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Algorithms of Facebook, Tiktok, Instagram and Youtube

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Algorithms of Facebook, Tiktok, Instagram and Youtube

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1. How the Facebook Algorithm Works in 2023 and How to Make it Work for You

2. How the TikTok Algorithm Works (and How to Work With It in 2023)

3. 2023 Instagram Algorithm Solved: How to Get Your Content Seen

4. How the YouTube Algorithm Works in 2022: The Complete Guide

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1. How to Increase Social Media Engagement: A Guide for Marketers

2. What Is a Target Market (And How to Find Yours in 2023)

3. How to Make Stunning Social Media Graphics Even if You’re Not an Artist

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[Template] Quick Social Media Campaign Document

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[Template] Quick Social Media Campaign Document

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Social Media Campaign Template [To use the template, click the _File_ tab and select _Make a copy._]

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Make My Persona - Free Buyer Persona Template Generator (2023)

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Create professional, customizable buyer personas in minutes with the help of our intuitive free generator and share the templates with your team.

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38 of the Best Free Stock Photo Websites for 2023

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38 of the Best Free Stock Photo Websites for 2023

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38 of the Best Free Stock Photo Websites for 2023

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If you're a social media marketer, you know how difficult it can be to find the perfect image to accompany a post. We all know that photos are one of the most important components for boosting engagement, but unless you're willing to pay for it, finding a great one can be seriously time-consuming.

That's why we put together this handy collection of free stock photo websites. Bookmark it for quick reference.

Bonus: Download a free cheat sheet to quickly find the best image sizes for every social network and learn how you can use Hootsuite to easily add them to any post.

21 of the best sites for free stock photos

Every image site in the list below falls under Creative Commons-so you don't need to worry about getting sued. If you'd like to learn more about how image copyright works on social media, check out our post Can I Use This Photo on Social Media? Understanding Image Copyright.

Gratisography is one of the most interesting of the free stock photo sites due to the quirky style of photographer Ryan McGuire. All of the photos are high-resolution and royalty-free-ready for your use wherever you please. The photos are organized in a number of categories-animals, nature, objects, people, urban, and whimsical-and new ones are added every week, which McGuire shares on Twitter and Facebook.

IM Free is a "curated collection of free web design resources, all for commercial use." The royalty-free stock photos are organized by themes such as technology, education, and nature. On the site you'll also find free templates, icons, button makers, and more.

Pixabay offers over 490,000 free images and videos for both personal and commercial use. All images on the site are royalty-free and covered under Creative Commons CC0, which means they can be modified and used commercially online and in print.

In an effort to combat the issue of diversity and inclusion within media and marketing, Shopify held internal photo shoots to create high quality images of a diverse group of ethnicities and genders in the workplace. That collection is now open and free for personal and commercial use on a new stock photo site called Burst.

With over 5,427,891 downloads since it launched in 2013, Picjumbo is a popular free resource for social media images. Users can click through the different categories of over 600 free high resolution photos, or download a pack that includes all images as well as three Photoshop mockups (in exchange for a donation of $10 or more.)

Unsplash offers 10 new photos every 10 days via an email subscription and on their website. All photos are licensed under Creative Commons Zero, "which means you can copy, modify, distribute and use the photos for free, including commercial purposes, without asking permission from or providing attribution to the photographer or Unsplash." You can navigate the site by viewing the photos in their larger versions, but when browsing I usually find it easier to switch to the grid format.

Morguefile was created in 1996 and offers photographs available free for the use in creative projects. The website does ask that photographers or artists are credited when using their free stock images as they aren't in the public domain. This is a great resource for free social media images that can be used as backgrounds for text-based graphics.

Stockvault hosts over 35,000 royalty-free images, graphics, and designs from photographers, designers, and students around the world. As long as you stay on the "Free Stock Photos" rather than the "Premium Stock Photos" tab, you have access to a huge library of photos to use on social media.

This site adds new free CC0 stock photos every week. These images are searchable by category, position, and color. Follow Negative Space on Facebook, Twitter, and Instagram for updates on when new images are added.

KaboomPics offers free, high-quality images that are available for personal and commercial use. The images you'll find here are bright, modern, and aesthetically pleasing. And each comes with a helpful color palette so you can plan your visuals accordingly.

Instead of tired old stock photos, FancyCrave aims to provide "emotionally driven images that tell a story." The easy-to-navigate website releases two new images from professional photographers everyday. When looking for free social media images, the colorful and vibrant nature of FancyCrave's photos are especially eye-catching, which might make your social posts more engaging and shareable.

