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7 Reasons Why Customer Feedback Is Important To Your Business - Blog | Startquestion

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If you found this article, you probably run your own business or deal with customers and want to know why collecting their opinions may be important to you. At the outset, you need to know that Startquestion is a tool for collecting feedback using online surveys - on our platform you can listen to the customer's voice and analyze it, making changes in the company based on it.

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DO COMMENT SECTIONS ON SOCIAL MEDIA PROMOTE GOOD DISCOURSE_

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Good-faith disagreements are a normal part of society and building strong relationships. Yet it’s difficult to engage in good-faith disagreements on the internet, and people reach less common ground online compared with face-to-face disagreements.

There’s no shortage of research about the psychology of arguing online, from text versus voice to how anyone can become a troll and advice about how to argue well. But there’s another factor that’s often overlooked: the design of social media itself.

My colleagues and I investigated how the design of social media affects online disagreements and how to design for constructive arguments. We surveyed and interviewed 257 people about their experiences with online arguments and how design could help. We asked which features of 10 different social media platforms made it easy or difficult to engage in online arguments, and why. (Full disclosure: I receive research funding from Facebook.)

We found that people often avoid discussing challenging topics online for fear of harming their relationships, and when it comes to disagreements, not all social media are the same. People can spend a lot of time on a social media site and not engage in arguments (e.g. YouTube) or find it nearly impossible to avoid arguments on certain platforms (e.g. Facebook and WhatsApp).

Here’s what people told us about their experiences with Facebook, WhatsApp and YouTube, which were the most and least common places for online arguments.

Facebook

Seventy percent of our participants had engaged in a Facebook argument, and many spoke negatively of the experience. People said they felt it was hard to be vulnerable because they had an audience: the rest of their Facebook friends. One participant said, on Facebook, “Sometimes you don’t admit your failures because other people are looking.” Disagreements became sparring matches with a captive audience, rather than two or more people trying to express their views and find common ground.

People also said that the way Facebook structures commenting prevents meaningful engagement because many comments are automatically hidden and cut shorter. This prevents people from seeing content and participating in the discussion at all.

WhatsApp

In contrast, people said arguing on a private messaging platform such as WhatsApp allowed them “to be honest and have an honest conversation.” It was a popular place for online arguments, with 76% of our participants saying that they had argued on the platform.

The organization of messages also allowed people to “keep the focus on the discussion at hand.” And, unlike the experience with face-to-face conversations, someone receiving a message on WhatsApp could choose when to respond. People said that this helped online dialogue because they had more time to think out their responses and take a step back from the emotional charge of the situation. However, sometimes this turned into too much time between messages, and people said they felt that they were being ignored.

Overall, our participants felt the privacy they had on WhatsApp was necessary for vulnerability and authenticity online, with significantly more people agreeing that they could talk about controversial topics on private platforms as opposed to public ones like Facebook.

YouTube

Very few people reported engaging in arguments on YouTube, and their opinions of YouTube depended on which feature they used. When commenting, people said they “may write something controversial and nobody will reply to it,” which makes the site “feel more like leaving a review than having a conversation.” Users felt they could have disagreements in the live chat of a video, with the caveat that the channel didn’t moderate the discussion.

Unlike Facebook and WhatsApp, YouTube is centered around video content. Users liked “the fact that one particular video can be focused on, without having to defend, a whole issue,” and that “you can make long videos to really explain yourself.” They also liked that videos facilitate more social cues than is possible in most online interactions, since “you can see the person’s facial expressions on the videos they produce.”

YouTube’s platform-wide moderation had mixed reviews, as some people felt they could “comment freely without persecution” and others said videos were removed at YouTube’s discretion “usually [for] a ridiculous or nonsensical reason.” People also felt that when creators moderated their comments and “just filter things they don’t like,” it hindered people’s ability to have difficult discussions.

Redesigning social media for better arguing

We asked participants how proposed design interactions could improve their experiences arguing online. We showed them storyboards of features that could be added to social media. We found that people like some features that are already present in social media, like the ability to delete inflammatory content, block users who derail conversations and use emoji to convey emotions in text.

