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This full-sheet flier is useful for informational projects that are copy-dense but have some art. The front incorporates a photo and text. The back includes room for more text, contact information, and the KU signature.

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Cor Jesu Academy is a Catholic, college-preparatory school that offers an academically challenging program, committed to the total education of young women.

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Join us as we celebrate all of our students who earned trophies during the 2021 DEBATE-Kansas City championships, a virtual event held on Feb. 27-28.

Recording of the February 24, 2021 Board of Directors meeting for the Kansas City Public Schools.

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Kansas City Public Schools Superintendent Mark Bedell joined Kansas City Call Managing Editor Eric Wesson for a live on-air conversation Saturday morning, Feb. 20 on Mr. Wesson's weekly KPRT radio show.

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Join us as we celebrate all of our students who earned trophies during the 2021 DEBATE-Kansas City championships, a virtual event held on Feb. 27-28. Recording of the February 24, 2021 Board of Directors meeting for the Kansas City Public Schools.

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This is your story

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This is your school. This is your journey.

This is the extraordinary opportunity your story deserves.

At Canterbury, students embark on a transformational, personal journey, where the combination of ambitious academics, purposeful growth, and active community engagement leads to a future greater than you ever thought possible.

An Education that's personal

No two Canterbury educations are the same, because no two students are alike. Here, every class you take doesn't just check a box; it is part of a learning journey that is uniquely yours and opens a door to your incredible potential.

Broad, Dynamic Curriculum

We offer a remarkable range of courses to build the strong foundation that top colleges seek while giving you the freedom to explore your intellectual passions-even ones you haven't discovered yet.

Challenge and Support

Here, academic rigor is more than just tough courses. It's about challenging you to stretch yourself while supporting you at every step to ensure you reach-and exceed-your highest potential.

Tradition and Innovation

The learning you do today is for a future we can't even imagine. Our program blends tradition and innovation, so you master the ability to communicate effectively along with critical and creative thinking and digital literacy skills.

Adults in Your Corner

You are surrounded by a team of adults-ever-present teachers, advisors, coaches, and dorm parents-who see you as the multi-dimensional person you are and believe in everything you want to become.

A Culture of Community

From the moment you join our intentionally small school, you experience a connection with peers and faculty, a curiosity about the things that make us different, and comfort in a community that celebrates you as an individual and bonds together like a family.

Where your Journey Leads

This is the moment when it all pays off. Your years here have helped you know who you are, what you want, and how far you want to go. But it's not only about getting in; it's about thriving where you're destined to be.
Your success story starts here

Our Stories worth telling

Are you ready to see how your story unfolds?

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Best Small Boarding School in New Milford, CT | Canterbury School

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This is the high school experience you deserve. Learn more about our intentionally small and close-knit community that offers you a personalized path to excellence!

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https://www.enrollmentcatalyst.com/2023/06/14/identify-your-challenges-and-establish-your-goals/

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I love to hike. During the summer months, my wife and I spend a lot of our time in northern Michigan hiking and biking on the trails of the Sleeping Bear Sand Dunes National Park. The views are incredible (the picture is a hike along Lake Michigan to the Treat Fam Trail to the Empire Bluff Trail). In fact, this park was voted as the most beautiful place in America by Good Morning America several years ago.

Every trail presents its own set of challenges to overcome. From the length of the hike to the elevation climb, the challenges vary depending on the route taken. Every trail also provides opportunities for goals that can be set and accomplished.

Your school's enrollment marketing plan is similar to a hiking trail.

You should include a statement of the problems, or challenges to overcome, and the goals to reach. These two areas area closely related. As you identify your challenges, your goals will surface as you seek to turn these areas around to opportunities.

This is the second step in the development of your school's plan, after you have completed your assessment in step one.

Identify Your Challenges

Your enrollment marketing plan should include the problems or challenges that you want to overcome.

Every school has at least one problem or a challenge to solve (most have several!). I haven't found a perfect school yet.

Let me give you some examples.

Example #1 - Retention Challenges - I recently conducted a three-day site visit at a large school in Colorado to address some retention challenges between 8 th and 9 th grades. This problem included an understanding of the reasons why students decided to leave after 8 th grade. Why did some students choose to leave after 8 th grade? Is there anything that can be improved, changed, or implemented to keep them enrolled?

Example #2 - Enrollment Decline - A few months ago I began working with a school in Wisconsin that had experienced enrollment decline. Obviously, this problem was clear. This problem included identifying reasons why the enrollment had declined. By understanding these factors, the leadership can properly address this issue and move forward on a path towards growth.

Example #3 - Sustaining Full Enrollment - Many schools have experienced the COVID surge in enrollment, and some are full for the first time. The challenge is to make sure that the full enrollment can be sustained. After all, just because the enrollment is full now doesn't guarantee that the school will be full and healthy next year.

While these three problems/challenges are examples, it is important to identify the unique problems and challenges in your school.

Establish Your Goals

Establishing your goals is closely related as it comes out of your assessment. You need to know where you have been to determine where you want to go.

Often, a problem or a challenge will drive you to establish goals to move your school forward.

Let's take the examples of the problems I shared above.

With the retention challenge in the first example, it is important to set a specific goal to improve retention from 8 th to 9 th grade. This includes a goal to improve retention by specific percentage points.

With the enrollment decline in the second example, the goal is to grow the enrollment by identifying specific growth numbers to achieve. In some situations of decline, the goal may be just to remain flat the following year. And, often, this turnaround is focused on a specific growth objection.

And with sustaining full enrollment in the third example, there should be specific goals to continue to achieve this same level. Goals to increase the enrollment health, quality of the student enrollment, or other key objectives could be established.

In addition, an enrollment marketing plan should include specific enrollment goals. These numerical enrollment goals should not be your budget FTE numbers needed to balance your budget. Your enrollment goals should be marketing goals to drive you toward achieving the results you desire, which should hopefully be to exceed the budget. Make sure you don't let your CFO determine your enrollment goal.

I believe that these goals should include the following:

Overall enrollment goal

Retention goal

New Student goal

These goals should also be specific to the grade levels and divisions of your school.

One final thought: Make sure your goals are challenging and realistic. Your goals should stretch you. However, your goals should also be achievable.
Have you clearly identified your problems and challenges? Have you established your goals?
This key step will help you develop and implement strategies that will make a difference in your school's enrollment marketing plan.

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Identify Your Challenges and Establish Your Goals - Enrollment Catalyst

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Identify your challenges and establish your goals in the second step of your school's enrollment marketing plan

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https://hubbli.com/school-marketing-webinar?utm_source=keap&utm_medium=cold+email&utm_campaign=webinar+invite

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Branding Style Guide - Editable Template

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Branding Style Guide - Editable Template

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https://docs.google.com/presentation/d/1ENjToh9oFL26d0Oqp3m9cZQCeAhxSPJRtZzMBC9hAqc/edit#slide=id.p

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https://www.canva.com/design/DAE_lTvEBGU/l0He2sgndD0v09EeCeAtqw/view?utm_content=DAE_lTvEBGU&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink

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https://www.canva.com/design/DAFUYwHsF3A/ZUGWPxa05HzymDoQm2i0kg/view?utm_content=DAFUYwHsF3A&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview#3

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https://www.canva.com/design/DAFUYwHsF3A/ZUGWPxa05HzymDoQm2i0kg/view?utm_content=DAFUYwHsF3A&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview#3
09:29:51 From  Sheri - KCK - Hayden HS : Link to the QR system we use

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National School Choice Newsletter - Subscribe!

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National School Choice Newsletter - Subscribe!

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https://us7.list-manage.com/subscribe?u=885ceee5665c830f20b68fbfc&id=85f1263d27

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Thank you for your interest in National School Choice Week, the world's largest annual celebration of opportunity in education. We hope you will use National School Choice Week as an opportunity to learn more about school choice, to celebrate school choice in your community, to attend an event near you, or to show your enthusiasm on social media.

Sign up for our email list below to learn more about upcoming National School Choice Week news and highlights.

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Thank you for your interest in National School Choice Week, the world's largest annual celebration of opportunity in education. We hope you will use National School Choice Week as an opportunity to learn more about school choice, to celebrate school choice in your community, to attend an event near you, or to show your enthusiasm on social media.

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https://showmekcschools.org/

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Check out our community events calendar to see a variety of events such as school board meetings and open houses in addition to a number of programs hosted by Show Me KC Schools that will help you navigate your many school options.

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https://docs.google.com/spreadsheets/d/1VUV3mBQ-doBm1UrsaeZo_gTThl2lA7bAe_1EqcZKqSU/edit?usp=sharing

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https://docs.google.com/document/d/14JhxG7owQ8PkE_OnYx29-2wXGdZt6-tnEqmRQuboi80/edit?usp=sharing

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Enrollment & Marketing Playbook (Bloomwell Group)

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Enrollment & Marketing Playbook (Bloomwell Group)

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https://static1.squarespace.com/static/60c8b87da8685813a9283f2a/t/62d99e145836c13ec4103000/1658428953575/Bloomwell+Group+Enrollment+Marketing+Playbook%2C+2022.pdf

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Teacher & Student Gift Ideas + Printables (Arch Seattle)

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Teacher & Student Gift Ideas + Printables (Arch Seattle)

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https://mycatholicschool.org/catholic-schools-week-2023/

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Celebrate Catholic Schools Week in your school communities with some creative & fun new ideas.

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NCSW Teaching Ideas (Sadlier Publishing)

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NCSW Teaching Ideas (Sadlier Publishing)

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https://www.sadlier.com/religion/blog/daily-activities-to-celebrate-catholic-schools-week-ideas

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What is Catholic Schools Week?

Catholic Schools Week is a national celebration of Catholic education and an opportunity to recognize the importance, the value, and the contributions of Catholic education to the Church and the world. Catholic Schools Week is sponsored by the National Catholic Educational Association (NCEA).

An annual tradition that began in 1974, Catholic schools across the nation commemorate Catholic Schools Week with celebrations, Masses, open houses, and activities for students, families, parishioners, and community members. Catholic Schools Week events showcase and celebrate the rich traditions and the incredible value of Catholic education on both a local and national level.

Each year, Catholic Schools Week is celebrated during the last week of January. This year, Catholic Schools Week will be celebrated from January 29 th through February 4 th.

Catholic Schools and the Students They Serve

According to NCEA, there are more than 6,000 Catholic schools nationwide. These schools-serving elementary, middle, and secondary school students-are located across all regions, giving many families the opportunity for accessible Catholic education.

The Benefits of Catholic Schools

The integration of faith with academic subjects, culture, and everyday life

The emphasis of living out the faith as missionary disciples

Catholic virtues and values and Catholic Social Teaching, which contribute to productive citizenship and responsible leadership

An environment that encourages and nurtures prayer and is safe, welcoming, and supportive for children

A favorable student to teacher ratio

High graduation and college attendance rates

Teacher commitment

For further reading and in addition to these benefits, explore NCEA's A Dozen Reasons to Choose Catholic Schools Info Graphic.

Celebrating Catholic Schools Week

Throughout Catholic Schools Week, schools, parishes, and dioceses schedule activities and events to provide opportunities for celebration and engagement with students and families related to the annual theme. Parishioners and community members are also often invited to participate in some events. Events invite participants to reflect on the value and importance that Catholic education to the school and community, the Church, and the world.

Discover thematic resources to celebrate Catholic Schools Week 2023 and its theme, "Catholic Schools: Faith. Excellence. Service."

Each day of Catholic Schools Week focuses on a particular celebration. Within the overarching theme for the week are the following daily themes:

Sunday: Celebrating your parish

Monday: Celebrating your community

Tuesday: Celebrating your students

Wednesday: Celebrating the nation

Thursday: Celebrating vocations

Friday: Celebrating faculty, staff, and volunteers

Saturday: Celebrating families

Explore below Catholic Schools Week ideas, activities, and printable resources that will enhance your celebrations!

