectivity were explored. What started as a venue partnership for a song went on to become a great branding concept for Cloud9. Instead of focusing on one or two rooms, the whole house was explored in yet another video song of "Aayo Re" (acting by Yash Soni and Kinjal Rajpriya and sung by Kushal Chokshi)that evoked the feelings of NRIs in terms of their feeling of rootedness at Cloud9, family ties and family bonding. " I wish " was the central theme throughout the whole song and it is also successfully running on YouTube and other social media channels of Cloud9.

Since the major focus of Cloud9 was in creating a positive brand attitude with greater purchase intentions, this project not only was a major real estate celebrity endorsement and branding project in Ahmedabad but also the first one in the city spearheaded by BRIM, an independent advertising agency.

Making the entire brand story with the theme of family and emotions through various content and output channels like video, social media, hoardings, banners and more - Brimmers were successful in validating the celebrity endorsement of Yash Soni by catching on to the customer's emotional investment by relating to the brand attitude of relatedness and luxury fused into one project - Cloud9.

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BRIM is a brand strategy and design agency where you will find an inspiring team of designers, strategists, production specialists and coffee addicts working together to create beautiful design and fruitful strategies.

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DESIGN TRENDS TO TAKE NOTE OF THIS 2020

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DESIGN TRENDS TO TAKE NOTE OF THIS 2020

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Here are some design trends you should be aware of. Read this blog for in-depth information on 2020 design trends.

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Design in the grand scheme of things is a small unit. While the word has taken to "god-like" proportions in the commercial age - design for us at BRIM, is a sum total of a number of aspects. So while everyone is going gung-ho to ring in the new year with analysis, statistics, trends and spotlight news, we are getting you all prepped up with "Design" and its related aspects.

1. Arts of Seduction
Just text is nothing without color, graphics, layout and lots more. Design is the addition to the text. It is appealing part of text or any word that one wants to convey. In the year 2020, the spotlight will be away from 1D designs and more tuned to the depth and realism of design. 2D and 3D aspects will be more taken up by designers worldwide. However, there will not be too much into fancy aspects rather than to focus on simple illustrations and line art with meaningful creativity. Metallic and monochromatic colors will rule the color palette along with the realism induced liquid surface perception design. Typography will be juggled depending on the brand's target audience focus. Superimposition of text and image, also called masking will be highly used.
2. Content Creation
Though design has so far evolved to explain more through pictures than the text, content will still rule everything. 2020 pushes content more towards personalization. It has been researched that 85% of consumers get more influenced by content that is closely relevant to them. Thus random content post are definitely out and no longer hold any traction.
3. Design Process/Strategy
Combination of art and content leads to the creation of design. The design process isn't a straightforward matter in today's times. The more largely focused is the business strategy through design thinking format, better is the result. The year 2020 will also focus on inclusive design - integrating accessibility, culture, context and experiences of various people across the globe to make the design of the brand more user-friendly. Right from idea stage to execution, design thinking with inclusivity will be on top priority.

4. Distribution and Promotion
The digital ways to connect with customers will extend further in the year 2020. Artificial Intelligence (AI) and chatbots will be a common feature for all kinds of communication. AI driven data will help brands connect to prospective customer clusters via social media channels through re-marketing and re-targeting tactics. Targeted advertising hence is of special focus along with the use of AI-data. Personalization in distribution and promotion tactics will drive the brands to leverage customers' needs.

5. Performance and Measurement
With the spotlight on "Design Thinking" slowly becoming mainstream in the year 2020; designers will have to engage in more integration of data in their designs. This will lead to more performance-oriented systems of gaining feedback on design, the customer psychology and the mechanisms of the digital usage. Getting processes and systems in place that lead to examining outcomes of designs will have to make in-roads in the next year. Tracking sheets that are shared internally in offices as well as individual productivity planners and charts work extremely well to track daily/weekly and monthly progress.

6. Technology and Tools
Data is not only science but a gold-mine that information technology needs to work closely to gain better customer-centric ROIs. While AI and chatbots may rule, the use of user-specific apps and more communicative social media channels will be developed to tackle the increasing specific demands and needs of the audiences. In this scenario, designers need to not only use technology and tools for reaching out to their clients but also bring in process driven communication in their own office spaces. Productive tools and intra-office communications will be heightened beyond just simple emails. BRIM Team has found the use of apps like ASANA quite convenient to connect with intra-office and off-site teams. Many offices also use Basecamp or Gridle app. The use of technology and tools within and outside the office need to be better connected and streamlined.

While some of the points may already be in the process of implementation, the effects of rapid connectivity, personalization and better in-roads in customer management are pivotal aspects in the design thinking that all designers and design agencies need to prioritize over in the upcoming year. If you're working towards this momentous change, you have to be ready for a blast of 2020!

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BRIM is a brand strategy and design agency where you will find an inspiring team of designers, strategists, production specialists and coffee addicts working together to create beautiful design and fruitful strategies.

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Real Estate Branding : Brim’s Unique Approach to Stand Out in the Market

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Real Estate Branding : Brim’s Unique Approach to Stand Out in the Market

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Check out this blog and know how Brim as a creative agency in Ahmedabad delivering exceptional results in real estate branding through strategic creativity and innovative thinking.

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As we conclude our exploration of Brim's expertise in real estate branding, it's evident that our unique approach distinguishes Brim as a creative agency in Ahmedabad. Through strategic creativity and innovative thinking, we've transformed challenges into opportunities, consistently delivering exceptional results for our clients.

Each project mentioned - Radhe Infinity, Stark Torre, Shreeji Signature, Eminence 96, and Loft Garden - showcases Brim's ability to tailor strategies to suit the distinct needs of each property, effectively positioning them in their respective markets.

At Brim, we don't just create brands; we craft experiences that resonate with audiences, leaving a lasting impression and driving measurable results.

For more insights and updates on our portfolio and industry trends, stay connected with our blog and follow us on social media. Let's make every property a masterpiece together.

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Real Estate Branding : Brim's Unique Approach to Stand Out in the Market

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BRIM is a brand strategy and design agency where you will find an inspiring team of designers, strategists, production specialists and coffee addicts working together to create beautiful design and fruitful strategies.

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The holiday season is the ideal time to promote your brand and attract more customers. According to BRIM, a superb mix of creativity and conceptually driven designs can effectively and efficiently provide your business a significant boost throughout holiday seasons.

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Festivals and occasions are great ways to connect and the major benefit is that the digital world has also lessened the distance. With the wishes and festival information at the fingertips, we have become more aware of the various festivals/days and what they mean to every one of us.

There is a flip side. There is a 'jungle' of content that's too much for people to accept. That's when you realise that people are not reading your whatsapp, social media posts or messages on these festive days. What is keeping them from not seeing or not replying?

Bombardment! The bombardment and the information flow to too much on these days especially with competitiveness and short memory space of the people. So if you see family members and friends swiping or scrolling the social media pages without any interest, you have to step in your marketing and branding mode to realise that others too would be doing the same and how can you make them stop and look.

How?

The most important step here is to realise that images with quotes and wishes are boring and passe. Everybody does that and no one is bothered to read anyone else's wishes. So the only thing happening during such days is that the digital stratosphere is full of wishes which people send to each other but aren't bothered to read other's wishes at all.

So the point here is how to make people actually take some action when you post on such days?

1. The original or unique content always wins. Think of what your company/brand/product is about and how it is useful to people.

2. Build your story wisely. Storytelling is the new buzzword these days. Simple albeit a powerful message is the way to make people remember it.