People were also enthusiastic about an intervention that helps users to “channel switch” from a public to private online space. This involves an app intervening in an argument on a public post and suggesting users move to a private chat. One person said “this way, people don’t get annoyed and included in online discussion that doesn’t really involve them.” Another said, “this would save a lot of people embarrassment from arguing in public.”

One way social media platforms can intervene: move squabbles out of public discussions. 'Someone Is Wrong on the Internet: Having Hard Conversations in Online Spaces', CC BY-ND

Intervene, but carefully

Overall, the people we interviewed were cautiously optimistic about the potential for design to improve the tone of online arguments. They were hopeful that design could help them find more common ground with others online.

Yet, people are also wary of technology’s potential to become intrusive during an already sensitive interpersonal exchange. For instance, a well-intentioned but naïve intervention could backfire and come across as “creepy” and “too much.” One of our interventions involved a forced 30-second timeout, designed to give people time to cool off before responding. However, our subjects thought it could end up frustrating people further and derail the conversation.

Social media developers can take steps to foster constructive disagreements online through design. But our findings suggest that they also will need to consider how their interventions might backfire, intrude or otherwise have unintended consequences for their users.

[Get the best of The Conversation, every weekend. Sign up for our weekly newsletter.]

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It’s not just bad behavior – why social media design makes it hard to have constructive disagreements online

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How social media services work – the nuts and bolts of interacting with others online – has the power to shape and improve online arguments. Here’s how.

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Social media have become a popular tool to interact and engage with customers. People use several platforms like Pinterest, Linked In, Facebook, YouTube, and Twitter for promoting brands and products. Meanwhile, there are social media marketing companies that offer Pinterest growth services, Instagram growth services, and YouTube services, etc. for social media promotion and attracting more publicity.

There are several ways to enhance social media presence, such as nice pictures, wonderful animations, interesting videos, engaging content, and so on. Positive comments act as a testimony of the success of the campaign on social media. Therefore, comments are an essential ingredient for social media success. So let's explore their nature and the benefits you may obtain using them.

They help boost sales & business growth

Most customers like to check reviews on social media platforms before investing in any product or availing of a service. People also keep a close watch on the comments to know different opinions. Businesses cannot ignore social media discussions and comments, as they are equally important as positive reviews and ratings. Around 60% of customers would reconsider their purchase decision after reading negative comments. Thus, companies need to ensure that people are talking in a good manner about their brand and products. Responding to the customers' comments can boost your business or brand as people see the company in a positive light.

The negative comments, on the other hand, are feedback for improvement, while the positive ones keep you motivated and help the business grow. By creating more engaging content, it becomes easier for you to push your brand ahead in the market.

You should know the opinions of existing and potential customers

Comments, clicks, likes, and shares are part of social media engagement. When a company promotes its brand on social media, it is looking to get the maximum of likes and shares. While the number of likes shows the reach, the number and type of user comments show how well the consumer has responded to your post. Hence, focusing on the comment section becomes paramount.

Businesses these days keep track of users' comments to know what their target audience feels and thinks about them. This observation helps them in future planning and product improvements. Companies also take the help of online surveys and polls to enhance engagement and know their audience better.

Establish a bond with the target audience

Never ignore customers' comments.In fact, show that you care about your viewers or customers by replying to comments suitably. This helps in establishing a personal connection with the customer. This is especially true in the case of negative comments.

If someone has expressed his dislike or has any grievances, the company must ensure that it clears its stand and assures the customer of a quick solution. If you reply suitably, you will get support from other viewers or users, and your brand will get more attention. You must express gratitude and appreciation when someone replies positively. In case someone asks for certain information like price or anything else, do make it a point to respond.

Some examples are "Thank you for encouraging words!"; "We are glad you liked our products/services.; "We are always there to serve you.", etc. You can also use hashtags like #happytoknow; #thankyou; #grateful, etc.

Conclusion

Interacting with users on social media via comments is essential and useful in many ways, as discussed. You will get a better response from the customers if you reply to the comments. You can also sell your products or services by answering the queries of potential buyers. It shows that you care about your customers. Comments also help to identify the gaps and improve services or products. These are some key benefits of comments that will help a company get a better conversion rate and enhance brand visibility.

