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We are 5 eyes a design team employed by DolabCo to expand their marketshare in the wardrobe market. DolabCo is a company that makes the ultimate wardrobe companion for your child! They offer the highest quality and materials with the best prices.They customize the wardobe to fit the needs of your beloved child. They will ensure that you receive the best customer service and delivery.Choose the design and features and leave the rest to them!

To aid them we implemented a lot of field research by interviewing parents, children and sales men and observed the behavior of different consumers to gain insghts on what DolabCo was missing and what they can add to enhance their product. We empathazied with every persona of our interviewees and exerted our best effort to understand their desired needs.

Based on these insights we collected the most repeated ones and brainstormed  ideas as to how we might make the wardrobes appeal to the consumers. We also focused on the pov of allowing every customer to have the perfect wardrobe through customization.

First, we started with practicality. A wardrobe needs to be of durable material and good quality so we suggested we choose portable wood as their best option. Also, enough shelf space to carry all the child’s clothes and hangers to place them. For children, an interactive object is most interesting so we suggested a revolving hanger so they can easily reach their clothes and be entertained. Opposing mirrors so children can check out the fron and back of their outfits.

Moving from the basics, we appealed to creativity. To make wardrobes appealing to children, it has to be special. A few suggested ideas are an added blackboard to entertain the children, led lights to make a wardrobe more interesting, a bluetooth connected speaker, accessory shelves and much more. Additionally, there can be shelves outside the wardrobe for decor and putting pictures and books.

Customers satisfaction is our main target; So we decided to allow customers to choose their own desired additions as an addition to the previously mentioned features.

The customizations can would offer many interesting features as an added hidden compartment and drawers that turn into stairs to reach the top of the shelves. An by doint so, we hope that all features that can add value to the perfect wardrobe every parent and child are looking for. Finally, a wardrobe is a one time purchase piece of furniture so it needs to be appealing , affordable and trendy!

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https://jamboard.google.com/d/1DflUJyeed6z5he0TJVGB2fcIGwZb4DoACJdub1o7ayo/viewer?f=2

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                                  Interview Notes

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                                  Interview Notes

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How might DolabCo increase their market share in Egypt for kids wardrobes?

- Increase: maximize a number to the highest potential limit.

- Market share: the market portion controlled by a particular company or product.

- Kids wardrobes: a large, tall cupboard or recess where clothes may be hung or stored.

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1. Mainly hangers
2. chalkboard paint
3. easily reachable
4. incorporating the bed in the design

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5 fun ways to customise your kids wardrobe

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When thinking about updating a bedroom, you don't always have to start from scratch. There are many easy ways to add a fresh look without buying new furniture or re-decorating. One quick way to easily refresh a child's room is by turning the wardrobe in to a feature piece.

Wardrobes are one of the largest pieces of furniture in most bedrooms so instead of looking at them as boring must-haves, I love the idea of using the the wardrobe fronts as a space to be creative. With a little bit of imagination, any old wardrobe can become a really fun feature piece:

1. A quick and easy, yet striking way to make your wardrobe feel very much a part of the room is to paint it the same colour as the wall (pictured above). This gives a dramatic look and works especially well with bold colours.

2. Instead of creating a feature wall, turn your kids wardrobe in to one (pictured above). Wallpaper the doors in colours and styles that match the rest of the room decor. As the image shows, using different but complimentary wallpapers is a good idea to keep it looking interesting. And for a bit of extra charm, try vintage wallpapers.

3. Wall stickers aren't just for walls. They a great option for almost anywhere including adding some fun to a wardrobe. A basic white wardrobe can be transformed in to something unique. And the best part of using stickers is that you can easily change the look as often as you like. Instead of stickers, for a really personal touch, you could even stick your child's artworks on to the wardrobe doors making a little gallery space.

4. This is such a great idea. Paint the doors in chalkboard paint and your kids have a blank canvas. Each day they can create a new master piece, rub it out and start again the next day. And I'm sure this huge canvas will be a hit when your kids have friends over too.

5. For a subtler look, wallpaper the inside of a wardrobe in a bold print or pattern so you can only see the splash of colour when the wardrobe doors are open. You could also go one step further and paint the wardrobe in a complimentary colour or just stick with white for a more understated feel.

There are lots of ways to add your own personal touch to your kids room. I especially like the idea of customising furniture because it means that you can bring an old piece back to life or you can buy an inexpensive piece of bedroom furniture and give it your own creative touch. It's a fun project to let your kids get involved in and the best part is, it's not permanent so you can change the look as often as you like.

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5 fun ways to customise your kids wardrobe

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When thinking about updating a bedroom, you don't always have to start from scratch. There are many easy ways to add a fresh look without buying new furniture or re-decorating. One quick way to easily refresh a child's room is by turning the wardrobe in to a feature piece.

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https://surfacesreporter.com/articles/133988/how-to-choose-a-wardrobe-for-your-child-a-blog-on-wardrobe-ideas-for-children

A) Neutral and bright colors
Choose neutral and bright color palettes that your kids will grow to love. Step out from the usual blue, pink, and yellow and choose a safer color. Colors like white, beige, orange and green are perfect for adding a splash of vibrancy to your kid's space

B)  Add drawers and low shelves
Follow this trick if you want your kids to learn organizational skills early. Low-level storage
options like smooth drawers or soft-closing cubby holes will encourage kids to arrange their clothes.
Once they've grown older, these spaces can be used for out-of-season clothes, hats, and shoes.

C) Low-level hanging rods
Keeping in mind your child's growth, install hanging rods into rows instead of one. These should be placed at a low-level height so your kids can easily hang their jackets and coats. This way, you can use all the vertical space available in the wardrobe. Once the kids have grown up, you can take the
rods to a higher level for easy access.