3. The emotional connect is the prime reason people buy. Let your posts connect to people's emotions.

4. Social initiatives are a great pull for people. When people see that the post highlights a worthy cause and 'action' too is taken towards it, it propels people to actually act and do something.

Meaningfully aligning the content and design with the ideas; any occasions post becomes effective for brand's growth. BRIM ( www.brim.co.in) believes that the great combination of creativity and conceptually driven designs to efficiently and effectively give your brand a great leverage during festive times.

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BRIM is a brand strategy and design agency where you will find an inspiring team of designers, strategists, production specialists and coffee addicts working together to create beautiful design and fruitful strategies.

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We can best assist our clients in achieving their marketing output (conventional and digital) by using our research into the current political environment, which is the best method to explain it.

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The 2019 elections have thrown in great insights and perspectives for us. The variegated marketing strategies of the different political parties have put for us awesome learning examples.
Citing here are the certain changes witnessed in the marketing of different political parties and also the public responses to them.

Politics may have been traditionally built but with the advent of the rise of the lotus symbol government at the centre, the usage of the social media has increased manifold. While all political parties are now having online presence - the BJP has made the most impact.
The advent of smart phones in India has made it possible to reach the masses rather than just relying on billboards or other traditional methods alone. This has led to the duality of marketing online as well as offline in a very cleverly strategized approach.

Since 2014 lok sabha elections, BJP led by Narendra Modi foresaw the benefits of digital penetration to appeal to the masses. The point to note here is that they have been consistent in engaging digital marketers to keep the public connected and updated about the work of Prime Minister and the Ministry via social media. Other political parties like the Congress followed suit.

The social media and digital engagement have been leveraged by the then CM Narendra Modi with combination of both offline and digital campaigns in 2014 Lok Sabha elections. Imagine how over the period of time his network of digital marketers must have assembled huge data about the demographics of the potential voter's right from the largest constituency to the state and then India on the national level. Since the data was broken down in the public profile region wise, the marketing content was tailor-made accordingly.

With this three major points that changed the way India votes today - we go further into recent elections. Here we shall cite the benefits of multi-pronged marketing approach and how BRIM helps you achieve such awesome brand presence.

Being in the digital sphere since 2014, enabled BJP to customize their content according to the mood of the voters. They could work out on their content from time to time keeping their core message intact. The idea here is that with situation or circumstances the content might change too, but the central message must be uniform always.
2. Truth should be the middle tone:
Each message must be inherently truthful. Citing facts, figures and statistics along with the apparent reality of the situation, one must be committed to what one is trying to convey. This is the foundation stone of good marketing practice that the Prime Minister's party have emphasized on. Take the example of his speeches. Since, PM Modi is a good orator, he has impact-fully created the need to "recall" his speech long after they're done. If you think that videos are what we are talking about then you're wrong. PM's digital marketers catch important points of his speech and create recall by posting them on social media. This highlights important points quickly and effectively. His speech and his tweets are cognizant to the schemes and policies that the government has brought out.
3. Fusing truth and consistency brings rewards:
This point holds strength in social media domain. When the social media images have strong content infused with true facts with consistent message, digital bombardment leads to the outcome that is "uniform". When you compare Rahul Gandhi's advertisements with PM Modi's advertisements the former lacks uniformity throughout. As a result impact is not created.

These three essential points of marketing; ie. customized content, truthfulness, consistency and uniformity in impact generates leads. At BRIM, we are high on this points hence our marketing team are able to work closely with clients extremely well once they're given a detailed brief on all these nuances of combined marketing - fusing online and offline. Our research into the current political scenario - which is the best way to explain - enables us to help our clients achieve their marketing output (digital and traditional) in the most efficient and effective manner.

Want to know more of how we can factor- in success into your organization or brand? Connect to us now!
Email to business@brim.co.in

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BRIM is a brand strategy and design agency where you will find an inspiring team of designers, strategists, production specialists and coffee addicts working together to create beautiful design and fruitful strategies.

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There are several factors to consider when analysing why design-related issues may arise in design agency or start-up companies that are related to design. Check out this blog to know some common design problem and ways to tackle them.

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Most of the times, design agencies are fire-fighting. Be it big or small, every creative agency worth its salt, knows what it means to push creativity on one side and the lack of it on the other side. The benign nature of people in general and the lack of understanding of the design as well as the creative process surely hampers people's understanding of dealing with the team of design agency. In the end, the agency's team does receive flak for the problems and stays frustrated longer.

When creativity camps on one side, it becomes all the more necessary to put the whole perspective of design into the gambit. At BRIM, with our experience of many years puts us into the advantage of coming out of the whole scenario and looking at it objectively.

Design agencies or design-related startups have a lot of elements to look into why problems related to design crop up from time to time. However, discounting the people variables, there are certain aspects that actually reduce the output drastically.

THE VARIOUS VARIABLES THAT WE HAVE IDENTIFIED:

This usually happens for newly emerging startups but even the established agencies are not free from the "want it free" thinking.
"I just need a small logo. Can you do it for free?" Creative design and thought processes aren't free. Each logo has a purpose and rooted brand philosophy laid within it. It's calledVisual Identity. It takes up time and resources. No it can never be free.
Problem occurs when new design agencies take up such work thinking that it could lead to client retention. A 'prospective' client who dictates free things will never pay. Never!

"Can you send the design tomorrow?". The brief was just taken today evening and the expectation is to get it the next day. How can you put in content and design together into an advertisement and get it out within 24 hours? The stories of meeting deadlines, caffeine junkies and burning midnight oil kinds give people totally wrong notions of the right kind of design creation. Additionally, when new startups try to actually follow these client expectations to retain them initially, they experience a great burnout problems and shutting shop syndrome.

One of the prime issues with design problems are failure to research. Doing your homework is extremely important. Every department or person in the team needs to draw up on their client background, competition, prevailing market trends and future impact of the design needs to be taken into radar. However, given the time crunch or lack of understanding leads to no research. Sometimes, the design team thinks they are confident and well assured of their work without researching. It is this highly misplaced confidence that could make things go wrong.

Money fuels growth. Though that's the truth, design agencies need to roll in money through great account acquisition and work. Funding brings with it many aspects that can add problems for the company to work smoothly. Funding pitches and investor meetups take up a large chunk of attention and preparation that can pull down the growth stage. The creativity takes a serious backlash due to this tedious process. The better solution (unless funding is the last resort) would be to create great brand presence through the work you do.

The following way is a simple step to tackle your design problem:

Every problem at a particular stage is unique and solutions to them are unique too. Don't repeat those solutions, work on them uniquely.

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BRIM is a brand strategy and design agency where you will find an inspiring team of designers, strategists, production specialists and coffee addicts working together to create beautiful design and fruitful strategies.

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Discover how the design idea of lasting understanding affects creative processes and improves problem-solving abilities. Explore the long-term influence of holistic learning in the field of design.

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In the information age, with many things vying for attention out there, brands and perspectives keep changing to suit the prevailing scenarios. How does this impact a design agency's creative output?

Imagine the recent focus on IAF Pilot Abhinandan. People are competing to bring out their best wishes and patriotism. How do we make it last? How do we hold on to this episode and create some design impact? The truth is, WE DON'T. At BRIM, we don't do this.

Events created out of fads/fashion or very short term memory (People must have forgotten Abhinandan already), BRIM allays its design on "Enduring Understanding". What is Enduring Understanding? Brand building work isn't just one post on Instagram or one design down into the brochure. Brands that are built, are carefully laid on the central premise of each company. When we design, every aspect of the brand is kept in mind. It's core theme or the principle idea is tacked.
We deal with the design very carefully :
1. Design takes time, efforts and also money to create. It has to stay afloat long.
2. Design has to have long-term implications in order to satisfy the brand eyeview window and bring it closer to the target audience.