Catholic Schools Week Ideas & Printable Resources

During the celebration, you can incorporate daily themes suggestions into your observation of Catholic Schools Week 2023 with a special Catholic Schools Week Daily Activity Guide. With this resource, you can kick off Catholic Schools Week with an opening prayer service, and then find suggestions for focusing your celebrations on the daily themes.

In addition to the Opening Prayer and Daily Activity Guide, below you'll find suggestions for you to enhance each day's celebration during Catholic Schools Week.

Celebrating Your Parish on Sunday

On the opening day of Catholic Schools Week, many parishes devote a Mass to Catholic education. These celebrations show the connection between Catholic schools and parishes, on both a local and national level, and reflect the support and guidance parishes provide.

Families and catechists can prepare children and students for this Mass by reflecting with them on the support they witness through the assembly of school, Church and community. Students can be reminded that Catholic school students, families, and supporters are gatherings all over the country as they beginning Catholic Schools Week at Mass in their own parishes.

For further reading and to help prepare students for participation in this and other celebrations of the Mass, download the 5 Tips for Teaching the Mass eBook. This resource offers tips to inform students about and engage students during Mass.

Celebrating Your Community on Monday

On Monday, the daily theme focuses on service to the community. When students participate in school, parish, or community events, they have the opportunity to live out their faith and embody the values they are acquiring through their Catholic school education, all the while helping to make the world a better place.

For further reading, explore the 10 Service Projects Children Will Love eBook to inspire meaningful (yet manageable) service projects ideas that engage and mobilize students.

Celebrating Your Students on Tuesday

Help students understand their roles in Catholic education by recognizing their accomplishments. Consider a fun school-wide gathering that celebrates student or class achievements in relation to the 2023 theme of Catholic Schools: Faith. Excellence. Service. Bring to light the differences students can make as they learn in faith, strive for excellence, and serve d in their schools, communities, and the world.

For further reading, explore this Prayer for Knowledge to celebrate the wonder and joy of learning. Share it with your students during Catholic Schools Week.

Celebrating Our Nation on Wednesday

On Wednesday, the focus of Catholic Schools Week shifts from the local to national level and provides an opportunity to express to government leaders the value and importance of Catholic education.

For further reading, pray for inspiration to all work together to meet the challenges of our times with a Prayer for Our Nation.

Celebrating Vocations on Thursday

On Thursday, a focus on vocations helps students recognize and use their God-given talents and be open to God's call in their lives. Opportunities to reflect, with a focus on service and vocations, lets students consider and explore paths where they may use their gifts and talents to serve God and others.

For further reading, explore the Developing an Understanding of Vocation Support Article, which shares that God calls each of us to live lives of holiness. The article includes suggestions for implementation both in class and at home.

Plus, download a Prayer for Vocations Prayer Card and use it in your home, school, or parish to pray for those discerning a vocation.

Celebrating Your Faculty, Staff, and Volunteers on Friday

During Catholic Schools Week, Friday is an opportunity to show appreciation to the teachers, principals, administrators, and faculty who dedicate their time and talent to Catholic schools. A prayer of thanksgiving and a heartfelt "thank you" allows students to express their gratitude to those who have chosen to follow God's call in the field of Catholic education.

For further reading, share your gratitude for the wonderful work of teachers and administrators with a Catholic Schools Appreciation Cards. The thank you card features a quote from Saint Elizabeth Ann Seton, who is considered the "mother of Catholic education."

Celebrating Families on Saturday

Catholic Schools Week concludes on Saturday with a focus on family. Families play active and vital roles in Catholic education. Families also provide a child's first introduction to the faith and continued faith formation as the domestic Church. On Saturday, families are celebrated and appreciated for their love, faith, partnership, and example.

For further reading, explore the Passing on the Faith Takes Collaboration Support Article highlighting why and how all of Jesus' disciples must work together to pass on the faith.

Faith is a key part of the 2023 Catholic Schools Week theme. Support families with a Prayer of Faith that can be shared and prayed throughout the week and anytime.

Celebrating and Supporting Catholic Schools Today and in the Future

Catholic schools and religious education programs are ever the same in mission, message, and rigor; yet ever changing in delivery. Technology and social media play a big role in this new environment, thereby calling for greater flexibility. In this on demand webinar, Paul Sanfrancesco, MEd, and Lou DeAngelo, EdD, explore how to treat these changes and challenges in catechesis as opportunities.

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Catholic Schools Week Ideas and Activities

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These 2023 Catholic Schools Week ideas and Catholic Schools Week activities will help you prepare to celebrate Catholic education.

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https://www.ncea.org/csw/Planning%20Tools/Discover_CSW_Website_and_Social_Media_Graphics/CSW/Planning_Tools/Discover_CSW_Website_and_Social_Media_Graphics.aspx?hkey=08483b68-7119-4ec6-91bc-8f70107778cf

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https://www.ncea.org/csw/Planning%20Tools/Catholic_School_Snaps/CSW/Planning_Tools/Catholic_School_Snaps.aspx?hkey=efddbbb5-ce5f-4ae8-8af3-f0a0a7cd58ce

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You will be signed out in seconds due to inactivity. Your changes will not be saved. To continue working on the website, click “Stay Signed In” below.

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NCEA 12 Reasons to Choose Catholic Schools

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NCEA 12 Reasons to Choose Catholic Schools

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https://www.ncea.org/csw/Planning%20Tools/A_Dozen_Reasons_to_Choose_Catholic_Schools/CSW/Planning_Tools/A_Dozen_Reasons_to_Choose_Catholic_Schools.aspx?hkey=4f1eff29-c45d-40c1-a870-93f5a5e2ecf0

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A Dozen Reasons to Choose Catholic Schools

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https://www.ncea.org/csw/Planning%20Tools/Logo_Guidelines/CSW/Planning_Tools/Catholic_Schools_Week_Logos_and_Themes.aspx?hkey=82977ac5-0f2e-458e-98f6-4c4cc8ab7f9c

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https://vimeo.com/783749711

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Free Access to Villanova's Library for Church and Catholic School Managament

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Free Access to Villanova's Library for Church and Catholic School Managament

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https://villanovachurchmanagement.com/register/

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https://www.enrollmentcatalyst.com/about/meet-rick-newberry/

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School Marketing Consultant and Coach | Enrollment Consultant and Coach | Rick Newberry

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Rick Newberry, Ph.D., is the President of Enrollment Catalyst. Rick partners with school administrators to provide coaching and consulting in enrollment management and marketing systems, strategies, and solutions needed to reach their goals. The goal is to provide school leaders with effective marketing and enrollment strategies as well as staff accountability, direction and results needed to grow their [...]

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https://business.instagram.com/blog?

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https://www.iconosquare.com/

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Iconosquare - Analytics and management for Instagram, TikTok, LinkedIn, Twitter & Facebook

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Skyrocket your performance on Instagram, TikTok, LinkedIn, Twitter and Facebook with exclusive analytics and powerful management tools made for Social Media Managers. Begin your free trial!

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Requesting Google remove old content (images, addresses, web pages, etc)

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Requesting Google remove old content (images, addresses, web pages, etc)

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https://search.google.com/search-console/remove-outdated-content?utm_source=wmx&utm_medium=deprecation-pane&utm_content=removals

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About Google

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The Bush School — A Private K12 School in Seattle, Washington

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Located in Seattle, Washington, The Bush School is an independent, coeducational day school enrolling students in grades K-12.

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FREE Small School Marketing Resource Vault

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We've created this resource vault so that small private school administrators can access our latest marketing strategies all in one place (no more searching!). We want your independent school not only survives but thrives NOW and in the future. That's why we created this FREE vault! Sign up TODAY!

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Join us for an engaging discussion around important topics impacting small independent schools now. Each month we'll choose a different topic. We'll share strategy and give feedback in this intimate group meeting for small school marketing, admissions, & development professionals nationwide.

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#SocialSchool4EDU · K12 School Social Media Manager Training

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Social Media Training for K12 Schools so your school can celebrate your students and staff and reach thousands in your community every day.

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Companion in faith
Take back Sunday
Tuition assistance vs. financial aid vs. scholarships

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Partners in Mission is pleased to offer a series of FREE webinars to share expertise from our Strategic Partners.

For more information about the services provided by any of our strategic partners and how their services can enhance your program, please contact Larry Furey or visit the Strategic Partners page on our website here.

If you have issues registering for a webinar or accessing on-demand content, please email Caitlin at challe@partnersinmission.com. (If you are being asked for a passcode, please try another browser or use an incognito tab to register.)

For more information, please reach out to Larry or Chris:

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Strategic Partner Fall Webinar Series - Partners in Mission

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Partners in Mission is pleased to offer a series of FREE webinars to share expertise from our Strategic Partners. For more information about the services provided by any of our strategic partners and how their services can enhance your program, please contact Larry Furey or visit the Strategic Partners page on our website here.

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https://englishmarketingworks.com/speak-to-the-heart/

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Speak to the heart | English Marketing Works

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Speak to the heart. That’s how you can create messaging that captures people’s attention, influences their thinking or even changes their mind.

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https://news.gallup.com/poll/341963/church-membership-falls-below-majority-first-time.aspx

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U.S. Church Membership Falls Below Majority for First Time

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For the first time in Gallup’s polling history, less than half of U.S. adults report belonging to a church, synagogue or mosque.

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https://support.google.com/business/answer/2911778?hl=en&co=GENIE.Platform%3DAndroid

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Get started

With Google Business Profile, you can:

Create or get access to a Business Profile on Google

Add and manage how your business information shows up across Google

Add your business through Google Maps

Claim your business through Google Maps

Related resources

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How to add or claim your Business Profile on Google

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Get started With Google Business Profile, you can: Create or get access to a Business Profile on Google Add and manage how your business information shows up across Google Add your business through Google Maps Claim your business through Google Maps

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Adding Social Media Profiles to Google Business Profile

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Adding Social Media Profiles to Google Business Profile

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https://zanet.co.uk/how-to-link-facebook-page-to-google-my-business/

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How To Link Facebook Page To Google My Business - 5 Awesome Tips

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Every Business Owner needs to know How To Link Facebook Page To Google My Business. This Video & Article will show you exactly What To Do.

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Archdiocese of Chicago: Catholic Schools Promo

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Archdiocese of Chicago: Catholic Schools Promo

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https://www.youtube.com/watch?v=5j740h41KuI

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https://www.higher-education-marketing.com/blog/10-tips-instantly-improve-schools-ranking-google

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Your current students already know how to find you, but how easy is it for prospects from around the world or around the corner to know about your institution and your programs by entering keywords on Google?

Search Engine Optimization (SEO) is your most reliable tactic to increase your ranking on the search engines and thus make sure prospects will find you. Think of it as your chance to make your school and its programs stand out among millions of options. The algorithms are looking for whatever sets your site apart, so here are 10 tips to make sure your website reflects the uniqueness of your institution!
1. Do some extensive keywords research 2. Optimize each of your program pages for the most relevant targeted keyword 3. Make each page unique 4. Create concise, keyword rich URLs 5. Write keyword rich title tags on each page 6. Use heading tags correctly 7. Carefully craft your meta descriptions
Keywords are words or phrases you want your institution to rank for. Stand out from your competition with a specific set of words or phrases that really encapsulate the programs or services you offer. Tools, such as Google Keyword Tool, can provide you with critical data about your website that will help you pick keywords, experiment with them and improve your site overtime.
8. Add a blog to your website
The best way for your site to rank for those specific keywords is to create optimized program pages for each of the specific programs your school offers. The improved user experience it provides (one click links prospects directly to your page) is also likely to increase your lead conversion rate.

Google is on the lookout for unique content. If your content already appears somewhere else on the Internet, it will probably be ignored by Google as duplicated content. This also applies to using bits of another site's content with a link for the reader to follow: make sure the wording is YOURS as repetitive content may penalize you. Also, make sure that each page is unique from other pages on the Internet but also from the rest of the website.

Make sure your URLs include relevant keywords. Use dashes instead of underscores so that Google understands these are separate words and thus does not hinder your prospect's search by keywords. Beyond the format of the URLs, make sure they include as few common words such as "I", "the", etc, as possible. These words are known as "stop words" and are famous for hindering searches.