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If you are drowning in clothes, yet nobody can put together a matching outfit, there’s help! Here’s how to achieve a minimalist wardrobe for a large family.

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Benefits of Creating a Minimalist Wardrobe for Your Kids

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Benefits of Creating a Minimalist Wardrobe for Your Kids

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https://posterchildmag.com/2019/10/benefits-of-creating-a-minimalist-wardrobe-for-your-kids/

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When it comes to fashion, there are so many different styles and trends that we can easily become overwhelmed. If facing the endless possibilities of our wardrobe is daunting, we can only imagine how it must be for our children. However, one trend that simplifies fashion and helps your child even beyond the closet is minimalism. Here are some of the benefits of creating a minimalist wardrobe for your kids.

Environmental Impact

Part of minimalism means investing in higher quality clothes that are multi-functional and last longer. By purchasing fewer clothes, you avoid wasting money on something that will ultimately end up in the back of your child's closet or quickly wear out. Consuming less also means you're benefiting the environment and teaching your child to do the same!

Less Clutter Equals More Creativity

A simplified wardrobe means less clutter and a clean, organized room grants endless opportunity for new designs. Whether you use the extra space functionally or decoratively, a fashionable closet is the first step toward a trendy room. A minimalist wardrobe could be the first step to a total makeover of your child's bedroom.

Encouraging Independence

With a minimalist wardrobe, kids will know every piece in their closet and how it works with other articles of clothing. This gives them the freedom to get creative when choosing their own outfits. Which jacket looks best with this dress? Do these colours match? It's an excellent way to encourage independence while also helping your child explore their favourite fashions and trends.

Loving Your Style

Another benefit of creating a minimalist wardrobe for your kids is that they'll put more thought into every piece of clothing. By making such deliberate decisions, your child is sure to like everything they own (and so will you). Minimalist wardrobes help kids and parents get a clearer idea of which styles feel and look good. This, in turn, leads to less time spent deciding what to wear and more energy put toward getting out there and facing the day.

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Benefits of Creating a Minimalist Wardrobe for Your Kids - Poster Child Magazine

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When it comes to fashion, there are so many different styles and trends that we can easily become overwhelmed. If facing the endless possibilities of our wardrobe is daunting, we can only imagine how it must be for our children. However, one trend that simplifies fashion and helps your child even beyond the closet is...

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-kids prefer small sized wardrobes
-easily accessible
-colorful
-cartoon themed

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How might DolabCo increase their market share in Egypt for kid wardorbes?

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To efficiently increase its market share, they need to have an appropriate marketing strategy to utilize the marketing mix.
Porter outlined 4 strategies that a company could follow:
1- Overall cost leadership: achieve the lowest production & distribution costs, to lower prices & gain market share
2- Differentiation: concentrate on marketing highly differentiated product line & marketing so it becomes an industry-class leader
3- Focus: focusing on serving a few market segments instead of going after the entire market
4- Middle of nowhere: no clear strategy

DolabCo currently is in the middle of nowhere, since its objective is to increase its market share the overall cost leadership strategy is the best option it can follow.

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Which do you prefer when you fly: a cheap, no-frills airline, or a more expensive operator with fantastic service levels and maximum comfort? And would you ever consider a small company with just a few routes?

The choice is up to you, of course. But the point we're making here is that when you come to book a flight, there are some very different options available. Why is this so? The answer is that each of these airlines has chosen a different way of achieving competitive advantage in a crowded marketplace.

In this article and video, we'll look at three approaches described by Michael Porter.

Click here to view a transcript of this video.

The no-frills operators have opted to cut costs to a minimum and pass their savings on to customers in lower prices. This helps them grab market share and ensure their planes are as full as possible, further driving down cost. The luxury airlines, on the other hand, focus their efforts on making their service as wonderful as possible, and the higher prices they can command as a result make up for their higher costs.

Meanwhile, smaller airlines try to make the most of their detailed knowledge of just a few routes to provide better or cheaper services than their larger, international rivals.

Generic Strategies

These three approaches are examples of "generic strategies," because they can be applied to products or services in all industries, and to organizations of all sizes. They were first set out by Michael Porter in 1985 in his book, " Competitive Advantage: Creating and Sustaining Superior Performance."

Porter called the generic strategies "Cost Leadership" (no frills), "Differentiation" (creating uniquely desirable products and services) and "Focus" (offering a specialized service in a niche market). He then subdivided the Focus strategy into two parts: "Cost Focus" and "Differentiation Focus." These are shown in figure 1 below.

Tip:

The terms "Cost Focus" and "Differentiation Focus" can be a little confusing, as they could be interpreted as meaning "a focus on cost" or "a focus on differentiation." Remember that Cost Focus means emphasizing cost-minimization within a focused market, and Differentiation Focus means pursuing strategic differentiation within a focused market.

The Cost Leadership Strategy

Porter's generic strategies are ways of gaining competitive advantage - in other words, developing the "edge" that gets you the sale and takes it away from your competitors. There are two main ways of achieving this within a Cost Leadership strategy:

Increasing profits by reducing costs, while charging industry-average prices.

Increasing market share by charging lower prices, while still making a reasonable profit on each sale because you've reduced costs.

Tip:

Remember that Cost Leadership is about minimizing the cost to the organization of delivering products and services. The cost or price paid by the customer is a separate issue!

The Cost Leadership strategy is exactly that - it involves being the leader in terms of cost in your industry or market. Simply being amongst the lowest-cost producers is not good enough, as you leave yourself wide open to attack by other low-cost producers who may undercut your prices and therefore block your attempts to increase market share.

You, therefore, need to be confident that you can achieve and maintain the number one position before choosing the Cost Leadership route. Companies that are successful in achieving Cost Leadership usually have:

Access to the capital needed to invest in technology that will bring costs down.