All our designs are based on the principle of "Enduring Understanding" of the fact that design must be long-term and it must stay in mind without buckling under the pressure of the prevailing news trends or scenes.

Strong design that's grounded, credible and yet connecting to the moods of the customers is the one that lasts. Take the example of Amul Girl and her connection with the Indians. DaCunha Advertising did a great job of ensuring that she stays afloat.

Our own example of enduring understanding in design is seen in different projects.

Our portfolio consists of diverse architectural projects of importance wherein we have captured the essence of their brand and outlook through our enduring understanding.
Be it Entrepreneurial and contemporary designs of Savvy Swaraj or emotionally evocative Dev Solitaire, sophistication merged with elegance in Acrolawns or the emphatic lines and contours projected in The Landmark. Each project design has been created with its own distinct architectural reference. Check all our projects: https://brim.co.in/work/

For each of these projects, we researched. We found out their distinct style and their way of work. We understood what they wanted and we built a repeated connect with their target audience - our design therefore was constantly enduring irrespective of the prevailing trends.

The design that endures and yet is created on the rationale of deep understanding becomes successful and never makes the target audience bored despite repetitions. That's how BRIM rocks!

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BRIM is a brand strategy and design agency where you will find an inspiring team of designers, strategists, production specialists and coffee addicts working together to create beautiful design and fruitful strategies.

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Check out this blog to understand logo trends in 2019. Keep up with the latest logo trends that ruled the creative world last year to stay ahead of the curve in design.

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Knowing the trends forcing companies to rebrand will help you develop better logos. We used brilliant corporate branding of the last year to signal logo design trends because there are reasons big organizations spend money on rebranding to certain logos. The overall trends are a push to simplicity, and exclusive use of sans-serif fonts.

Simple Symbols:
logos are becoming very simple, with flourishes stripped away.

Simple Type:
a motion away from decorative, handwritten and script fonts.

Heavy to Bold:
bold fonts are changing beefy fonts.

Thin to Bold:
light fonts are being replaced with bold fonts.

No Serif Fonts:
once elegant serif fonts are being replaced.

Less All Caps:
there are some all-caps logos, but far less than years ago.

Flat:
use of gradients is down, with logos only using one or two flat colours.

Logos are a part of the culture, and the tradition always changes. Options change, things don't mean what they used to, and perceptions of logos may not be what they once were. Many companies change their logos to make sure they are not left behind.

We have designed many logos, and plan to design many more in 2019. We need to understand what the logo and visual identity design trends are. Logo trends allow us to understand what clients are looking for, and how public perceptions of design features are changing.

But that does not mean that we have to follow the trends every time. With any given design, you can want to buck a trend for good motives. For example, if the trend is towards sans-serif fonts (which it is right now), then a wordmark with a serif font is going to stand out.

We should take notice if companies are spending tens to loads of thousands and thousands of dollars moving far from a design with specific features and in the direction of a brand new design they believe will be perceived better.

Overall trends

This year sees the continuation of the general trend of logos getting simpler. The rise of social media and smartphones has required logos to be recognizable when really small, like a profile picture on a news feed. Simple logos work better on mobile and social media.

But this year we see the dawn of the brand new overall trend in type: absolutely the domination of sans-serif and contemporary fonts. Designers and companies are warding off serif, decorative and script fonts like they are radioactive.

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BRIM is a brand strategy and design agency where you will find an inspiring team of designers, strategists, production specialists and coffee addicts working together to create beautiful design and fruitful strategies.

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Today, digital marketing is about much more than just using a website or email to communicate with your target audience. This blog covers the 5 Ds of digital marketing to interact with brands and for businesses to reach and learn from their audiences in different ways.

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We choose to use the terminology "digital marketing channels" rather than "types" as each channel that may be used to reach potential customers may be complex depending on the level of integration and tactics you apply across your digital marketing strategy and campaigns.

Our RACE planning framework maps the online customer journey across all potential touchpoints, showing the scale and opportunity digital marketing provides - more than just "a website" or "a Facebook page".

To understand the importance of digital marketing to the future of marketing in any business, it's beneficial to think about what target audience interactions we need to understand and manage. Digital marketing today is about many more types of target audience interaction than website or email... The 5Ds define the opportunities for customers to interact with brands and for businesses to reach and learn from their audiences in different ways. The 5 Ds of digital marketing are:

Digital Devices

Digital Platforms

Digital Media

Digital Data

Digital Technology

Digital Devices

Audiences experience brands as they interact with business websites and mobile apps usually through a combination of connected devices which includes smartphones, tablets, desktop computers, TVs and gaming devices.

Digital Platforms

Most interactions on these devices are through a browser or apps from the major platforms or services, that's Facebook (and Instagram), Google (and YouTube), Twitter and LinkedIn.

Digital Media

Different paid, owned and earned communications channels for reaching and engaging audiences including advertising email and messaging search engines and social networks.

Digital data

The insight businesses collect about their audience profiles and their interactions with businesses, which now need to be protected by law in most countries.

Digital technology

The marketing technology that businesses use to create interactive experiences from websites and mobile apps to in-store kiosks and email campaigns.

What is digital marketing?

The use of the internet and other digital media and technology to support 'modern marketing' has given a lift to a bewildering range of labels and jargon created by both academics and professionals. It's been called digital marketing, internet marketing, e-marketing, and web marketing and these alternative terms have varied through time...

The scope of the term should include activities across the customer life cycle:

* Digital media and communications channels

* Digital and mobile experiences along with web design and mobile apps

* Prospect and customer relationship management through marketing automation

* Digital strategy and integrating multichannel communications and experiences

* Digital technology and platforms to manage all digital marketing activities

The role of digital platforms in supporting integrated multichannel marketing is an essential part of digital marketing but is often overlooked. In many ways, this highlights how important it is to break down silos between 'digital' and 'traditional' marketing departments. Online channels can also be controlled to support the whole buying procedure from pre-sale to sale to post-sale and further development of customer relationships.

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BRIM is a brand strategy and design agency where you will find an inspiring team of designers, strategists, production specialists and coffee addicts working together to create beautiful design and fruitful strategies.

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ADVERTISING IS NOT AN EXPENSE BUT AN INVESTMENT

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ADVERTISING IS NOT AN EXPENSE BUT AN INVESTMENT

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Get the clear idea about why advertising is not an expense but an investment from this blog. Take advantage of being in top of that 20% successful brands by advertising.

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Is Advertising an Expense or Investment?

Advertising - a singular word that conjures up all our existence today. It is what embodies us as persons. Brands define us. Our brand loyalty is framed with reference to the benefits we feel are accrued from it. Though advertising and branding are two different things they actually overlap to get people drawn towards a company or a product. And yet there are people and organisations out there who say, "Huh! Why spend on advertising?". Sorry to say, not because we work in this industry but the fact is if you don't stay up in the game you are game!

Money Spent on Advertising is an Investment, Not a Waste

Advertere to Turn Towards -

This is the original word from which the present day word 'advertising' emerged. To make the customers turn towards the products or the company needs tactics or tools to 1) grab attention and 2) engage the customers. If you do not shoutout how do you expect people to turn and notice?

Revenue Generation -

Consistent advertising across all platforms leads to increase in revenue by 23%. The statistic speaks for itself. You want to sell and sell 'well', therefore advertising is the key!