Now that you have pinpointed some of the keywords that define your institution, make sure that the 70-character titles include these keywords. Unless your institution is very famous, it is probably best to put the title of the specific page first and then add the name of your school.

In order to use heading tags properly, make sure you start each page with one headline (H1 heading). The content section of the page should start with H2 and sub-sections with H3. In order to optimize those tags, use the main keyword on the page in the H1 heading and do not skip heading levels (e.g H1 to H3).

Meta descriptions appear below the title on Google results pages. As such, they are the first description prospects read about your school online, so make sure they will want to read more by using keywords and phrases that may pique their curiosity.

Using keywords that are relevant to your audience is critical to bring them to your site and helps increase your website's click-through rate. Here too, be sure to use different wording for each page so as to avoid any duplicate.

A blog is the perfect way to cater to Google's craving for original content.Make sure to update your site often with relevant content and to create a strong copy that will make readers want to link back to others sites. Allow them to leave comments and to share the content with others with share buttons. Also, do not hesitate to have the blog appear on your homepage so that your homepage is updated every time you update the blog.

Make sure you have links coming in to as many pages as possible. This will tell a search engine that your website includes lots of worthwhile content. Also, make sure that these links are titled and that the anchor text (the visible, clickable text in the hyperlink) is keyword rich as some search engines figure this into their relevancy for a page. Both internal and external links will b count and both should be keyword rich as well.

A comprehensive link strategy should consider the total number of incoming and outgoing links, the importance of the sites you link to and from, the relevancy of the sites you link to and from, what you include in the incoming and outgoing links and the ratio of links to content on the pages involved. Your main focus should be on creating great quality links.

Watch out: If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won't follow additional links to the same page.

A side map is the easiest way to let search engines know that new pages have been created. This will also improve user experience while helping the search engine robots find every page with just two clicks. You can create site maps with HTML or XML. HTML sitemaps are used to list all the hyperlinks of your website. Pages are linked through footer links, using plain text links with keywords in the anchor text. Since all the links are listed hierarchically and may include descriptions, HTML sitemaps also help visitors navigate your site. On the other hand, XML sitemaps are only created for SEO purposes. They list URLs for your website in a special format. XML sitemaps can be submitted from Google Webmaster tools and Bing webmaster tools.

For more information on how to make your institution stand out, contact Higher Education Marketing today and request a free SEO audit of your website.

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10 Tips to Instantly Improve Your School's Ranking on Google

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Your current students already know how to find you, but how easy is it for prospects from around the world or around the corner to know about your institution and your programs by entering keywords on Google? Search Engine Optimization (SEO) is your most reliable tactic to increase your ranking on the search engines and thus make sure prospects will find you.

# data[].attributes.body
https://developers.google.com/search/docs/beginner/seo-starter-guide?hl=en&visit_id=637980870838894760-579783775&rd=1

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Who is this guide for?

If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner of a growing and thriving business, the website owner of a dozen sites, the SEO specialist in a web agency or a DIY SEO expert passionate about the mechanics of Search: this guide is meant for you. If you're interested in having a complete overview of the basics of SEO according to our best practices, you are indeed in the right place. This guide won't provide any secrets that'll automatically rank your site first in Google (sorry!), but following the best practices will hopefully make it easier for search engines to crawl, index, and understand your content.

Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.

You should build a website to benefit your users, and gear any optimization toward making the user experience better. One of those users is a search engine, which helps other users discover your content. SEO is about helping search engines understand and present content. Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics in this guide apply to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website, and we'd love to hear your questions, feedback, and success stories in the Google Search Central Help Community.

Getting started

Glossary

Here's a short glossary of important terms used in this guide:

Index - Google stores all web pages that it knows about in its index. The index entry for each page describes the content and location (URL) of that page. To index is when Google fetches a page, reads it, and adds it to the index: Google indexed several pages on my site today.

Crawl - The process of looking for new or updated web pages. Google discovers URLs by following links, by reading sitemaps, and by many other means. Google crawls the web, looking for new pages, then indexes them (when appropriate).

Crawler - Automated software that crawls (fetches) pages from the web and indexes them.

Googlebot - The generic name of Google's crawler. Googlebot crawls the web constantly.

SEO - Search engine optimization: the process of making your site better for search engines. Also the job title of a person who does this for a living: We just hired a new SEO to improve our presence on the web.

Are you on Google?

Determine whether your site is in Google's index

Do a site: search for your site's home URL. If you see results, you're in the index. For example, a search for site:wikipedia.org returns these results.

If your site isn't in Google

Although Google crawls billions of pages, it's inevitable that some sites will be missed. When our crawlers miss a site, it's frequently for one of the following reasons:

The site isn't well connected from other sites on the web

You've just launched a new site and Google hasn't had time to crawl it yet

The design of the site makes it difficult for Google to crawl its content effectively

Google received an error when trying to crawl your site

Your policy blocks Google from crawling the site

How do I get my site on Google?

Google is a fully automated search engine that uses web crawlers to explore the web constantly, looking for sites to add to our index; you usually don't even need to do anything except post your site on the web. In fact, the vast majority of sites listed in our results aren't manually submitted for inclusion, but found and added automatically when we crawl the web. Learn how Google discovers, crawls, and serves web pages.

We offer webmaster guidelines for building a Google-friendly website. While there's no guarantee that our crawlers will find a particular site, following these guidelines can help make your site appear in our search results.

Google Search Console provides tools to help you submit your content to Google and monitor how you're doing in Google Search. If you want, Search Console can even send you alerts on critical issues that Google encounters with your site. Sign up for Search Console.

Here are a few basic questions to ask yourself about your website when you get started.

Is my website showing up on Google?

Do I serve high-quality content to users?

Is my local business showing up on Google?

Is my content fast and easy to access on all devices?

Is my website secure?

Do you need an SEO expert?

An SEO expert is someone trained to improve your visibility on search engines. By following this guide, you'll learn enough to be well on your way to an optimized site. In addition to that, you may want to consider hiring an SEO professional that can help you audit your pages.

Deciding to hire an SEO is a big decision that can potentially improve your site and save time. Make sure to research the potential advantages of hiring an SEO, as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

Review of your site content or structure

Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript

Content development

Management of online business development campaigns

Keyword research

SEO training

Expertise in specific markets and geographies

Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend going through the entirety of this guide and specifically these resources:

If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.

For a detailed rundown on the need for hiring an SEO and what things to look out for, you can read Do you need an SEO.

Help Google find your content

The first step to getting your site on Google is to be sure that Google can find it. The best way to do that is to submit a sitemap. A sitemap is a file on your site that tells search engines about new or changed pages on your site. Learn more about how to build and submit a sitemap.

Google also finds pages through links from other pages. Learn how to encourage people to discover your site by Promoting your site.

Tell Google which pages you don't want crawled

For non-sensitive information, block unwanted crawling by using robots.txt

A robots.txt file tells search engines whether they can access and therefore crawl parts of your site. This file, which must be named robots.txt, is placed in the root directory of your site. It is possible that pages blocked by robots.txt can still be crawled, so for sensitive pages, use a more secure method.

# brandonsbaseballcards.com/robots.txt
# Tell Google not to crawl any URLs in the shopping cart or images in the icons folder,
# because they won't be useful in Google Search results.
User-agent: googlebot
Disallow: /checkout/
Disallow: /icons/

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. Note that if your site uses subdomains and you wish to have certain pages not crawled on a particular subdomain, you'll have to create a separate robots.txt file for that subdomain. For more information on robots.txt, we suggest this guide on using robots.txt files.
Read about several other ways to prevent content from appearing in search results.
Avoid:

Letting your internal search result pages be crawled by Google. Users dislike clicking a search engine result only to land on another search result page on your site.

Allowing URLs created as a result of proxy services to be crawled.

For sensitive information, use more secure methods

A robots.txt file is not an appropriate or effective way of blocking sensitive or confidential material. It only instructs well-behaved crawlers that the pages are not for them, but it does not prevent your server from delivering those pages to a browser that requests them. One reason is that search engines could still reference the URLs you block (showing just the URL, no title link or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Also, non-compliant or rogue search engines that don't acknowledge the Robots Exclusion Standard could disobey the instructions of your robots.txt. Finally, a curious user could examine the directories or subdirectories in your robots.txt file and guess the URL of the content that you don't want seen.

In these cases, use the noindex tag if you just want the page not to appear in Google, but don't mind if any user with a link can reach the page. For real security, use proper authorization methods, like requiring a user password, or taking the page off your site entirely.

Help Google (and users) understand your content

Let Google see your page the same way a user does

When Googlebot crawls a page, it should see the page the same way an average user does. For optimal rendering and indexing, always allow Google access to the JavaScript, CSS, and image files used by your website. If your site's robots.txt file disallows crawling of these assets, it directly harms how well our algorithms render and index your content. This can result in suboptimal rankings.

Recommended action: Use the URL Inspection tool. It will allow you to see exactly how Google sees and renders your content, and it will help you identify and fix a number of indexing issues on your site.

Create unique, accurate page titles

A <title> element tells both users and search engines what the topic of a particular page is. Place the <title> element within the <head> element of the HTML document, and create unique title text for each page on your site.

<html>
<head>
<title>Brandon's Baseball Cards - Buy Cards, Baseball News, Card Prices</title> <meta name="description" content="Brandon's Baseball Cards provides a large selection of vintage and modern baseball cards for sale. We also offer daily baseball news and events."> </head> <body> ...

Control your title links and snippets in search results

If your document appears in a search results page, the contents of the <title> element may appear as the title link for the search result (if you're unfamiliar with the different parts of a Google Search result, you might want to check out the anatomy of a search result video).

The <title> element for your homepage can list the name of your website or business, and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings.

Accurately describe the page's content

Choose title text that reads naturally and effectively communicates the topic of the page's content.

Avoid:

Using text in the <title> element that has no relation to the content on the page.

Using default or vague text like "Untitled" or "New Page 1".

Create unique <title> elements for each page

Make sure each page on your site has unique text in the <title> element, which helps Google know how the page is distinct from the others on your site. If your site uses separate mobile pages, remember to use descriptive text in the<title> elements on the mobile versions too.

Avoid:

Using a single title in all <title> elements across your site's pages or a large group of pages.

Use brief, but descriptive <title> elements

<title> elements can be both short and informative. If the text in the <title> element is too long or otherwise deemed less relevant, Google may show only a portion of the text in your<title> element, or a title link that's automatically generated in the search result.

Avoid:

Using extremely lengthy text in <title> elements that are unhelpful to users.

Stuffing unneeded keywords in your <title> element.

A page's meta description tag gives Google and other search engines a summary of what the page is about. A page's title may be a few words or a phrase, whereas a page's meta description tag might be a sentence or two or even a short paragraph. Like the <title> element, the meta description tag is placed within the <head> element of your HTML document.

<html>
<head>
    <title>Brandon's Baseball Cards - Buy Cards, Baseball News, Card Prices</title>
<meta name="description" content="Brandon's Baseball Cards provides a large selection of vintage and modern baseball cards for sale. We also offer daily baseball news and events."> </head> <body> ...

Meta description tags are important because Google might use them as snippets for your pages in Google Search results. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Adding meta description tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet. Learn more about how to create quality meta descriptions.

Accurately summarize the page content

Write a description that would both inform and interest users if they saw your meta description tag as a snippet in a search result. While there's no minimal or maximal length for the text in a description meta tag, we recommend making sure that it's long enough to be fully shown in Search (note that users may see different sized snippets depending on how and where they search), and contains all the relevant information users would need to determine whether the page will be useful and relevant to them.

Avoid:

Writing a meta description tag that has no relation to the content on the page.

Using generic descriptions like "This is a web page" or "Page about baseball cards".

Filling the description with only keywords.

Copying and pasting the entire content of the document into the meta description tag.

Use unique descriptions for each page

Having a different meta description tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (for example, searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting meta description tags probably isn't feasible. In this case, you could automatically generate meta description tags based on each page's content.