Very efficient logistics.

A low-cost base (labor, materials, facilities), and a way of sustainably cutting costs below those of other competitors.

The greatest risk in pursuing a Cost Leadership strategy is that these sources of cost reduction are not unique to you, and that other competitors copy your cost reduction strategies. This is why it's important to continuously find ways of reducing every cost. One successful way of doing this is by adopting the Japanese Kaizen philosophy of "continuous improvement."

The Differentiation Strategy

Differentiation involves making your products or services different from and more attractive than those of your competitors. How you do this depends on the exact nature of your industry and of the products and services themselves, but will typically involve features, functionality, durability, support, and also brand image that your customers value.

To make a success of a Differentiation strategy, organizations need:

Good research, development and innovation.

The ability to deliver high-quality products or services.

Effective sales and marketing, so that the market understands the benefits offered by the differentiated offerings.

Large organizations pursuing a differentiation strategy need to stay agile with their new product development processes. Otherwise, they risk attack on several fronts by competitors pursuing Focus Differentiation strategies in different market segments.

The Focus Strategy

Companies that use Focus strategies concentrate on particular niche markets and, by understanding the dynamics of that market and the unique needs of customers within it, develop uniquely low-cost or well-specified products for the market. Because they serve customers in their market uniquely well, they tend to build strong brand loyalty amongst their customers. This makes their particular market segment less attractive to competitors.

As with broad market strategies, it is still essential to decide whether you will pursue Cost Leadership or Differentiation once you have selected a Focus strategy as your main approach: Focus is not normally enough on its own.

But whether you use Cost Focus or Differentiation Focus, the key to making a success of a generic Focus strategy is to ensure that you are adding something extra as a result of serving only that market niche. It's simply not enough to focus on only one market segment because your organization is too small to serve a broader market (if you do, you risk competing against better-resourced broad market companies' offerings).

The "something extra" that you add can contribute to reducing costs (perhaps through your knowledge of specialist suppliers) or to increasing differentiation (though your deep understanding of customers' needs).

Tip:

Generic strategies apply to not-for-profit organizations too.

A not-for-profit can use a Cost Leadership strategy to minimize the cost of getting donations and achieving more for its income, while one pursuing a Differentiation strategy will be committed to the very best outcomes, even if the volume of work it does, as a result, is smaller.

Local charities are great examples of organizations using Focus strategies to get donations and contribute to their communities.

Choosing the Right Generic Strategy

Your choice of which generic strategy to pursue underpins every other strategic decision you make, so it's worth spending time to get it right.

But you do need to make a decision: Porter specifically warns against trying to "hedge your bets" by following more than one strategy. One of the most important reasons why this is wise advice is that the things you need to do to make each type of strategy work appeal to different types of people. Cost Leadership requires a very detailed internal focus on processes. Differentiation, on the other hand, demands an outward-facing, highly creative approach.

So, when you come to choose which of the three generic strategies is for you, it's vital that you take your organization's competencies and strengths into account.

Use the following steps to help you choose.

Step 1:

For each generic strategy, carry out a SWOT Analysis of your strengths and weaknesses, and the opportunities and threats you would face, if you adopted that strategy.

Having done this, it may be clear that your organization is unlikely to be able to make a success of some of the generic strategies.

Step 2:

Use Five Forces Analysis to understand the nature of the industry you are in.

Step 3:

Compare the SWOT Analyses of the viable strategic options with the results of your Five Forces analysis. For each strategic option, ask yourself how you could use that strategy to:

Reduce or manage supplier power.

Reduce or manage buyer/customer power.

Come out on top of the competitive rivalry.

Reduce or eliminate the threat of substitution.

Reduce or eliminate the threat of new entry.

Select the generic strategy that gives you the strongest set of options.

Tip:

Porter's Generic Strategies offer a great starting point for strategic decision-making.

Once you've made your basic choice, though, there are still many strategic options available. Bowman's Strategy Clock helps you think at the next level of details, because it splits Porter's options into eight sub-strategies. You can also use USP Analysis and Core Competence Analysis to identify the areas you should focus on to stand out in your marketplace.

Key Points

According to Porter's Generic Strategies model, there are three basic strategic options available to organizations for gaining competitive advantage. These are: Cost Leadership, Differentiation and Focus.

Organizations that achieve Cost Leadership can benefit either by gaining market share through lowering prices (whilst maintaining profitability) or by maintaining average prices and therefore increasing profits. All of this is achieved by reducing costs to a level below those of the organization's competitors.

Companies that pursue a Differentiation strategy win market share by offering unique features that are valued by their customers. Focus strategies involve achieving Cost Leadership or Differentiation within niche markets in ways that are not available to more broadly-focused players.

Apply This to Your Life

Ask yourself what your organization's generic strategy is. How does this affect the choices your make in your job?

If you're in an organization committed to achieving Cost Leadership, can you reduce costs by hiring less expensive staff and training them up, or by reducing staff turnover? Can you reduce training costs by devising in-house schemes for sharing skills and knowledge amongst team members? Can you reduce expenses by using technology such as video conferencing over the Internet?

If your organization is pursuing a Differentiation strategy, can you improve customer service? Customer Experience Mapping may help here. Can you help to foster a culture of continuous improvement and innovation in your team?

And if you're working for a company that has a chosen a Focus strategy, what knowledge or expertise can you use or develop to add value for your customers that isn't available to broad market competitors?

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Porter's Generic Strategies: Choosing Your Route to Success

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Which do you prefer when you fly: a cheap, no-frills airline, or a more expensive operator with fantastic service levels and maximum comfort? And would you ever consider a small company with just a few routes? The choice is up to you, of course.

