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The company want to signal that they stand for peace because its called peace pop. And they want to make a sustainable ice cream because of the fair trade mark and the paper packing. The colorful colors also represents LGBTQIA+.

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The design associates with something hip, and young, with the mix of colors, retro font and they want to show us that the ice cream is made with milk from cows who has lived a good life, with the illustration of the cow living in a large field, on a sunny day and that the ingredients are made with care and of good quality.

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Just by taking a quick glance of their webside, its clear to see that they brand themself as progressive and "woke"

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Just by taking a quick glance of their webside, its clear to see that they brand themself as progressive and "woke"

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The website design is much the same as the ice cream, but they show that they care for their products and the people behind. They signal that they want to use their enormous power to create change and that they are not just another ice cream brand, but they aim for creating more than just profit, but change.

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The video sums up the entire message that they aim to send from both their icecream-packaging and their website - that they care.

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They've had progressive views for a long time. 

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They've had progressive views for a long time. 

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They ran a campaign to fight climate change in 2002, and has since their beginnig been working with different charities.

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The first first picture shows a fun pun of the frase netflix and chill. This apeals to younger customers. It has a casual feel and the cover is dark and cosy so you get the cinema feeling. The second picture appeals to dog parents. It has dogs on it and a fun pop of color

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The first first picture shows a fun pun of the frase netflix and chill. This apeals to younger customers. It has a casual feel and the cover is dark and cosy so you get the cinema feeling. The second picture appeals to dog parents. It has dogs on it and a fun pop of color

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Their website tells stories of their work towards a more sustainable world and working with social justice, changing the world with ice cream.