RawPixel prides itself on having the most diverse collection of stock photos around. The online resource is trying to change the face of stock photography and has started the (one) world face project with the ultimate goal of photographing people from every nation in the world. In addition to this excellent initiative, RawPixel provides a dynamic collection of free stock imagery that's sure to fit your next campaign.

When researching resources for free social media images, I was told by more than one socially-savvy person that StockSnap was their favorite site. The free images here can be filtered by date, what's trending, number of views or downloads, as well as the amount of keyword searches.

Startup Stock Photos is all about free stock images for "startups, bloggers, publishers, websites, designers, developers, creators, and everyone else." The photos are especially great when you are sharing links to content such as a professional blog post-where the most fitting visual is of someone on a computer or in a casual business setting.

Web designer Daniel Nanescu created Splitshire as a collection of stunning, easy-to-browse images and video. The photos are sorted into helpful categories such as "abstract," "still life," and "technology." Nanescu's photos which previously lived "on a hard drive gathering dust" are now-for good reason-used books, magazines, and websites like The Huffington Post and CNN.

Life of Pix is a collection of free high resolution stock images donated to the public domain by the Leeroy Advertising Agency in Montreal. With no copyright restrictions, the beautiful photos are free for personal and commercial use. If you need social media images of the moving variety, their sister site Life of Vids offers royalty-free videos, clips, and loops for you to use to your heart's content.

The free stock images on Pexels are curated from sites such as Gratisography, Unsplash, and Little Visuals. All of the photos on the site are licensed under the Creative Commons Zero, so you can use any of the photos for personal or commercial purposes. The collection currently includes over 3,800 high resolution photos, with at least 70 new ones added every week.

Jay Mantri's photographs are nothing short of breathtaking. While beautiful to scroll through in their large form, if you are needing to quickly find an image for your content or social media posting, I suggest changing to the archive view for an easier browsing experience.

ISO Republic's main mission is "to provide high-quality images to be used by designers, developers, bloggers, marketers and social media teams." The categories these free social media images are sorted into, include architecture, nature, people, textures, urban, and everyone's favorite, "various".

New Old Stock provide the ultimate "Throwback Thursday" content with hundreds of vintage photos from public archives. The photos are fascinating and would be a compelling addition to any social media campaign. Offering hundreds of royalty-free stock photos, New Old Stock's collection showcases a wide variety of situations and subjects.

Free Refe has a collection of images known for their clarity, quality, and diverse subject matter. Although there is an emphasis on photos showing "real life," the images are anything but mundane. As their website states, "using great imagery helps portray emotions, increase sales, and conversions," the free photos here are a must-bookmark resource.

Bonus: Download a free cheat sheet to quickly find the best image sizes for every social network and learn how you can use Hootsuite to easily add them to any post.

Easily find and edit free stock photos with Hootsuite

Hootsuite makes sourcing, adding, and editing photos for social media even easier. Here's how.

A free mobile app for social media images that will help you:

Boost productivity. Instantly crop images based on recommended sizes for Twitter, Facebook, Instagram and other social networks

Find more content. Source relevant photos directly in the app from a large database of stock images, or the users' library

Maximize engagement. Make your photos stand out with special effects, stickers, borders, and filters

Build brand awareness. Easily add logos and text to photos. Choose from 30 different fonts to fit your brand's unique style.

Be more responsive. Share edited images directly from the Hootsuite Enhance app for effortless posting

Download it for free.

You can now add the content storage solutions you already use -including Google Drive, Microsoft OneDrive, and Dropbox-directly to your Hootsuite dashboard. And you can access these content sources directly from the 'Compose' box. This means you can attach photos to your posts and publish or schedule them in fewer clicks, and it will also gives you easier access to the central space your team uses to store the most recent versions of content for social.

Our integration with Adobe helps marketers easily discover, create, and distribute visual content across your social media channels.

The integration allows Hootsuite users to edit and optimize their images for each social media platform using Adobe Creative SDK. The full Adobe Stock library containing over 90 million high-quality creative assets is also available to users.

Learn more about the Hootsuite and Adobe integration here.