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Basic marketing controllable tools 4ps:
The purpose of a business is to create value for the customer and build long-term customer relationships for value in return. Since DolabCo has identified its target market what they need now is to examine its marketing mix and utilize them to its advantage.
Product - Price - Place - Promotions
1- Product: wardrobes for children have to be eye catchy and bright as kids are attracted to colors and shapes. It has to be easy to reach as children are small and short. They can manipulate their products and add features to match the trends
2- Price: Depending on the wealth of the target segment they will have to adjust the price and of course the quality, features, and colors. DolabCo have to identify which marketing strategy they want to follow
3- Place: This concerns the distribution of the product and the availability of the wardrobes in the places most reachable to consumers
4- Promotions: promotions and offers make the products more appealing to consumers so they will be encouraged to leave competitor's products and buy yours.

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What Is a Marketing Mix?

A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common classification that began as the four Ps: product, price, placement, and promotion.

Effective marketing touches on a broad range of areas as opposed to fixating on one message. Doing so helps reach a wider audience, and by keeping the four Ps in mind, marketing professionals are better able to maintain focus on the things that really matter. Focusing on a marketing mix helps organizations make strategic decisions when launching new products or revising existing products.

Key Takeaways

What Are the 4 Ps of a Marketing Mix?

The four Ps classification for developing an effective marketing strategy was first introduced in 1960 by marketing professor and author E. Jerome McCarthy. It was published in the book entitled Basic Marketing: A Managerial Approach. Depending on the industry and the target of the marketing plan, marketing managers may take various approaches to each of the four Ps. Each element can be examined independently, but in practice, they often are dependent on one another.

This represents an item or service designed to satisfy customer needs and wants. To effectively market a product or service, it's important to identify what differentiates it from competing products or services. It's also important to determine if other products or services can be marketed in conjunction with it.

The sale price of the product reflects what consumers are willing to pay for it. Marketing professionals need to consider costs related to research and development, manufacturing, marketing, and distribution-otherwise known as cost-based pricing. Pricing based primarily on consumers' perceived quality or value is known as value-based pricing.

When determining areas of distribution, it's important to consider the type of product sold. Basic consumer products, such as paper goods, often are readily available in many stores. Premium consumer products, however, typically are available only in select stores.

Joint marketing campaigns are called a promotional mix. Activities might include advertising, sales promotion, personal selling, and public relations. One key consideration is the budget assigned to the marketing mix. Marketing professionals carefully construct a message that often incorporates details from the other three Ps when trying to reach their target audience. Determination of the best mediums to communicate the message and decisions about the frequency of the communication also are important.

What Are Other Marketing Tools?

Not all marketing is product-focused. Customer service businesses are fundamentally different than those based primarily on physical products, so they often will take a consumer-centric approach that incorporates additional elements to address their unique needs.

Three additional Ps tied to this type of marketing mix might include people, process, and physical evidence. "People" refers to employees who represent a company as they interact with clients or customers. "Process" represents the method or flow of providing service to clients and often incorporates monitoring service performance for customer satisfaction. "Physical evidence" relates to an area or space where company representatives and customers interact. Marketers take into consideration elements such as furniture, signage, and layout.

Additionally, marketers often study consumers in order to refine or update strategies related to services or products. This requires a strategy for communicating with consumers in order to obtain feedback and define the type of feedback being sought.

Traditionally, marketing commences with identifying consumers' needs and ceases with the delivery and promotion of a final product or service. Consumer-centric marketing is more cyclical. Its goals include reassessing customers' needs, communicating frequently, and developing strategies to build customer loyalty.

What Are the Four Elements of a Marketing Mix?

The four primary elements of a marketing mix are product, price, placement, and promotion. This framework aims to create a comprehensive plan to distinguish a product or service from competitors that creates value for the customer. Often, these elements are dependent on each other.

Product refers to a good or service that meets a customer's needs. Here, companies focus on features that differentiate it from its competitors. An organization may also consider complementary products that fit within its suite of product or service offerings.

Price represents the price point or price range for the product or service. Ultimately, the goal is to maximize profit margins and return on investment while considering the price that customers are willing to pay.

Placement refers to distribution channels. Specifically, where is this product being promoted, and how can you get it in front of your target audience?

Promotion focuses on creating brand awareness around your product or service. Importantly, it looks at how utilizing certain channels can drive sales.

What Are the 7 Ps in a Marketing Mix?

Sometimes, the marketing mix can extend beyond the classic four Ps of product, price, placement, and promotion established by professor E. Jerome McCarthy in 1960. These additional categories include people, physical evidence, and process.

In this way, people represent the employees who interact with customers. A company may consider company culture as it relates to its brand strategy. This may include customer relationship management (CRM), which aims to increase brand loyalty among customers.

Physical evidence might include the packaging or the layout of a physical store, which can reinforce a brand and create more value to the customer.

Finally, the process identifies areas, often from a logistical standpoint, that enable the customer to have the most seamless experience possible with a product or service. This may include everything from delivery logistics and shipping to managing third-party retailers.

What Is the Purpose of a Marketing Mix?

At its core, a marketing mix is focused on promoting a product or service to generate revenue for a company. On the whole, it integrates key marketing strategies that create brand awareness, build customer loyalty, and drive product sales.

The Bottom Line

The development of a comprehensive, effective marketing plan takes into consideration a marketing mix that includes several areas of focus. Typically, the marketing mix refers to the four Ps: product or service, its price, placement, and promotion. This concept was developed in 1960, when marketing professor E. Jerome McCarthy first published it in a book entitled Basic Marketing: A Managerial Approach.

However, because not all marketing is focused on products, customer-service businesses rely on other marketing tools that might include three additional Ps: the people who interact with customers, the process that creates a seamless customer experience, and physical evidence, or the area where customers and company representatives interact.

All of these tools are used to promote a product or service and build brand awareness and customer loyalty in order to generate revenue for a business.

