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I wanted to follow the style of the core-brand logo and when sketching I tried to stay as close as possible to the previous logo I had made, but also to reflect the character of the products sold by the sub-brand. I tried to incorporate elements such as cups, straws and liquids into the logo.

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Some sketches of sub-brand logotype.

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This is a simple stop-motion animation I tried to do in class.

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After the presentation, both my classmates and our tutor thought that this logo looked better and was more vibrant. I also liked it more, so I chose it as my final core brand logo.

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I used a lot of images of different types and colours of ingredients in the process of making of the video.

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This is the first version of a gif I made based on my logo, but I prefer a gif that can be played in a continuous loop.

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I tried to find out the personality of allplants.

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allplants | Vegan meals delivered UK | Vegan food delivery

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allplants deliver 5* plant-based meals nationwide; making eating more plants easy, exciting and delicious, to help both people and the planet thrive.

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"We’re obsessed with the power of plants and how more of us eating them can help transform our planet."

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PLANT-BASED MEALS

Every recipe is crafted to balance health and taste. Made by chefs, taste-tested by us, enjoyed by you

DELIVERED FROZEN

To lock in nutrition and taste, from our kitchen to yours when you need it most

SUSTAINABLY PRODUCED

From food to delivery, everything is designed to protect the planet

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"In plants’ natural, renewable energy and that millions of us trying to change how we eat is better than a handful of people being perfectly sustainable."

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We believe creating happy communities and healthy ecosystems starts on our plate, but it doesn’t stop there which is why we choose to go after our mission in a way that’s both Planet-kind and Human-kind.

We achieved B Corp Certification in 2018 to verify these efforts and join a growing movement of B Corporations using the power of business to solve social and environmental problems. By 2021 we had a score of Outstanding and are one of only a handful of B Corps to have achieved this.

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This is a mind map related to the brand' s personality.

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This mind map shows some pattern and elements that I think can related to the personality--vitality

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I added an ending to the previous gif and was advised by my tutor to use the existing graphic elements at the end.

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This is the first version of the branded video. I made some changes to the storyboard to make the transitions more natural and interesting, and used the gifs I made earlier in the ending section.

Besides, it is important to show the style of the collage. I have experimented with many different types of brushes to show different textures in my work.

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I would like to use rippled sections to represent vegetables, sun-shaped patterns to show fruit and scattered dots to signify grains.

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Dein Game Changer für unnachahmlichen Geschmack: Unsere geräucherte und schonend gegarte Billie Green Vegane Salami mit Pfeffer. Und wie alle Produkte von Billie Green auf Basis von Weizenprotein hergestellt, rein pflanzlich und frei von Zusatzstoffen*. Der Proteingehalt unserer Billie Green Veganen Salami mit Pfeffer liegt bei 33 g pro 100 g.
*Frei von Zusatzstoffen heißt, wir verzichten auf die Zugabe von E-Nummern-pflichtigen Zusatzstoffen wie z.B. Konservierungsstoffen, künstlichen Farbstoffen oder Verdickungsmitteln.

34 % Weizengluten, Trinkwasser, 12 % texturiertes Weizenprotein ( Weizenprotein, Weizenmehl), Rapsöl, Zitronensaft aus Zitronensaftkonzentrat, färbende Lebensmittel: Rettichkonzentrat, Apfelkonzentrat, schwarzes Johannisbeerkonzentrat, Paprikakonzentrat, Karottenkonzentrat; Speisesalz, Knoblauch, Zitrusfaser, Zwiebel, natürliches Aroma, 1,2 % bunter Pfeffer (weißer Pfeffer, schwarzer Pfeffer, grüner Pfeffer, roter Pfeffer), Dextrose, Hefeextrakt, Gewürze, Rauchsalz (Salz, Rauch), Reismehl, Karotte, Buchenholzrauch.

Kann Spuren von Ei, Soja, Milch und Laktose enthalten.

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Dein Game Changer für unnachahmlichen Geschmack: Unsere geräucherte und schonend gegarte Billie Green Vegane Salami mit Pfeffer. Und wie alle Produkte von Billie Green auf Basis von Weizenprotein hergestellt, rein pflanzlich und frei von Zusatzstoffen*. Der Proteingehalt unserer Billie Green Veganen Salami mit Pfeffer liegt bei 33 g pro 100 g.

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Vegan Grocery Store Cape Town - Buy Vegan Food Products Online

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Online store that offers a wide range of vegan food products that includes groceries, pet food, health and beauty products from verified suppliers. Buy now!

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M&S Food: Adventures in Fiesta TV Advert 2016

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Experience our Spirit of Summer range in-store inspired by the vibrant tastes and flavours of the Americas. Shop the Spirit of Summer Collection here: http://www.marksandspencer.com/s/food-and-wine/adventures-in-food/welcome-to-spirit-of-summer?extid=SM_yt_wow_p_adventuresinfiestatvadsummer2016_tvc To see more Adventures in Food click here: http://www.marksandspencer.com/s/food-and-wine/adventures-in-food?extid=SM_yt_wow_p_adventuresinfiestasummerad2016_tvc From our TV adverts to recipes, inspiration or styling tips discover the M&S YouTube channel and subscribe!

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There is a very small gap of gender percentage in the audience for allplants, which is nearly half and half. I think it's better to have a more unisex design style.

At the same time, in order to cater to a relatively young audience and the style of allplants itself, I wanted to create a more vibrant and energetic symbol that using brighter colours.

