# data[].attributes.body
Book.xlsx

# data[].attributes.headline
Low-alcohol beers are considered as healthy beers

# data[].attributes.subject
Low-alcohol beers are considered as healthy beers

# data[].attributes.headline
Trends towards Low-alcoholic drinks- UK 2022

# data[].attributes.subject
Trends towards Low-alcoholic drinks- UK 2022

# data[].attributes.attachment_link.title
Trends towards Low-alcoholic drinks- UK 2022 (Mintel)

# data[].attributes.body
Healthy Kola Beers

# data[].attributes.body
Kola Healthy Beer- Financial Sheet-V3.xlsx

# data[].attributes.headline
Attitude towards Heathy Eating and Drinking

# data[].attributes.subject
Attitude towards Heathy Eating and Drinking

# data[].attributes.attachment_link.readable_text
Stay ahead of the curve and future-proof your business with Mintel's UK Attitudes towards Healthy Eating Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting your industry. Get a 360° view of the healthy eating market including market size, share and forecasted growth to help you align your business strategy with the needs of your audience. Below, we've handpicked the key insights analysed in the full report and summarised the core topics.
Topics Analysed in this Report

The latest NPD trends and opportunities in the healthy eating market UK, with a focus on non-HFSS innovation.

Consumer behaviours and attitudes related to healthy eating, such as soil health, GM food and the interplay between enjoyment and healthy eating.

The impact of squeezed incomes on consumers' intentions to eat healthily.

Consumers' interest in functional benefits from food and drink, such as supporting sleep and relaxation.

Healthy Eating Market UK: Current Outlook

Despite the COVID-19 outbreak having increased many consumers' emphasis on healthy eating, healthy eating intentions fell back in 2022. For many consumers, healthy diets are being compromised as money-saving takes centre stage during the cost of living crisis. Helping consumers to eat healthily on a budget offers ripe opportunities for brands and retailers to build meaningful engagement.

Healthy eating statistics in the UK: 49% of UK adults try to eat healthy most of the time.

Healthy eating statistics in the UK: 38% of UK consumers agree that having less money to spend causes them to consume less snacks.

Healthy Eating Market UK: Trends
Focus on Soil Health
An increasing number of consumers believe that growing food in a way that promotes good soil health, such as organically or through regenerative farming, makes it more nutritious. This indicates that soil health warrants more attention from food brands, not just for its role in food sustainability but also for its scope to drive consumer engagement.

Healthy eating market opportunity: 51% of UK adults agree that growing food in a way that promotes good soil health makes it more nutritious.
Battle between pleasure and health
Enjoyment tends to supersede healthiness for many consumers. While this is very positive news for more indulgent food and drink categories, it presents a significant barrier for better-for-you NPD, given that taste is often seen to be compromised for such products. Health campaigns need to reverse the pleasure-over-health mentality, for example, by bringing tangibility to the long-term impacts of their diets by encouraging younger people to visualise their future selves.

Healthy eating market challenge: 52% of UK adults don't feel guilty after eating unhealthy food.
To learn how to connect with your audience, purchase our full UK Attitudes towards Healthy Eating Market Report 2023. Discover lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Leading Brands in the Healthy Eating Market

Mars, Bounty, Galaxy, Eat Natural, Nature Valley, Go Ahead, Rowntree, Mr Kipling, Proper Crisps, Kettle, Walkers, Nestlé, Quaker.

Additional Features Included with Your Purchase

Interactive Data Book: This gives you unlimited access to a consumer confidence tracker that is segmented into 25 different demographic categories.

Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as Word and Excel.

Mintel's Clients Portal: Our portal offers instant access to actionable analysis and trends pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.

Expert Insights from a Food Industry Analyst

This report, written by Emma Clifford, a leading Food industry analyst, delivers in-depth commentary and analysis to highlight current trends in the healthy eating market and add expert context to the numbers.