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Why Comments Are An Essential Part of Social Media Success?

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mission and vision statements help define what the company is working towards and how it remains to be one of the most successful companies in the world. Read on for a breakdown of the company's mission and vision statements and its core values.

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Social Media Marketing 101: Why Responding to Social Media Comments is So Important | VirTasktic

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A huge part of social media marketing is understanding the importance of responding to social media comments. Here's why it's so important and how to get it right.

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We've all had that moment: You're totally feeling yourself and you snap a kickass selfie, which you quickly post to Instagram. You go through the comments and you're LIVING for all of your besties telling you that you look fire until... BOOM. There's that one negative comment from a complete stranger that kinda puts a damper on your day.

This content is imported from poll. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

Comments should be kind, and social media is not a place for people to just spew negativity and bad vibes. And tbh, Instagram agrees.

Today, the social media platform announced the launch of a comment bullying filter that will def let you live. The filter is the next step in advancing their offensive comment filter tool, which automatically filters out toxic comments, particularly those aimed at at-risk groups. The new bullying feature automatically filters out mean comments intended to harass or upset users, according to a press release.

More From Seventeen

What types of comments will the filter actually hide? Well, the tool is geared to sift through and block nasty comments on a person's appearance or character, as well as any threats to a person's well-being or health. Instagram's new filter will also keep track of repeated issues so that the app can step in if a situation becomes threatening.

You might be wondering if the tool is *smart* enough to block a cruel comment not in English. And the answer is yes. Yes, it is. The filter can sift through English, Spanish, Portuguese, Arabic, German, Russian, French, Japanese, and Mandarin.

This is not Instagram's first attempt to make social media a kinder place. After a series of kindness campaigns, the company decided to create the Kindness Prom, an LA-based event that celebrates young people who are spreading positivity and creating change in their communities.

As the digital deputy editor of Seventeen, I help our site director oversee content on the site and across all of our social media platforms. In 2013, I published a DIY book for beginners called InstaCraft (Ulysses Press). In 2015, I served as a jewelry designer for The Jewelry Recipe Book (Artisan). Before coming to Seventeen, I held positions at The New Yorker, Allure, Every Day with Rachael Ray, Reader's Digest and BuzzFeed.

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Instagram Now Has a Filter That Automatically Blocks Negative Comments

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You no longer need to see hate in the comments section.

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There are bad comments, and then there is the seventh level of commenting hell known as YouTube comments. The video service is now hoping to turn those conversations into something that doesn't make you want to take a shower and weep for mankind.

Yes, today YouTube announced that its commenting system is getting an overhaul. The current system drops the latest post right at the top of the comment section. The upcoming system will use several factors to determine which posts float to the top of the conversation. Posts by the video creator, "popular personalities," posts with engaged conversations, and posts from your Google+ friends will appear at the top of the stream of comments.

The move is supposed to help create conversations instead of a deluge of one-off statements and poisonous vitriol. An updated moderator tool will block certain words and could cut down on some of the worst comments from even showing up on the site.

The update also tightly integrates YouTube with Google+. Conversations on YouTube and Google+ about a video are cross-posted to both sites. By using the Google+ circles to dictate who sees what you have to say about a video, you can determine how many people see your posts. Plus, you can uncheck the ability to cross-post your comment.

How much this will limit the hate-speech found under the average YouTube video is anyone's guess. But it's nice to see YouTube trying something. The site plans on rolling out the update to video pages over the next few months. Until then, please, don't read the comments.

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YouTube Tries to Clean Up the Filthiest Comments on the Internet

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There are bad comments, and then there is the seventh level of commenting hell known as YouTube comments. The video service is now hoping to turn those conversations into something that doesn't make you want to take a shower and weep for mankind.

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Comment sections do nothing but derail meaningful conversations.

A child yelling into a microphone. Photo by Jason Rosewell on Unsplash

The internet was not always a minefield of comment sections, pointless fights, and hate speech. It used to be a quieter, more contemplative place.

When I was a kid using AOL for the first time, I had to do a lot of serious digging in order to find anywhere remotely social. Most…

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Comment sections do nothing but derail meaningful conversations.