The quest for perfect social media images can seem daunting at first, but with these resources hopefully the task has been made as painless as possible.
Hootsuite Enhance makes it easy to find stock images that are free for commercial use. You can also crop, edit, and share them to your social networks-all from one app! Download For Free

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21 Free Stock Photo Sites for Your Social Media Images

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If you're a social media marketer, you know how difficult it can be to find the perfect image to accompany a post. We all know that photos are one of the most important components for boosting engagement, but unless you're willing to pay for it, finding a great one can be seriously time-consuming.

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Social Media Marketing Campaign FAILS [Case Studies]

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Social Media Marketing Campaign FAILS [Case Studies]

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Though teams invest significant time and effort into marketing campaigns for months before they go live, some completely miss the mark. Maybe a campaign's message becomes misinterpreted, the tone makes light of a serious social issue or an honest mistake turns into an embarrassing viral video. To avoid these mistakes in your own business, here are some of the most cringe-worthy marketing failures that big brands have suffered through and what you can learn from them.

1. Pepsi and Kendall Jenner miss the mark on social activism.
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Pepsi's infamous 2017 commercial with supermodel Kendall Jenner - pulled mere days after debuting - put itself in the crosshairs by completely missing the mark on its message of unity. In the commercial, Jenner notices a nearby protest amid her photoshoot. It's unclear what the activists are marching for, but she joins them, takes a Pepsi from a cooler and approaches a police officer to hand them the can of soda. The officer takes a sip, someone snaps a photo and everyone cheers.

Public outcry, especially on Twitter, was so scathing that Pepsi had no choice but to issue an apology and pull the entire campaign from syndication. Pepsi also released a statement that read: "Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position."

Interestingly, this isn't the first time a soda company tried to use protest movements to sell its product. In 1971, Coca-Cola adopted the "flower power" opposition to the Vietnam War in its "I'd Like to Teach the World to Sing" advertisement.

The lesson: Strive for authenticity in messages that involve hot-button social issues. Even if the campaign's aim is genuine and positive, pull in focus groups to ensure the message lands the way you intend with the appropriate audiences.

2. Dove's 'body positivity' packaging raises body image questions.
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In 2017, the Unilever brand Dove sold body wash with limited-edition Real Beauty Bottle packaging in the U.K. The TV spot that announced packaging, which was designed to resemble different female body types, reminded buyers to "celebrate the many shapes and sizes of beauty." Packaging came in six varieties and failed miserably after release.

Dove rarely fails to convey a message of body positivity, as it's been the brand's theme and vision for more than 15 years. Unfortunately, this well-intentioned campaign's message communicated the opposite of what it wanted to do. The Real Beauty Bottles acted as a proxy for the buyer's own body, forcing them to confront what is often a very difficult internal struggle with body image for many. Does the buyer choose the bottle they think they are or the one that is their ideal body type? Should they feel poorly about their body image and the bottle they chose?

While Dove was left to do some damage control from the backlash, the brand's well-respected image and loyal customer base ensured this failure didn't sink the company.

The Lesson: Not every product needs to categorize your customers or remind them of their potential insecurities, even if the intention is to help embrace them. Sometimes functionality is better than kitschy segmenting.

3. Huggies makes fun of fathers.
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In 2012, Huggies marketing failed hard with " The Dad Test." The multichannel campaign pitted fathers against their children's dirty diapers. One campaign spot stated, "To prove Huggies diapers and wipes can handle anything, we put them to the toughest test imaginable: dads, alone with their babies, in one house, for five days, while we gave moms some well-deserved time off. How did Huggies products hold up to daddyhood? The world is about to find out."

Huggies hinged its campaign on the incorrect stereotype that dads, the "dunces" of the family, would struggle to take care of their children without their partners around. Not only did it make fun of fatherhood, but it also ostracized same-sex couples with two fathers, as well as single parents. The backlash from dad bloggers pointed out the ridicule. One father commented, "It seems to me they're hoping for comments like 'Huggies diapers are so good, even dad can use them.'"

In the end, Huggies issued a half-hearted apology that reiterated the message it tried to get across: spotlighting real dads and their kids putting Huggies products to the test.

The lesson: If your message is fun or lighthearted, ensure it's inclusive too. Consider all the people who use your product or service, and ensure messaging doesn't lean on stereotypes to work.

4. Airbnb sends 'Floating World' email during a massive hurricane.
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Airbnb's " Floating World" email marketing campaign suffered horrible timing in 2017 as Hurricane Harvey pounded Houston, Texas. In an ill-timed email marketing campaign, Airbnb advertised water-themed homes and attractions like houseboats and waterfall slides, promising ways of "how to spend a day - or entire trip - without touching dry land." Other headlines included "Stay above water" and "Live aquatic life with these floating homes."