Look at it as 'I' and not 'E' -

Big brands allocate budget for advertising. Note the words we have used here in the sentence. 'Budget' means based on the company's expected deliverables and collaterals, some amount of money is solely dedicated to advertising. These companies understand that advertising helps them stay in public memory and they get the advantage of being in market news. If you ask any of them, advertising is an investment and not an expense.

ROI -

Everyone loves ROI (Return of Investment). It is a magical word that spells dividends. However, the investment part has to be given importance in both attitude and monetary perspective. Brands that believe in investing in advertising "look" happy when engaging with customers. This happiness is factored in along with the returns when the advertising agency understands their requirements and gives them the best ideas to push forward.

Now put all these 4 points together and see the whole picture. Advertising and digital marketing today is not just putting up an advert and forgetting it. It is a cyclical process which with the help of a design agency gets your brand into loop all the time. For us the very foundation of the advertising is a sound first-hand brief followed by idea generation and then consistently maintaining it once approved. The returns are for you to enjoy and for us to reflect on and then you are back to investing in advertising again.

Here's What We Believe about Advertising Investment

This is the core belief at BRIM. The more you look at advertising as an investment rather than expense, the more open you are to the possibilities of ideas being generated by us. We have often acted on this hesitation for advertising that some potential clients have. For us the returns of the investment are clear to see so as to give our prospective clients a good example. Here we take the example of our client, Fitness Point. Each time they gave us a brief, we followed up with them on ideas that stuck to their core expectations or in advertising language we say "actionable outcomes from target audience".

At the time when we started working on Fitness Point, the perception of going to gym was that it was related to affluence and lifestyle. With our "Per Day 28/- " Campaign and "Fat Clearance" designs, we were able to bring people to the acceptance of fitness as a way of life and not just related to wealth. You can see how we worked towards each campaign here. Each of the advertising campaign we made for them saw clear rise in their memberships. With that grew their opportunity to bring in better knowledge about fitness to the people. The result of this was that they were able to then diversity into different fitness programs for different age groups thereby creating a loyal customer base. For their campaign, BRIM only did one thing. Create singular concept driven designs that could be replicated across all online and offline advertising platforms thereby creating a holistic marketing atmosphere. Gradually, Fitness Point was everywhere and everyone knows Fitness Point.

This client diary example should give you a crisp picture of how strongly we believe in the role of advertising in day to day life. Also, it bears a heavy weight on how seriously BRIM takes into account the client briefs, expectations and the overarching goals to be achieved. This fact by Harvard Business will tell you another reality - every year more than 30,000 products (consumer products alone) are launched, 80% of them fail to make an impact - products and brands have limited shelf life and they remain in public memory till you make them work. Shocking, isn't it? It is all up to you to decide how you want to take it ahead.

Say yes to advertising as an 'investment' and take advantage of being on the top of that 20% of successful brands. It is matter of perspective and giving your brand a tidy investment this season. Try us; you will walk out impressed!

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ADVERTISING IS NOT AN EXPENSE BUT AN INVESTMENT

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BRIM is a brand strategy and design agency where you will find an inspiring team of designers, strategists, production specialists and coffee addicts working together to create beautiful design and fruitful strategies.

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INCULCATING DESIGN THINKING FOR RELEVANT MARKETING

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INCULCATING DESIGN THINKING FOR RELEVANT MARKETING

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Know the power of design thinking advertising and marketing strategies. Read this blog and get idea about how creative design can help you to build strong connection with your audience in relevant marketing.

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ROLE OF CREATIVE AGENCIES IN TRANSFORMING THE WORLD TO DIGITALIZATION

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ROLE OF CREATIVE AGENCIES IN TRANSFORMING THE WORLD TO DIGITALIZATION

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As the world evolves with digitalization, every business is turning to digital marketing to stay competitive. Here creative agencies come in the picture. Read this blog to know the role of creative agencies in transforming the world into digitalization.

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Design agencies are now doing their best to reach the client's requirement. As the digital world is rising competitively, it is the necessity to fulfill the client's requirement with perfection. As the world is transforming with digitization, each and every business is turning to digital marketing to stay updated in this competitive world. With the help of creative design and digital marketing strategies, every creative agency is developing a new era of the digital world.

When it comes to designing, we never fail to impress the client. With the unique ideas and perfect implementation, we create a brand that stands out from the crowd. Being a design agency, BRIM always makes sure that we constantly work towards implementing new ideas that are simple yet effective. As we are delivering the perfection, first we analyze the situation while dealing with the customers by providing more depth into the product offerings and solutions that the product caters to.

Role of marketing agency is to develop, plan and manage branding strategies for the customer. Branding strategies include types of promotions, advertising, and social media marketing. In the world of digital marketing, we are constantly surveying the market trends. According to the survey and research, the marketing strategies are created and implemented.

Factors directly affecting digital marketing

Social customer Engagement:

These days large or small, all brands have realized that to understand customer behavior it is essential to work on social insights. Getting into severe investments in technology to get better analytics is also one vital part of growing industries. To get more clicks and more sales one has to also perform digital marketing.

Need for digital abilities:

All the digital enthusiastic people in India are now aware of the need for robust digital marketing to perform growth. In connection with this, the demand for both outsourced and in sourced digital abilities will grow constantly.

Better Video viewership:

According to the research, in India 300 million of viewers have moved to smartphones and the number is still growing faster and faster and also expected that an increasing number of people are going to watch videos online than on television. With mobile broadband infrastructure with high speed and bandwidth, the mission of digital India appears to be no far. The technology is developing at a fast speed. We are working online with the speed of 4G.

Customer technology innovations:

In the previous year, with the advancement of VR devices brands are inspired to create an awesome new virtual experience for clients. By the end of 2018,we will see an increased focus on VR & AR technologies moreover in the field of education and retail. IOT and connected devices are predicted to drive innovation in smart cities, connected homes, healthcare, energy & utilities among others.

Businesses and new brands are welcoming digitization like never before. And even have a big need to evolve with customer behavior on a normal basis. As it is the time to develop swiftly with the current state of affairs.

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ROLE OF CREATIVE AGENCIES IN TRANSFORMING THE WORLD TO DIGITALIZATION

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BRIM is a brand strategy and design agency where you will find an inspiring team of designers, strategists, production specialists and coffee addicts working together to create beautiful design and fruitful strategies.

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The digital revolution has had an immense effect on many sectors of our life, including education. In this blog, learn the digital impact in education.

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Education as a sector has been constantly evolving over the years so as to keep itself abreast with the changing times. With the advent of technology, education sector has changed its dynamics of operations with more focus on the digital platform.
Digital education replaces the traditional form of education day-by-day. The learning tools and technology enable students to develop effective self-learning skills. They are able to understand what they need to learn and research using online resources. This enhances the learners' efficiency and productivity.
Digitalization offers ﬂuidity to the Indian education sector by being a supplementary form of the system as it is available to students as per their need. Innovation and technology have been predominant in every sector in India with each undergoing vast change in the past few years.

Impacts of technology on Education:

Digitalization is the next big thing in education sector which will play a path breaking role in modeling education as a sector by changing its dynamics globally.

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BRIM is a brand strategy and design agency where you will find an inspiring team of designers, strategists, production specialists and coffee addicts working together to create beautiful design and fruitful strategies.

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From Idea to Icon: The Story of 'Naya Ghar Naya DP' From BRIM

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From Idea to Icon: The Story of 'Naya Ghar Naya DP' From BRIM

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Read this blog to discover how BRIM's "Naya Ghar Naya DP," an idea that became an icon in real estate market.