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Marketing Mix: The 4 Ps of Marketing and How to Use Them

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A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common framework known as the four Ps.

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This source will come in handy as it will open our eyes to all the different ways available right now in this modern day to store clothes in a wardrobe.

1. Closed Drawers
2. Store on the Door
3. Step up Stool
4. Clothes Organizer
5. Keep Dirty Clothes in a Hamper
6. Shoe Storage
7. Second Rod and Rod Extender
8. Use Storage Bins, Baskets and Containers
9. Divide Items Into Categories
10. Toys

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A tidy and streamlined closet can keep you from losing your mind, not to mention your child's clothes. Imagine how a peaceful morning would be when you have found every piece of your child's favorite garment and pair of shoes without a meltdown or dress-up battle. Intelligent and creative kid's clothes storage ideas help to achieve that goal in an organized way.

Kids Wardrobe Storage Ideas

Most children's rooms can be in a perpetual state of a mess as they typically leave their belongings strewn around, piled on the floor, cluttering up in the corners or under the bed where they are hidden from sight. Keeping a child's closet organized can be a nightmare and a never-ending struggle for parents who either procrastinate or give up this task as it appears, daunting, time-consuming, and stressful exercise. The ideas of kid's closet organization need to be customized as per their age and requirements. Moreover, they own a wider variety of items to store like a collection of books, stuffed animals, sports gear, clothes, and shoes that need to be kept in accessible places where it is easy to find. You may want to build a wardrobe based on season-specific clothing, the latest fashion trends, and styles. Moreover, smaller rooms need creative ways to find space for each item. With thoughtful planning before your baby arrives, you can create a flexible and smart storage system that can accommodate everything your little one needs with room for a future teenager's specific needs. Spending a little bit of money up front to keep your kid's closet organized will pay dividends in time. Here are some brilliant ideas of how to organize kid's closet to get a balanced home that allows us to spend some quality time with them.

1. Closed Drawers

Large built-in drawers at the bottom for quilts, sheets and smaller narrower ones on top for accessories offer a nice clean look to any closet space. Closed drawers encourage organization as each of them have their own designated purpose. In case there are none, incorporate cubbies that can store essentials for easy grab-and-go. Mark each drawer with clothes-shaped vinyl stickers or for visual convenience of selecting items.

2. Store on the Door

​Store on the door tools creates storage space on a surface that isn't normally used for storage. So if your teenage child has too many hats, purses, scarves, and even stash belts, just hang them up on the hooks, baskets, and even a magnetic bar on the inside of a door. Art supplies, gift wrap, grooming accessories, school stationery notebooks, stored in transparent bags hung on over-the-door pocket organizers to enable them to spot them quickly.

3. Step up Stool

Most closet shelves are at an adult height, making it difficult for children to put things away on their own. By keeping a small up stool next to the closet, children can easily reach their clothes without pulling down from hangers or folded piles of clothes.

4. Clothes Organizer

You can get a kid's clothes organizer or a hanging shelf organizer to stock their compartments for organizing kid's clothes. Plan and let your child pick their choice of clothes that they wish to wear through the week.

5. Keep Dirty Clothes in a Hamper

Encourage the habit of putting soiled clothes in a hamper that may have a silly cartoon on it. Kids would enjoy feeding this monster without realizing that they are engaged in segregating cleaned clothes from dirty ones.

6. Shoe Storage

An alternative to traditional shoe racks for kid shoe storage can be open shelves, door hangers, and stackable plastic baskets. Put a shoe shelf or bench in the closet to utilize the floor space. Use storage bins for out-of-season shoes.

7. Second Rod and Rod Extender

An additional closet rod will provide a whole new row of space for hangers to maximize storage and serve the practical purpose of choosing clothes. A rod extender may also help to add hanging space on the side to hang longer pieces of clothing as the child grows.

8. Use Storage Bins, Baskets and Containers

Clear containers with or without lids can be used to store teethers, rattles, bows, and headbands if your child is a baby. The bins can be organized according to similar or seasonal items. Glass jars can be avoided or kept out of reach for toddlers to avoid any accident-store small everyday utility items like socks or undergarments in small plastic crates. Colorful plastic baskets can fill open shelves of your closet so that young toddlers can start segregating clothes as per their color and sizes. Decorative pre-printed labels, labels with pictures of contents assist early readers in word recognition while teaching them the habit of returning things to their proper place.

9. Divide Items Into Categories

Dividing items from the closet into categories can be considered ruthlessness, but it's worth the effort. Use large bins and extra-large trash bags to make separate piles for each item. Consider your child's current size, age, sex, and season. Give away items that too worn out to store the ones in good condition but big for future use, or keep them away as hands-down for younger siblings.

10. Toys

Toys can be heavy and often take up maximum space in the closet. Invest in clear containers of different shapes so that you can sort toys according to their size and type. Mark each bin clearly from the outside and keep the heavier ones at the bottom of the closet so that children can pull them out easily. Decide on a jungle theme activity to hang stuffed animals all around the closet with painted ropes when they aren't being played.

By involving young children in closet organization, you can not only make their room clutter-free but builds on their schedule making and strategic planning skills. This clean-up project can be a part of their weekly routine that they look forward to as you have fun working together. By picking out their choice of bins and baskets and decorating them, they get a chance to give their room a more personal touch while expressing their creativity.
Also Read:
List of Fun Creative Activities for Kids
Useful Tips to Organize Baby Clothes
Tips on Keeping Your Kid's Room Clean

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10 Tips & Ideas to Organise Your Child's Closet

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A tidy and streamlined closet can keep you from losing your mind, not to mention your child's clothes. Imagine how a peaceful morning would be when you have found every piece of your child's favorite garment and pair of shoes without a meltdown or dress-up battle.