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I began my writing career as a blogger nearly a decade ago and were it not for MySpace, Blogger and the communities that developed in the comment sections of those websites, I would not be the senior editor of a national magazine today.

But I stopped reading the comments on my own stories over a year ago, and only check them on other folks' work when I am prompted to do so - a rare request, because most of my writing pals have taken the same stance about comment sections: Burn them down.

It is in comment sections that trolls get a static space with a built-in audience, at which they can hurl shocking vitriol and bigotry most wouldn't dare express offline.

With the exception of just a few webpages and blogs - like Very Smart Brothas and Ta-Nehisi Coates's space on the website of the Atlantic magazine - comment sections seem to be little more than a microphone for the Internet's most despicable, cowardly and hateful personalities. It is in comment sections that trolls get a static space with a built-in audience, at which they can hurl the kind of shocking vitriol and bigotry most wouldn't dare express offline.

As most of my writing deals with subjects of race, gender and sexuality, there is a large built-in base ready to attack. I thank them for giving our site (which they claim to hate) daily web clicks, but I will not reward them with engagement. Once a fantastic space for a meeting of minds scattered across the globe, comment sections have become rest havens for racists, sexists and homophobes.

Unfortunately, this behavior isn't limited to sites that deal with polarizing subjects like "Why Black People Have the Right to Exist" or "Women: Humans, Too!" Even beauty and mommy blogs and movie review websites are littered with the scourge of the earth, desperately seeking attention.

Those sites with resources devoted to comment moderation may not seem as overrun with vulgarity, but the act of sorting through obscenity can take a heavy toll on moderators, especially when image sharing is enabled.

Comments sections have devolved into places where anonymous strangers can punch up at those they despise, admire, envy - or perhaps all of the above. Once upon a time, I'd lose hours debating with them. Now, I try to pretend they don't exist: a challenge, because many just migrate to my Twitter feed to hound me there.

Join Opinion on Facebook and follow updates on twitter.com/roomfordebate.

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I began my writing career as a blogger nearly a decade ago and were it not for MySpace, Blogger and the communities that developed in the comment sections of those websites, I would not be the senior editor of a national magazine today.

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Eun-Ju Lee, a professor in the department of communication at Seoul National University, is the incoming editor in chief of the journal Human Communication Research.

Updated April 18, 2016, 3:32 AM

Comment sections can have interesting effects on readers. For one thing, the mere existence of them at the bottom of a story can change how readers perceive the partiality of the reporting. My research has found that when comments are uncongenial to a reader’s own opinion — especially on an issue that hits close to home — the reader is more likely to blame the article for bias. They are also more likely to rate the same story more negatively when accompanying comments are vulgar or inflammatory.

Comments can shape individual readers' opinions, of course, but more interestingly, they can also shape how a reader interprets public opinion more broadly. The extreme beliefs of a few can be interpreted as a reflection of the beliefs of the general public — distorting perceptions of reality.

Comments can distort how readers interpret public opinion and media bias, but they allow for a far more participatory news media.

Despite such misinterpretations, and the other risks that misguided, uncivil user comments may pose, I do not believe in shutting down user comment sections in most cases. Far from being the ideal public sphere — wherein public-minded citizens openly share reasonable arguments and are gracious about their opponents' perspectives — user comment sections are nonetheless an important ongoing experiment that tests the viability of deliberative democracy.

We cannot expect everyone to act rationally online, but comment sections can showcase competing viewpoints, arouse the public's interest in important issues and facilitate arguments around them. These forums allow for a far more participatory news media.

And there are ways around incivility. For example, rather than closing the comments sections altogether, many Korean news organizations allow readers to log in through their social media accounts. Their comments on one news site can be shared on their social media profiles, decreasing anonymity. Such an attempt to increase public accountability may reduce, if not completely eliminate, abusive comments.

Join Opinion on Facebook and follow updates on twitter.com/roomfordebate.

Topics: Bullying, Internet

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Despite Flaws, Comments Are Good for Public Discourse - NYTimes.com

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Comments can distort how readers interpret public opinion and media bias, but they allow for a far more participatory news media.

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How significant are users’ opinions in social media_