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Uprising of Real Estate Development in Ahmedabad

Ahmedabad and nearby areas are experiencing a boom in real estate development to meet the rising population and cater to the investor-led real estate industry. The project needed a relevant marketing strategy with the advent of several residential properties with plentiful amenities. The residential project needed to stand out amongst the countless other developments. A unique strategy for the unique project. Unique Luxuria is a deluxe 3 BHK apartment building and shops real estate project in Gota. The commodious apartments are accompanied by a bunch of modern amenities for the desired elevated lifestyle.

BRIM the branding and advertising agency in Ahmedabad has been working for more than 20 years.

The Conception of 'DP Nahi Ghar Badlo'

The ideation behind the campaign had to capture the public's curiosity and instantly catch on like a phenomenon. The residential project was considered home upgradation in terms of lifestyle and location for individuals residing in central or old Ahmedabad.

The creative team at BRIM brainstormed several ideas and concepts before developing the brand strategy. The strategy was prepared centring around the project's contemporary architecture and infrastructure and the recent Gen-X obsession with social media, specifically WhatsApp. This led to the creation of the iconic 'DP Nahi Ghar Badlo'.

Employing a Cult-tural marketing strategy the campaign was released in two parts on different mediums. The teaser campaign video shows a married couple in different scenarios throughout the day the husband's obsession with clicking and updating selfies on WhatsApp and the wife at her extreme vexation. The videos were everyday household scenarios that the husband gets excited about capturing like scenes after bidding goodbye to guests after a house party, catching up on morning news the husband capturing the morning breakfast and newspaper and the wife sharing knitting achievements with the husband ready with the front camera.

Assessing. Strategizing. Implementing. Winning Hearts.

Bringing forth the idea of focusing on long-term goals with the tagline "DP Nahi Ghar Badlo" instead of menial social media updates. The objective was to communicate the often-overlooked condition of the residencies; Unique Luxuria being the obvious answer. The advertisement suggested a point of view shift change from 'finding happiness in the little things and focusing on achieving greater milestones.

The reveal tagline "Wow!! Naya Ghar Naya DP" communicated validation for the upgrade. The upgrade gave a better backdrop for selfies and beyond everything a better lifestyle.

The creative branding agency developed a bespoke brand strategy including a digital and print campaign. The digital campaign included organic and paid campaigns for the reveal and teaser. The campaign covered different digital platforms like YouTube, Facebook, Instagram, LinkedIn and Google. The ads covered regions in and around Ahmedabad.

For the print the creative branding agency provided designs and print services for products like the brochure, stationary, on-site boards, outdoor hoardings, newspaper advertisement, site office graphics and the photoshoot and video shoot for the teaser and reveal.

Conclusion

This is the story 'Naya Ghar Naya DP', how a tagline from a brand strategy for Unique Luxuria became an iconic campaign as BRIM, branding and advertising agency managed to make a mark in Ahmedabad.

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From Idea to Icon: The Story of 'Naya Ghar Naya DP' From BRIM

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BRIM is a brand strategy and design agency where you will find an inspiring team of designers, strategists, production specialists and coffee addicts working together to create beautiful design and fruitful strategies.

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Will AI Replace Creative Designers or Make Them More Powerful?

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Will AI Replace Creative Designers or Make Them More Powerful?

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There is a lot of debate regarding whether AI can replace creative designers or not. Take a look at what BRIM believes about AI and how it can empower designers rather than replace them.

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Will AI Replace Creative Designers or Make Them More Powerful?

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There is a lot of debate regarding whether AI can replace creative designers or not. Take a look at what BRIM believes about AI and how it can empower designers rather than replace them.

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How is Diwali an Excellent Opportunity to Increase Brand Trust?

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How is Diwali an Excellent Opportunity to Increase Brand Trust?

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Building trust during Diwali can lead to long-term customer loyalty for many reasons. Read this informative blog to know how is Diwali an excellent opportunity to increase brand trust.

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How is Diwali an excellent opportunity to increase brand trust?

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Building trust during Diwali can lead to long-term customer loyalty for many reasons. Read this informative blog to know how is Diwali an excellent opportunity to increase brand trust.

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Business Rebranding: Makeover Your Brand in the New Year

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Business Rebranding: Makeover Your Brand in the New Year

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There are several reasons why rebranding might be recommended. Read this informative blog and discover the definition of rebranding, its significance, and how it might help you in the upcoming year.

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What is Rebranding?

Rebranding is a strategic transformation of your brand identity, which includes more than just an updated logo or color palette. It refers to examining and redefining your brand to better suit your changing target market, company objectives, and consumer preferences.

Change is the only constant in business. At Brim, we've seen how rebranding can revolutionize a company's identity, making it more relevant in an ever-evolving market. Why is rebranding not just an option, but a necessity today? Let's explore.

"Rebranding is like a caterpillar turning into a butterfly. It's a complete transformation of your business identity to match your audience's heartbeat."

Importance of Rebranding

Why Rebrand? Rebranding isn't just about a fresh logo or a new colour scheme. It's about realigning your brand to the pulse of your audience's changing tastes and behaviours. Through our case studies at Brim, we've seen businesses flourish by staying in tune with these shifts.

Then there's the competition. Rebranding is strategical move in a world where everyone is trying their best to make their mark. It is more important to catch market attention and make them say WOW than it is to fit in. Here's where the strategical moves work: rebranding is more than just a visual update- it's a conversation starter. A rebranding puts business back into the spotlight, grabs attention, and ignites conversations.

When Should a Brand Think of Rebranding?

Rebranding may be advised for a number of reasons. Maybe you've seen a change in your target market, or your company has grown. Those circumstances that suggest when a brand ought to think about rebranding are listed below.

If a brand is facing scaling drawbacks, such as expanding product lines or entering into new markets, rebranding effectively tackles these obstacles.

Gaining competitive advantage with a rebrand that solves the problem of standing out in a competitive landscape, positions brand as the go-to solution.

Rebranding adds modernism to the brand if it feels outdated and overcomes the challenge of being visually appealing and updated.

Acquisitions or mergers frequently result in identification issues. Rebranding solutions solve the challenge of showcasing an overall brand by effortlessly blending a variety of components.

If a brand has faced challenges damaging trust, rebranding addresses these issues, fostering a positive perception and rebuilding confidence.

What we Consider?

When you decide to rebrand, we think about your core values and how they align with your current audience. It's not just about what you offer but how you present it. Does your brand voice still resonate with your audience? Are you visually appealing to your target market?

Brim's Steps to Rebrand

Research: Understand market trends and customer preferences.

Strategy: Define your new brand identity and how it aligns with your values and audience.

Design: Create visual elements that reflect this new identity.

Implement: Apply your new branding across all platforms.

Launch: Introduce you rebrand with a campaign that tells your brand's new story.

Rebranding is a powerful tool. If you're considering taking this leap, we at Brim are here to chat or Call +91-79-40034007 . We love meeting new people and helping them navigate this exciting journey.

Before come to us you sure to visit www.brim.co.in

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Business Rebranding: Makeover Your Brand in the New Year

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BRIM is a brand strategy and design agency where you will find an inspiring team of designers, strategists, production specialists and coffee addicts working together to create beautiful design and fruitful strategies.

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Key Difference Between Website Design and Website Development

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Key Difference Between Website Design and Website Development

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Learn the definitions and fundamentals of website design and website development. In this blog you will find insightful concepts regarding web design vs development.

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Decoding the Essence: Website Design vs. Website Development

In the vast realm of the digital landscape, the terms "Website Design" and "Website Development" often intertwine, but their roles are distinct and crucial. Let's unravel the mysteries and explore the fundamental differences between the two, making it crystal clear for Indian businesses seeking a robust online presence.