Avoid:

Using a single meta description tag across all of your site's pages or a large group of pages.

Use meaningful headings to indicate important topics, and help create a hierarchical structure for your content, making it easier for users to navigate through your document.

Imagine you're writing an outline

Similar to writing an outline for a large paper, put some thought into what the main points and sub-points of the content on the page will be and decide where to use heading tags appropriately.

Avoid:

Placing text in heading tags that wouldn't be helpful in defining the structure of the page.

Using heading tags where other tags like <em> and <strong> may be more appropriate.

Erratically moving from one heading tag size to another.

Use headings sparingly across the page

Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins.

Avoid:

Excessive use of heading tags on a page.

Very long headings.

Using heading tags only for styling text and not presenting structure.

Add structured data markup

Structured data is code that you can add to your sites' pages to describe your content to search engines, so they can better understand what's on your pages. Search engines can use this understanding to display your content in useful (and eye-catching) ways in search results. That, in turn, can help you attract just the right kind of customers for your business.

For example, if you've got an online store and mark up an individual product page, this helps us understand that the page features a bike, its price, and customer reviews. We may display that information in the snippet for search results for relevant queries. We call these rich results.

In addition to using structured data markup for rich results, we may use it to serve relevant results in other formats. For instance, if you've got a brick-and-mortar store, marking up the opening hours allows your potential customers to find you exactly when they need you, and inform them if your store is open/closed at the time of searching.

You can mark up many business-relevant entities:

Products you're selling

Business location

Videos about your products or business

Opening hours

Events listings

Recipes

Your company logo, and many more

See a full list of supported content types.

We recommend that you use structured data with any of the supported notations markup to describe your content. You can add the markup to the HTML code to your pages, or use tools like Data Highlighter and Markup Helper.

Check your markup using the Rich Results Test

Once you've marked up your content, you can use the Google Rich Results test to make sure that there are no mistakes in the implementation. You can either enter the URL where the content is, or copy the actual HTML which includes the markup.

Avoid:

Use Data Highlighter and Markup Helper

If you want to give structured markup a try without changing the source code of your site, you can use Data Highlighter, which is a tool integrated in Search Console that supports a subset of content types.

If you'd like to get the markup code ready to copy and paste to your page, try the Markup Helper.

Avoid:

Changing the source code of your site when you are unsure about implementing markup.

Keep track of how your marked up pages are doing

The various Rich result reports in Search Console shows you how many pages on your site we've detected with a specific type of markup, how many times they appeared in search results, and how many times people clicked on them over the past 90 days. It also shows any errors we've detected.

Avoid:

Adding markup data which is not visible to users.

Creating fake reviews or adding irrelevant markups.

Manage your appearance in Google Search results

Correct structured data on your pages also makes your page eligible for many special features in Google Search results, including review stars, fancy decorated results, and more. See the gallery of search result types that your page can be eligible for.

Organize your site hierarchy

Understand how search engines use URLs

Search engines need a unique URL per piece of content to be able to crawl and index that content, and to refer users to it. Different content (for example, different products in a shop) as well as modified content (for example, translations or regional variations) need to use separate URLs in order to be shown in search appropriately.

URLs are generally split into multiple distinct sections:

protocol://hostname/path/filename?querystring#fragment

For example:

https://www.example.com/RunningShoes/Womens.htm?size=8#info

Google recommends that all websites use https:// when possible. The hostname is where your website is hosted, commonly using the same domain name that you'd use for email. Google differentiates between the www and non-www version (for example, www.example.com or just example.com). When adding your website to Search Console, we recommend adding both http:// and https:// versions, as well as the www and non-www versions.

Path, filename, and query string determine which content from your server is accessed. These three parts are case-sensitive, so FILE would result in a different URL than file. The hostname and protocol are case-insensitive; upper or lower case wouldn't play a role there.

A fragment (in this case, #info) generally identifies which part of the page the browser scrolls to. Because the content itself is usually the same regardless of the fragment, search engines commonly ignore any fragment used.

When referring to the homepage, a trailing slash after the hostname is optional since it leads to the same content ( https://example.com/ is the same as https://example.com). For the path and filename, a trailing slash would be seen as a different URL (signaling either a file or a directory), for example, https://example.com/fish is not the same as https://example.com/fish/.

The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the website owner thinks is important. Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site.

All sites have a home or root page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, think about how visitors will go from a general page (your root page) to a page containing more specific content. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (for example, root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages?

A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, leftmost link and list the more specific sections out to the right. We recommend using breadcrumb structured data markup when showing breadcrumbs.

A navigational page is a simple page on your site that displays the structure of your website, and usually consists of a hierarchical listing of the pages on your site. Visitors may visit this page if they are having problems finding pages on your site. While search engines will also visit this page, getting good crawl coverage of the pages on your site, it's mainly aimed at human visitors.

Create a naturally flowing hierarchy

Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Make sure all of the pages on your site are reachable through links, and that they don't require an internal search functionality to be found. Link to related pages, where appropriate, to allow users to discover similar content.

Avoid:

Creating complex webs of navigation links, for example, linking every page on your site to every other page.

Going overboard with slicing and dicing your content (so that it takes twenty clicks to reach from the homepage).

Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. When using JavaScript to create a page, use a elements with URLs as href attribute values, and generate all menu items on page-load, instead of waiting for a user interaction.

Avoid:

Include a simple navigational page for your entire site (or the most important pages, if you have hundreds or thousands) for users. Create an XML sitemap file to ensure that search engines discover the new and updated pages on your site, listing all relevant URLs together with their primary content's last modified dates.

Avoid:

Letting your navigational page become out of date with broken links.

Creating a navigational page that simply lists pages without organizing them, for example by subject.

Show useful 404 pages

Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Consider including a link back to your root page and providing links to popular or related content on your site. You can use Google Search Console to find the sources of URLs causing "not found" errors.

Avoid:

Allowing your 404 pages to be indexed in search engines (make sure that your web server is configured to give a 404 HTTP status code or-in the case of JavaScript-based sites-include the noindex tag when non-existent pages are requested).

Blocking 404 pages from being crawled through the robots.txt file.

Providing only a vague message like "Not found", "404", or no 404 page at all.

Using a design for your 404 pages that isn't consistent with the rest of your site.

Simple URLs convey content information

Creating descriptive categories and filenames for the documents on your website not only helps you keep your site better organized, it can create easier, friendlier URLs for those that want to link to your content. Visitors may be intimidated by extremely long and cryptic URLs that contain few recognizable words.

URLs like the following can be confusing and unfriendly:

https://www.brandonsbaseballcards.com/folder1/22447478/x2/14032015.html

If your URL is meaningful, it can be more useful and easily understandable in different contexts:

https://www.brandonsbaseballcards.com/article/ten-rarest-baseball-cards.html

URLs are displayed in search results

Lastly, remember that the URL to a document is usually displayed in some form in a Google Search result near the document title.

Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible is a good practice.

Use words in URLs

URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site.

Avoid:

Using lengthy URLs with unnecessary parameters and session IDs.

Choosing generic page names like page1.html.

Using excessive keywords like baseball-cards-baseball-cards-baseballcards.html.

Create a simple directory structure

Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL.

Avoid:

Having deep nesting of subdirectories like .../dir1/dir2/dir3/dir4/dir5/dir6/page.html.

Using directory names that have no relation to the content in them.

Provide one version of a URL to reach a document

To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution for this. If you cannot redirect, you may also use therel="canonical" link element.

Avoid:

Having pages from subdomains and the root directory access the same content, for example, domain.com/page.html and sub.domain.com/page.html.

Optimize your content

Make your site interesting and useful

Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means.

Organic or word-of-mouth buzz is what helps build your site's reputation with both users and Google, and it rarely comes without quality content.

Know what your readers want (and give it to them)

Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, a long-time football fan might search for "fifa", an acronym for the Fédération Internationale de Football Association, while a new fan might use a more general query like "football playoffs". Anticipating these differences in search behavior and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results. Google Ads provides a handy Keyword Planner that helps you discover new keyword variations and see the approximate search volume for each keyword. Also, Google Search Console provides you with the top search queries your site appears for and the ones that led the most users to your site in the Performance Report.

Consider creating a new, useful service that no other site offers. You could also write an original piece of research, break an exciting news story, or leverage your unique user base. Other sites may lack the resources or expertise to do these things.

Write easy-to-read text

Users enjoy content that is well written and easy to follow.

Avoid:

Writing sloppy text with many spelling and grammatical mistakes.

Awkward or poorly written content.

Embedding text in images and videos for textual content: users may want to copy and paste the text and search engines can't read it.

Organize your topics clearly

It's always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends. Breaking your content up into logical chunks or divisions helps users find the content they want faster.

Avoid:

Dumping large amounts of text on varying topics onto a page without paragraph, subheading, or layout separation.

Create fresh, unique content

New content will not only keep your existing visitor base coming back, but also bring in new visitors.

Avoid:

Rehashing (or even copying) existing content that will bring little extra value to users.

Having duplicate or near-duplicate versions of your content across your site.

Learn more about duplicate content.

Optimize content for your users, not search engines

Designing your site around your visitors' needs while making sure your site is easily accessible to search engines usually produces positive results.

Avoid:

Inserting numerous unnecessary keywords aimed at search engines but are annoying or nonsensical to users.

Having blocks of text like "frequent misspellings used to reach this page" that add little value for users.

Deceptively hiding text from users, but displaying it to search engines.

Act in a way that cultivates user trust

Users feel comfortable visiting your site if they feel that it's trustworthy.

A site with a good reputation is trustworthy. Cultivate a reputation for expertise and trustworthiness in a specific area.
Provide information about who publishes your site, provides the content, and its goals. If you have a shopping or other financial transaction website, make sure you have clear and satisfying customer service information to help users resolve issues. If you have a news site, provide clear information about who is responsible for the content.

Using appropriate technologies is also important. If a shopping checkout page doesn't have a secure connection, users cannot trust the site.

Make expertise and authoritativeness clear

Expertise and authoritativeness of a site increases its quality. Be sure that content on your site is created or edited by people with expertise in the topic. For example, providing expert or experienced sources can help users understand articles' expertise. Representing well-established consensus in pages on scientific topics is a good practice if such consensus exists.

Provide an appropriate amount of content for your subject

Creating high quality content takes a significant amount of at least one of the following: time, effort, expertise, and talent/skill. Make sure content is factually accurate, clearly written, and comprehensive. So, for example, if you describe your page as a recipe, provide a complete recipe that is easy to follow, rather than just a set of ingredients or a basic description of the dish.

Avoid:

Providing insufficient content for the purpose of the page.

Avoid distracting advertisements

We expect advertisements to be visible. However, don't let the advertisements distract users or prevent them from consuming the site content. For example, advertisements, supplement contents, or interstitial pages (pages displayed before or after the content you are expecting) that make it difficult to use the website. Learn more about this topic.

Avoid:

Putting distracting advertisements on your pages.

Write good link text

Link text is the visible text inside a link. This text tells users and Google something about the page you're linking to. Links on your page may be internal-pointing to other pages on your site-or external-leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about.

With appropriate anchor text, users and search engines can easily understand what the linked pages contain.

Choose descriptive text

Write anchor text that provides at least a basic idea of what the page linked to is about.

Writing generic anchor text like "page", "article", or "click here".

Using text that is off-topic or has no relation to the content of the page linked to.

Using the page's URL as the anchor text in most cases, although there are certainly legitimate uses of this, such as promoting or referencing a new website's address.

Write concise text

Aim for short but descriptive text-usually a few words or a short phrase.

Writing long anchor text, such as a lengthy sentence or short paragraph of text.

Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them.

Using CSS or text styling that make links look just like regular text.

Think about anchor text for internal links too

You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better.

Using excessively keyword-filled or lengthy anchor text just for search engines.

Creating unnecessary links that don't help with the user's navigation of the site.