While the public didn't widely condemn the brand, those affected felt it was insensitive and took to Twitter to call out the brand's mistake. Airbnb apologized, stating, "The timing of this email marketing campaign was insensitive and we apologize for that. We continue to keep everyone affected by Harvey and all the first responders and their families in our thoughts."

Unlike other brands, Airbnb has built disaster relief into its brand, often activating a disaster relief program that connects displaced people and emergency workers with local hosts who offer their homes for free.

The lesson: While marketing teams can't anticipate or avoid natural disasters, know what messages are running - and where - to enable quick pivoting. In addition, having a strong corporate social responsibility program can lessen a mistake's impact.

5. Bing attempts to 'verb' itself.
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When internet users think of a search engine, they think of Google. Conversations often start with "I Googled the address" or "Can you Google that?" In the early 2010s, Bing attempted to get in on the search engine-turned-verb action, encouraging users to " Bing and decide."

It didn't stick.

The campaign to overtake Google as the top search engine failed miserably, with users and even Microsoft employees refusing to adopt the awkward phrase in casual language. To make matters worse for Microsoft, the company continued the campaign for a bit. When it finally gave up, it chalked it up to failed marketing rather than a poor initial idea.

Over a decade later, Microsoft's Bing remains a powerful search engine. Globally, it trails Google with the second-highest market share in the search engine market: 3% compared to Google's 92.5%.

The lesson: Focus on your unique value proposition, and avoid copying competitors' messaging. It can painfully backfire, leaving you farther behind your competition than when you started.

6. Audi compares women to used cars.
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In 2017, German car manufacturer Audi released an ad with the used-car division of its joint venture in China. In the advertisement, a bride and groom stand ready to get married when the groom's mother halts the wedding to aggressively inspect the bride's body - pinching her nose, ears and lips. The mother then gives an A-OK hand gesture but drops her face as she sees the bride's chest sigh in relief. The ad immediately cuts to an Audi driving on a highway, with a voiceover stating, "An important decision must be made carefully."

Unsurprisingly, Audi faced massive backlash for the ad that compared women to used cars, with many critics calling out the sexist undertones of the commercial. After the commercial aired, it became a trending topic, with nearly 200,000 views on Weibo (China's version of Twitter). Audi apologized profusely and withdrew the commercial.

In an email to The Washington Post, Audi spokesman Moritz Drechsel said, "The ad's perception that has been created for many people does not correspond to the values of our company in any way. The responsible department of the joint venture has arranged a thorough investigation of the internal control and coordination processes so that an incident like this can be excluded in the future."

The lesson: Drawing humorous parallels from products to product users is tricky to get right. If you'd like to use a comparison, pilot the message with the audience you're highlighting in the message to ensure clarity and inclusivity.

7. Susan G. Komen 'breaks up' with Planned Parenthood.
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For foundations like Susan G. Komen, cause marketing seems easy enough with its built-in values and near-global reach. However, in 2012, the foundation publicly stopped funding a cause that it has supported since 2005: Planned Parenthood's breast cancer screenings.

The negative uproar was immediate and swift, placing Komen's value for comprehensive women's health under a microscope. Instead of releasing a clear statement, Komen seemed to sidestep the issue by citing a new internal rule, refusing to respond to critics and blaming Planned Parenthood's investigation from Congress for the split.

The lesson: Understand the impact partnerships have on your business, especially if the partnership is with a cause-driven organization your target audience cares about. If and when you need to break ties, strategize a transparent communication plan to lead the narrative instead of reacting to it.

Learning from big brands' mistakes

Marketing trends come and go, and what's viral today may be forgotten in a few weeks' time. However, careful planning and consideration of your audience's reaction to your campaigns is a timeless strategy that will help you avoid backlash like the brands listed above received.

As you develop your marketing materials, it's wise to test your ideas with a small sample audience, whether it's a colleague in another department or a formal focus group from your target demographic. Either way, getting an outside perspective on your team's creative assets can help you spot potential issues and misinterpretations before they make (negative) headlines.

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These "cringe" marketing fails offer prime examples of what brands should avoid when planning and executing their campaigns.

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Social Media Campaigns that are EFFECTIVE [Case Studies]

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Social Media Campaigns that are EFFECTIVE [Case Studies]

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Social Media Marketing & Management Dashboard

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7 Inspirational Social Media Campaign Examples (Free Template)

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Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that boosts your brand.