Understanding Website Design

Imagine your website as a beautiful painting; well, that's the artistry of website design. It's about crafting the visual elements - the layout, colors, fonts, and imagery - that define your brand's online identity. A web design example could be likened to the architecture and interior design of a storefront, enticing customers to step in. In Ahmedabad, where aesthetics matter, a Web Design and Development Agency like Brim ensures your online presence is not just functional but visually captivating.

Understanding Website Development

Now, let's shift our focus to the engineering marvel behind the scenes - website development. It's the coding and programming that bring the design to life. If design is the storefront, development is the infrastructure that supports it. Think of it as the wiring and plumbing in a physical store. A simple web development example is the functionality of a shopping cart on an e-commerce site. In Ahmedabad's bustling market, seamless website development ensures a smooth online transaction experience.

Website Design vs. Website Development: A Tale of Two Essential Roles

The easiest way to differentiate? If website design is about the look and feel, development is about making it work. They go hand in hand, like the two sides of a coin. While design creates the first impression, development ensures that impression lasts.

Choosing the Right Partner in Gujarat

When seeking a Web Design and Development Agency in Ahmedabad, consider Brim. We understand the nuances of the Indian market and offer comprehensive services. From designing visually appealing websites to developing robust functionalities, our goal is to drive more footfall to your online storefront.

Unlocking the Potential for Indian Businesses

In conclusion, the key to a thriving online presence lies in striking the right balance between design and development. As we navigate the digital age, Brim invites Indian businesses to explore the possibilities. Let's not just create a website; let's craft an experience that engages visitors, converts leads, and propels your business forward.

Ready to elevate your online presence? Contact Brim - your partner in crafting memorable digital experiences.

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Key Difference Between Website Design and Website Development

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BRIM is a brand strategy and design agency where you will find an inspiring team of designers, strategists, production specialists and coffee addicts working together to create beautiful design and fruitful strategies.

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With the major portion of our waking lives spent in our job which accounts to nearly 12 hours put into professional life with the additional commuting hours (if you stay very far from the place you work at) - we are actually oversimplifying the complexities of work-life balance. That puts a huge question on the leader's head about the accountability of work life. Additional to that is the creativity element and we push our boundaries far.

At BRIM, accountability is not a notion - it is something we ingrain in our work culture through the carefully laid up work culture that we have built up over the period of time. Our work-life balance philosophy resonates with the words of David Whyte in The Heart Aroused :
"The rich flow of creativity, innovation, and almost musical complexity we are looking for in a fulfilled work life cannot be reached through trying or working harder. The medium for the soul, it seems, must be the message. The river down which we raft is made up of the same substance as the great sea of our destination. It is an ever-moving, firsthand creative engagement with life and with others that completes itself simply by being itself. This kind of approach must be seen as the "great art" of working in order to live, of remembering what is most important in the order of priorities and what place we occupy in a much greater story than the one our job description defines. Other "great arts," such as poetry, can remind and embolden us to this end. Whatever we choose to do, the stakes are very high. With a little more care, a little more courage, and, above all, a little more soul, our lives can be so easily discovered and celebrated in work, and not, as now, squandered and lost in its shadow."
Here's how we have built up our work culture at BRIM:
Just work isn't everything:
We don't look at work as job. We look at our work as was means to bring out our skills, sharpen them and use them for goals to meet. Though we have targets to fulfill and deadlines to meet - work is enhanced with the notion that it is to be done to the best of the ability

For us, the concept of Family is very important. It is the way we have put everyone on an equal footing. Anyone has a problem, we try and help in every way we can. Someone needs balance the emergency or crisis at home? We try and bring a solution to how that person can ensure the balance in work. Someone is not smiling? We detect that and bring them to a jovial mood. Apart from this, everyone works based on their skills and specializations. There are no senior or junior posts.

Appreciation from clients, great feedback from team workers, day to day goals met, targets achieved all these culminate to little celebrations that we cherish. This way everyone finds meaning in doing good work with great creativity.

At Least once in a year (but we try and do more) we organize outbound trips for enhancing teamwork, understanding each other and bringing our team into a cohesive unit that leads to better communication and interaction in the professional settings. These trips add more glue for being like a family unit.

The world of corporate is not something that we yearn for. But the creative world is something we do earn for. Creativity is our core value that we all cherish and at BRIM we keep bouncing the ball of creative ideas, learning from each other and never undermining or discriminating anyone. If someone makes mistakes - we ensure that we learn from those experiences and not be harsh by sitting on the judgement table.

These aren't grand concepts or ideas. These are small ways in which we earn big dividends. Yes! If you join BRIM, be assured that you feel being part of the Family. It is something we will keep striving to hold.

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BRIM is a brand strategy and design agency where you will find an inspiring team of designers, strategists, production specialists and coffee addicts working together to create beautiful design and fruitful strategies.

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Logo Redesign: BRIM’s Thought Process Behind Logo Transformation

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Logo Redesign: BRIM’s Thought Process Behind Logo Transformation

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Check out this blog and know what is BRIM's thought process behind every logo transformation we do. Read this blog to understand how each logo we redesign reflect brand image and loyalty.

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Logo Redesign: BRIM’s Thought Process Behind Logo Transformation

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Check out this blog and know what is BRIM’s thought process behind every logo transformation we do. Read this blog to understand how each logo we redesign reflect brand image and loyalty.

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What is the Difference Between Branding and Positioning?

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What is the Difference Between Branding and Positioning?

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Read this informative blog to know what is branding and positioning and major difference between these two terms. Understanding these two terms can help you build your brand or organization.

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What is the Difference Between Branding and Positioning?

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Read this informative blog to know what is branding and positioning and major difference between these two terms. Understanding these two terms can help you build your brand or organization.

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How Are Brand Films an Effective Medium for Brand Communication?

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How Are Brand Films an Effective Medium for Brand Communication?

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Brand films have become a vital tool for brand communication since they convey the brand story through interesting visuals, animation, and emotional attachment. Read this informative blog to learn more.

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How Are Brand Films an Effective Medium for Brand Communication?

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Brand films have become a vital tool for brand communication since they convey the brand story through interesting visuals, animation, and emotional attachment. Read this informative blog to learn more.

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How Does Human Psychology Affect UI/UX Design and User Behavior?

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How Does Human Psychology Affect UI/UX Design and User Behavior?

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Website surfing has become a regular part in everyone’s life. Human psychology affects how good UI/UX design for websites is created. Read this blog to find out how human psychology influences UI/UX design.

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How Does Human Psychology Affect UI/UX Design and User Behavior?

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Website surfing has become a regular part in everyone’s life. Human psychology affects how good UI/UX design for websites is created. Read this blog to find out how human psychology influences UI/UX design.

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Logo Design: Science and History Behind Logos

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Logo Design: Science and History Behind Logos

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Check out this blog to learn more about the science and history of logos, as well as how logo design is evaluated over time.

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Logo Design: Science and History Behind Logos

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Check out this blog to learn more about the science and history of logos, as well as how logo design is evaluated over time.

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Ethics in Advertising: Why is it important?

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Ethics in Advertising: Why is it important?

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Advertising is a creative strategy to promote products and services, focusing on authenticity and trust. It should not mislead customers or making false promises. Read this blog to know why ethics in advertising is important.

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Celebrity Endorsement: Everything You Need to Know

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Celebrity Endorsement: Everything You Need to Know

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Celebrity endorsements are very powerful in the modern era, when people are frequently influenced by those whom they look up to. Read this informative blog to know everything about celebrity endorsements.

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Celebrity Endorsement: Everything You Need to Know

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Celebrity endorsements are very powerful in the modern era, when people are frequently influenced by those whom they look up to. Read this informative blog to know everything about celebrity endorsements.