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I found some sound effects that would be created while cooking or in the kitchen and tried to add them to my video. I also found some relevant elements in order to show the texture of the ingredients.

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I started by making a rough model of the straw in Adobe Dimension, which I intend to put into the display picture of the packaging I'm making later.

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Sugarcane Straw | 100% Plant-Based Biodegradable Straws

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Our certified biodegradable and plastic-free sugarcane straws are made with 100% plant-based ingredients using real sugarcane that will grow back over time.

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Check out all the available products and buy some in the shop

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edible straws
straws
sustainable 
paper straws

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Edible Drinking Straws | UK distributor of SORBOS Edible Straws

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Looking for the SORBOS edible straws distributor in UK? At ediblestraws.com, the all edible straws are biodegradable and gluten-free with a vanilla flavour. Sorbos Edible Straws can with stand up to 40 minutes in liquid.

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We believe delivery food should be an amazing experience every time you order

Taster kitchen partners increase revenue and profit from week one, with minimum upfront investment and zero hassle.

Food is our obsession

We develop innovative menus with world class food creators to deliver moments of joy with every meal.

Some we've created with chefs and influencers, others we've developed in-house with our culinary experts. No matter which brand you choose, they'll all have one key thing in common: our passion and obsession with unforgettable food.

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We believe delivery food should be an amazing experience every time you order Taster kitchen partners increase revenue and profit from week one, with minimum upfront investment and zero hassle. We develop innovative menus with world class food creators to deliver moments of joy with every meal.

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1 Food taster bundle
allplants has a wide range of different flavors, but with new users or customers who have not tried some of the meals, it can be difficult for them to make a decision and there is even a risk that they may not like some of the flavors and vegetables and throw away the food. A small food-tasting kit can be a great solution to this problem, allowing customers to have a better shopping experience while also reducing food waste.

2 Plant-based/reusable Straws (edible
People generally use straws to drink smoothies, and some customers do not have recyclable straws at home, such as metal straws. Providing customers with recyclable or recyclable straws while delivering can reduce the waste of plastic types.

3 Smoothies powder with Recyclable packaging
Edible
Biodegradable

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After some rethinking, I combined the smoothie tasting packs with edible straws. I think that these straws could be made into different flavor depending on the smoothie and sold as tasting packs or given away as a gift with purchase.

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After being inspired by the tea bags, like a powder bag. I thought if the bag can be dissolved, it would be possible to achieve zero packaging waste while putting the smoothie powder through the brew. There are already some brands that are using edible paper for food packaging. I thought it would be possible to put the smoothie powder inside a bag made of edible wafer/rice paper and put the whole package directly into water when brewing, thus achieving zero plastic and zero waste

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As wafer paper can also be printed and there are many cakes that use this technique, I thought it would also be a good idea to print some smoothie recipes on it and give them away as freebies to consumers who buy smoothies.

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1. Drink All, Eat All
2. Eat Everything
3. Enjoy Everything

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Allplants recommends that consumers send their packaging back and they will recycle it. There are now many waste collection points and I think there could also be some paper packaging collection points to make it easier for people to drop off. Customers can get a reward after dropping off their recycling, like points or some freebies.

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I first came up with three sub-brand names, and after getting feedback from classmates and tutor in tutorials, I chose Drink All, Eat All as the final name.

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I found some advertisements and film online that about food products, they always use a lot of photos and videos of vegetables and fruits. I think this gives the impression that the ingredients are all very fresh and the colourful ingredients inspire people to keep watching.

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users can get suggestions
platform: tiktok

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Find out more about the Recycle at Boots scheme

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Containers

These natural containers are made from a recipe of water and potato starch. Beyond a tasty snack they are a better option then doing the dishes and they are completely biodegradable. In case you are not that hungry anymore we bet that your pet will like it! The containers are suitable for a variety of foods as they have a neutral taste.

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Containers These natural containers are made from a recipe of water and potato starch. Beyond a tasty snack they are a better option then doing the dishes and they are completely biodegradable. In case you are not that hungry anymore we bet that your pet will like it!

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Custom Coffee Packaging Solutions for the Specialty Coffee Sector

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Get a free quote and order our custom printed coffee bags and takeaway coffee cups, specifically designed for roasters and coffee shops worldwide.

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I chose this logo that looks a bit like a cup, also with a straw as my final logo.

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For the colour, I decided to use the same colour palatte as the core-brand.

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My initial idea for the brand world was  stickers, badges and tote bags, all three ideas seemed too plain, so I kept the badge idea but improved it to a metal badge that could be freely mixed with elements from the logo.

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The Flying Saucers Sweets are wafer paper shells filled with sour sugar, which inspired me. It also reminded me that there is a lot of edible rice paper available in Asia, which I thought could be used in my touch point.

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I thought it was a bit pale with just sound effects and I tried to find some music to match the style of my food collage video. I found Loving Call by BCD Studio is a great song, it has a very light and upbeat vibe, so I tried to edit it and add it to my video.

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When I made the first packaging, the mockup I used was a normal rectangular cardboard box. But the more I looked at the box, the weirder it became, and it didn't feel like it was filled with thing that have good flavour. My tutor reminded me that I could make the packaging more vibrant and reflect the brand's personality.

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After revising the design style, I finally chose to use a paper tube mockup to showcase the packaging of the edible straws.

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I tried to create a persona that based on the research of audience.