You can confer some of your site's reputation to another site when your site links to it. Sometimes users can take advantage of this by adding links to their own site in your comment sections or message boards. Or sometimes you might mention a site in a negative way and don't want to confer any of your reputation upon it. For example, imagine that you're writing a blog post on the topic of comment spamming and you want to call out a site that recently comment spammed your blog. You want to warn others of the site, so you include the link to it in your content; however, you certainly don't want to give the site some of your reputation from your link. This would be a good time to use nofollow.

Another example when the nofollow attribute can come handy are widget links. If you are using a third party's widget to enrich the experience of your site and engage users, check if it contains any links that you did not intend to place on your site along with the widget. Some widgets may add links to your site which are not your editorial choice and contain anchor text that you as a website owner may not control. If removing such unwanted links from the widget is not possible, you can always disable them with nofollow. If you create a widget for functionality or content that you provide, make sure to include the nofollow on links in the default code snippet.

Lastly, if you're interested in nofollowing all of the links on a page, you can add the tag <meta name="robots" content="nofollow"> inside the <head> tag for the page. You can find more details about robots meta tags in our documentation.

Combat comment spam with nofollow

To tell Google not to follow or pass your page's reputation to the pages linked, set the value of the rel attribute of a link to nofollow or ugc. Nofollowing a link means adding rel="nofollow" or a more specific attribute such as ugc inside the link's anchor tag, as shown here:

<a href="http://www.example.com"rel="nofollow">Anchor text here</a>

or:

<a href="http://www.example.com"rel="ugc">Anchor text here</a>

When would this be useful? If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. Blog comment areas on pages are highly susceptible to comment spam. Nofollowing these user-added links ensures that you're not giving your page's hard-earned reputation to a spammy site.

Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. This advice also goes for other areas of your site that may involve user-generated content, such as guest books, forums, shout-boards, referrer listings, etc. If you're willing to vouch for links added by third parties (for example, if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. The Google Search Central documentation has more tips on avoiding comment spam, for example by using CAPTCHAs and turning on comment moderation.

Optimize your images

Use HTML images

Use HTML image elements to embed images in your content.

Use the HTML <img> or <picture> elements

Semantic HTML markup helps crawlers find and process images. By using the <picture> element you can also specify multiple options for different screen sizes for responsive images. You might also use the loading="lazy" attribute on images to make your page load faster for your users.

Avoid:

Using CSS to display images that you want us to index.

Use the alt attribute

Provide a descriptive filename and alt attribute description for images. The alt attribute allows you to specify alternative text for the image if it cannot be displayed for some reason.

Why use this attribute? If a user is viewing your site using assistive technologies, such as a screen reader, the contents of the alt attribute provide information about the picture.

Another reason is that if you're using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link. However, we don't recommend using too many images for links in your site's navigation when text links could serve the same purpose. Lastly, optimizing your image filenames and alt text makes it easier for image search projects like Google Images to better understand your images.

Use brief but descriptive filenames and alt text

Like many of the other parts of the page targeted for optimization, filenames and alt text are best when they're short, but descriptive.

Using generic filenames like image1.jpg, pic.gif, 1.jpg when possible-if your site has thousands of images you might want to consider automating the naming of the images.

Writing extremely lengthy filenames.

Stuffing keywords into alt text or copying and pasting entire sentences.

Supply alt text when using images as links

If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link.

Writing excessively long alt text that would be considered spammy.

Using only image links for your site's navigation.

Help search engines find your images

An Image sitemap can provide Google with more information about the images found on your site. This increases the likelihood that your images can be found in Google Images results. The structure of this file is similar to the XML sitemap file for your web pages.

Use standard image formats

Use commonly supported filetypes; most browsers support JPEG, GIF, PNG, BMP and WebP image formats. It's also a good idea to have the extension of your filename match with the file type.

Make your site mobile-friendly

The world is mobile today. Most people are searching on Google using a mobile device. The desktop version of a site might be difficult to view and use on a mobile device. As a result, having a mobile ready site is critical to your online presence. In fact, starting in late 2016, Google has begun experiments to primarily use the mobile version of a site's content for ranking, parsing structured data, and generating snippets.

Understand the difference between devices

Smartphone - In this document, "mobile" or "mobile devices" refers to smartphones, such as devices running Android, iPhone, or Windows Phone. Mobile browsers are similar to desktop browsers in that they can render a broad set of the HTML5 specification, although their screen size is smaller and in almost all cases their default orientation is vertical.

Tablet - We consider tablets as devices in their own class, so when we speak of mobile devices, we generally do not include tablets in the definition. Tablets tend to have larger screens, which means that, unless you offer tablet-optimized content, you can assume that users expect to see your site as it would look on a desktop browser rather than on a smartphone browser.

Multimedia phone - These are phones with browsers that are able to render pages coded to meet XHTML standards, support HTML5 Markup, JavaScript/ECMAScript but might not support some of the extension APIs in the HTML5 standard. This generally describes the browser in most 3G-ready phones that are not smartphones.

Feature phones - On these phones, browsers lack the capability to render normal desktop web pages coded using standard HTML. This includes browsers that render only cHTML (iMode), WML, XHTML-MP, etc.

Our recommendations are geared toward smartphones, but we encourage multimedia and feature phones site owners to follow the same advice where they feel appropriate.

Choose a mobile strategy

There are multiple ways of making your website mobile ready and Google supports different implementation methods:

After you have created a mobile-ready site, you can use Google's Mobile-Friendly Test to check if pages on your site meet the criteria for being labeled mobile-friendly on Google Search result pages. You can also check out the Search Console Mobile Usability report to fix mobile usability issues affecting your site.

If your site serves lots of static content (like blog posts or product landing pages) across multiple pages, consider implementing it using AMP (Accelerated Mobile Pages). It's a special flavor of HTML that ensures your site stays fast and user friendly, and can be further accelerated by various platforms, including Google Search.

Configure mobile sites so that they can be indexed accurately

Regardless of which configuration you choose to set up your mobile site, take note of these key points:

1. If you use Dynamic Serving or have a separate mobile site, signal to Google when a page is formatted for mobile (or has an equivalent page that's formatted for mobile). This helps Google accurately serve mobile searchers your content in search results.

2. If you are using Responsive Web Design, use the meta name="viewport" tag to tell the browser how to adjust the content. If you use Dynamic Serving, use the Vary HTTP header to signal your changes depending on the user agent. If you are using separate URLs, signal the relationship between two URLs by adding the<link> tag withrel="canonical" and rel="alternate" elements to the page.

3. Keep resources crawlable. Blocking page resources can give Google an incomplete picture of your website. This often happens when your robots.txt file is blocking access to some or all of your page resources. If Google doesn't have access to a page's resources, such as CSS, JavaScript, or images, we may not detect that it's built to display and work well on a mobile browser. In other words, we may not detect that the page is mobile-friendly, and therefore not properly serve it to mobile searchers.

4. Avoid common mistakes that frustrate mobile visitors, such as featuring unplayable videos.

5. Mobile pages that provide a poor searcher experience can be demoted in rankings or displayed with a warning in mobile search results. This includes but is not limited to full page interstitials on mobile that hinder user experience.

6. Provide full functionality on all devices. Mobile users expect the same functionality-such as commenting and check-out-and content on mobile as well as on all other devices that your website supports. In addition to textual content, make sure that all important images and videos are embedded and accessible on mobile devices. For search engines, provide all structured data and other metadata-such as titles, descriptions, link-elements, and other meta-tags-on all versions of the pages.

7. Make sure that the structured data, images, videos, and metadata you have on your desktop site are also included on the mobile site.

Best Practices

Test your mobile pages with the Mobile-Friendly Test to see if Google thinks your website works well on mobile devices.

If you use separate URLs for your mobile pages, make sure to test both the mobile and the desktop URLs, so you can confirm that the redirect is recognized and crawlable.

For more information, see Google's mobile-friendly guide.

While most of the links to your site will be added gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know about the hard work you've put into your content. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. As with most points covered in this document, taking these recommendations to an extreme could actually harm the reputation of your site.

A blog post on your own site letting your visitor base know that you added something new is a great way to get the word out about new content or services. Other website owners who follow your site or RSS feed could pick the story up as well.

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website.

If you run a local business, claiming your Business Profile will help you reach customers on Google Maps and Google Search.

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content.

Avoid:

Attempting to promote each new, small piece of content you create; go for big, interesting items.

Involving your site in schemes where your content is artificially promoted to the top of these services.

Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource.

Avoid:

Spamming link requests out to all sites related to your topic area.

Purchasing links from another site with the aim of getting PageRank.

Analyze your search performance and user behavior

Analyzing your search performance

Major search engines, including Google, provide tools for website owners to analyze their performance in their search engine. For Google, that tool is Search Console.

Search Console provides two important categories of information: Can Google find my content? How am I performing in Google Search results?

Using Search Console won't help your site get preferential treatment; however, it can help you identify issues that, if addressed, can help your site perform better in search results.

With the service, website owners can:

See which parts of a site Googlebot had problems crawling

Test and submit sitemaps

Analyze or generate robots.txt files

Remove URLs already crawled by Googlebot

Specify your preferred domain

Identify issues with title and description meta tags

Understand the top searches used to reach a site

Get a glimpse at how Google sees pages

Receive notifications of quality guidelines violations and request a site reconsideration

Microsoft's Bing Webmaster Tools also offers tools for website owners.

Analyzing user behavior on your site

If you've improved the crawling and indexing of your site using Google Search Console or other services, you're probably curious about the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. You can use these to:

Get insight into how users reach and behave on your site

Discover the most popular content on your site

Measure the impact of optimizations you make to your site, for example, did changing those title and description meta tags improve traffic from search engines?

For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site).

Additional Resources

Google Search Central blog
Get the latest information from our Google Search Central blog. You can find information about updates to Google Search, new Search Console features, and much more.

Google Search Central Help Forum
Post questions about your site's issues and find tips to create high quality sites from the product forum for website owners. There are many experienced contributors in the forum, including Product Experts and occasionally Googlers.

Google Search Central Twitter
Follow us for news and resources to help you make a great site.

Google Search Central YouTube Channel
Watch hundreds of helpful videos created for the website owner community and get your questions answered by Googlers.

How Search Works
See what happens behind the scenes as you search for something in Google Search.

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SEO Starter Guide: The Basics | Google Search Central | Documentation | Google Developers

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If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner of a growing and thriving business, the website owner of a dozen sites, the SEO specialist in a web agency or a DIY SEO expert passionate about the mechanics of Search: this guide is meant for you.

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Developing a Parent Ambassador Program (ACE & Arch. Chicago)

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Developing a Parent Ambassador Program (ACE & Arch. Chicago)

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https://www.slideserve.com/tayte/archdiocese-of-chicago-catholic-schools-developing-a-parent-ambassador-program

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archdiocese of chicago catholic schools’ developing a parent ambassador program

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archdiocese of chicago catholic schools’ developing a parent ambassador program ppt

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Archdiocese of Chicago Catholic Schools' Developing a Parent Ambassador Program

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Archdiocese of Chicago Catholic Schools' Developing a Parent Ambassador Program. Juana Sánchez Graber, Associate Director, ACE Consulting Marketing and Enrollment Consultant, Chicago Catholic Schools. Our Goal. MORE KIDS IN GREAT CATHOLIC SCHOOLS. Great Catholic Schools.... Slideshow 2689598...

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https://mycatholicschool.org/wp-content/uploads/2018/04/Parent-Ambassador-Guide.pdf

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https://www.husd.us/parentambassadors

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Parent Ambassador Program

Volunteer Authorization Process and Forms

Applications Are Now Closed!

School Year 2022-2023

The parent ambassador application is now closed for the 2022-2023 school year. We are currently still accepting applications for Brenkwitz Adult School. For more information please contact Brenda Gonzalez, 510-305-8100 or Karen Fernandez 510-723-3857 ext. 34198.

La solicitud de padres embajadores ahora está cerrada para el año escolar 2022-2023. Actualmente todavía estamos aceptando solicitudes para la Escuela de Adultos de Brenkwitz. Para obtener más información, comuníquese con Brenda Gonzalez, 510-305-8100 o Karen Fernandez 510-723-3857 ext. 34198.