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The reason behind choosing this source is the list of different ideas that already exists when it comes choosing a kid's wardrobe. The list includes:

1. Neutral and bright colors
2.Add drawers and low shelves
3.Low level hanging rods
4.Choose a finish that is low maintenance or easy to clean
5.Choose some quirky and fun wardrobe handles
6.Build the wardrobe based on storage needs
7.Good lightening to prevent accidents

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Building a wardrobe for your child can get stressful sometimes. Many kids like to stay involved in the process of choosing their clothes. A good wardrobe will focus on the utility with multiple shelves and accessible hanging sections. Safety is an important aspect to consider while designing a child's wardrobe. Large wardrobes which are too tall or furniture that can topple could pose a safety hazard. The durability of the furniture should also be considered if your kids will be playing in the same room.

Here we have shared some tips on wardrobe ideas for children. Since design is very important to kids, choose a wardrobe style that matches your child's personality and their room.

7 Fun Wardrobe Ideas for Children

Neutral and bright colors

Choose neutral and bright color palettes that your kids will grow to love. Step out from the usual blue, pink and yellow and opt for a safer color choice. Colors like white, beige, orange, and green are perfect to add a splash of vibrancy to your kid's space.

Add drawers and low shelves

If you want your kids to learn organizational skills from an early age, follow this trick. Low-level storage options like smooth drawers or soft closing cubby holes will encourage kids to arrange their clothes. Once they've grown older, these spaces can be used for out-of-season clothes or hats and shoes.

Low level hanging rods

Keeping in mind the growth of your child, install hanging rods into rows instead of one. These should be placed at a low-level height so your kids can easily hang their jackets and coats. This way you can use all the vertical space available in the wardrobe. Once the kids have grown up, you can take the rods to a higher level for easy access.

Choose a finish that is low maintenance or easy to clean

Choose an antibacterial laminate finish for the safety of your child. Sometimes they tend to play dress-up in the same room, this way they can play and learn about the organization at the same time. You can also add a chalkboard surface so your kids can scribble without worries. A good finish will allow you to clean easily and reduce any kind of stains or scratches.

Choose some quirky and fun wardrobe handles

Switch your regular door knobs with quirky animal or insect doorknobs. This adds some element of surprise and fun for your child. There are geometric or numerical shaped knobs too so your kids can learn about shapes while they're organizing. The position of the handles is an important factor to note, it should be accessible but high enough to avoid injury.

Build the wardrobe based on storage needs

Consider everything that will be kept inside the wardrobe. From toys to coats and boots, there should be proper space for everything. Install pull-out storage bins for toys and games. Lower drawers can be used to fold clothes and placed on top of another. Additional space for hats and bags should also be made.

Good lighting to prevent accidents

An important element of a kid's wardrobe is lighting. In order to prevent accidents from stumbling around in the dark, consider installing LED lights. You can choose motion sensor lights that consume less energy or simple colorful lights that add a sense of drama to the wardrobe.

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How To Choose A Wardrobe For Your Child - A Blog on wardrobe ideas for children

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Building a wardrobe for your child can get stressful sometimes. Many kids like to stay involved in the process of choosing their clothes. A good wardrobe will focus on the utility with multiple shelves and accessible hanging sections. Safety is an important aspect to consider while designing a child's wardrobe.

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Amr Abdelbaky
Malak Mansy
Mustafa Elboghdady
Nayera Badawy
Ziad Amin

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Marketing Tips for Baby & Kid Product Companies

1. Create & Share Instagram Reels

2. Make good use of Rich Pins on Pinterest

3. Connect with like-minded moms

4. Post appetizers on Amazon

5. Leverage TikTok

6. Intentionally use email workflows

7. Build your site with conversions in mind

8. Make sure your packaging is optimized

9. Do joint collabs with similar brands

10. Send emails…lots of them

11. Get active in forums

12. Learn how to use Facebook Ads

13. Build your brand through quality photos and copy

14. Create awesome product catalogs

15. Leverage content marketing

16. Create products your market is looking for

17. Prioritizing optimizing for mobile

18. Highlight user-generated content

19. Focus on keyword research and site optimizations

20. Take advantage of YouTube

each one is discussed individually on the source .

Source  :
https://www.stryde.com/tips-for-marketing-baby-kid-products-to-new-parents

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There has been a "baby boom" of new baby and kid product companies over the last several years. If your company caters to this market, you've likely seen numerous new competitors in the space come about each year. For example, we have seen this trend in the carrier and baby wrap space over the last three year:

Not only have major competitors come from existing businesses already in the baby space (Cybex, Chicco, and Boppy for example), but there has also been a large influx from competitors in seemingly unrelated industries like Osprey, Thule and Kelty.

This is not an actual depiction of the industry but it should paint a picture of how competition online has exploded over the last several years. You have likely experienced a similar trend within your niche and are looking for ways to drive down your cost per acquisition (CPA), improve repeat purchases, increase new customer orders, grow your brand awareness and positively impact a host of other KPIs.

If you're looking to start an eCommerce business that sells these kinds of items, you should be aware of these trends. Understand that competition is growing each year, and take this into account prior to launching your business.

With this in mind, how do you go about marketing your baby and kid products in today's competitive landscape? Let's dive in and offer some suggestions based on the brands we've had the opportunity to work within this space.

Consumer audience data

While this isn't a marketing tip, we feel like we need to cover this, especially now that Chrome is removing third-party cookies by 2022 and Apple is limiting the types of events Facebook is able to trigger with IOS 14 .

Since your ideal customers are likely new parents or maybe even seasoned parents who have a few kids, chances are they have grown up using the internet, cell phones, and social media, which makes digital marketing a key component of your overall business strategy.