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Product Placement in Movies: Everything You Need to Know

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Product Placement in Movies: Everything You Need to Know

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Product placement is a marketing tactic used by businesses to include their goods or services into movies. Read this blog to know everything you need to know about product placement.

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Product Placement in Movies: Everything You Need to Know

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Product placement is a marketing tactic used by businesses to include their goods or services into movies. Read this blog to know everything you need to know about product placement.

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Christmas Advertising: How to Boost Brand Appeal This Holiday Season

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Christmas Advertising: How to Boost Brand Appeal This Holiday Season

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During Christmas, consumers are highly receptive to engaging campaigns, festive offers, and meaningful stories, making it the perfect time to enhance brand visibility and appeal. Read this blog to know how to boost brand appeal this holiday season.

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Christmas Advertising: How to Boost Brand Appeal This Holiday Season

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During Christmas, consumers are highly receptive to engaging campaigns, festive offers, and meaningful stories, making it the perfect time to enhance brand visibility and appeal. Read this blog to know how to boost brand appeal this holiday season.

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What is Guerrilla Marketing and How Does It Work?

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What is Guerrilla Marketing and How Does It Work?

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Check out this blog to know what is guerilla marketing and how it can help all types of businesses to boost their brand awareness.

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What is Guerrilla Marketing and How Does It Work?

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Check out this blog to know what is guerilla marketing and how it can help all types of businesses to boost their brand awareness.

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Print Media vs. Digital Media: Which is More Effective in Today's World?

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Print Media vs. Digital Media: Which is More Effective in Today's World?

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The decision between digital and print media depends on a number of variables. We will talk about both media in this blog, along with its benefits and drawbacks.

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Print Media vs. Digital Media: Which is More Effective in Today's World?

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BRIM is a brand strategy and design agency where you will find an inspiring team of designers, strategists, production specialists and coffee addicts working together to create beautiful design and fruitful strategies.

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Advertising Agency in USA - Branding & Digital Marketing Agency | BRIM

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Advertising Agency in USA - Branding & Digital Marketing Agency | BRIM

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BRIM is a top advertising agency in USA that will help you achieve your desired brand positioning with the help of our creative brand marketing strategies. Contact us to discuss more about our marketing & branding services.

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This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

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BRIM is a brand strategy and design agency where you will find an inspiring team of designers, strategists, production specialists and coffee addicts working together to create beautiful design and fruitful strategies.

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Full Service Branding Agency - Brand Strategy & Development

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Full Service Branding Agency - Brand Strategy & Development

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BRIM is brand strategy and development agency provide top branding and marketing services. With years of brand positioning and development expertise, our creative team can make your brand stand out in the marketplace. Contact us now!

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Full Service Branding Agency - Brand Strategy & Development

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BRIM is brand strategy and development agency provide top branding and marketing services. With years of brand positioning and development expertise, our creative team can make your brand stand out in the marketplace. Contact us now!

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Brand Design Agency - Visual Identity Branding

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Brand Design Agency - Visual Identity Branding

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Brand identity is an important aspect to represent your brand. BRIM is a brand design agency that creates visually appalling brand identity to attract customers. Start your project with us today!

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Brand Design Agency - Visual Identity Branding

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Brand identity is an important aspect to represent your brand. BRIM is a brand design agency that creates visually appalling brand identity to attract customers. Start your project with us today!

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Digital Marketing Agency - SEO, PPC & Social Media Marketing

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Digital Marketing Agency - SEO, PPC & Social Media Marketing

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BRIM USA is a top digital marketing agency providing 360° digital marketing services. From SEO marketing to Google ads and social media marketing, we can help you with increasing your brand's online presence. Get your project started with us!

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Digital Marketing Agency - SEO, PPC & Social Media Marketing

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BRIM USA is a top digital marketing agency providing 360° digital marketing services. From SEO marketing to Google ads and social media marketing, we can help you with increasing your brand’s online presence. Get your project started with us!

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Website Development Company - Professional Web Design Agency

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Website Development Company - Professional Web Design Agency

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Are you searching professional web design agency for your business? BRIM USA is website design and development company with expertise in web services. Contact us now and get a user-friendly website for your brand or business.

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Website Development Company - Professional Web Design Agency

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Are you searching professional web design agency for your business? BRIM USA is website design and development company with expertise in web services. Contact us now and get a user-friendly website for your brand or business.

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Packaging Design Agency - Creative Product Packaging Design

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Packaging Design Agency - Creative Product Packaging Design

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Do you need a packaging design for your product or brand? At BRIM USA, we undertake thorough packaging design ideas and provide top-notch product packaging design that resonate on retail shelves. Get in touch with us now!

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Packaging Design Agency - Creative Product Packaging Design

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Do you need a packaging design for your product or brand? At BRIM USA, we undertake thorough packaging design ideas and provide top-notch product packaging design that resonate on retail shelves. Get in touch with us now!

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Brand Films Creation - 2D & 3D Product Animation Video Agency

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Brand Films Creation - 2D & 3D Product Animation Video Agency

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Get effective brand films that tell your brand story visually and can reach to maximum number of people. We have proven experience providing 2D and 3D video animation services that create deep connections via creative storytelling.

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Brand Films Creation - 2D & 3D Product Animation Video Agency

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Get effective brand films that tell your brand story visually and can reach to maximum number of people. We have proven experience providing 2D and 3D video animation services that create deep connections via creative storytelling.

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What are Different Types of Search Engine Results?

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What are Different Types of Search Engine Results?

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Read this informative blog to know different types of search engine results and importance of each type in Google SERP.

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When you search for something on Google, you're not just looking at a simple list of links anymore. Today's search engine result pages (SERPs) are dynamic, interactive, and tailored to give you information in multiple formats - instantly.

Understanding these different types of results can help brands and businesses like yours plan better SEO and SEM strategies. Whether it's getting featured in a snippet or targeting paid ads, each result type has its own power.

Let's break down the most common and impactful search engine result types.

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What are Different Types of Search Engine Results?

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BRIM is a brand strategy and design agency where you will find an inspiring team of designers, strategists, production specialists and coffee addicts working together to create beautiful design and fruitful strategies.

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Marketing Agency in Boston - Full Service Advertising Agency

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Marketing Agency in Boston - Full Service Advertising Agency

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Brim Boston is a advertising agency specialized in full branding and marketing services. As a full service creative agency in Boston, we create effective campaigns for your brands on different platforms.

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Marketing Agency in Boston - Full Service Advertising Agency

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Brim Boston is a advertising agency specialized in full branding and marketing services. As a full service creative agency in Boston, we create effective campaigns for your brands on different platforms.

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Advertising Agency Ohio - Digital Marketing Agency

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Advertising Agency Ohio - Digital Marketing Agency

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Do you need marketing and branding agency in Ohio? We are one of the top Ohio advertising agencies in that has expertise in effective print and digital campaigns. Connect BRIM Ohio now!

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Advertising Agency Ohio - Digital Marketing Agency

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Do you need marketing and branding agency in Ohio? We are one of the top Ohio advertising agencies in that has expertise in effective print and digital campaigns. Connect BRIM Ohio now!

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What is Answer Engine Optimization and Why is it Important?

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What is Answer Engine Optimization and Why is it Important?

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Learn what Answer Engine Optimization (AEO) is and how it differs from traditional SEO. Find key strategies to optimize your content for voice search, AI tools, and featured snippets.

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What is Answer Engine Optimization (AEO)?