A "Parent Ambassador" is a parent or guardian of a Hayward Unified School District (HUSD) student who actively works to support their child's school and positively promotes HUSD programs, services, events, and activities to Hayward families and community members. The HUSD Parent Ambassador Program seeks HUSD parents and guardians who are interested in stepping up for their community. The program provides parents and guardians with an exciting opportunity to develop leadership and advocacy skills while supporting parent and family engagement and the academic success of HUSD students. Ambassadors act as a liaison between the school district and the parent community, outreaching to HUSD parents and caregivers and helping link HUSD students and their families to school and community services, including health services. They also volunteer at school events and functions, such as Open House, Back to School Night, Parent University Events, field trips, tabling, etc. Founded in 2015, over the last six years the program has grown from 26 initial volunteers to a total of 41 volunteers in 2021. Today, all 30 HUSD school have at least one Parent Ambassador assigned to their site. HUSD currently partners with La Familia, a local nonprofit mental health and community support services agency, to connect HUSD families to health and wellness services as needed. All Parent Ambassadors are required to go through an orientation and leadership training to inform them about the resources available to HUSD families and prepare them to be an effective advocate for their school site. Over the course of the year, they attend monthly program meetings and volunteer five hours per month at their site.

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Parent Ambassador Program Volunteer Authorization Process and Forms The parent ambassador application is now closed for the 2022-2023 school year. We are currently still accepting applications for Brenkwitz Adult School. For more information please contact Brenda Gonzalez, 510-305-8100 or Karen Fernandez 510-723-3857 ext. 34198.

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https://www.allsaintsnorwalk.com/apps/pages/parentambassadors#:~:text=What%20is%20the%20Parent%20Ambassador,representing%20All%20Saints%20Catholic%20School.

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The All Saints Catholic School Parent Ambassador Program is designed as an easy and informal program for parents interested in making a personal commitment to positively promote and represent All Saints Catholic School. We invite you to read more about the program below.

Be present at ASCS school and parish events (such as parish masses, fundraisers, etc.)

Exhibit with the ASCS table at fairs and festivals in Fairfield County

Talk to other parents interested in learning more about ASCS or who are seeking admission and a smooth transition to ASCS for their child

Assist us as an ASCS Social Media Ambassador

Work with your parish to promote ASCS, and build relationships with pastors

Why should I do this?
You are already doing it! The Parent Ambassador Program harnesses positive communication and provides a more structured way for members of the ASCS community to spread the word about the great work being done at our school.

How much work does it involve?
You decide. You can talk to prospective families, attend events, pass out promotional material, call prospective families, be a Social Media Ambassador, or follow up with new families. How much effort you put into this program is up to you.

Do I need to complete training to participate?
All activities around children and in school require that you complete VIRTUS training. In addition, you will receive information from our parent and parish ambassador coordinators.

If you are interested in signing up to be a Parent Ambassador please fill out this form.

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The All Saints Catholic School Parent Ambassador Program is designed as an easy and informal program for parents interested in making a personal commitment to positively promote and represent All Saints Catholic School. We invite you to read more about the program below. Be present at ASCS school and parish events (such as parish masses, fundraisers, etc.)

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Archdiocese of Washington Marketing Toolkit 

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Archdiocese of Washington Marketing Toolkit 

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PK Enrollment Toolkit - Texas Education Association

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PK Enrollment Toolkit - Texas Education Association

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Utilize effective strategies and actions to make families aware of the availability of early childhood education programs in their communities and the eligibility of their children. The outreach efforts should also focus on informing families about the crucial importance of education at an early age. Strategies and associated tools and resources can be found below. Provide clear and simple information to families to help them increase their knowledge and skills regarding their children's development and their role in the process. Strategies and associated tools and resources can be found below. Simplify the steps involved in the registration process to make it easier for parents to enroll their children in high-quality prekindergarten programs. Strategies and associated tools and resources can be found below. Focus on identifying and addressing the specific challenges that may prevent families from enrolling their children in prekindergarten. Strategies and associated tools and resources can be found below. Use families and other community members as ambassadors for the prekindergarten program. They represent a very broad source of experiences and knowledge that can support all the aspects of increasing prekindergarten enrollment. Strategies and associated tools and resources can be found below.

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Utilize effective strategies and actions to make families aware of the availability of early childhood education programs in their communities and the eligibility of their children. The outreach efforts should also focus on informing families about the crucial importance of education at an early age. Strategies and associated tools and resources can be found below.

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Blackbaud Admissions and Enrollment System

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Blackbaud Admissions and Enrollment System

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The admissions process has many moving parts, and disconnected systems can create a frustrating, time-consuming experience for applicants and staff.

Blackbaud's enrollment management solution makes it easier than ever to connect all aspects of the admissions process, so staff can focus on what's truly important: building relationships with candidates. Plus, it integrates seamlessly with Blackbaud's entire portfolio of education management solutions.

With Blackbaud's admissions software for schools, you can:

Create a seamless experience that makes it easy to apply, track application status, and make enrollment decisions

Communicate with streamlined tools that keep applicants informed of progress and milestones within the enrollment process

Save time with scheduling tools allowing admissions officers to manage their schedule of tours, interviews, and other admissions activities

Work efficiently and offer an exceptional experience to applicants with notifications, calendars, email communications, and more

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School Admissions & Enrollment Management System

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The admissions process has many moving parts, and disconnected systems can create a frustrating, time-consuming experience for applicants and staff. Blackbaud's enrollment management solution makes it easier than ever to connect all aspects of the admissions process, so staff can focus on what's truly important: building relationships with candidates.

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Fix your Funnel: Marketing Mistakes & How to Avoid Them - Finalsite

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Fix your Funnel: Marketing Mistakes & How to Avoid Them - Finalsite

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Welcome! You are invited to join a webinar: Fix your Funnel: Marketing Mistakes & How to Avoid Them - Finalsite. After registering, you will receive a confirmation email about joining the webinar.

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At Finalsite, we've spent 20 years helping schools with their marketing stragegy. Times (and technology) have changed, but there's one thing that will always be true: mistakes happen. Perhaps your paid ads are going to the wrong audience or maybe your landing pages don't have forms on them. Sound familiar?

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Free Webinar from Niche: Meeting Families Where They Are: Data-Driven Strategies for Modern Enrollment Marketing

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Free Webinar from Niche: Meeting Families Where They Are: Data-Driven Strategies for Modern Enrollment Marketing

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Welcome! You are invited to join a webinar: Meeting Families Where They Are: Data-Driven Strategies for Modern Enrollment Marketing - Niche. After registering, you will receive a confirmation email about joining the webinar.

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From ongoing data privacy updates to changing consumer preferences, enrollment marketers are being challenged to ensure that their outreach strategies can keep up. In this presentation, we'll combine practical takeaways with recent data on consumer behavior so you can refine your parent and student engagement strategies for the 2022 admissions cycle.

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Partners in Mission is pleased to offer a series of FREE webinars to share expertise from our Strategic Partners.

For more information about the services provided by any of our strategic partners and how their services can enhance your program, please contact Larry Furey or visit the Strategic Partners page on our website here.

If you have issues registering for a webinar or accessing on-demand content, please email Caitlin at challe@partnersinmission.com. (If you are being asked for a passcode, please try another browser or use an incognito tab to register.)

How do you help every prospective family have an exceptionally personal experience during the Admissions Process when so much happens via emails, screens, and texts? Let us show you how the best schools are connecting and communicating by utilizing the best available technology along with their passionate people. You, too, have red carpet at your fingertips!

During this webinar we will discuss how you can secure the Future of Your Catholic Institution by discussing best practices for envisioning, creating and sustaining a successful investment strategy for your Catholic organization. Some of the topics we will discuss include:

Forming a diverse and dynamic investment committee,

Establishing sound committee practices and procedures,

Creating an effective investment policy statement, and

Forging strong partnerships with investment advisors and fund managers

Donors today want to make gifts as quickly and easily as possible. But are you putting up barriers by offering an inconvenient giving experience or outdated payment methods? Join us to learn why you need to offer a modern donor experience and how easy it is -now more than ever-to create a giving experience that could outshine even Jetblue, Amazon, or Starbucks.

We'll show you how to build experiences that match your fundraising activities, constituents, and goals. Then, hear first-hand how Notre Dame Preparatory School used these principles to provide their constituents with the most elegant options at a fractional cost and time.

This session shows you the path to Financial Sustainability through a Master Planning Process. The Process generates user-based recommendations that create alignment between facilities, educational program, and vision. It engages the entire school community in the Process to renew excitement, re-establish communication and connections, revitalize staff, and establish a solid path forward for the school. It generates a path that all are in agreement with, strategically and with financial support.

Catholic School Financial Sustainability =

1. Complete confidence in the current and future (endowment) financial resources.

2. Resources that fully support the culture, educational program, facilities, and vision for the future.

3. Reliable enrollment that is resilient through shifts in the social and economic strains of the nation.

Admissions, Advancement, & Marketing With Multimedia: A Collaborative & Mission Centered Approach provides thoughtful reasons and practical suggestions for admissions and advancement professionals in Catholic schools to work together to support each other in their efforts to meet vital enrollment targets and critical fundraising goals. Particular emphasis will be on the way these groups can use multimedia services to enhance their brand identity grounded in mission to accomplish their goals.
Download Presentation

For more information, please reach out to Larry or Chris:

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Strategic Partner Spring Webinar Series - Partners in Mission

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Partners in Mission is pleased to offer a series of FREE webinars to share expertise from our Strategic Partners. For more information about the services provided by any of our strategic partners and how their services can enhance your program, please contact Larry Furey or visit the Strategic Partners page on our website here.

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Archdiocese of St. Louis Enrollment Management & Marketing Toolkit

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Archdiocese of St. Louis Enrollment Management & Marketing Toolkit

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Archdiocese of Seattle Catholic Schools ENROLLMENT MANAGEMENT WORKBOOK

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Marketing, Recruitment, Retention - Dicoese of Seattle

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Peer Pal: Connecting Current Families with Prospective Families (for Recruitment)

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Peer Pal: Connecting Current Families with Prospective Families (for Recruitment)

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Utilized by St. Thomas Aquinas

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Designed for development (fundraising, appeals, campaigns, etc.), but can also be used for alumni and prospective families. Monthly payment, no contract. Will integrate with Mail Chimp, Constant Contact, Stripe, and QuickBooks.

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Illuminating Data. Advancing Nonprofits. Little Green Light's all-in-one donor management software is built to help you transform your work with ease. Try

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Propio Language Services | Transforming Communication

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At Propio, we provide secure, multi-platform language interpretation and localization services that bridge the gap between the people we serve and the resources they need.

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School Messenger: Mass Email, Call, and Texts

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School Messenger: Mass Email, Call, and Texts

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SchoolMessenger is the most trusted provider of notification, website, and mobile app solutions for schools. Learn more about our platform.

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No-code App Builder for Organizations - MobileUp Software

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MobileUp's no-code GoEngage platform empowers organizations to quickly build a cost-effective mobile app, designed to engage members and communities.

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Social Media Marketing & Management Dashboard - Hootsuite

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Save time and grow on social with Hootsuite, your all-in-one social media scheduler, manager, and analytics secret weapon. Give it a try for free!

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Email Marketing Automation Platform for Thriving Businesses

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From beginner to pro, destined to grow.

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Marketing Automation

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Simplify your marketing tasks and reach your goals at the push of a button. Save time and headaches with Moosend's advanced automation features and thrust your email marketing forward.

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Email Personalization

Highly Personalized Emails That Stimulate Their Clicking Instincts

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By: National School Choice Week Team

What do Lady Gaga, Denzel Washington, and Ariana Grande have in common? Well, for one thing, they all attended private school at some point during K-12.

Today, there are tens of thousands of private schools across America. From Catholic schools, to independent schools, to schools with special curricula, private schools offer students distinctive learning cultures.

But private education is nothing new. Private or independent schools in America date way back to before the founding of the United States.

Private schools are by nature schools of choice. No student is every automatically assigned to a private school by any district or agency. Private schools are rooted in the belief that families should be able to choose their child's learning environment. And, they should have options that match their family's worldview, religious values, or education philosophy.

