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All information and data are from Carlsberg official website

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Carlsberg has been the official beer sponsor of the European Cup since 1988, which is a very important marketing in the history of Carlsberg. Carlsberg's marketing in Europe firmly binds the two elements of "beer and football" and is deeply rooted in the hearts of the people. Carlsberg has also signed several football teams for several consecutive years, such as Liverpool, and has been the chest advertising sponsor of Liverpool Football Club for decades, becoming one of the classic symbols of Liverpool Football Club.

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The SAIL'27 strategy is a joint effort of all Carlsberg Group, created by more than 200 employees from more than 30 different markets.

SAIL'27 focuses on 5 strategic levers:

1. Our portfolio choices

2. Our geographical priorities

3. Our execution excellence

4. Our winning culture

5. Funding our journey

Sustainability Plan
-ZERO Carbon Footprint
-ZERO Farming Footprint
-ZERO Packaging Waste
-ZERO Water Waste
-ZERO Irresponsible Drinking
-ZERO Accidents Culture

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Carlsberg is the fourth largest brewing group in the world, founded in 1847. Carlsberg's main business is the production and distribution of beer and soft drinks, with 67 breweries in 43 countries and headquartered in Copenhagen, Denmark.

Brand: 140
Employees: 40,000
Marketing:more than 150 markets
Revenue: 66,634 million DKK
Net profit: 6,846m DKK
Sales: 14.22 million kilolitres
Share price: $24.66 ( until 2022-10-14 21:00:00 )