AEO is the process of optimizing your online content to provide clear, direct, and credible answers to users' questions - especially those asked in voice search or AI-powered platforms like Google's Search Generative Experience (SGE), Siri, Alexa, or ChatGPT.

Instead of focusing only on keywords and backlinks (like traditional SEO), AEO focuses on intent, context, and clarity- ensuring your content is formatted and structured to be easily picked up by AI and voice interfaces.
Think of it this way:
AEO vs SEO: What's the difference?

The Shift From Search Engines to Answer Engines

Search engines are becoming answer engines. Users now ask conversational queries like:

"What's the best CRM for small businesses?"
"How to apply for a trademark in the US?"
"Best ways to improve site speed?"

They expect a quick, precise answer - without digging through 10 blue links.

With tools like:

...content that's structured to answer will dominate visibility.

Key insight: In the answer engine era, your brand needs to move from keyword stuffing to clarity-first, authority-driven content.

Key Strategies for Implementing AEO

Here's how your business can get started:

Understand Search Intent
Focus on what people really want to know. Create content that answers real questions - not just ranks for terms.

Structure Content Smartly
Use proper headings, FAQs, bulleted lists, and schema markup to help search engines understand your answers better.

Use Conversational Language
Think like a user. Write like a human. Use a natural, voice-friendly tone that aligns with how people actually ask questions.

Optimize for Featured Snippets
Write short, concise answers (40-60 words) for popular queries. Google loves clean, scannable content.

Add FAQ Sections
Dedicated FAQ pages or FAQ sections on service pages increase the chances of getting picked by answer engines.

Use Structured Data (Schema Markup)
Help Google and AI bots "read" your content better by implementing schema - especially FAQPage, HowTo, and QAPage.

Build Topical Authority
Create in-depth content around a topic cluster. AI engines prefer brands that show deep expertise, not one-off blogs.

Benefits of AEO

Higher Visibility
Get featured in snippets, voice results, and AI-generated overviews - even without ranking #1.

Faster User Engagement
People are more likely to engage when their questions are answered quickly and clearly.

Increased Conversions
Providing helpful answers builds trust, leading to better lead quality and higher conversions.

Voice Search Ready
50%+ of U.S. adults use voice search daily. AEO makes sure your brand is part of that conversation.

AI Compatibility
As AI becomes the go-to source for answers, AEO ensures your brand stays visible in tools like ChatGPT, Gemini, or Perplexity.

Thought Leadership
Well-answered content positions your brand as a knowledge leader - not just a service provider.

At BRIM, we help your brand get chosen-not just found. With Answer Engine Optimization, we craft clear, voice-friendly content that ranks in AI tools, voice search, and snippets-boosting visibility, engagement, and trust in the AI-driven future.

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What is Answer Engine Optimization and Why is it Important?

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BRIM is a brand strategy and design agency where you will find an inspiring team of designers, strategists, production specialists and coffee addicts working together to create beautiful design and fruitful strategies.

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New Jersey Branding & Marketing Agency - Advertising Agency NJ

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New Jersey Branding & Marketing Agency - Advertising Agency NJ

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Do you need an experienced marketing agency in New Jersey? Collaborate with BRIM New Jersey who can help you developing full branding & marketing campaigns to enhance your brand awareness.

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New Jersey Branding & Marketing Agency - Advertising Agency NJ

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Do you need an experienced marketing agency in New Jersey? Collaborate with BRIM New Jersey who can help you developing full branding & marketing campaigns to enhance your brand awareness.

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Digital Marketing Agency in Texas - Creative Advertising Agency

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Digital Marketing Agency in Texas - Creative Advertising Agency

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Are you seeking a professional agency specialized in branding and marketing services? Brim Texas is leading advertising agency in Texas with 20+ years of experience. Contact us now for collaboration.

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Digital Marketing Agency in Texas - Creative Advertising Agency

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Are you seeking a professional agency specialized in branding and marketing services? Brim Texas is leading advertising agency in Texas with 20+ years of experience. Contact us now for collaboration.

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Creative Ad Agency in New York - Brand Marketing Agency NYC

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Creative Ad Agency in New York - Brand Marketing Agency NYC

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BRIM NYC is a top creative ad agency specialize in brand strategy and development. We have been helping brands grow their business for the last 20+ years. Get in touch with us!

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Creative Ad Agency in New York - Brand Marketing Agency NYC

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BRIM NYC is a top creative ad agency specialize in brand strategy and development. We have been helping brands grow their business for the last 20+ years. Get in touch with us!

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FMCG Branding: Brim's Unique Approach to Build Lasting Brand Recall

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FMCG Branding: Brim's Unique Approach to Build Lasting Brand Recall

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Read this blog to learn how BRIM, an FMCG branding agency, offers strategic branding services for FMCG products to build lasting brand recall.

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FMCG Branding: Brim’s Unique Approach to Build Lasting Brand Recall

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Read this blog to learn how BRIM, an FMCG branding agency, offers strategic branding services for FMCG products to build lasting brand recall.

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At Brim, we hosted a no-agenda Folks Food Mela with no KPIs, no ROI, just joy, culture, and togetherness. A workplace celebration, purely for the heart.

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At Brim, we hosted a no-agenda Folks Food Mela with no KPIs, no ROI, just joy, culture, and togetherness. A workplace celebration, purely for the heart.

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Manufacturing Branding: BRIM's Unique Approach to Expand Business Globally

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Manufacturing Branding: BRIM's Unique Approach to Expand Business Globally

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Read this blog to know how BRIM's strategic branding and marketing services have helped several manufacturing companies to grow worldwide.

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Manufacturing Branding: BRIM’s Unique Approach to Expand Business Globally

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Read this blog to know how BRIM’s strategic branding and marketing services have helped several manufacturing companies to grow worldwide.

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Why Brim Chose to Hand-Paint a Real Estate Site in Ahmedabad

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Why Brim Chose to Hand-Paint a Real Estate Site in Ahmedabad

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At BRIM, Real estate branding always begins with experience the space. Check out this blog to know how and why BRIM chose to hand paint a real estate site in Ahmedabad.

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Why Brim Chose to Hand-Paint a Real Estate Site in Ahmedabad

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At BRIM, Real estate branding always begins with experience the space. Check out this blog to know how and why BRIM chose to hand paint a real estate site in Ahmedabad.

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Branding Comapny in Hyderabad - Creative & Marketing Agency | BRIM

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Branding Comapny in Hyderabad - Creative & Marketing Agency | BRIM

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BRIM is a top branding company in Hyderabad focuses on brand strategy and development. BRIM provides 360 degree branding services include from brand identity to brand positioning. Get in touch with us now!

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Branding Agency in Pune - Brand Identity Design Agency | BRIM

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Branding Agency in Pune - Brand Identity Design Agency | BRIM

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Do you need 360 degree branding service for your new project? Connect with BRIM now and get creative branding & marketing services that can help your brand to stand out in the market.

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Branding Company in Bangalore - Creative Agency in Bangalore | BRIM

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Branding Company in Bangalore - Creative Agency in Bangalore | BRIM

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BRIM is one of the best branding agencies in Bangalore provide impactful & creative branding services. Get in touch with this creative agency in Bangalore and start your project.

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Branding Company in Bangalore - Creative Agency in Bangalore | BRIM

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BRIM is one of the best branding agencies in Bangalore provide impactful & creative branding services. Get in touch with this creative agency in Bangalore and start your project.

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Branding & Marketing Agency in Bhubneswar | BRIM

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Branding & Marketing Agency in Bhubneswar | BRIM

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Are you searching branding & marketing agency for your project? BRIM is a creative branding agency in Bhubneswar helps brand with impactful branding services. Book a meeting now!