Often the schools in the inner-city are overcrowded and don't answer the needs of each student. Our school is intimate, family-oriented, and children are comfortable here. We have a very low tuition for an independent school, but many students are from low-income families and are assisted by the Children's Scholarship Fund. - Lois Gregory, private school founder in the Bronx

Private schools may be more affordable than you think. Many states have scholarship programs, which can defray the costs of private school. Usually, these scholarships are limited to students from low or middle-income families or students with special needs. In addition to state-funded scholarship programs, most individual private schools also provide need-based or academic scholarships to students. Community organizations sometimes provide scholarships as well, as do national organizations such as the Children's Scholarship Fund and ACE Scholarships.

Nope, private school isn't always an expensive choice. See @SchoolChoiceWk's private school starter guide for details on costs and scholarships by state. Click To Tweet

The cost of private education varies widely by state and school, with Connecticut having the highest costs and Wisconsin having the lowest costs. Of all types of private schools, Catholic parish schools tend to have the lowest tuition costs: The average for Catholic elementary schools is $4,840.

We've put together this ultimate guide to private school to answer your questions, link to tuition assistance programs in your state, and more.
#1: what's a private school? (and more faq) #4: Shareable facts about private school #5: True stories of private schools #2: how to choose a Private school #3: Private school options near me

FAQ about Private School

What are the differences between private schools vs. public schools? Are private schools better?

Public schools are always tuition free, while private schools generate their own funding through tuition, private grants and fundraising. We'll cover options to lower the cost of private schools later in this guide.

Private schools can set their own admissions standards. Meanwhile, public charter schools must accept all students, and traditional public schools must accept all students within a designated geographic region, depending on the state.

As to which one is better, that depends on your student! It's important to get as much information as possible to determine what the best option is for your individual child.

Where can I find private school rankings or ratings?

Do private schools have to follow state standards?

Each state sets its own rules for private schools. Many of them require private schools to be accredited, licensed by the state, or approved by the state. Typically, private schools also follow state rules for safety, health, building codes, and minimum number of school days required.

What are private school vouchers?

A school voucher lets families use all or a portion of the public funding set aside for their children's education to pay for tuition at a private school. Sixteen states and Washington, D.C., have school voucher programs.

What are tax-credit scholarships?

According to EdChoice, "Tax-credit scholarships allow taxpayers to receive full or partial tax credits when they donate to nonprofits that provide private school scholarships." 21 states have tax-credit scholarship programs. In each state, the legislature sets a cap on the amount of tax credits that can be distributed. So, the size and availability of tax-credit scholarships varies by state.

According to EdChoice, "ESAs, or Education Savings Accounts, are savings accounts that allow parents to withdraw their children from public district or charter schools and receive a deposit of funds into government-authorized savings accounts." Families can then use these funds to pay for private school tuition or other learning expenses (private tutoring, uniforms, educational therapy, etc.). There are currently ESA programs in Arizona, Florida, Indiana, Mississippi, New Hampshire, North Carolina, and Tennessee. West Virginia also passed an ESA program, the Hope Scholarship, but it is not currently operable due to a lawsuit. Additionally, in 2021, Kentucky and Missouri created ESA programs funded by tax-credit donations (rather than directly by the state).

How to Choose a Private School

We encourage parents to follow the seven steps outlined in The School Choice Roadmap: 7 Steps to Finding the Right School for Your Child-a Foreward Indies award finalist, for all school search matters. This thorough, understandable process is designed to help all families identify learning environments that meet their children's needs. These steps include:

1.Explore your private school options:

The first step you'll want to take is researching private school options near you. You can use our free Schools Near Me tool to locate private schools near your zip code. Private schools are incredibly diverse, so chances are you'll be able to consider a variety of religious and non-religious schools.

To learn whether private school students in your state are eligible for special education services, you can explore the state rules we've compiled at " How to Continue Your IEP, Even if You Start Homeschooling."

2.Connect:

If there's a private school that interests you, reach out for more information. You may also want to take a tour or set up a phone call with the school administration. Here are some questions you can ask or consider: What is the school's special focus? How much is tuition? Does the school provide any transportation? Is after-school care an option? What is the size of the classes? What sports or extracurricular activities are available?

3.Ask about scholarships

Your first step toward identifying scholarships is to ask the private school you're considering. Schools are often happy to share information about scholarship opportunities in the local community. You can also check our list below to learn if there are state-run scholarships available in your state.

4.Apply:

Once your questions have been answered, you can move forward with applying to the private school if you'd like. Depending on the school, there may be special entrance requirements for your child, like essays, an interview, or a test.

5.Get started:

If your child is accepted into the private school, let your previous school know that you will be transferring. You can also make a request if there is anything you need from their end. As a parent/legal guardian, you can ask the school for a copy of your student's educational record. If your student has any additional services, such as an intervention plan, Individualized Education Plan, 504 plan, or medical response plan, make sure that a copy of this information gets sent to the new school as well!

Private School Options Near Me

Many private schools and nonprofit organizations offer scholarships for students. In addition, 30 states offer official programs that provide either a scholarship to private school or private school tuition assistance for families. Of these states, 21 states offer official scholarship programs. 8 states offer both scholarship and deduction programs. And, 1 state offers only a deduction program.

Click on your state in the list below to learn about private school costs, scholarships, and organizations. You can also find Christian schools near your zip code at the Association of Christian Schools International, and Catholic schools near your zip code at the National Catholic Educational Association.

Source: Ed Choice, 2022

Alabama:

Learn more at Alabama Opportunity Scholarship Fund and Private School Review: Alabama.

Alaska:

Unfortunately, there are no state-run scholarship options in Alaska at present, but private scholarships may be available. Additionally, Alaska has a funding assistance program that can make some private school courses more affordable for families. Essentially, the state sets aside funds in the form of an annual allotment for students enrolled in a state-funded correspondence program. Families can then use their student allotment to request reimbursements for approved educational expenses, which may include courses at private schools (though not full-time tuition).

Arizona:

Finally, Arizona has an Empowerment Scholarship Accounts program that was adapted in 2022 to expand eligibility to all Arizona students. Participating families can receive scholarships of about $7,000 for qualifying educational expenses, including private school tuition, online education, tutoring, transportation, and education therapy.

Arkansas:

In 2021, Arkansas created a new tax-credit scholarship program that about 38% of families statewide are income eligible for. Launching in 2022, this Philanthropic Investment in Arkansas Kids Scholarship Program offers scholarships of up to about $6,000 that eligible students can use for private school expenses.

Additionally, ACE Scholarships offers partial scholarships to K-12 private schools for low-income families in Arkansas.

Learn more at Private School Review: Arkansas.

California:

There are about 3,675 private schools across the state of California. The average tuition for private schools in the state is $14,810 for elementary schools and $21,220 for high schools. Tuition can vary quite a lot, and may be much lower in some cases.

Unfortunately, in California there are not currently any state-run scholarships to help families afford private school tuition. But, you can read stories of some of our interviews with unique California private schools, Brethren Christian School and Valley View Adventist Academy.

Colorado:

Unfortunately, in Colorado there are no state-run scholarship programs to help families afford private school tuition. However, there may be privately funded scholarships available. ACE Scholarships, for instance, works to provide scholarships for disadvantaged students in Colorado and other states.

Connecticut:

Unfortunately, in Connecticut there are no state-run scholarships to help families afford private school tuition. Privately-run scholarships may be available.

Delaware:

Unfortunately, in Delaware there are no state-run scholarship options for private schools, but private scholarships may be available.

Learn more at the Catholic Diocese of Wilmington and Private School Review: Delaware.

Florida:

While tuition may feel like a barrier, Florida has several programs to help families who wish to choose private education. State-run programs extend to students in families with modest incomes, with an Individualized Education Plan, or victims of violence in public schools, in addition to a few other student groups.

In 2021, several of these state programs (including the John M. McKay Scholarship and the Gardiner Scholarship) were folded into the Family Empowerment Scholarship to streamline families' application experience. The new consolidation expanded who is eligible for assistance, and increased the number of scholarships available to Florida families. It also allows families to use Family Empowerment vouchers on educational expenses beyond tuition (like technology and internet).

About 62% of students in Florida (2.2 million children) are eligible for a tax-credit scholarship or voucher. An awesome resource for families wanting to learn more about private schools and scholarship opportunities is My Choices in Ed FL.

Georgia:

There are about 830 private schools across Georgia. The average tuition for private schools in the state is $11,012 for elementary schools and $11,933 for high schools.

The state also has a scholarship program specifically for children with special needs. In 2021, this program expanded to include students with a 504 plan for a variety of conditions (autism, cancer, drug abuse, etc.). Additional funding may be available from other sources.

Georgia's private schools offer unique formats, curricula, and cultures for students to learn in. One private school we talked to, Cornerstone Preparatory Academy, has a format called a "University Model." Head of School Jeanne Borders describes, "Our secondary students have classes on campus three days a week (Mondays, Wednesdays, and Fridays), like at a university. They do their work from home on Tuesdays and Thursdays with our assignments given to them. Then we have our elementary kids here on Tuesdays and Thursdays, and we partner with their parents to deliver lessons and co-teach on the days that they're at home. Tuition for both groups of students is much less, and parents and families are involved in the children's education."

Learn more at Private School Review: Georgia.

Hawaii:

Unfortunately, in Hawaii there are not currently any state-run scholarships to help families with the cost of private school.

Learn more at the Catholic Diocese of Honolulu School Directory and Private School Review: Hawaii.

Idaho:

Unfortunately, there are no state-run scholarship options in Idaho at present to help with the cost of private school. But, private scholarships may be available.

Learn more at the Catholic Diocese of Boise School Directory and Private School Review: Idaho.

Illinois:

Indiana:

Parents in Indiana can take tax deductions for private school (or homeschool) expenses. Also, through Indiana's Tax-Credit Scholarship program, low and middle-income level families are eligible to apply for scholarships (averaging $2,346 in 2020-2021) toward private school tuition. Low and middle income families may also be eligible for Indiana's Choice Scholarship Program. In 2020-2021, nearly 36,000 students participated in this voucher program. Families participating in the voucher program can even use the funds to attend one of Indiana's new private virtual schools.

In 2021, the state expanded its existing scholarships and created a new Education Savings Account (ESA) program. This ESA program kicked off for the 2022-2023 school year and provides flexible educational funding for students with special needs.

Learn more at the Indiana Non-Public Education Association, and Private School Review: Indiana.

Iowa:

In Iowa, families can take a tax deduction of up to $500 per student for nonpublic school expenses. While the average tax credit amount is relatively small, every little bit can help. Also, children in Iowa are eligible for scholarships through the School Tuition Organization Tax Credit as long as their family income doesn't exceed 400% federal poverty guidelines ($106,000 for a family of four in 2021-2022).

Learn more at the Iowa Catholic Conference and Private School Review: Iowa.

Kansas:

Kansas' first private school choice program was launched in 2015 and provides scholarships for low-income families to access another education option. As of 2021, any elementary or middle school student who receives free or reduced-cost lunches is eligible for the scholarship. There may also be other private scholarship opportunities available; for example, ACE Scholarships works to provide scholarships for low-income children in Kansas.

Learn more at Private School Review: Kansas.

Kentucky:

If enacted, only Kentucky families in counties with populations over 90,000 would be able to use the program for private school tuition. These counties include Jefferson, Fayette, Kenton, Boone, Campbell, Hardin, Daviess and Warren counties.

Louisiana:

Learn more at Private School Review: Louisiana.

Maine:

Maine has the nation's second oldest school choice program, enacted in 1873. Through Maine's Town Tuitioning Program, students who live in towns without a public school can receive funding to attend private schools in other communities. You can find an interactive map of Maine's town tuition choices at the Maine Policy Institute. Families can also inquire into whether private scholarships are available.

As of June 2022, the Supreme Court ruled in Carson v. Makin that Maine's town tuitioning program cannot religious private schools from the options parents could choose through the program.

