# data[].attributes.headline
Joint-reward programs with other big companies to allow redemption across all different apps

# data[].attributes.subject
Joint-reward programs with other big companies to allow redemption across all different apps

# data[].attributes.headline
To collaborate with different partner to approach different customer segment. 

# data[].attributes.subject
To collaborate with different partner to approach different customer segment. 

# data[].attributes.body
1. to work with Property Guru app to get home buyer to apply home loan.
2. to work with car dealer app to prompt special deal.
3. Tie up with Disney channel to promote OCBC Mobile app

# data[].attributes.headline
Express link to mobile apps from internet search engine

# data[].attributes.subject
Express link to mobile apps from internet search engine

# data[].attributes.body
How might we increase the mobile banking app customer engagement to log in to the mobile banking apps at least once a week?

# data[].attributes.headline
Mobile banking app to send message to communicate with customer on new product launched or info. 

# data[].attributes.subject
Mobile banking app to send message to communicate with customer on new product launched or info. 

# data[].attributes.body
Yes, Mobile baking app to send message to customer every week to inform of the new product launch, credit card usage privilege, Banca product or online shopping deal.

# data[].attributes.headline
Combine with ecommerce features - Have shopping deals etc.

# data[].attributes.subject
Combine with ecommerce features - Have shopping deals etc.

# data[].attributes.body
a) indirect link in the mobile apps
b) promotion via SMS, email
c) pop up advertisement on mobile apps

# data[].attributes.body
Improve the app's QR pay speed and responsiveness

# data[].attributes.headline
Special promotion on first time log in client (ie special interest rate on FD).

# data[].attributes.subject
Special promotion on first time log in client (ie special interest rate on FD).

# data[].attributes.headline
Combine with ecommerce features - Have shopping deals etc.

# data[].attributes.subject
Combine with ecommerce features - Have shopping deals etc.

# data[].attributes.body
- Daily login to earn rewards and that stack with our existing rewards program for shopping
- Yes, to link the mobile apps to online shopping market place like Lazada or shoppe with discount when pay by OCBC Credit card or internet bank transfer.
- List our merchants shops on OCBC app

# data[].attributes.headline
Mobile banking app to send message to communicate with customer on new product launched or info.

# data[].attributes.subject
Mobile banking app to send message to communicate with customer on new product launched or info.

# data[].attributes.headline
Gaming feature - Login to earn reward points

# data[].attributes.subject
Gaming feature - Login to earn reward points

# data[].attributes.body
Login daily to earn reward points. Points earned can be used to redeem cashbacks at our merchants and stack points with credit cards

# data[].attributes.headline
make it compulsory for all NTB client to sign up internet banking / mobile banking.

# data[].attributes.subject
make it compulsory for all NTB client to sign up internet banking / mobile banking.

# data[].attributes.headline
Regular notification on financial advice or news - Do you know...? BNM increase OPR etc...

# data[].attributes.subject
Regular notification on financial advice or news - Do you know...? BNM increase OPR etc...

# data[].attributes.headline
Front liner to educate all walk in client on our mobile banking.

# data[].attributes.subject
Front liner to educate all walk in client on our mobile banking.

# data[].attributes.headline
Blast the benefit to all existing customer.

# data[].attributes.subject
Blast the benefit to all existing customer.

# data[].attributes.headline
Upon using mobile, prompt the advertisement

# data[].attributes.subject
Upon using mobile, prompt the advertisement

# data[].attributes.headline
How might we get OCBC Banking customer to get banking product remotely? 

# data[].attributes.subject
How might we get OCBC Banking customer to get banking product remotely? 

# data[].attributes.headline
How might we increase the mobile banking app customer engagement to log in to the mobile banking apps at least once a week? 

# data[].attributes.subject
How might we increase the mobile banking app customer engagement to log in to the mobile banking apps at least once a week? 

# data[].attributes.body
How might we have more engagements with our mobile banking app customers?

# data[].attributes.headline
How might banking institutions better understand the banking needs of busy, career-driven men?

# data[].attributes.subject
How might banking institutions better understand the banking needs of busy, career-driven men?

# data[].attributes.headline
How might we help customer to manage their physical assets in the bank?

# data[].attributes.subject
How might we help customer to manage their physical assets in the bank?

# data[].attributes.headline
How might we efficiently direct customer to the right channel and to handle customer needs?

# data[].attributes.subject
How might we efficiently direct customer to the right channel and to handle customer needs?

# data[].attributes.headline
How might we understand customer expectation on a specific banking product? 

# data[].attributes.subject
How might we understand customer expectation on a specific banking product? 

# data[].attributes.headline
How might we provide a good customer experience to customer at the banking hall? 

# data[].attributes.subject
How might we provide a good customer experience to customer at the banking hall? 

# data[].attributes.body
Emotional Needs

1. affiliated with the bank. (existing customer)

# data[].attributes.body
Social Needs

1. appreciation to my time.
2. understand my needs

# data[].attributes.body
Functional Needs

1. Need a safe deposit box.
2. to be attended by appropriate personnel.
3. timely service.

# data[].attributes.headline
REMEMBER to use HMW! and TRY TO USE VERBS :)

# data[].attributes.subject
REMEMBER to use HMW! and TRY TO USE VERBS :)

# data[].attributes.body
How might we allow customer to access banking service 24/7 seamlessly ?

# data[].attributes.body
How might we facilitate customer meet up appointment with banking officer effortlessly ?

# data[].attributes.body
How Might we enable customer to open account conveniently and securely , without going to the branch ?