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it important to create relevant and link-worthy content to encourage Google to crawl your websites pages.

One way to do this is to constantly add fresh content to your site. A blog gives you a reason to post new content to your site on a regular basis, which encourages more frequent indexing.

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Embedding keywords into blogs will help them rank better on search engines and have more of a chance to receive visibility from potential customers.

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Sharing blogs and articles on social media, e-newsletters etc can attract a wider audience and encourage click-throughs to company website.

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When other websites link to pages on your website, it shows search engines that your content is useful and authoritative.

Backlinks are a sort of peer review system online. If your blog gets backlinks from respected sites, it's more likely that your website will rank in search results.

Because blog posts are likely to educate or inform users, they tend to attract more quality backlinks.

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Internal Linking
Including relevant internal links within blogs and articles directs visitors to other pages on the company's website, increasing overall site engagement and page views.

Backlinking
When other websites link to the company's blogs or articles, it enhances the website's authority and search engine rankings, leading to increased traffic from referral sources.

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Blogs provide additional detailed information for customers to have a more in depth understanding of certain topics. And providing links is a great way to drive traffic onto other sites or platforms like social media to create more engagement and awareness of other platforms.

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A blog creates more site pages that you can link to internally. It also gives you a chance to direct site traffic to other pages that can help your users.

For example, for a lawn maintenance company that offers lawn mowing services. Someone searching for a lawn mower wouldn't find your services online because that's not what they're looking for (yet).

If you write relevant blogs about the best lawnmowers, lawn mowing challenges, or pest control for lawns. Those posts make your website easier to find. And if someone looking for lawn mowers decides they want an easier option, they could be a good candidate for your services. You can help them visit other pages on your site through internal links.

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High quality, informative content positions the company as an industry thought leader. This makes people more likely to visit your content for valuable insights

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Focusing on more specific search terms can yield better traffic.

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Organic Click-Through Rate
Blogging helps you create relevant content for more keywords than other kinds of pages do, which can improve your organic clicks.

For example, a person who clicks on a landing page usually has transactional intent. This means that person is clicking because they're ready to convert.

Blogs have the potential to answer navigational, informational, and transactional search queries. Creating content for more types of search can increase clicks to your pages, which can improve your SEO.

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New content added to your website will bring traffic to your website but also doing a followup on an old blog could bring traffic back to your website.

Specific keywords are important as it will lead to your website which will yield more traffic to your website.

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When you publish a new blog post or article, search engine bots or crawlers visit your website to index the new content. This indexing process ensures that your new content becomes searchable on search engines. It allows your website to be found by users when they search for relevant keywords or topics related to your blog post.

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When you post a new blog or content offer, you can promote it to your followers/subscribers for a quick traffic boost.

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having a blog on your website is a great way to keep your customers coming back to the website as you become their general source of relevant informative information.

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Companies are able to answer frequent questions, even links to videos if needed. This adds more traffic to the companies platforms such as you tube where the links would be located.

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1. Increasing Website Traffic:
Blogs and articles provide fresh and valuable content that attracts readers and potential customers to your website. When you consistently publish high-quality, informative, and engaging content, it encourages users to return to your site for more information. Additionally, sharing your blog posts on social media and other platforms can also drive traffic back to your website.

2. New Content Creation:
Search engines love fresh and relevant content. By regularly updating your website with new blog posts and articles, you signal to search engines that your website is active and providing value to users. This can lead to better search engine rankings and visibility, which, in turn, can increase organic traffic to your website.

3. Web Indexing:
When you publish a new blog post or article, search engine bots or crawlers visit your website to index the new content. This indexing process ensures that your new content becomes searchable on search engines. It allows your website to be found by users when they search for relevant keywords or topics related to your blog post.

4. Link Building:
Blogs and articles can serve as valuable linkable assets. When you create high-quality, informative, and shareable content, other websites may find it useful and link to it as a reference. Backlinks from reputable websites are essential for SEO (Search Engine Optimisation) and can improve your website's authority and ranking in search engine results.

5. Keywords Optimisation:
Strategically incorporating relevant keywords into your blog posts and articles helps search engines understand the content's topic and context. Keyword optimisation is crucial for SEO, as it increases the likelihood of your content appearing in search results when users search for those specific keywords. However, it's essential to use keywords naturally and avoid keyword stuffing, as search engines prioritise content that provides value to users.

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Writing guest blogs on other reputable websites with backlinks to your own website can introduce a new audience to the brand and drive their traffic to your source

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Having a fleshed out blog presents a more healthy webpage to the google algorithms, the utilization of key words will pull your sight up the ranks.