Learn more at the Maine Catholic School Directory and Private School Review: Maine.

Maryland:

Maryland has one private school choice program, the Broadening Options and Opportunities for Students Today (BOOST) Program, which provides state-run educational scholarships for families under a certain income level. More than 3,200 Maryland students took advantage of this program in the 2021-2022 school year.

Massachusetts:

Unfortunately, there are no state-run scholarship options in Massachusetts at present, but private scholarships may be available.

Learn more at the Massachusetts Catholic Conference and Private School Review: Massachusetts.

Michigan:

There are more than 880 private schools across the state of Michigan. Tuition costs vary widely, but the average in the state is $6,167 for private elementary schools and $10,874 for private high schools.

Michigan is one of the most constitutionally restrictive states for school choice, so there are currently no state-run scholarship opportunities that make private school more accessible to Michigan families. If you think a private school is best for your child but have funding concerns, you can ask whether there are any privately funded scholarships available.

Minnesota:

While private schools do charge tuition, Minnesota parents are eligible for tax deductions on educational expenses, including private school tuition payments. Minnesota has an additional K-12 Education Credit program that families under a certain income may be eligible to apply for.

Mississippi:

Learn more at the MidSouth Association of Independent Schools and Private School Review: Mississippi.

Missouri:

Missouri created its first private school choice program, an education savings account, in 2021. This MOScholars program provides families with flexible scholarship funds (up to $6,375) that they can put toward attending the eligible public, charter, virtual, private, or homeschool of their choice. Families can even use the funds for educational therapy or school transportation! To be eligible for this program, students must have an Individualized Education Plan (IEP) or be from families earning up to 200 percent of the federal free-and-reduced-price lunch program. Students must also be from charter counties or cities with more than 30,000 residents.

Learn more at the Today and Tomorrow Educational Foundation and Private School Review: Missouri.

Montana:

Montana's first school choice program, a scholarship program funded by tax-credited donations, was launched in 2015. After the program's legality was challenged by the Montana Supreme Court, the program was taken to the U.S. Supreme Court in a landmark case, which ruled it constitutional in 2020. All students between the ages of five and 18 in Montana are eligible to apply for this program. The average scholarship value has been relatively small ($500) in the past. In 2021, the state expanded the tax credits available, which may increase scholarship availability.

Learn more at ACE Montana and Private School Review: Montana.

Nebraska:

Unfortunately, there are no state-run scholarship options in Nebraska at present, but private scholarships may be available.

Learn more at Children's Scholarship Fund-Omaha and Private School Review: Nebraska.

Nevada:

Private schools in Nevada provide the same number of days of instruction and private school teachers must hold a teacher's license or meet another requirement.

In 2015, Nevada launched a school choice program that enables families at or below 300% of the federal poverty line ($79,500 for a family of four in 2021-2022) to apply for scholarships for private education.

Do you think a private school could be the best fit for your child? You can also reach out to the school about whether any privately funded scholarships are available.

Learn more at Catholic Schools of the Diocese of Reno and Private School Review: Nevada.

New Hampshire:

According to the state's Town Tuitioning Program, if your town doesn't have a district school at your grade level, your district will pay for your child to attend a public or private school in or outside of New Hampshire. As of 2021, this may include religious private schools.

In addition, students from a household where family income is less than 300 percent of the federal poverty level ($79,500 for a family of four in 2021-2022) can apply to the state's tax-credit program. Recipients of the program receive scholarships to use for private school tuition, tutoring, or other educational expenses.

Plus, in 2021, New Hampshire passed an " Education Freedom Account " program. This program allows low and middle-income students to receive funds to customize their education. The funds can be used to choose a private school, pay for tutoring or books, put toward educational therapy, and more.

New Jersey:

Families in Newark, New Jersey may be interested in learning about private schools (as well as other types of schools) at My Schools Newark.

Unfortunately, there are no state-run scholarship options in New Jersey, though private scholarships may be available.

New Mexico:

There are no state-run scholarship options in New Mexico, but private scholarships may be available.

New York:

Currently, there are no state-run scholarship options in New York. But, many private schools work with scholarship-granting organizations to keep tuition affordable for all families who are interested.

Additionally, New York City students with disabilities may be eligible to have private school tuition According to reimbursed by the Department of Education when there is not an appropriate public education able to serve their special learning plan. WNYC, "Because children with disabilities are entitled to a free and appropriate public education under federal law, the Education Department may recommend a nonpublic school program if it is unable to provide the services mandated for your child in his or her Individualized Education Program."

Learn more at the Children's Scholarship Fund - New York, BISON Children's Scholarship Fund, Tomorrow's Hope Foundation, Advocates for Children of New York's Guide to Special Education, and Private School Review: New York.

North Carolina:

There are a few state-run scholarship programs in North Carolina. These can make private school more accessible to low-income families and children with special needs. The state's Opportunity Scholarships provide vouchers to low-income children, which can be used for private school expenses. Students with certain special needs may also be eligible for the North Carolina Personal Education Students Accounts for Children with Disabilities Program, which is expanding for the 2022-2023 school year.

For a deep data dive into North Carolina's private schools, check out this analysis of the state's private school landscape.

Learn more at the Catholic Diocese of Raleigh School Directory and Private School Review: North Carolina.

North Dakota:

Unfortunately, there are no state-run scholarship options in North Dakota at present, but private scholarships may be available.

Learn more at Private School Review: North Dakota.

Ohio:

Keep in mind that Ohio offers several state-run funding programs. These include a scholarship program for students with autism spectrum disorders, a scholarship program for students with special needs, and students from low-income households. Additionally, students in the Cleveland Metropolitan School District are eligible for scholarships to attend neighboring private schools. And, Ohio's Educational Choice Scholarship Program provides vouchers for students assigned to low-performing public schools.

Learn more at the Northwest Ohio Scholarship Fund and Private School Review: Ohio.

Oklahoma:

There are more than The average tuition for private schools in the state is 200 private schools across the state of Oklahoma. $6,626 for elementary schools and $7,623 for high schools.

Oklahoma students in certain underperforming schools or who meet certain income guidelines (income at or less than $147,075 for a family of four in 2021-2022) can qualify for state-run scholarship programs. Students with disabilities may be eligible for the Lindsey Nicole Henry Scholarship. Think a private a private school is best for your child but have funding concerns? You can also ask if funding is available through private sources.

Learn more at Private School Review: Oklahoma.

Oregon:

Unfortunately, there are no state-run scholarship options in Oregon at present, but private scholarships may be available.

Pennsylvania:

Rhode Island:

Rhode Island students whose family incomes are at or below 250% of the poverty level ($66,250 for a family of four in 2021-2022) are eligible for private school scholarships of varying amounts. In 2021-2022, nearly 500 students participated in the program and received an average of $2,569 in scholarship funding.

Learn more at the Diocese of Providence Catholic School Directory and Private School Review: Rhode Island.

South Carolina:

In South Carolina, if your child has a disability and you believe the assigned public school does not meet his or her needs, you can apply to the Exceptional Needs Children Fund and may be able to receive a scholarship toward private school. Additional funding may be available from other sources.

Learn more at the South Carolina Catholic School Directory and Private School Review: South Carolina.

South Dakota:

Additional funding may be available from other sources.

Learn more at Private School Review: South Dakota.

Tennessee:

In Tennessee, students with special needs may be eligible for a publicly funded Individualized Education Account. In 2022, this program was expanded to include students with dyslexia.

Also, low-income and middle-income students zoned to attend a Shelby County District school or Metro Nashville Public School may qualify for a state-funded voucher to attend a private school of their choice. Families can find an enrollment form and more details at the Tennessee Department of Education. Additional funding may be available from other sources.

Learn more at Private School Review: Tennessee.

Texas:

There are no state-run scholarship options in Texas, but private scholarships may be available to help families access private school.

Utah:

Learn more at Private School Review: Utah.

Vermont:

Students in specific Vermont towns are eligible for a tuitioning program, which funds their attendance at public or private schools outside their communities. As of 2022, private schools that participate in the town tuitioning program cannot deny enrollment to students based on special-education needs.

In 2022, the Supreme Court ruled that a similar town tuitioning program in Maine could not exclude religious private schools from parents' choices through the program. While Vermont's constitution currently prevents religious schools' inclusion in the program, we'll update this guide as soon as it's clear how the state will proceed in response to the ruling.

Additional funding may be available from other sources. Learn more at Private School Review: Vermont.

Virginia:

In Virginia, a state-run scholarship program is available to students with family incomes below 300% of the federal poverty level ($79,500 for a family of four in 2021-2022) and students with special needs.

Learn more at the Virginia Council for Private Education and Private School Review: Virginia.

Washington:

Unfortunately, there are no state-run private school tuition assistance programs in Washington to help families with the cost of private school. But, private scholarships may be available.

Learn more at the Washington Federation of Independent Schools and Private School Review: Washington.

West Virginia:

In 2021, West Virginia created the han Hope Scholarship program, which would allow West Virginia students currently enrolled in public school or about to enter kindergarten to use their education tax dollars for private school tuition, tutoring, educational therapy, or other educational expenses. However, the program is currently halted due to a lawsuit challenging its constitutionality. Before the Hope Scholarship was halted, more t 3,000 students had been approved for the program for the 2022-2023 school year.

Learn more at Private School Review: West Virginia.

Wisconsin:

Wisconsin's nearly 900 private schools come in all shapes and sizes. The average tuition for private schools in the state is $3,990 for elementary schools and $8,370 for high schools.

While private schools do charge tuition, any Wisconsin taxpayer can deduct the cost of private school tuition. Wisconsin students with an Individualized Education Plan (IEP) are eligible to apply for the state's special needs scholarship program, which can be used toward private school.

Learn more at Private School Review: Wisconsin.

Wyoming:

Unfortunately, there are no state-run scholarship options in Wyoming at present, but private scholarships may be available.

Learn more at ACE Scholarships-Wyoming and Private School Review: Wyoming.

Washington, D.C.

While the cost of private school tuition may seem like a barrier, D.C. students whose families meet certain income limits may qualify for a state-run scholarship program. The establishment of the D.C. Opportunity Scholarship Program was recently the subject of a feature film, Miss Virginia!

Additional funding may be available from other sources. Learn more at the Association of Independent Maryland & DC Schools, The Shepherd Foundation, Black Student Fund, and Latino Student Fund.

Shareable Facts about Private School

private infographic long

Sources: The School Choice Roadmap, by Andrew Campanella; National Center for Education Statistics, 2022

Download and share the graphic of our guide to private school.

Download and share the graphic.

True Stories from Private Schools

Read exclusive interviews we did with private school leaders across America:

The information in this ultimate guide to private school is designed to help families who are considering private schools in their decision-making process. Our mission is to provide families with the information they need about all the school options available - traditional public, public charter, public magnet, private, online, and at home - so they can choose the right fit for their child. Read more guides about choosing other types of schools.

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By: National School Choice Week Team What do Lady Gaga, Denzel Washington, and Ariana Grande have in common? Well, for one thing, they all attended private school at some point during K-12. Today, there are tens of thousands of private schools across America.

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Use this directory of public and private schools across the U.S. to help you find the right school for your child.

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The best sources of information about a school are the parents and students who have direct experiences with it. The information provided here will be invaluable to families navigating their options, and help them find the right fit for their children.

In this questionnaire, you're asked to share your thoughts about life at the school generally, as well as the teaching, culture, and leadership of the school.

You can save your work as you go, and log in to return as often as you like, before submitting your responses.

Review of submissions is entirely managed by Our Kids.

We appreciate the time you put into this review, and as a thank you, the first 5 persons to submit complete reviews will receive a a $50 honorarium (this is contingent on meeting eligibility requirements).

"It was great to do this kind of review and go into so much detail. We are thrilled at how much our son has learned and developed within the past year. I was happy to be able to share it with others!" -Katharine, mother

# data[].attributes.attachment_link.description
The best sources of information about a school are the parents and students who have direct experiences with it. The information provided here will be invaluable to families navigating their options, and help them find the right fit for their children.