With the cost-of-living crisis hampering healthy eating, helping consumers to eat healthily on a budget will resonate widely, with the grocers in a strong position to offer meaningful support here. Strong nutritional credentials can boost foods' good value for money perceptions, especially if linked to long-lasting satiety. Meanwhile, forging links to relaxation is timely during this stressful period."
Emma Clifford
Associate Director - Food & Drink

# data[].attributes.attachment_link.title
Attitudes towards Healthy Eating - UK - 2023 : Consumer market research report | Mintel.com

# data[].attributes.attachment_link.description
Stay ahead of the curve and future-proof your business with Mintel's UK Attitudes towards Healthy Eating Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting your industry.

# data[].attributes.attachment_link.title
Nutritional Benefits of the "Healthy Kola Beer"

# data[].attributes.body
Lagers are fermented with bottom-fermenting yeast at cold temperatures (35˚–50˚F). They are typically paler in color and have a crisp, clean flavor. Some popular types of lagers include Pilsners, Helles, and Märzens.

Ales are fermented with top-fermenting yeast at warm temperatures (60˚–70˚F). They can be pale, amber, brown, or black in color and have a variety of flavors, from fruity to malty to hoppy. Some popular types of ales include Pale Ales, India Pale Ales (IPAs), Porters, and Stouts.

In addition to lagers and ales, there are also a number of hybrid beers that combine characteristics of both types. These beers can be fermented with either top- or bottom-fermenting yeast, and they can have a wide range of flavors. Some popular hybrid beers include Saisons, Belgian Tripels, and Barleywines.

Here is a more detailed look at some of the most popular types of beer:

Pilsner: A pale lager with a crisp, clean flavour. Pilsners are typically made with Saaz hops, which give them a slightly herbal aroma.

Helles: A pale lager with a malty sweetness. Helles is a German style of lager that is typically lower in alcohol than Pilsners.

Märzen: A amber lager that is typically brewed in the spring and stored in cold temperatures until fall. Märzens are often used in Oktoberfest celebrations.

Pale Ale: A golden-colored ale with a hoppy flavor. Pale Ales are typically made with American hops, which give them a strong citrus aroma.

India Pale Ale (IPA): A hoppy ale with a strong bitterness. IPAs are typically made with English hops, which give them a piney aroma.

Porter: A dark, roasted ale with a smooth, chocolatey flavour. Porters are typically made with roasted barley, which gives them their dark color and flavor.

Stout: A dark, roasted ale with a strong coffee or chocolate flavor. Stouts are typically made with roasted barley and black patent malt, which gives them their dark color and flavor.

# data[].attributes.body
Low/no alcohol and limited edition
launches continue; sustainable
claims gain share of launches
Further activity in low/non-alcoholic
beers was seen in January-October
2022, continuing a trend from previous
years. High-profile launches from Peroni
and Corona emphasized their taste
equivalence to the full-strength versions,
efforts such as these being needed given
lingering negative taste perceptions
around L/N/R alcohol beers. Activity in
limited-edition beers has also continued
in 2022, including various launches to
commemorate the Platinum Jubilee.

# data[].attributes.attachment_link.title
SIBA Local Beer Report defining Microbrewery

# data[].attributes.headline
References of top 10 healthiest beers in the market with its 3 decisive index: ABV, Carbs, and Calories

# data[].attributes.subject
References of top 10 healthiest beers in the market with its 3 decisive index: ABV, Carbs, and Calories

# data[].attributes.body
https://www.mensjournal.com/food-drink/6-surprisingly-healthy-beers#gid=ci02b8d1c300192605&pid=6-spoetzl-brewery-shiner-ruby-redbird

# data[].attributes.headline
Outsourcing or Manufacturing - things to consider

# data[].attributes.subject
Outsourcing or Manufacturing - things to consider

# data[].attributes.attachment_link.title
OUTSOURCING OR MANUFACTURING - THINGS TO CONSIDER

# data[].attributes.headline
THE IDEAL TARGET CUSTOMER( CUSTOMER PERSONA)

# data[].attributes.subject
THE IDEAL TARGET CUSTOMER( CUSTOMER PERSONA)

# data[].attributes.attachment_link.title
Orange White Minimalist User Persona Graph

# data[].attributes.body
Kola Healthy Beer- Financial Sheet.xlsx