Knowing that, you need to leverage tools to help you collect some data on who your audience is and what they care about. Tools and tracking you should look at if you don't have them set up already include:

Facebook Conversion API (If using Shopify or another preferred Facebook platform this is really easy to set up).

Quantcast

These tools (for now) can help you start to better understand your audience's interests and behavior to make your advertising much more effective.

Now that you have the tools in place to understand your audience better, let's talk about how to actually market to these individuals. I have outlined 20 marketing tactics that you should consider when planning your marketing strategy on how to reach, engage and convert these parents. Not only do I provide tips and ideas, but also resources to help you put your plan into action. Let's dive in.

Marketing Tips for Baby & Kid Product Companies

1. Create & Share Instagram Reels

2. Make good use of Rich Pins on Pinterest

3. Connect with like-minded moms

4. Post appetizers on Amazon

5. Leverage TikTok

6. Intentionally use email workflows

7. Build your site with conversions in mind

8. Make sure your packaging is optimized

9. Do joint collabs with similar brands

10. Send emails...lots of them

11. Get active in forums

12. Learn how to use Facebook Ads

13. Build your brand through quality photos and copy

14. Create awesome product catalogs

15. Leverage content marketing

16. Create products your market is looking for

17. Prioritizing optimizing for mobile

18. Highlight user-generated content

19. Focus on keyword research and site optimizations

20. Take advantage of YouTube

#1: Use influential mom's to create Instagram Reels

Reels can be shared to your Stories, Explore Feed, and Reels tab, which will appear at the top of the homepage-prime real estate.

Instagram Reels, similar to TikTok, are video clips (15 to 30-seconds) designed to be a quick snippet of content that people can share with their followers. As organic content keeps declining on Instagram, this provides additional leverage to get your brand in front of different audiences.

Parents love to show their kids off on Instagram, so you can get really good content from individuals that have larger audiences to post for you just by sending them product(s). The key here is to make sure you know exactly what you are wanting the influencer to create for you.

Though Instagram Stories disappear after 24 hours, you can choose to keep select stories up permanently on your profile page, which is a great way to showcase product categories to visitors. There are plenty of tools and filters right on Instagram to make your stories look awesome, including hashtag stickers that will give your products more visibility to parents searching for baby and children's products.

In 2016, there were 150 million users using Instagram Stories every day. Now there are over 500 million stories created every day. If Reels grow as much as Instagram stories, it is likely that in a few years Reels will see a similar growth trend.

#2: Make good use of Rich Pin on Pinterest

Pinterest is one online venue with a staggering number of users who are young moms (the exact demographic you want). Though Pinterest is officially a social media platform, it's best to think of it as a gigantic bulletin board-one where favorite recipes, clothes, and home decor are pinned in curated collections. Consider making use of rich pins in your business Pinterest strategy. A rich pin is a pin that has a little extra information attached to it. For example, instead of just pinning an image of one of your products, a rich pin gives you the ability to showcase the price of the product, your business name, a short description of the product, and even gives people the ability to follow you right from the rich pin.

#3: Connect with like-minded moms

While it can be difficult to reach celebrities to help promote your products, finding influencers in the parenting sphere is far easier. Most parents love to get free baby and children's products and would be happy to supply a post and/or picture in return. All you need to do is put a post on Facebook that you're giving away your product. Alternatively, you can go onto Instagram and search parenting-related hashtags, locate active and popular Instagram parents, and reach out to them with a direct message. Influencer marketing is the main marketing tool that many start-up companies are using today, and you should take advantage of it as well for your baby and children's products.

#4: Post appetizers on Amazon

It's no secret that the number one spot to sell anything is Amazon. Unfortunately, there is lots of competition, and even worse, intellectual theft. While the Fulfillment by Amazon program eliminates the need for managing inventory, the fees can add up. That said, you can still use Amazon as a way to direct users to your online store. Sell one or two products on Amazon, even if you're selling them at a loss. The point is to get people intrigued by what you're selling, then clicking over to your website to see more. Make sure your Amazon postings are optimized to look as professional as possible, with excellent photographs and sales copy.

#5: Leverage TikTok

TikTok has made a major splash in the world of digital marketing in the last few years, and if your target market is on this platform, you'll definitely want to look into using it to your advantage. TikTok gives you the ability to create short videos (up to 60 seconds long), and is a fantastic way to showcase your products as well as your creativity. Consider what kind of content you can create that allows you to show what your company has to offer, as well as content that speaks to your target audience. For example, if you sell baby bedding, it's a good idea to create a video around your muslin blankets as well as one about motherhood with a toddler.

#6: Intentionally Use Email Workflows

We've seen time and time again that email marketing is an extremely effective way to get in touch with your target market. Consider what kind of information you can gather from your site visitors to make your email workflows more personal. For example, you could include a box asking for their child's age and birthday. This opens up opportunities for things like birthday discounts, or curated newsletters with tips around certain ages or developmental stages. Creating email content that both serves your target audience and drives them to your website can make a huge difference in your digital marketing efforts.

#7: Build Your Site with Conversions in Mind

This one should go without saying, but it bears repeating. Many eCommerce business owners put loads of time and money into bringing in digital foot traffic, only to have them arrive at a less-than-optimized website. If web design is not your strong suit, you should hire someone else to help you out with it-even if you're using a drag-and-drop platform. Web designers know how to create an aesthetically pleasing arrangement, using the right colors, pictures, font, and layout. Additionally, you want your website to be optimized to collect emails (perhaps in return for a coupon or discount code) and upsell quicker shipping, gift wrap, and additional odds and ends.

#8: Make sure your packaging is optimized
Here's a good resource from Sticker Mule on how to create package inserts that work.
#9: Do Joint Collabs with Similar Brands
Here's a great resource from Ampjar on collaborative marketing.
Collaborations are a great way to get your brand and products in front of new eyes. When you collaborate with similar brands, you're more likely to gain more followers and customers who are in your target market, making this a great use of your marketing energy. You'll want to be sure to do your research and get together for collaborations with trusted brands. This will help your company to gain more trust and reliability in addition to the higher traffic on your website! Do giveaways, Q&A's, or even create products specific to the partnership you're establishing.

#10: Send emails...lots of them

#11: Get Active in Forums

While social media giants like Facebook and Instagram should play a role in your digital marketing strategy, it's important that you not overlook the power of forums. Forums provide an easy way for individuals to find information on specific topics and encourages communication between users. Use this wealth of knowledge to better understand and connect with your audience.

#12: Learn how to use Facebook Ads

While Google Ads are certainly a must, Facebook Ads are an equally invaluable tool. Facebook has become a vast repository of personal information (for better or worse) and you can use that information to finetune your ad marketing. If you want your ad to be shown to parents in a specific area, you can do that-and then pick even more variables to make sure your ads are shown to the right people. Despite the awesome tools Facebook puts at the disposal of business owners, many retailers fail at properly executing an ad campaign, so it's important to have someone competent at the helm.

#13: Build your brand through quality photos and copy

#14: Create awesome product catalogs

A well-designed product catalog is a great marketing tool, and the largest, most established retailers are still using them. Though your products are going to be listed on your website, a product catalog can be sent to print. When clients order products from your store, you can periodically send them a catalog in the regular mail, which is a great way to cut through the competition and noise of digital marketing and put your proverbial foot in the door.

#15: Leverage content marketing

Blogs are the best and easiest way to drive search engine traffic to your store. While posting on social media and building your brand will certainly yield clicks from customers who are familiar with your baby and kid products, doing a little SEO can bring new shoppers into the fold. Google regularly crawls the internet and reads every little bit of text out there. If your blog contains content-rich, quality writing that addresses questions people are asking on Google, your website will be bumped up the list of search results (which means more visitors to your site). Blog posting should be done regularly (at least on a weekly or bi-weekly basis) to be effective and focus on all stages of the customer journey.

#16: Create products your market is looking for

Our final tip is all about finding your target audience (or audiences). You might think niche products are harder to sell because fewer people like or need them. This may have been true in the past...then the internet was invented. Niche products are often easier to market because you can spend less money on advertising (with the targeted ads offered by Facebook, for instance). You'll have less competition. You'll also have a loyal, dedicated crowd that may even need the product you're selling.

#17: Prioritize Optimizing for Mobile

According to recent statistics, more than half of online shoppers are making their purchases off of a smartphone. While making sure that your website is set up and functioning well from a desktop computer, it's almost important for you to make sure that it's optimized for the mobile experience as well. Ensuring that the site flows well when being accessed on a smartphone will help to create a more positive user experience and encourage site visitors to make a purchase. Consider what changes can be made from a mobile perspective to help perfect the flow of your site. You might even consider looking into some to improve the checkout experience for your customers.

#18: Highlight User Generated Content

Whether you know it or not, your customers are generating content for you. (So thoughtful of them, right?) Wherever possible, highlight this user-generated content and use it to your advantage. This could be sharing ratings and reviews on product pages to show how others have had a positive experience with the product. It could also look like resharing an Instagram story where a follower tagged you in their own post where they're talking about your products. Whatever it is, user-generated content is one of the best, most effective ways to show potential customers that your business and products are worth their time.

#19: Focus on Keyword Research and Site Optimizations

If you're wanting to help people find your website, one of the most efficient ways to do this is to put some time into keyword research and site optimizations. Knowing what keywords you're ranking for and implementing them around your site is one of the best ways to help Google to know what you have to offer, and in return, Google will direct individuals to your website. You'll want to make sure that when implementing keywords on your site, that you're doing so in a way that looks and feels natural. Include them in the copy on your home page, category pages, and product pages. Use them to be more informative about your products and services. It will take time, but the effort is definitely worth it.

#20: Take Advantage of YouTube

Using as many platforms and mediums as you can to advertise your business and products is definitely something that you will want to prioritize with your eCommerce business. YouTube is a great way to use video content to your advantage. Create videos highlighting the different features and benefits of your products, answer common questions, and share positive experiences that previous customers have had. Share your YouTube videos on other social media platforms to generate traffic and drive more engagement from your followers.

Conclusion

Marketing baby products and marketing children's products require mixing and matching of different strategies; you can't rely on just one method. Since there are many parts to running a business, stepping into the role of a full-time marketer may not be possible for you to do effectively. To that end, you want to hire a competent company to take the helm and drive customers to your business.

While baby products (and kid products) do require creativity and strategy, it shouldn't consume your life, it consumes ours, so we want to give you some creative ideas based on what we have learned working with some of the top brands in this space.

Looking for some additional help? Schedule a consultation with us today and let's see what we can do for your business! Not quite ready but curious what makes a good Stryde client, check out our ideal client description.

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20 Tips for Marketing Baby & Kid Products to New Parents - STRYDE

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Competition is growing rapidly There has been a "baby boom" of new baby and kid product companies over the last several years. If your company caters to this market, you've likely seen numerous new competitors in the space come about each year. For example, we have seen this trend in the carrier and baby wrap [...]

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Kids grow really fast. Before you know it, their pants, T-shirts and shoes no longer fit. Even wardrobes and beds can often only be used for a short time given how quickly kids grow. This is especially annoying if you have invested in high-quality, expensive furniture for your child’s room. Luckily, there is furniture that grows with the child.
This video shows a technique that will attract a huge portion of kids , for its optimality and also how fun it is to deconstruct and reconstruct furniture according to your age .

source :
https://www.ambista.com/en/magazine/furniture-that-grows-with-your-child

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Filomi Möbel System für Kinder und Jugendliche